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John Ternus should definitely do live keynotes again. Best part is he can send out subordinates for the most egregiously overpriced Apple products, like when Cook sent him to launch the $999 Pro Stand in 2019…which led to audible gasps in crowd and Ternus sprinting off stage.

130,229 görüntüleme • 9 gün önce •via X (Twitter)

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This is exactly why Apple doesn’t do live launch events. IShowSpeed was livestreaming with Apple CEO John Ternus and wanted to show the new iPhone Duo to his audience. Speed first tried taking a selfie using the under display camera, but as soon as he attempted to take the photo, Ternus took the phone and switched to the external main camera so the photo would come out better. Then came the biggest software glitch. Ternus took a photo and tried to drag and transfer it. It didn’t work. He tried again. Still nothing. And there was no error message or clear indication of what had gone wrong. The failed transfer seemingly went unnoticed, and they simply moved on. Later, Speed again tried using the under display camera for a selfie and once again Ternus took the phone, switched it and flipped to the main cameras for the selfie. Even Ternus hands were shaking during these moments. But that wasn’t the end... Earlier in the livestream, while Speed was being shown the phone by Apple staff: • Zooming into the Netflix video didn't properly go full screen • Pause and playback behaved inconsistently • Took time to rotate • Changing previews showed visible delays All of this happened during an unscripted livestream. This is exactly the risk of showing a brand new device live like you can't edit out the glitches. If these kinds of moments happened during a major Apple launch event, imagine the impact on public perception and potentially even the company's share price. After all, even the iPhone X's Face ID failure during its live unveiling became one of the most talked about moments from the launch.

Walter Black

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John Ternus, Apple's incoming CEO, on the Steve Jobs story that shapes every product decision at Apple: Ternus recalls the moment in his own words: "I think you know one of my favorite stories... It was about Steve when he was moving a piece of furniture, a chest of drawers and pulled it away from the wall and looked at the back and was just reflecting on, you know, the carpenter had made it beautiful. It finished the back as beautifully as the rest of it, even though nobody was going to see it." For Ternus, the story is a working philosophy: "I think about that all the time because I think that perfectly exemplifies what we do here." He points to Apple's most affordable Mac as proof that this standard applies across the entire product line, not just the premium tier: "We've been talking about the MacBook Neo. I mean, here is our most affordable Mac we've ever made, and it's absolutely beautiful. And if you open it up and look inside, it's just as beautiful, right?" Ternus continues: "That's true on an iPhone Pro Max or a MacBook Pro or an iPad Pro, but it's also true on a MacBook Neo. That's what we do." The takeaway is a clear signal about the direction Apple is heading under his leadership: "It's just been really good to kind of think about that and reflect on that because that is probably the best kind of clue as to where we're going in the future is we're going to keep pushing in that same way." The lesson? Excellence isn't about what people see, it's about what you refuse to compromise on, even when no one's looking. That principle shaped Apple under Jobs and Cook, and it's the standard Ternus is committing to carry forward.

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