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Jeff Bezos reveals the simple framework he used to make every major decision at Amazon "If you make the wrong decision, if it's a two-way door decision, you walk out the door, you pick a door, you spend a little time there. If it turns out to be the...

65,497 views • 1 month ago •via X (Twitter)

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Q: What made Steve Jobs great? Tony Fadell is the co-creator of the iPod, iPhone, and Nest. In the clip below, he describes some of the things that made Steve Jobs great: “Really pushing you. Relentless on the details. Challenging you for the right reasons. It wasn’t bullying, it wasn’t demeaning. He would critique the work, not judge the person—at least not in front of them or a group. Extreme attention to detail.” But, as Tony describes, one of the most impressive things about Steve was his ability to make great opinion-based decisions, which is critical for any revolutionary product: “When you make the first version of anything—something revolutionary—there are a lot of opinion-based decisions… And when you have those opinions, and you’re trying to work with a team to implement those decisions, you have to really tell the ‘why’ of those decisions. That way everyone can feel like they’re a part of those decisions and understand the tradeoffs... A lot of times, people want a data-driven decision, but with v1s you don’t have data.” He continues: “If you look at most companies that are paralyzed and cannot make new innovations and new products, it’s because they’re trying to turn opinion-based decisions into data-driven decisions so that they don’t lose their jobs… with a v1 product, you need to be able to articulate opinion-based decisions and own them. If you don’t get them right, you own them, fix them, and move on.” This is something Steve did exceptionally well, and Tony highlights the iPhone’s virtual keyboard as an example. At the time, the Blackberry dominated the productivity phone market. It was called the “crackberry” for a reason: people loved it. Moving to a virtual keyboard that wouldn’t work as well was an opinion-based decision that was the exact opposite of what the market data said. But Steve explained to the team that the iPhone was going to be a productivity AND entertainment device. Videos, apps, and the web browser would need to be full screen. Half of the device can’t be a keyboard because you won’t need a keyboard for everything you do. Steve understood that the Blackberry was a productivity device where the primary use case was messaging and phone calls. The iPhone was going to be so much more, and he explained this ‘why’ to the team in a way that everyone could understand. Tony also shares an example of how Jobs would also reverse an opinion-based decision if the data convinced him that his underlying assumptions were wrong. This ability to make great opinion-based decisions is paramount for creating revolutionary products. And as Tony explains, Steve might’ve been the best in the world at it.

Michael McGuiness

36,083 views • 2 years ago

Jeff Bezos explains what it means to disagree and commit “Disagree and commit is a really important principle that saves a lot of arguing.” There will be disagreements in any endeavor in life where you have teammates. “In society, and inside companies, we have a bunch of mechanisms we use to resolve disputes. And a lot of them are really bad. An example of a really bad way of coming to an agreement is compromise.” He continues: “The advantage of compromise as a resolution mechanism is that it’s low energy, but it doesn’t lead to truth… You shouldn’t allow compromise to be used when you can know the truth.” Another bad resolution mechanism is the more stubborn person winning: “You have two executives who disagree and they just have a war of attrition. And whichever one gets exhausted first, capitulates to the other one. Again you haven’t arrived at truth and it’s very demoralizing.” Jeff tells people on his team to never get to a point where you’re resolving something by who gets exhausted first: “Escalate that. I’ll help you make the decision.” When making decisions, you want to get as close to the truth as possible: “Exhausting the other person is not truth-seeking. And compromise is not truth-seeking.” But there are a lot of cases where no one knows the real truth and that’s where “disagree and commit” comes in: “Escalation is better than war of attrition. Escalate to your boss and say ‘we can’t agree on this. We like each other and respect each other, but we strongly disagree with each other and need you to make a decision so we can move forward.’ Decisiveness and moving forward on decisions as quickly as you responsibly can is how you increase velocity. Most of what slows things down is taking too long to make decisions.” Companies tend to organize hierarchically in which the more senior person ultimately makes the decision. But as Jeff explains in the clip below, that wasn’t always the case—he would often be the one to disagree and commit: “I would often say: ‘You know what, I don’t think you’re right. But I’m going to gamble with you and you’re closer to the ground truth than I am. I’ve known you for 20 years—you have great judgement. I don’t know that I’m right either—all of these decisions are complicated. Let’s do it your way.’ But at least then you’ve made a decision, and I’m agreeing to commit to that decision. I’m not going to be second guessing it. I’m not going to be sniping at it. I’m not going to be saying ‘I told you so.’ I’m going to actively try to make sure it works. That’s a really important teammate behavior.”

Startup Archive

1,034,826 views • 2 years ago