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14,265 views • 3 days ago •via X (Twitter)

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Robert M. Payne's profile picture
Robert M. Payne3 days ago

These kinds of grainy, hand-held images and especially this kind of editing once looked so radical. But now, TV commercials have appropriated this kind of film grammar and made it more perceptually domesticated. Just put a narrator’s voice over these images, and you have a TV ad.

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