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Jordan Peterson warned how a brain that stops reading eventually loses the ability to think deeply on a topic: 1. Reading for pleasure has always been a minority occupation. Most people don't read. Of those who do, few buy books. Of those who buy books, even fewer read difficult...

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Jordan Peterson explained how you can become dangerously articulate: 1. Articulate does not just mean well spoken. It means differentiated. A joint that is articulated can move with precision and grace. A person who is articulated can move through the world the same way. Vague people are one solid useless mass. Articulate people have range. 2. Peterson calls articulate people the most dangerous people in the world. Not dangerous in a destructive way. Dangerous in the sense that they cannot be ignored, dismissed, or pushed around. The word is the most powerful tool a human being can carry. 3. It does not matter what you do for a living. A plumber who is articulate can negotiate better contracts, manage employees, advertise services, and think through complex problems. Articulation is not a luxury for intellectuals. It is a practical weapon available to everyone. 4. Jocko Willink is one of the most decorated special operations soldiers alive. Peterson uses him as his primary example of why articulation matters even in the most physically demanding environments. Jocko succeeded not just because he was tough. He succeeded because he could communicate clearly with the men under his command, explain situations to his superiors, and make the case for soldiers who deserved promotion. Toughness without articulation leaves half your power on the table. 5. Becoming articulate starts with paying attention to what you say. Peterson uses the image of crossing a swamp on a hidden stone path. You cannot see the path. You feel for it with each step. You test the ground before you commit your weight. That is exactly what you do with words. You feel whether what you are about to say is solid or whether it will make you dissolve. 6. He noticed 40 years ago that most of what he said made him feel weak. Not all of it. About five percent felt solid. The rest was instrumental language. Words used to win arguments, appear smart, gain small victories. That kind of language is hollow and people can feel it. The goal is to increase the percentage of what you say that actually feels true. 7. Stop filling silence with noise. The ums, the likes, the you knows, the ahs. These are not harmless verbal habits. They are signals that your thinking has not caught up with your speaking. Take the time to craft the word. Silence while thinking is not weakness. It is precision. 8. Peterson calls the pause a prayerful pause. When someone asks you a question, instead of immediately answering with what you think you should say, ask yourself what you actually think. Make it a real question. One you genuinely do not know the answer to yet. Then wait. The answer will come. And when you speak it, people will find you immediately interesting because you are saying something real. 9. Joe Rogan is one of the most successful communicators alive and his entire method is the opposite of instrumental language. He is not trying to appear smart. He is not trying to get something from his guests. He just genuinely wants to know more than he knows. That honesty makes every conversation magnetic. People can feel the difference between someone performing and someone actually thinking. 10. Read great writers. Write about the problems that obsess you. Practice saying only what you believe to be true. These are not quick fixes. They are a lifetime practice. But Peterson's promise is direct. If every word you say reflects what you genuinely believe, the path you walk becomes a golden path. Not because it sounds good. Because it is real. And real is the only thing that actually works.
14:22

Jordan Peterson explained how you can become dangerously articulate: 1. Articulate does not just mean well spoken. It means differentiated. A joint that is articulated can move with precision and grace. A person who is articulated can move through the world the same way. Vague people are one solid useless mass. Articulate people have range. 2. Peterson calls articulate people the most dangerous people in the world. Not dangerous in a destructive way. Dangerous in the sense that they cannot be ignored, dismissed, or pushed around. The word is the most powerful tool a human being can carry. 3. It does not matter what you do for a living. A plumber who is articulate can negotiate better contracts, manage employees, advertise services, and think through complex problems. Articulation is not a luxury for intellectuals. It is a practical weapon available to everyone. 4. Jocko Willink is one of the most decorated special operations soldiers alive. Peterson uses him as his primary example of why articulation matters even in the most physically demanding environments. Jocko succeeded not just because he was tough. He succeeded because he could communicate clearly with the men under his command, explain situations to his superiors, and make the case for soldiers who deserved promotion. Toughness without articulation leaves half your power on the table. 5. Becoming articulate starts with paying attention to what you say. Peterson uses the image of crossing a swamp on a hidden stone path. You cannot see the path. You feel for it with each step. You test the ground before you commit your weight. That is exactly what you do with words. You feel whether what you are about to say is solid or whether it will make you dissolve. 6. He noticed 40 years ago that most of what he said made him feel weak. Not all of it. About five percent felt solid. The rest was instrumental language. Words used to win arguments, appear smart, gain small victories. That kind of language is hollow and people can feel it. The goal is to increase the percentage of what you say that actually feels true. 7. Stop filling silence with noise. The ums, the likes, the you knows, the ahs. These are not harmless verbal habits. They are signals that your thinking has not caught up with your speaking. Take the time to craft the word. Silence while thinking is not weakness. It is precision. 8. Peterson calls the pause a prayerful pause. When someone asks you a question, instead of immediately answering with what you think you should say, ask yourself what you actually think. Make it a real question. One you genuinely do not know the answer to yet. Then wait. The answer will come. And when you speak it, people will find you immediately interesting because you are saying something real. 9. Joe Rogan is one of the most successful communicators alive and his entire method is the opposite of instrumental language. He is not trying to appear smart. He is not trying to get something from his guests. He just genuinely wants to know more than he knows. That honesty makes every conversation magnetic. People can feel the difference between someone performing and someone actually thinking. 10. Read great writers. Write about the problems that obsess you. Practice saying only what you believe to be true. These are not quick fixes. They are a lifetime practice. But Peterson's promise is direct. If every word you say reflects what you genuinely believe, the path you walk becomes a golden path. Not because it sounds good. Because it is real. And real is the only thing that actually works.

Yasmine Khosrowshahi

142,810 views • 1 month ago

Jordan Peterson on why imposter syndrome is not the problem you think it is: 1. feeling like an imposter is actually a marker of mental health and competence. the people who do not feel it are the narcissists. if you have any sense and you are not deluded about your abilities you will feel some version of this every time you level up. peterson says the absence of imposter syndrome should concern you more than its presence. 2. every time you move up you will feel like an imposter. that is not a flaw. it is accurate. when you first enter a new role you are a beginner. you do not know what you are doing yet. feeling like an imposter at that stage is not a sign of weakness. it is a sign that you have enough self awareness to recognize the gap between where you are and where you need to be. 3. admitting ignorance to competent people never goes badly. people are afraid to ask questions because they think they are the only one in the room who does not know. they are not. if you were paying attention and you had a question the probability that half the room had the same question is very high. you only have to ask a stupid question once. after that you are no longer stupid about it. 4. intellectual humility is endearing to people who are actually good at what they do. competent people are always asking questions too because they know how much they do not know. when they see you asking questions they do not think you are incompetent. they think you probably are competent. 5. there is a darker version of imposter syndrome called imposter adaptation. hedonic adaptation is where happiness resets after good things happen. imposter adaptation is where the feeling of being a fraud persists no matter how many times you disprove it. you keep succeeding. the feeling keeps returning. at some point you have to admit the feeling has nothing to do with your actual capacity and everything to do with an addiction to feeling like an imposter. 6. high neuroticism makes this significantly worse. neuroticism is sensitivity to threat and punishment. people high in this trait need more evidence to feel safe and competent. the calibration problem is nearly impossible. you wake up with an ache in your side. is it nothing or is it cancer. most of the time it is nothing. the neurotic brain cannot easily tell the difference and applies the same logic to professional competence. 7. the only treatment that actually works is voluntary exposure to the things you are afraid of. you keep facing challenges. you keep paying attention. you develop competence. the environment becomes more predictable. the evidence accumulates. the people around you build confidence in you and that confidence reflects back. there is no shortcut. that is the pathway.
8:30

