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.Lyft CEO David Risher says in-ride attention is the next frontier for advertising. With riders spending up to 20 minutes in-app, the company is building a $100 million ad business by targeting them in motion. $LYFT Watch the full episode:

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After Earnings (from Morning Brew ☕️)

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12,513 Aufrufe • vor 1 Jahr •via X (Twitter)

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Say Less 🌚vor 1 Jahr

@MorningBrew @lyft @davidrisher Lyft drivers compared to Uber drivers. Feel like Lyft drivers got my back @lyft

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Howie Deluxevor 1 Jahr

@MorningBrew @lyft @davidrisher Oh great. Shitty little videos like at the gas station

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On the latest episode of After Earnings, we spoke with Lyft CEO David Risher about how the company is reinventing ridesharing for new customer segments, expanding into global markets, and building an AI-powered platform for both riders and drivers. Highlights include: • Why Lyft Silver is designed to meet the needs of older adults • How Lyft Media is becoming a $100 million advertising business • The future of autonomous rides and what we lose without human connection YouTube: Spotify: Apple: $LYFT
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