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Just launched a new free tool called CoverageImpact. Aiming to help loads more people in PR to attempt to correlate and visualise the impact of the coverage on all kinds of things. Google Trends data, signups, sales, web visits etc etc. Here is a video of me making a...

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Gary Preston

5,733 subscribers

10,276 Aufrufe • vor 2 Jahren •via X (Twitter)

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Profilbild von Gary Preston
Gary Prestonvor 2 Jahren

And here is a link to the tool -

Profilbild von App Economy Insights
App Economy Insightsvor 1 Jahr

Who's reshaping industries? Explore which strategies are propelling today’s business titans through easy-to-understand visuals. Stay ahead with engaging content that demystifies complex financial data.

Profilbild von Gary Preston
Gary Prestonvor 2 Jahren

If I was working in Digital PR I might make a graph of Coverage over time vs growth in Domain Rating/DA or client's website. If I was in a SaaS (I am!) I'd be looking at coverage trends over time from key activity and mapping against trial sign ups. Loads of potential for different things here.

Profilbild von Gary Preston
Gary Prestonvor 2 Jahren

Busy few days! Turns out we (I) didn't quite test that many types of coverage data from various providers. But since yesterday we've (my amazing team. Not me. ) added support for 2-3 more platforms. Seeing some amazing examples of coverage vs impact. Keep them coming!

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