Jordan Peterson on why imposter syndrome is not the problem you think it is: 1. feeling like an imposter is actually a marker of mental health and competence. the people who do not feel it are the narcissists. if you have any sense and you are not deluded about your abilities you will feel some version of this every time you level up. peterson says the absence of imposter syndrome should concern you more than its presence. 2. every time you move up you will feel like an imposter. that is not a flaw. it is accurate. when you first enter a new role you are a beginner. you do not know what you are doing yet. feeling like an imposter at that stage is not a sign of weakness. it is a sign that you have enough self awareness to recognize the gap between where you are and where you need to be. 3. admitting ignorance to competent people never goes badly. people are afraid to ask questions because they think they are the only one in the room who does not know. they are not. if you were paying attention and you had a question the probability that half the room had the same question is very high. you only have to ask a stupid question once. after that you are no longer stupid about it. 4. intellectual humility is endearing to people who are actually good at what they do. competent people are always asking questions too because they know how much they do not know. when they see you asking questions they do not think you are incompetent. they think you probably are competent. 5. there is a darker version of imposter syndrome called imposter adaptation. hedonic adaptation is where happiness resets after good things happen. imposter adaptation is where the feeling of being a fraud persists no matter how many times you disprove it. you keep succeeding. the feeling keeps returning. at some point you have to admit the feeling has nothing to do with your actual capacity and everything to do with an addiction to feeling like an imposter. 6. high neuroticism makes this significantly worse. neuroticism is sensitivity to threat and punishment. people high in this trait need more evidence to feel safe and competent. the calibration problem is nearly impossible. you wake up with an ache in your side. is it nothing or is it cancer. most of the time it is nothing. the neurotic brain cannot easily tell the difference and applies the same logic to professional competence. 7. the only treatment that actually works is voluntary exposure to the things you are afraid of. you keep facing challenges. you keep paying attention. you develop competence. the environment becomes more predictable. the evidence accumulates. the people around you build confidence in you and that confidence reflects back. there is no shortcut. that is the pathway.

Jaynit

54,881 views • 1 month ago

The Cultural Tutor grew to 1.6 million Twitter followers in less than two years of full-time writing. He insists that his unique writing style comes from his unique reading style. He avoids new books and basically doesn't read anything published in the past 50 years. The problem with new books isn't that they're bad. The problem is that everybody else is reading them, which doesn't give you much edge as a writer. In the words of The Cultural Tutor: "The simplest reason not to read something published in the last 50 years is because that's what everyone else is reading. The only books that most people read are books published in last, not even ... In the last six years, in the last two years. I'm not disparaging these authors. They've done incredibly well for themselves, and I have no doubt their books are filled with marvels and wonderful, wonderful things, but the rest of the world is reading them. And it's a simple fact of life that if you consume, you read what everyone else is reading, then the likelihood that you will write what they are writing, and worst of all, think what they are thinking increases. It's not certain, but if we all read the same books, we all think the same things."
3:43

The Cultural Tutor grew to 1.6 million Twitter followers in less than two years of full-time writing. He insists that his unique writing style comes from his unique reading style. He avoids new books and basically doesn't read anything published in the past 50 years. The problem with new books isn't that they're bad. The problem is that everybody else is reading them, which doesn't give you much edge as a writer. In the words of The Cultural Tutor: "The simplest reason not to read something published in the last 50 years is because that's what everyone else is reading. The only books that most people read are books published in last, not even ... In the last six years, in the last two years. I'm not disparaging these authors. They've done incredibly well for themselves, and I have no doubt their books are filled with marvels and wonderful, wonderful things, but the rest of the world is reading them. And it's a simple fact of life that if you consume, you read what everyone else is reading, then the likelihood that you will write what they are writing, and worst of all, think what they are thinking increases. It's not certain, but if we all read the same books, we all think the same things."

David Perell

96,667 views • 2 years ago

Jordan Peterson says the ability to think and speak clearly is a superpower. It's the one skill that makes every other skill usable, and hardly anyone builds it on purpose: 1. There is nothing more powerful than someone who is articulate and can think and speak. Peterson means power in the best sense: authority, influence, respectability, competence. All of it flows from a single capacity, the ability to formulate what you actually mean. Master that and you have leverage over almost everything else in your life. 2. Your highest skill is found in articulated speech. That is the thing worth crafting. Not a credential, not a résumé line, not a job title. The capacity to think clearly and say what you think, precisely, sits above every other skill because it makes every other skill usable. 3. If you master formulating your arguments, you win everything. And here's the part that surprises people. It isn't a zero-sum win. When you win that way, everyone around you wins too, because a person who can articulate reality clearly shines a light on the whole world. 4. The way you build it is simple to describe. Learn to think, learn to speak, learn to read. Peterson says the obviousness of it is what baffles him. People hear it and say, really, I could do that? And the answer is yes, really. It is not complicated, it is just rarely done deliberately. 5. You do it by surrounding yourself with people who were articulate beyond comprehension. Every serious thinker who ever lived left their best work sitting on a shelf, available to you, for almost nothing. That access is the entire opportunity, and most people walk straight past it their whole lives. 6. Chasing a job, or a raise, or a credential is a pathetically small target. Peterson is blunt about it. Those are the reasons everyone gives for getting educated, and they miss the actual point entirely. They aren't wrong so much as they are far too small for what's actually on offer. 7. If you're ever handed a window of freedom, it is the rarest thing you'll get, so use it. A stretch of time where you have both a respectable identity and real freedom at once is genuinely rare and almost impossible to reconstruct later. Most people get one and squander it. Whenever you get it, that is when you build the skill. 8. Understand what was required to make this possible for you. The books, the institutions, thousands of years of accumulated knowledge, all of it exists so that you can walk in and manifest what you're actually capable of. Peterson's framing is that everyone is quietly hoping you'll use it rather than waste it. 9. Transform yourself into something articulate, grounded in history, knowledgeable, and wise, and you can do anything you want. And if you have any sense, what you'll want to do is good, because there is nothing more compelling, more meaningful, or more useful against the tragedy of life than to struggle with everything you have on behalf of the good.
4:49

Jordan Peterson says the ability to think and speak clearly is a superpower. It's the one skill that makes every other skill usable, and hardly anyone builds it on purpose: 1. There is nothing more powerful than someone who is articulate and can think and speak. Peterson means power in the best sense: authority, influence, respectability, competence. All of it flows from a single capacity, the ability to formulate what you actually mean. Master that and you have leverage over almost everything else in your life. 2. Your highest skill is found in articulated speech. That is the thing worth crafting. Not a credential, not a résumé line, not a job title. The capacity to think clearly and say what you think, precisely, sits above every other skill because it makes every other skill usable. 3. If you master formulating your arguments, you win everything. And here's the part that surprises people. It isn't a zero-sum win. When you win that way, everyone around you wins too, because a person who can articulate reality clearly shines a light on the whole world. 4. The way you build it is simple to describe. Learn to think, learn to speak, learn to read. Peterson says the obviousness of it is what baffles him. People hear it and say, really, I could do that? And the answer is yes, really. It is not complicated, it is just rarely done deliberately. 5. You do it by surrounding yourself with people who were articulate beyond comprehension. Every serious thinker who ever lived left their best work sitting on a shelf, available to you, for almost nothing. That access is the entire opportunity, and most people walk straight past it their whole lives. 6. Chasing a job, or a raise, or a credential is a pathetically small target. Peterson is blunt about it. Those are the reasons everyone gives for getting educated, and they miss the actual point entirely. They aren't wrong so much as they are far too small for what's actually on offer. 7. If you're ever handed a window of freedom, it is the rarest thing you'll get, so use it. A stretch of time where you have both a respectable identity and real freedom at once is genuinely rare and almost impossible to reconstruct later. Most people get one and squander it. Whenever you get it, that is when you build the skill. 8. Understand what was required to make this possible for you. The books, the institutions, thousands of years of accumulated knowledge, all of it exists so that you can walk in and manifest what you're actually capable of. Peterson's framing is that everyone is quietly hoping you'll use it rather than waste it. 9. Transform yourself into something articulate, grounded in history, knowledgeable, and wise, and you can do anything you want. And if you have any sense, what you'll want to do is good, because there is nothing more compelling, more meaningful, or more useful against the tragedy of life than to struggle with everything you have on behalf of the good.

