Introducing Waves Creative Access 🙌 The new exclusive way to get Waves plugins. All Waves plugins, available in a click, always up to date, always adding the latest releases to your sessions—all in one easy subscription. 𝐒𝐓𝐀𝐑𝐓 𝟕 𝐃𝐀𝐘𝐒 𝐅𝐑𝐄𝐄:

a horrible way to treat customers who've built up their collection of plug-ins over years - almost all other vendors who've moved to subscriptions have options to keep our permanent licenses current for those who own them.

Dude wtf. I have some plugins that are out of date, WUP expired. I figured I'd renew it to get to Silicon when I buy a new Mac. And now my old plugins are just left in the dust and that's it? Man... I don't use many of your plugins, but I think you just ended our relationship.

Thanks for annihilating the value of all the Waves plugins I bought through the years to zero. Subscription is a great business model. For you.

Here is waves’ phone numbers. Call them and tell them how b.s. this is

Marketing is really nailing this announcement. High five, you guys! The new Waves Reply Hider plug in is working great! Good luck winning back every single customer one by one 🤦‍♂️ maybe after a disastrous quarter you’ll reverse course. Oh noooo! I’m gonna get hidden. Help meeeee…

Such a shame. I really like and use many of your plugins in my mixes but I can under no condition stay with the brand as a paying customer if this is the only business model. Too bad.

So, wait, I can’t even upgrade the plugins I already own anymore? I’m stuck with whatever version they are???