Introducing new capabilities in Runway Agent Now, Agent does more than generate. It can open files and run code, it builds your brands launch kit and creates product shots, ad variations, motion graphics from a reference and more. Whatever you need, Agent gets it done.

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Is the promo video itself made by Agent?

agent running code is the big jump. can it keep a character consistent across a full sprite sheet? that's still the hardest part of ai art for indie games

cool, now teach it to make a movie that doesn't look like a perfume ad

an agent that makes the launch kit before i finish naming the product

launch kit is the right idea. the real test is if asset 30 still looks like it came from the same brand as asset 1

Un agent qui ouvre des fichiers et lance du code, ça le rapproche d’un vrai assistant de studio plus que d’un simple générateur. Le kit de lancement de marque part de quoi, d’un logo et d’une charte qu’on lui envoie ?

code execution inside the agent is what got me. half my video workflow is ffmpeg cleanup after generation anyway. can it batch export different aspect ratios in one go

when a reference changes, can Agent update the launch kit without regenerating approved assets?

Agent building product shots and motion graphics from a reference is the part I want to try. Does it keep the brand kit consistent across variations?

Amazing - will it work with real footage as well?

Agent that opens files and runs code for launch kits is past generate-and-pray. The useful leap is closing the loop inside one session.

Opening files and running code changes the workflow. I'd give Agent a brand kit with one outdated asset, then check which outputs inherit it. Can a reviewer trace every deliverable back to the exact source version? // STATIC MONKEY

product shots from a reference is the part worth stress testing. in our splash test the sneaker only stayed the same shoe because every clip started from that one still. once a variation is generated from text alone, the sole and laces start drifting

Runway Agent going beyond generation to open files, run code and build a brand launch kit with product shots is a big shift for creative work. It sounds like a whole studio workflow in one place. Which part of that workflow have early users been most surprised by?

an agent that can open your files and run code can start from your real brand assets instead of a blank prompt. that's what makes a launch kit usable

The speed these tools are moving is wild. Curious to see what directors do with the extra time when they can focus more on the story.

The launch-kit part is what small businesses will care about. Most of us don't need a film, we need decent product shots and a 15-second clip that explains what we sell. Keen to see how it handles technical industrial products.