Jaynit

30,634 views • 23 days ago

"The simplest reason to not read something published in the past 50 years is that's what everybody else is reading. The only books that most people read are books published in the last two years. And it's a simple fact of life that if you read what everybody else is reading, then the likelihood that you will write what they are writing and worst of all think what they are thinking is, let's say... increased." (From my interview with The Cultural Tutor)
0:45

"The simplest reason to not read something published in the past 50 years is that's what everybody else is reading. The only books that most people read are books published in the last two years. And it's a simple fact of life that if you read what everybody else is reading, then the likelihood that you will write what they are writing and worst of all think what they are thinking is, let's say... increased." (From my interview with The Cultural Tutor)

David Perell

184,088 views • 2 years ago

Jordan Peterson told a room full of university students the one thing their $200,000 degree was engineered to bury. Peterson: “If you can think, and speak, and write, you are absolutely deadly. Nothing can get in your way.” He did not say educated. Did not say credentialed. Did not say employed. Deadly. The ability to force your own reality into language is not a skill they forgot to teach you. It is the one skill the system cannot afford for you to have. Peterson: “No one ever tells students why they should write something.” Because the honest answer would collapse every transaction the institution runs. You were not taught to write. You were trained to replicate. Follow the rubric. Hit the word count. Reproduce the approved answer back to the grader. Pay six figures for the privilege. You do not think in ideas. You think in sentences. The precision of your language is the precision of your reality. Everything outside your vocabulary is not something you disagree with. It is something you cannot see. Every power structure in recorded history understood one equation. A population that cannot name what is being done to them will never fight what is being done to them. The modern version does not ban the weapon. It reclassifies it. Calls it coursework. Grades it. Strips it of everything dangerous and hands it back empty. Peterson: “It’s the most powerful weapon you can possibly provide someone with.” A person who can force one true sentence into existence without permission has already exited the system. That is the one graduate no institution was ever designed to produce. He said this as a tenured professor at the University of Toronto. Twenty years inside the machine. Students called his lectures life-changing. The institution pushed him out. The one professor who told you what the weapon actually does was removed for the crime of using it. That tells you everything. Not about him. About the machine you spent two decades inside and walked out unable to name.
0:43

Jordan Peterson told a room full of university students the one thing their $200,000 degree was engineered to bury. Peterson: “If you can think, and speak, and write, you are absolutely deadly. Nothing can get in your way.” He did not say educated. Did not say credentialed. Did not say employed. Deadly. The ability to force your own reality into language is not a skill they forgot to teach you. It is the one skill the system cannot afford for you to have. Peterson: “No one ever tells students why they should write something.” Because the honest answer would collapse every transaction the institution runs. You were not taught to write. You were trained to replicate. Follow the rubric. Hit the word count. Reproduce the approved answer back to the grader. Pay six figures for the privilege. You do not think in ideas. You think in sentences. The precision of your language is the precision of your reality. Everything outside your vocabulary is not something you disagree with. It is something you cannot see. Every power structure in recorded history understood one equation. A population that cannot name what is being done to them will never fight what is being done to them. The modern version does not ban the weapon. It reclassifies it. Calls it coursework. Grades it. Strips it of everything dangerous and hands it back empty. Peterson: “It’s the most powerful weapon you can possibly provide someone with.” A person who can force one true sentence into existence without permission has already exited the system. That is the one graduate no institution was ever designed to produce. He said this as a tenured professor at the University of Toronto. Twenty years inside the machine. Students called his lectures life-changing. The institution pushed him out. The one professor who told you what the weapon actually does was removed for the crime of using it. That tells you everything. Not about him. About the machine you spent two decades inside and walked out unable to name.

Dustin

35,463 views • 1 month ago

Rick Rubin: "Make what you love, not what you think people will like" "If you want to live in a creative way, which will benefit everything in your life, be a better person in your family, do a better job starting a new business, it's all the same. I don't really know anything about music. It's more a way of looking at the world and wanting it to be the best it could possibly be. And doing whatever it takes to be the best it could possibly be." Rubin shares how his career happened: "From the beginning, I never thought any of the things I'm doing were possible or realistic. I just did things out of the love of them, thinking I would have real jobs. That my passion would be my hobby, and I'd have a job to support my hobby. And it just magically turned out different than that without me knowing it was possible." On why some things connect and others don't: "The stars line up at certain times for certain things to happen. Sometimes you can make something great, and it doesn't connect for whatever reason. Sometimes you make two things you think are the two best things you've ever made. One of them connects with the world. One of them doesn't. And it might not have anything to do with what's in the art. It might be that it came out the same day as something else. Or there was a bigger story at the time. There's so much to it that we don't understand." He continues: "All we can do is make something good and put it out and hope for the best. That's all there is. We never know why things work. Even if you make a piece of art and it works, you may not know why." On talent versus work ethic: "There are a lot of talented people who never make it because they don't have the work ethic. It's not just talent, talent's a piece. And you could argue for some people, the work ethic trumps the talent." Rubin explains what real collaboration is: "Having worked with a lot of bands, I see there's often this friction where people are trying to get their idea in. That's not a collaboration. A real collaboration is when everyone who's there is working together towards whatever is the best thing for the whole. Whether it's your idea or someone else's idea, it doesn't matter. If you're invested in the collaboration, you want the best idea to win. You don't want your idea to win." On what makes art great: "What makes it great is the personal. With all of its imperfections. With all of its quirkiness. That's what makes it great. How you see the world that's different from how everyone else sees the world. That's why you're an artist. That's your purpose in sharing your work with the world." He warns against being derivative: "There are these derivative voices where they're finding what they think other people want to hear, and they start saying it because they've heard other people say similar things that are now successful. Even if they have some short-term success doing that, it's not revolutionary. It doesn't change the world. It doesn't last. The people who you first see and you might not like that you come to like because you don't understand them at first, those are the ones that change the world. Those are the ones you dedicate your fandom to for life." Rubin shares his philosophy on taste: "You can't second-guess your own taste for what someone else is going to like. We're not smart enough to know what someone else is going to like. To make something thinking, 'Well, I don't really like it, but I think this group of people will like it,' it's a bad way to play the game of music or art. You have to do what's personal to you. Take it as far as you can go. Really push the boundaries. And people will resonate with it if they're supposed to resonate with it." He describes creativity as catching waves: "We're really talking about magic. The universe conspiring on our behalf if we let it. Being in this flow of catching these waves that anyone can catch. If you're trying to catch it, you're open to it, you see it coming, you take off on every chance you get. And sometimes the ride happens. It's remarkable how it happens. It doesn't come from preconception. It's not an idea. It's through the doing." Rubin explains how ideas exist in the universe: "Have you ever had that experience where you have an idea for something, you don't do it, and then six months later you see someone else has done it? It's not because they took your idea. It's that it's time for that, and you can act on it or not. The best artists are the ones who have the best antenna for this material that's available. It's coming through. The best comedians see the best jokes. They see them coming. We all live in the same world; the way you see it, you have the best joke because you see it best." He closes with how to stay open: "If we listen to what's going on around us, you can overhear a conversation in a coffee shop, and it is the setup for an idea you're working on. You hear a phrase you don't commonly use. My experience is: when you are open and looking for these clues in the world, they're happening all the time. And they're happening often right when you need them."
8:29

