Luke Fickell is returning next season. Chris McIntosh discusses what changes will be made to put Wisconsin football on a different path. Find the full video and story at Badger Connect:

He did not in fact answer the question

@ZachHeilprin Talk about a dude who is totally in Over his head. What a clown. They figured out it’s cheaper to “invest” in the program than to pay Fickells pay out. That’s it. No more to the story. Just making it sound like they are spending more when in actuality they will be spending less.

What an absolute idiot!

He said a lot of words without answering the question.

Good lord that was worthy of response from the principal of Billy Madison. Badgers better wrap their arms around Greg Gard because that’s the only success you’ll be seeing from the Badgers anytime soon.

“we can identify the challenges that we’ve faced this season” I too can identify that we’ve lost 6 straight and are at the bottom of the conference!

My season tickets are being canceled....as are a lot of others I am sure

holy word salad

What a clown. Get this clown out of Madison.

What has he done to prove he’s the right guy for the job? Macintosh is as inept at managing our athletic programs as Fickell is at leading a big ten program.

I love Jesse as a writer. But there was nothing about tough journalism in this interview.. Being apart of the Badgers Connect doesn't allow him to ask the real questions we want answers too..

McIntosh should be fired too. They’re literally the worst team in the big ten

Horrible answer and should have asked the question why it took Wisconsin 3 years to find alignment and take this environment seriously+why on earth anyone would believe that they’ve all the sudden figured it out. All will be gone after next year, increased investment won’t be CFP

A lot of words to say absolutely nothing.

Then fire McIntosh as well. FiCKELL NEEDS TO GO!

I hope things get turned around; but right now; honestly if 2026 we don’t see a drastic improvement; Fickell needs to go. And Mac can follow him as well out the door. Complete overhaul.

Another Wisconsin sports media ass kissing interview.

This is a word salad on the Kamala Harris level! Said absolutely nothing.

Jesse, do schools like Iowa, Minnesota, Northwestern, have similar NIL football budgets like Wisconsin, or do they also have a lot more money to spend? These 3 schools football programs are so far ahead of Fickell

So, another year of the same shit.

More word salad than Kamala Harris. He said nothing in that clip.

😡😡 we are destined to be bottom feeders of Big10-18 no matter how much money he throws at them.

This has to be so depressing for Wisky fans. I’m sorry guys.

You can’t honestly sit through that, hear those responses and think any different about next year or beyond. He sounds so in over his head.

He said nothing at all because they know there is no fixing this program and it's just going to get worse. McIntosh and Fickell are just going to collect the paychecks until either there is enough pressure on the Chancellor to fire them both or she's fired along with them.

This guy can fucking kick rocks… what a disgrace

What number take was this?

1) Invest in the program" means exactly what? Specifics, not vague generalities. 2) "This season has shown us what needs to be fixed". Were you not paying attention to the first 2 seasons? 3) The justification CM gave to fire Paul Chryst is not being applied to Luke Fickell.

I hate this dudes face

Show some excitement and enthusiasm bro, awful body language as well. Looks painful for you

Just bring back the baseball program at this point. Wisconsin football is cooked

Wait, did he just say "it starts today?" So zero proactive planning for the current state of college football, just let the program sink to one of the worst in the P4 conferences and then decide to do something? Holy hell, we're done.