iPhone 17 Pro and iPhone 17 Pro Max… the most powerful and versatile iPhone models we’ve ever made. A stunning new design. Enormous leap in battery life. Pro camera system for endless creative opportunities.

Why is there no black colour this time?

So boring. Spec bumps no one needs. Bring a small phone out or folding or something beyond a slightly better camera that’s still worse than an average point and shoot.

Honestly I’m not convinced by anything announced today. The 17 pro max barely offers much over the 16 pro max and it’s uglier. The airpods pro 3 don’t have a new chip and don’t have bluetooth 6.0 either which makes no sense when the 17 pro max has bluetooth 6. The apple watch ultra 3 seems to barely have any difference with the ultra 2.

I used to work for Apple. "Best iPhone we've ever made" is now an inside joke among the employees.

No, Black. What the hell!

The new iPhone: now with even flashier camera bumps — because who would ever want a flat back and a bigger battery? 😂😂

Have you completely lost you mind with this ugly monstrosity (?!) I’ve had iPhones since the original to current iPhone 14 Pro Max, deep purple and each and every one of them has premium feel, this redesigned 2 tone cheap, tacky looking back has lost its premium look, it’s awful

Bro the pro models are really bad this year. Why there is no Black and Dessert Titanium colors? Iphone 17 is a good product and is going to eat into the sales of pros this year, just wait and watch!

Horrible Design

To be honest, if this is the most powerful iPhone models you have ever made, and since it is made from Aluminium, why did lie about Titanium-iPhones being the most powerful iPhones two years back?

Those edges 😍

Can’t wait to see the battery tests and comparisons when they come out. 🔋⏱️

The most ugliest iPhones yet!!

But why not use Steve's vision of Amorphous Alloy? Apple has it patented... Amorphous Alloy would have made 17 more durable and better heat control

It is not versatile unless the consumer can remove the battery. 👎

Stunning? The air looks more like an actual iPhone. The Pros look cheap.

I love Apple. Always have. Unfortunately, for you…when a nobody-loyalist like me is this underwhelmed, it’s telling. Channel Jobs. Stop reacting to the Android market. Get off the VHS track. Be novel. Be innovative. Do better. Be Applelike.

Is it bullet proof or missile proof … u know how it these days I don’t like in Doha We need bigger screen like Samsung

Can you deploy the massive cash across other product initiatives? Coming up with a new iPhone every year is ridiculous

My SE works just fine

Every iPhone launch is the same… “Better processor, better battery, better camera”, and somehow Apple always makes it where somehow by the next year your battery sucks and you look forward to a better battery. Then it’s “omg it’s revolutionary”, no it ain’t it’s the same thing year after year.

iPhone users like to think this is actual footage of their phone being assembled.

The design is the ugliest iphones have ever been, seriously

Apple markets lifestyle, not specs. Each iPhone launch reinforces loyalty and raises brand equity. This is the blueprint of emotional marketing. 🍎🔥 #BrandStrategy #iPhoneMarketing

You really need to make swapping back and forth your personal iPhones as seemless as swapping Apple Watches. Why force customers to make a choice over which iPhone? Buy two or more!! Pro for the day, Air for the night out. Perfect!

Honestly, I think it's genuinely ugly. I'll just stick with my iPhone 16

I think for the new “Air” it is stunning but on the Pro I am still doubtful. Guess need to see it for real to assess properly, for now it feels a small step forward. Might be me though…let’s see. Powerful it probably is, that’s no doubt.

The design is literally the same other then the spaced out flash and LiDAR sensors. I won‘t pay you for an upgrade, my 14 Pro Max works wonderful still.

Whats the battery size on the pro max?

WHY IS ESIM ONLY OPTION NOT AVAILABLE IN THE NETHERLANDS?? I have used esim for at least 5 years, but I can only choose the sim tray version?? Give me the better battery life!

No shit, thats what you say every year! It's just a boring upgrade just like the last 7 phones.

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