Rick Rubin: "Make what you love, not what you think people will like" "If you want to live in a creative way, which will benefit everything in your life, be a better person in your family, do a better job starting a new business, it's all the same. I don't really know anything about music. It's more a way of looking at the world and wanting it to be the best it could possibly be. And doing whatever it takes to be the best it could possibly be." Rubin shares how his career happened: "From the beginning, I never thought any of the things I'm doing were possible or realistic. I just did things out of the love of them, thinking I would have real jobs. That my passion would be my hobby, and I'd have a job to support my hobby. And it just magically turned out different than that without me knowing it was possible." On why some things connect and others don't: "The stars line up at certain times for certain things to happen. Sometimes you can make something great, and it doesn't connect for whatever reason. Sometimes you make two things you think are the two best things you've ever made. One of them connects with the world. One of them doesn't. And it might not have anything to do with what's in the art. It might be that it came out the same day as something else. Or there was a bigger story at the time. There's so much to it that we don't understand." He continues: "All we can do is make something good and put it out and hope for the best. That's all there is. We never know why things work. Even if you make a piece of art and it works, you may not know why." On talent versus work ethic: "There are a lot of talented people who never make it because they don't have the work ethic. It's not just talent, talent's a piece. And you could argue for some people, the work ethic trumps the talent." Rubin explains what real collaboration is: "Having worked with a lot of bands, I see there's often this friction where people are trying to get their idea in. That's not a collaboration. A real collaboration is when everyone who's there is working together towards whatever is the best thing for the whole. Whether it's your idea or someone else's idea, it doesn't matter. If you're invested in the collaboration, you want the best idea to win. You don't want your idea to win." On what makes art great: "What makes it great is the personal. With all of its imperfections. With all of its quirkiness. That's what makes it great. How you see the world that's different from how everyone else sees the world. That's why you're an artist. That's your purpose in sharing your work with the world." He warns against being derivative: "There are these derivative voices where they're finding what they think other people want to hear, and they start saying it because they've heard other people say similar things that are now successful. Even if they have some short-term success doing that, it's not revolutionary. It doesn't change the world. It doesn't last. The people who you first see and you might not like that you come to like because you don't understand them at first, those are the ones that change the world. Those are the ones you dedicate your fandom to for life." Rubin shares his philosophy on taste: "You can't second-guess your own taste for what someone else is going to like. We're not smart enough to know what someone else is going to like. To make something thinking, 'Well, I don't really like it, but I think this group of people will like it,' it's a bad way to play the game of music or art. You have to do what's personal to you. Take it as far as you can go. Really push the boundaries. And people will resonate with it if they're supposed to resonate with it." He describes creativity as catching waves: "We're really talking about magic. The universe conspiring on our behalf if we let it. Being in this flow of catching these waves that anyone can catch. If you're trying to catch it, you're open to it, you see it coming, you take off on every chance you get. And sometimes the ride happens. It's remarkable how it happens. It doesn't come from preconception. It's not an idea. It's through the doing." Rubin explains how ideas exist in the universe: "Have you ever had that experience where you have an idea for something, you don't do it, and then six months later you see someone else has done it? It's not because they took your idea. It's that it's time for that, and you can act on it or not. The best artists are the ones who have the best antenna for this material that's available. It's coming through. The best comedians see the best jokes. They see them coming. We all live in the same world; the way you see it, you have the best joke because you see it best." He closes with how to stay open: "If we listen to what's going on around us, you can overhear a conversation in a coffee shop, and it is the setup for an idea you're working on. You hear a phrase you don't commonly use. My experience is: when you are open and looking for these clues in the world, they're happening all the time. And they're happening often right when you need them."

Jaynit

109,182 views • 4 months ago

Jordan Peterson on why writing is the most powerful skill you can learn: 1. writing and thinking are the same thing. there is no difference between them. when you learn to write clearly you are not learning to express thoughts you already have. you are learning to have the thoughts in the first place. 2. universities never tell students why they are writing. the answer they get is you need the grade. the real answer is you need to learn to think. because thinking is what makes you act effectively in the world and win the battles you choose to fight. 3. if you can think, speak, and write you are absolutely dangerous. people give you money. they give you opportunities. you have influence. peterson says nothing can get in your way. that is what you are at university for. 4. the most articulate person in the room always wins the argument. peterson has watched staggeringly successful people his whole life. the common thread: you do not want to argue with them. not because they are aggressive. because their points are organized and yours probably aren't. 5. someone who cannot write has done almost everything wrong before they start. wrong words, wrong sentences, wrong paragraph order, wrong structure, wrong conclusion. peterson says marking a bad essay is agony because the answer to what did i do wrong is essentially everything.
4:01

Jordan Peterson on why writing is the most powerful skill you can learn: 1. writing and thinking are the same thing. there is no difference between them. when you learn to write clearly you are not learning to express thoughts you already have. you are learning to have the thoughts in the first place. 2. universities never tell students why they are writing. the answer they get is you need the grade. the real answer is you need to learn to think. because thinking is what makes you act effectively in the world and win the battles you choose to fight. 3. if you can think, speak, and write you are absolutely dangerous. people give you money. they give you opportunities. you have influence. peterson says nothing can get in your way. that is what you are at university for. 4. the most articulate person in the room always wins the argument. peterson has watched staggeringly successful people his whole life. the common thread: you do not want to argue with them. not because they are aggressive. because their points are organized and yours probably aren't. 5. someone who cannot write has done almost everything wrong before they start. wrong words, wrong sentences, wrong paragraph order, wrong structure, wrong conclusion. peterson says marking a bad essay is agony because the answer to what did i do wrong is essentially everything.

Jaynit

104,964 views • 1 month ago

Elon Musk was asked what happens to people when the machines no longer need them. He didn’t soften it. Musk: “There will be fewer and fewer jobs that a robot cannot do better. These are not things I wish would happen. They probably will.” Sit with that second sentence. He is not celebrating. He is not selling a vision. He is telling you what he believes is inevitable and admitting he wishes it weren’t. That is not optimism. That is a confession. Most people are still arguing over whether this is real. Whether it’s their job or someone else’s. Whether the timeline is years away or decades. Musk isn’t arguing. He resolved it. And it bothers him. Musk: “I think ultimately we will have to have some kind of universal basic income. I don’t think we’re going to have a choice.” Not a political position. Not a utopian proposal. A concession. We are building something so capable that human labor stops being a required input to the economy. The machine does not need rest. It does not need a salary. It does not call in sick. It does not ask for a raise. And it improves every single month. The jobs that feel safe right now are not safe because they are irreplaceable. They feel safe because the technology hasn’t fully arrived yet. It’s arriving. Musk: “How do people then have meaning? If there’s not a need for your labor, what’s the meaning? Do you feel useless?” He said that is the harder problem. Not the economics. Not the policy. Not how you fund UBI or make it hold. The harder problem is what happens to a person who built their entire identity around being needed. That is most people. You were trained from childhood to believe your value is what you produce. That your worth is what you earn. That rest is something you survive the week to reach, not something you deserve simply by existing. When the machine removes the need for your labor, that belief does not update. It breaks. The people least prepared for that moment are the ones who worked the hardest. The ones who took the most pride in being indispensable. The ones who made work the whole answer. Losing the job is survivable. Losing the reason to get up is not. That is what Musk is actually asking. Not how do we pay people. How do we build a world where people still feel like they matter when the economy no longer needs them. Nobody in power is seriously working on that answer. The machine didn’t wait.
1:16

Elon Musk was asked what happens to people when the machines no longer need them. He didn’t soften it. Musk: “There will be fewer and fewer jobs that a robot cannot do better. These are not things I wish would happen. They probably will.” Sit with that second sentence. He is not celebrating. He is not selling a vision. He is telling you what he believes is inevitable and admitting he wishes it weren’t. That is not optimism. That is a confession. Most people are still arguing over whether this is real. Whether it’s their job or someone else’s. Whether the timeline is years away or decades. Musk isn’t arguing. He resolved it. And it bothers him. Musk: “I think ultimately we will have to have some kind of universal basic income. I don’t think we’re going to have a choice.” Not a political position. Not a utopian proposal. A concession. We are building something so capable that human labor stops being a required input to the economy. The machine does not need rest. It does not need a salary. It does not call in sick. It does not ask for a raise. And it improves every single month. The jobs that feel safe right now are not safe because they are irreplaceable. They feel safe because the technology hasn’t fully arrived yet. It’s arriving. Musk: “How do people then have meaning? If there’s not a need for your labor, what’s the meaning? Do you feel useless?” He said that is the harder problem. Not the economics. Not the policy. Not how you fund UBI or make it hold. The harder problem is what happens to a person who built their entire identity around being needed. That is most people. You were trained from childhood to believe your value is what you produce. That your worth is what you earn. That rest is something you survive the week to reach, not something you deserve simply by existing. When the machine removes the need for your labor, that belief does not update. It breaks. The people least prepared for that moment are the ones who worked the hardest. The ones who took the most pride in being indispensable. The ones who made work the whole answer. Losing the job is survivable. Losing the reason to get up is not. That is what Musk is actually asking. Not how do we pay people. How do we build a world where people still feel like they matter when the economy no longer needs them. Nobody in power is seriously working on that answer. The machine didn’t wait.

Dustin

247,107 views • 4 months ago

I hear so often from the Dommes I work with that they struggle with people online fetichizing them and simply seeing them for how sexy and beautiful they are. They project their fantasies and their desires onto you. That stops immediately once you move the attention from you to them. From 'look at me' to 'I see you'. What does that look like? When you create content, think of them and what this scene or that narrative is evoking. What will they learn from you? What they want is not to passively watch how sexy you are, but for you to train them, to give them instructions, to teach them, to guide them, to be in charge, to command them. This is not being an object but the main subject. The Authority figure. How is your content already doing that. The sexy photos can still be there, they are important to already capture des attention. But what you do with that attention once you have it, is where the power dynamic is established. Positioning yourself as more than a stunning Goddess, but actually a woman who has a voice, opinions, perspective, a philosophy, a way to doing things, teaching them what you like, how you like it, why you like it, already makes them want to be that for you. You hold the attention, you hold the power, so you direct it. And for that, you want them to know you get them and you know what lives within them... that creates the desire for you to be the one exposing it. You instantly build trust. Not because you demanded it, but because you earned it: you showed them you know what you are doing. You have experience, you understand them. They are not told to come see you, they are seduced into it. They desire it. And they will work for it. This will attract better clients (real subs) and instead of you trying to get their attention, they will work to earn yours. If you want to learn more about power dynamics, building a brand as a Pro or the psychology behind BDSM, you can now access all my trainings and classes in one place for a fraction of the cost of The Dominatrix Academy. And you can reinvest the total amount towards the Program. Message me [SECRET] for the details. This offer is not available on my website.
0:51

I hear so often from the Dommes I work with that they struggle with people online fetichizing them and simply seeing them for how sexy and beautiful they are. They project their fantasies and their desires onto you. That stops immediately once you move the attention from you to them. From 'look at me' to 'I see you'. What does that look like? When you create content, think of them and what this scene or that narrative is evoking. What will they learn from you? What they want is not to passively watch how sexy you are, but for you to train them, to give them instructions, to teach them, to guide them, to be in charge, to command them. This is not being an object but the main subject. The Authority figure. How is your content already doing that. The sexy photos can still be there, they are important to already capture des attention. But what you do with that attention once you have it, is where the power dynamic is established. Positioning yourself as more than a stunning Goddess, but actually a woman who has a voice, opinions, perspective, a philosophy, a way to doing things, teaching them what you like, how you like it, why you like it, already makes them want to be that for you. You hold the attention, you hold the power, so you direct it. And for that, you want them to know you get them and you know what lives within them... that creates the desire for you to be the one exposing it. You instantly build trust. Not because you demanded it, but because you earned it: you showed them you know what you are doing. You have experience, you understand them. They are not told to come see you, they are seduced into it. They desire it. And they will work for it. This will attract better clients (real subs) and instead of you trying to get their attention, they will work to earn yours. If you want to learn more about power dynamics, building a brand as a Pro or the psychology behind BDSM, you can now access all my trainings and classes in one place for a fraction of the cost of The Dominatrix Academy. And you can reinvest the total amount towards the Program. Message me [SECRET] for the details. This offer is not available on my website.

Ms. Malissia

15,768 views • 3 months ago

Jordan Peterson on why the most boring parts of your day are actually the most important: 1. The reason to improve yourself is not some casual self-help aspiration. It is to stop suffering more stupidly than you have to. And to stop making the people around you suffer more stupidly than they have to. Peterson's framing: if you do not organize yourself properly you will pay for it in a big way. And so will everyone near you. That is not a motivational poster. It is a warning. 2. Start by looking around for something that bothers you and fixing it. Sit in your room and ask genuinely: if i had ten minutes to make this place better, what would i do. not as a command. as a real question. Things will pop out. The stack of papers that has been bugging you. The cables behind the monitor you have ignored for six months. the dust. fix those things. Fix a hundred things like that and your life will look completely different. 3. Fix the things you repeat every day first. People treat their daily routines as trivial. getting up, brushing teeth, breakfast, the same small habits. Peterson says those routines probably constitute fifty percent of your life. The things you do every day are the most important things you do. The arithmetic is obvious once you do it. Neglecting them because they feel mundane is exactly backwards. 4. Do not try to fix things outside your domain of competence. If you are walking down the street and see a man who is alcoholic, schizophrenic, and has been homeless for ten years, that is a problem. But mucking around in it will not help him and will very likely hurt you. You have to have humility. You do not walk up to a broken helicopter and start tinkering. Find what you can actually fix and fix that. 5. As soon as you give your mind a genuine aim, it reconfigures the world around that aim. This is not metaphor. It is how perception works. The famous gorilla experiment: people watching basketball players pass a ball, miss a gorilla walking through the middle of the frame because they were told to count passes. You see what you aim at. The world manifests itself differently depending on what you are looking for. If the world is manifesting itself negatively the first question to ask is whether you are aiming at the right thing.
6:59

Jordan Peterson on why the most boring parts of your day are actually the most important: 1. The reason to improve yourself is not some casual self-help aspiration. It is to stop suffering more stupidly than you have to. And to stop making the people around you suffer more stupidly than they have to. Peterson's framing: if you do not organize yourself properly you will pay for it in a big way. And so will everyone near you. That is not a motivational poster. It is a warning. 2. Start by looking around for something that bothers you and fixing it. Sit in your room and ask genuinely: if i had ten minutes to make this place better, what would i do. not as a command. as a real question. Things will pop out. The stack of papers that has been bugging you. The cables behind the monitor you have ignored for six months. the dust. fix those things. Fix a hundred things like that and your life will look completely different. 3. Fix the things you repeat every day first. People treat their daily routines as trivial. getting up, brushing teeth, breakfast, the same small habits. Peterson says those routines probably constitute fifty percent of your life. The things you do every day are the most important things you do. The arithmetic is obvious once you do it. Neglecting them because they feel mundane is exactly backwards. 4. Do not try to fix things outside your domain of competence. If you are walking down the street and see a man who is alcoholic, schizophrenic, and has been homeless for ten years, that is a problem. But mucking around in it will not help him and will very likely hurt you. You have to have humility. You do not walk up to a broken helicopter and start tinkering. Find what you can actually fix and fix that. 5. As soon as you give your mind a genuine aim, it reconfigures the world around that aim. This is not metaphor. It is how perception works. The famous gorilla experiment: people watching basketball players pass a ball, miss a gorilla walking through the middle of the frame because they were told to count passes. You see what you aim at. The world manifests itself differently depending on what you are looking for. If the world is manifesting itself negatively the first question to ask is whether you are aiming at the right thing.

Jaynit

89,200 views • 1 month ago

"There are two types of coaches, those who do nothing and those who do a lot of damage. I prefer to be one of those who do nothing. The game belongs to the players, always ⚽. You can introduce them to a certain strategy that we have to implement, and they have to be convinced that they can do it. Then, there is the quality of the player, there is the attitude, the commitment. What a coach can do is make the players understand what teamwork is 🤝. Because we have the quality, Bayern Munich has it, Paris Saint Germain has it. Where is the difference? Where do you want to put this quality? If you want to put it in for yourself, it's not right ❌. If you put it in for the team, you can win 🏆."
0:55

"There are two types of coaches, those who do nothing and those who do a lot of damage. I prefer to be one of those who do nothing. The game belongs to the players, always ⚽. You can introduce them to a certain strategy that we have to implement, and they have to be convinced that they can do it. Then, there is the quality of the player, there is the attitude, the commitment. What a coach can do is make the players understand what teamwork is 🤝. Because we have the quality, Bayern Munich has it, Paris Saint Germain has it. Where is the difference? Where do you want to put this quality? If you want to put it in for yourself, it's not right ❌. If you put it in for the team, you can win 🏆."

Keepitonthedeck

22,374 views • 1 year ago

Jordan Peterson just named the one thing no machine will ever possess. Not intelligence. Not logic. Not processing power. A ghost. Peterson reached back to Carl Jung to describe something most people never slow down long enough to feel. You are not just the person sitting here reading this. You are every version of yourself that could ever exist across time. Peterson: “The Self is everything you are and everything you could be across time.” There is a version of you that fulfilled every ounce of potential you carry. The finished version. The one standing at the far end of your life who became everything you were built to become. That version is not a fantasy. It is a gravitational field. And it has been speaking to you your entire life. Not through words. Not through logic. Through the feeling of meaning. Peterson: “The answer is through the instinct of meaning.” When something resonates so deep it stops you mid-step and you cannot explain why. That is not a chemical accident. That is your future self reaching backward through time whispering where to walk next. Peterson: “That which you could be tells you where to walk by making that path meaningful.” Your potential is not quiet. It is dragging you forward every single day through a language older than speech. Now look at what we are building. Machines designed to optimize every human decision. Career paths. Schedules. Relationships. Health. Creativity. The algorithm will map the most efficient route to any destination you name. But it cannot exist across time. It has no unrealized potential. No future version of itself standing at any finish line. No ghost pulling it toward something it was meant to become. It has compute. It does not have a soul whispering directions. When you hand your choices to an algorithm you are not delegating a task. You are muting the only compass that was ever yours. Meaning is not efficient. It is not optimized. It does not care about the shortest path. Meaning requires friction. Confusion. Standing in total darkness and feeling your way forward on nothing but instinct. That is the entire point. The struggle is not the obstacle between you and your potential. The struggle is the conversation between you and your potential. Remove it and you do not arrive faster. You arrive as someone else. We are building the most powerful optimization engine in human history. And we are about to aim it directly at the one process that was never supposed to be optimized. The algorithm will hand you a perfect map. But it will never give you a reason to walk.
0:57

Jordan Peterson just named the one thing no machine will ever possess. Not intelligence. Not logic. Not processing power. A ghost. Peterson reached back to Carl Jung to describe something most people never slow down long enough to feel. You are not just the person sitting here reading this. You are every version of yourself that could ever exist across time. Peterson: “The Self is everything you are and everything you could be across time.” There is a version of you that fulfilled every ounce of potential you carry. The finished version. The one standing at the far end of your life who became everything you were built to become. That version is not a fantasy. It is a gravitational field. And it has been speaking to you your entire life. Not through words. Not through logic. Through the feeling of meaning. Peterson: “The answer is through the instinct of meaning.” When something resonates so deep it stops you mid-step and you cannot explain why. That is not a chemical accident. That is your future self reaching backward through time whispering where to walk next. Peterson: “That which you could be tells you where to walk by making that path meaningful.” Your potential is not quiet. It is dragging you forward every single day through a language older than speech. Now look at what we are building. Machines designed to optimize every human decision. Career paths. Schedules. Relationships. Health. Creativity. The algorithm will map the most efficient route to any destination you name. But it cannot exist across time. It has no unrealized potential. No future version of itself standing at any finish line. No ghost pulling it toward something it was meant to become. It has compute. It does not have a soul whispering directions. When you hand your choices to an algorithm you are not delegating a task. You are muting the only compass that was ever yours. Meaning is not efficient. It is not optimized. It does not care about the shortest path. Meaning requires friction. Confusion. Standing in total darkness and feeling your way forward on nothing but instinct. That is the entire point. The struggle is not the obstacle between you and your potential. The struggle is the conversation between you and your potential. Remove it and you do not arrive faster. You arrive as someone else. We are building the most powerful optimization engine in human history. And we are about to aim it directly at the one process that was never supposed to be optimized. The algorithm will hand you a perfect map. But it will never give you a reason to walk.

Dustin

40,730 views • 3 months ago

Culture is genetic because behavior is genetic. This beaver never saw a dam in its life. No beavers or anything else ever taught it to build a dam. It wants to build a dam because it is a beaver. Many beavers together build a big dam. That is beaver culture. Humans are not different. Nothing is different. This is what life is. This is how life works. Your body is your mind. A caterpillar wants to build a chrysalis. A bee wants to build a hive. A lion wants to build a pride. You are not special. You are not above your nature. you are INSIDE of it. The thoughts that we think are genetic thoughts. The crimes we commit are genetic crimes. The art we create is genetic art. Just like this beaver, you can give the animal different sticks and it will build a different dam, but it will always build a dam. And you can give humans different "education," but the human will always use it to do what its genes tell it to do. This is the first big answer that you need. This is the biggest piece of the puzzle. This is how to understand people 90% of the way. You just... notice what they do, and get out of the way, and watch them do it. And if they need sticks, you give them sticks. And if you don't like what they do, you have to get away from them. You cannot train dam-building into them or out of them any more than you can with a beaver. A beaver wants to build a dam because it is a beaver. Whatever you see people build, that's what they wanted to build from the sticks they got in the river they were in. Stop pretending you can change it.
0:59

Culture is genetic because behavior is genetic. This beaver never saw a dam in its life. No beavers or anything else ever taught it to build a dam. It wants to build a dam because it is a beaver. Many beavers together build a big dam. That is beaver culture. Humans are not different. Nothing is different. This is what life is. This is how life works. Your body is your mind. A caterpillar wants to build a chrysalis. A bee wants to build a hive. A lion wants to build a pride. You are not special. You are not above your nature. you are INSIDE of it. The thoughts that we think are genetic thoughts. The crimes we commit are genetic crimes. The art we create is genetic art. Just like this beaver, you can give the animal different sticks and it will build a different dam, but it will always build a dam. And you can give humans different "education," but the human will always use it to do what its genes tell it to do. This is the first big answer that you need. This is the biggest piece of the puzzle. This is how to understand people 90% of the way. You just... notice what they do, and get out of the way, and watch them do it. And if they need sticks, you give them sticks. And if you don't like what they do, you have to get away from them. You cannot train dam-building into them or out of them any more than you can with a beaver. A beaver wants to build a dam because it is a beaver. Whatever you see people build, that's what they wanted to build from the sticks they got in the river they were in. Stop pretending you can change it.

hoe_math = PsychoMath

1,189,824 views • 11 months ago

Jordan Peterson explained how to use reading and writing to find your life's purpose: 1. Reading is how you gather raw material before you can write clearly. Once you have a problem you want to solve, read everything you can get your hands on that addresses it. You cannot organize thoughts you have never been exposed to. 2. Writing is described as a weapon, literally. Your sword. Your bulletproof vest. Learning to use words properly makes you nearly impossible to stop in any negotiation or argument. 3. People who are staggeringly successful are almost always unbelievably articulate. You do not want to argue with them because they will organize their points so clearly that anyone unprepared looks like an idiot. 4. Your words are the single most powerful thing about you. If you can write and speak effectively, you carry all the authority and competence there is. 5. Peterson rewrote every sentence in his first book Maps of Meaning roughly fifty times. He read it, rewrote it, compared versions, and kept the better one. That obsession over fourteen years built the foundation for everything he taught afterward. 6. Fiction is not a lesser form of truth. It is often a deeper one. Stories distill what people actually go through, stripping away the boring parts and leaving only what matters. 7. You do not need to understand exactly why a story moves you. You do not know what music means either, and that has never stopped you from listening to it. Profound things mean more than you can fully articulate. 8. People who lose the external structure in their life, a job, a schedule, a responsibility, tend to drift, get anxious, and lose direction. We are built like sled dogs. We need a load to pull. 9. Pain is the one reality nobody argues with. Everyone who suffers acts as though their suffering is real. That single observation is the starting point for thinking seriously about meaning. 10. Human beings are the only creatures who have discovered the future, which is both our greatest advantage and our deepest burden. Knowing the future is finite changes everything about how we experience the present. 11. The self-authoring program Peterson built has three parts: write your past to understand who you actually are, write your present to identify your real faults and virtues, and write your future to clarify exactly what you want in the next three to five years. 12. You cannot hit a target you refuse to name. Most people keep their goals vague on purpose, because naming what you want also means naming the exact conditions under which you will have failed. 13. At Erasmus University in Rotterdam, roughly 10,000 students went through the future authoring program. The improvement was largest among the students who started furthest behind, and many of them later overtook their peers entirely. 14. Writing out your own potential downfall is just as important as writing out your potential success. Naming the version of yourself you are most afraid of becoming gives you something concrete to fight against instead of a vague, paralyzing dread. 15. A memory that still produces strong negative emotion after eighteen months means you have not actually solved the problem it represents. Your brain is still tagging it as a live threat. 16. Writing through painful memories often makes you feel worse in the short term and significantly better three to six months later. Progress frequently requires doing the uncomfortable thing first. 17. The entire purpose of the humanities was never to please a professor or guess the expected answer. It was to help you find your true voice, because every argument you formulate becomes a permanent part of your character whether you intended it to or not. Follow Yasmine Khosrowshahi for more ideas on thinking better, becoming clearer & building a more intentional life.
1:07:27

Jordan Peterson explained how to use reading and writing to find your life's purpose: 1. Reading is how you gather raw material before you can write clearly. Once you have a problem you want to solve, read everything you can get your hands on that addresses it. You cannot organize thoughts you have never been exposed to. 2. Writing is described as a weapon, literally. Your sword. Your bulletproof vest. Learning to use words properly makes you nearly impossible to stop in any negotiation or argument. 3. People who are staggeringly successful are almost always unbelievably articulate. You do not want to argue with them because they will organize their points so clearly that anyone unprepared looks like an idiot. 4. Your words are the single most powerful thing about you. If you can write and speak effectively, you carry all the authority and competence there is. 5. Peterson rewrote every sentence in his first book Maps of Meaning roughly fifty times. He read it, rewrote it, compared versions, and kept the better one. That obsession over fourteen years built the foundation for everything he taught afterward. 6. Fiction is not a lesser form of truth. It is often a deeper one. Stories distill what people actually go through, stripping away the boring parts and leaving only what matters. 7. You do not need to understand exactly why a story moves you. You do not know what music means either, and that has never stopped you from listening to it. Profound things mean more than you can fully articulate. 8. People who lose the external structure in their life, a job, a schedule, a responsibility, tend to drift, get anxious, and lose direction. We are built like sled dogs. We need a load to pull. 9. Pain is the one reality nobody argues with. Everyone who suffers acts as though their suffering is real. That single observation is the starting point for thinking seriously about meaning. 10. Human beings are the only creatures who have discovered the future, which is both our greatest advantage and our deepest burden. Knowing the future is finite changes everything about how we experience the present. 11. The self-authoring program Peterson built has three parts: write your past to understand who you actually are, write your present to identify your real faults and virtues, and write your future to clarify exactly what you want in the next three to five years. 12. You cannot hit a target you refuse to name. Most people keep their goals vague on purpose, because naming what you want also means naming the exact conditions under which you will have failed. 13. At Erasmus University in Rotterdam, roughly 10,000 students went through the future authoring program. The improvement was largest among the students who started furthest behind, and many of them later overtook their peers entirely. 14. Writing out your own potential downfall is just as important as writing out your potential success. Naming the version of yourself you are most afraid of becoming gives you something concrete to fight against instead of a vague, paralyzing dread. 15. A memory that still produces strong negative emotion after eighteen months means you have not actually solved the problem it represents. Your brain is still tagging it as a live threat. 16. Writing through painful memories often makes you feel worse in the short term and significantly better three to six months later. Progress frequently requires doing the uncomfortable thing first. 17. The entire purpose of the humanities was never to please a professor or guess the expected answer. It was to help you find your true voice, because every argument you formulate becomes a permanent part of your character whether you intended it to or not. Follow Yasmine Khosrowshahi for more ideas on thinking better, becoming clearer & building a more intentional life.

Yasmine Khosrowshahi

54,149 views • 1 month ago

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.
36:56

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

127,400 views • 1 month ago

Jordan Peterson on how to easily overcome social anxiety: 1. Social anxiety is not shyness. When you walk into a social situation, your brain registers it as a dominance hierarchy that is judging you. A negative judgment means low status. Low status interferes with everything your biology cares about. You are not being irrational. You are being evaluated by something that feels like nature itself, and your nervous system knows it. 2. Telling an anxious person to stop thinking about themselves does not work. You cannot tell someone to stop thinking about something. They get caught in the loop. Stop thinking about a white elephant. white elephant. white elephant. The instruction makes it worse. The only way out is to give the brain something else to do. 3. The actual solution is to look at other people. not glance. Genuinely look. Watch their face. Track what they are thinking. The moment you focus outward, your automatic social mechanisms engage, and the awkwardness dissolves on its own. You cannot be socially calibrated and self-focused at the same time. Attention can only go in one direction. 4. When speaking to a group, never try to address the group. It does not exist as a thing you can talk to. Find one person, look at them directly, and talk to that person. They will reflect the entire room back to you because everyone is entrained to the same social signal. If you can talk to one person, you can talk to anyone. 5. The eye at the top of the pyramid, the thing the Egyptians worshipped as Horus, is attention itself. What you pay attention to determines everything. The most important thing to look at is whatever your instincts flag as slightly wrong or off. That is where the real information is. Your enemies are useful for the same reason. They will tell you things about yourself that nobody else will, and occasionally one of those things will be accurate.
4:28

Jordan Peterson on how to easily overcome social anxiety: 1. Social anxiety is not shyness. When you walk into a social situation, your brain registers it as a dominance hierarchy that is judging you. A negative judgment means low status. Low status interferes with everything your biology cares about. You are not being irrational. You are being evaluated by something that feels like nature itself, and your nervous system knows it. 2. Telling an anxious person to stop thinking about themselves does not work. You cannot tell someone to stop thinking about something. They get caught in the loop. Stop thinking about a white elephant. white elephant. white elephant. The instruction makes it worse. The only way out is to give the brain something else to do. 3. The actual solution is to look at other people. not glance. Genuinely look. Watch their face. Track what they are thinking. The moment you focus outward, your automatic social mechanisms engage, and the awkwardness dissolves on its own. You cannot be socially calibrated and self-focused at the same time. Attention can only go in one direction. 4. When speaking to a group, never try to address the group. It does not exist as a thing you can talk to. Find one person, look at them directly, and talk to that person. They will reflect the entire room back to you because everyone is entrained to the same social signal. If you can talk to one person, you can talk to anyone. 5. The eye at the top of the pyramid, the thing the Egyptians worshipped as Horus, is attention itself. What you pay attention to determines everything. The most important thing to look at is whatever your instincts flag as slightly wrong or off. That is where the real information is. Your enemies are useful for the same reason. They will tell you things about yourself that nobody else will, and occasionally one of those things will be accurate.

Jaynit

667,969 views • 1 month ago

Yes, indeed, this is lawlessness by any standard. Even by banana republic standards, this is still lawlessness. Your country has a constitution, it has a government, it has a police service, and it has a ruling party. I am sure you can see that some of the people there are actually wearing ruling party T-shirts. It is lawless regardless of whoever does it. It is an embarrassment to South Africa as a country, what you are doing and what you are encouraging people to do. Your country has an immigration service. If people are in your country illegally, they should be arrested and deported through lawful processes. You do not go around destroying property, tearing down markets, and attacking people. It is illegal regardless of whoever does it. It is not illegal because I have said so. It is illegal because the laws of your country make it so. This is vigilantism, pure and simple, and it is tainting the reputation of South Africa, not only across Africa but across the world. If you have got satellite television in your home, you can see that these actions are being reported everywhere. It is not good for your country. This kind of barbarism undermines the rule of law, fuels division, and damages South Africa’s standing as a constitutional democracy. It is the actions of a few that are tainting the reputation of many. The average South African is not mindless like this. They respect the law, and they respect the fact that among them, in their communities, there are people from other countries. If those people are in the country illegally, you report them and the law takes its course through proper processes of arrest and deportation. You do not descend into mob justice, lawlessness, and destruction. That is not who South Africans are, and it must not be normalised.
2:51

Yes, indeed, this is lawlessness by any standard. Even by banana republic standards, this is still lawlessness. Your country has a constitution, it has a government, it has a police service, and it has a ruling party. I am sure you can see that some of the people there are actually wearing ruling party T-shirts. It is lawless regardless of whoever does it. It is an embarrassment to South Africa as a country, what you are doing and what you are encouraging people to do. Your country has an immigration service. If people are in your country illegally, they should be arrested and deported through lawful processes. You do not go around destroying property, tearing down markets, and attacking people. It is illegal regardless of whoever does it. It is not illegal because I have said so. It is illegal because the laws of your country make it so. This is vigilantism, pure and simple, and it is tainting the reputation of South Africa, not only across Africa but across the world. If you have got satellite television in your home, you can see that these actions are being reported everywhere. It is not good for your country. This kind of barbarism undermines the rule of law, fuels division, and damages South Africa’s standing as a constitutional democracy. It is the actions of a few that are tainting the reputation of many. The average South African is not mindless like this. They respect the law, and they respect the fact that among them, in their communities, there are people from other countries. If those people are in the country illegally, you report them and the law takes its course through proper processes of arrest and deportation. You do not descend into mob justice, lawlessness, and destruction. That is not who South Africans are, and it must not be normalised.

Hopewell Chin’ono

80,812 views • 3 months ago

My advice to people: Shut the social media off. Not forever — just give yourself a break. An hour is fine. Two hours, okay. Eight hours is too much and you know it. -Read a book. -Watch a YouTube lecture. -Do something that actually fills you up. And here's the other thing, doubting yourself and feeling pressure is normal. Take a breath. It doesn't mean something is wrong with you. But you have to manifest and get yourself into the right mindset. Read about positive actualization. Think big. Do it consistently and over time things start to shift in ways that surprise you. The first person you have to believe in is yourself and when you start projecting that confidence it becomes habitual. That's when everything changes.
0:39

My advice to people: Shut the social media off. Not forever — just give yourself a break. An hour is fine. Two hours, okay. Eight hours is too much and you know it. -Read a book. -Watch a YouTube lecture. -Do something that actually fills you up. And here's the other thing, doubting yourself and feeling pressure is normal. Take a breath. It doesn't mean something is wrong with you. But you have to manifest and get yourself into the right mindset. Read about positive actualization. Think big. Do it consistently and over time things start to shift in ways that surprise you. The first person you have to believe in is yourself and when you start projecting that confidence it becomes habitual. That's when everything changes.

Anthony Scaramucci

40,810 views • 2 months ago

Simon Sinek on why becoming a great leader requires the same mindset as becoming a great parent: Everyone wants to have kids. Nobody thinks about raising them. "People say, 'I want to have kids.' Nobody ever says, 'I would like to raise kids for 18 years.'" Having kids is the fun, easy part. Raising them is where reality sets in: the sleepless nights, the uncertainty, the moments where you have no idea what you're doing. Sinek says leadership works exactly the same way. Everyone gets excited about owning a business, building a team, holding the title. Then the people part arrives and nothing prepared you for it. "The process is easy, you can figure that out. The systems you can master. But the people part is ongoing and sometimes overwhelming." So what do the best leaders do when they hit that wall? The same thing the best parents do. They become students. They read books. They watch talks. They ask others how they're navigating it. Just like a first-time parent, the best leaders go find the education they didn't know they'd need. Because nobody hands you a manual for the people part. That knowledge has to be actively sought. And just like parenting, the hard stretches are punctuated by moments that make everything worth it. Sinek calls them "unexpected glimmers." Watching your team solve a problem without you feels the same as catching your kids sharing when they didn't know you were watching. Seeing someone quietly grow into a leader themselves, not because you told them to, but because the environment you built made space for it. You can't schedule these moments, but when they arrive, they reframe every frustrating stretch that came before. And underneath all of it is the idea that drives Sinek's entire view of leadership: To lead is to serve. "To serve those who serve others is the greatest joy anyone can achieve in life." The best leaders and the best parents share the same quiet understanding: the role was always bigger than they expected. But they showed up anyway, kept learning, and found meaning in the growth of those they were responsible for. That's what it means to lead. And that's what it means to serve.
2:12

Simon Sinek on why becoming a great leader requires the same mindset as becoming a great parent: Everyone wants to have kids. Nobody thinks about raising them. "People say, 'I want to have kids.' Nobody ever says, 'I would like to raise kids for 18 years.'" Having kids is the fun, easy part. Raising them is where reality sets in: the sleepless nights, the uncertainty, the moments where you have no idea what you're doing. Sinek says leadership works exactly the same way. Everyone gets excited about owning a business, building a team, holding the title. Then the people part arrives and nothing prepared you for it. "The process is easy, you can figure that out. The systems you can master. But the people part is ongoing and sometimes overwhelming." So what do the best leaders do when they hit that wall? The same thing the best parents do. They become students. They read books. They watch talks. They ask others how they're navigating it. Just like a first-time parent, the best leaders go find the education they didn't know they'd need. Because nobody hands you a manual for the people part. That knowledge has to be actively sought. And just like parenting, the hard stretches are punctuated by moments that make everything worth it. Sinek calls them "unexpected glimmers." Watching your team solve a problem without you feels the same as catching your kids sharing when they didn't know you were watching. Seeing someone quietly grow into a leader themselves, not because you told them to, but because the environment you built made space for it. You can't schedule these moments, but when they arrive, they reframe every frustrating stretch that came before. And underneath all of it is the idea that drives Sinek's entire view of leadership: To lead is to serve. "To serve those who serve others is the greatest joy anyone can achieve in life." The best leaders and the best parents share the same quiet understanding: the role was always bigger than they expected. But they showed up anyway, kept learning, and found meaning in the growth of those they were responsible for. That's what it means to lead. And that's what it means to serve.

Big Brain Business

22,126 views • 4 months ago