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Magic happens when.. Brand 🤝 Creative 🤝 Media Seriously, it almost always does. You can just tell. And it all came together nicely for #Nike and their agency partners at the #ChicagoMarathon this past Sunday. 10/10 for all the billboard copy and placement along the route / commute. And...

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BrandGully

6,408 subscribers

89,447 次观看 • 1 年前 •via X (Twitter)

#Nike#ChicagoMarathon
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🚨 Do you understand what just happened at Nike.. They just flipped the switch, massively using AI in their commercials. Lululemon, On, and Gymshark came for the crown and Nike felt it. For the first time, real pressure. So they turned to frontier tools and started scaling commercial production with AI. The industry never feared AI. It just never felt real competition. Now it does. What’s happening in sportswear will happen in cinematography next. We’re about to see AI-native video redefine brand storytelling. And Nike is already there. This video made using Higgsfield.
0:20

🚨 Do you understand what just happened at Nike.. They just flipped the switch, massively using AI in their commercials. Lululemon, On, and Gymshark came for the crown and Nike felt it. For the first time, real pressure. So they turned to frontier tools and started scaling commercial production with AI. The industry never feared AI. It just never felt real competition. Now it does. What’s happening in sportswear will happen in cinematography next. We’re about to see AI-native video redefine brand storytelling. And Nike is already there. This video made using Higgsfield.

Tuki

50,129 次观看 • 4 个月前

The thing with ADS ABOUT THE AD INDUSTRY is that they never disappoint, do they? Always on point. Fun new spot courtesy #BBDO for the #AICP (Association of Independent Commercial Producers) inviting entries for ‘museum-worthy’ adverts this year. 🎯 10/10 to the writers for all the present-day marketing jargon set against the backdrop of an era in the past. A spoof done right :)) #Advertising #MarketingTwitter #Marketing #Art #VincentVanGogh #FridaKahlo ICYMI Rob Schwartz Vikki Ross dave trott faris @aishamadeit Ramki
2:41

The thing with ADS ABOUT THE AD INDUSTRY is that they never disappoint, do they? Always on point. Fun new spot courtesy #BBDO for the #AICP (Association of Independent Commercial Producers) inviting entries for ‘museum-worthy’ adverts this year. 🎯 10/10 to the writers for all the present-day marketing jargon set against the backdrop of an era in the past. A spoof done right :)) #Advertising #MarketingTwitter #Marketing #Art #VincentVanGogh #FridaKahlo ICYMI Rob Schwartz Vikki Ross dave trott faris @aishamadeit Ramki

BrandGully

15,595 次观看 • 2 年前

“we need to take in every single moment, because we’re gonna be missing this atmosphere for a while. i must say, it has been an absolute honour, and privilege to be performing in front of so many of you—so many nights on this tour. i think tonight is just a celebration of this whole journey we’ve put on for the past 6 months, and if anything—for the past almost like 10 years. it’s just time to celebrate all the love we’ve received, and all the memories we’ve created together, so we’re really really grateful for everyone of you”
0:43

“we need to take in every single moment, because we’re gonna be missing this atmosphere for a while. i must say, it has been an absolute honour, and privilege to be performing in front of so many of you—so many nights on this tour. i think tonight is just a celebration of this whole journey we’ve put on for the past 6 months, and if anything—for the past almost like 10 years. it’s just time to celebrate all the love we’ve received, and all the memories we’ve created together, so we’re really really grateful for everyone of you”

n saw ari

222,065 次观看 • 6 个月前

Dana White says he got all the $7.7B from the UFC and Paramount deal this year "are you excited about the $7.7b deal with UFC and Paramount ? that's a lot of money...it's gotta be cool building this company from what it was when it first started to making a deal like that" "so wait do you get all that money? the $7.7 billion? yeah me ? I get all of it...if you look at what we're doing right now so next year with Paramount we going to do 44 events" "early on we paid to get on the Spike TV and basically the narrative was you pay to get on TV and it changed right now"
1:17

Dana White says he got all the $7.7B from the UFC and Paramount deal this year "are you excited about the $7.7b deal with UFC and Paramount ? that's a lot of money...it's gotta be cool building this company from what it was when it first started to making a deal like that" "so wait do you get all that money? the $7.7 billion? yeah me ? I get all of it...if you look at what we're doing right now so next year with Paramount we going to do 44 events" "early on we paid to get on the Spike TV and basically the narrative was you pay to get on TV and it changed right now"

CreativeDude

1,495,696 次观看 • 1 个月前

HANNITY: “From your unique vantage point, what was it like looking out at Congresswoman Omar and Congresswoman Tlaib?” SPEAKER JOHNSON: “You know, it was shameful, really. And I came this close to stopping them. We could have probably ejected them from the floor.” “But I think it was good for them to be there. I think it’s good for the American people to see the shame that they brought upon their party and upon themselves.” “I mean, we're on the right side of common sense on law and justice, on security and American dominance and strength. And the Democrats stand for exactly the opposite of all that.” | Sean Hannity 🇺🇸
0:59

HANNITY: “From your unique vantage point, what was it like looking out at Congresswoman Omar and Congresswoman Tlaib?” SPEAKER JOHNSON: “You know, it was shameful, really. And I came this close to stopping them. We could have probably ejected them from the floor.” “But I think it was good for them to be there. I think it’s good for the American people to see the shame that they brought upon their party and upon themselves.” “I mean, we're on the right side of common sense on law and justice, on security and American dominance and strength. And the Democrats stand for exactly the opposite of all that.” | Sean Hannity 🇺🇸

Fox News

1,810,673 次观看 • 5 个月前

Timing is everything, isn’t it? And sometimes being in the right place at the right time feels well, timely, or even predetermined. With wildlife photography, it’s all about being in the right place at the right time. The more you know about your subject, the better because it increases your chances of being where you need to be when you need to be there. There is also an element of just letting go and taking what is given to you. It’s always best to have no expectations at all when it comes to wildlife. On this morning, everything did fall perfectly into place, and I was able to capture this dreamy scene of a beautiful Dalmatian pelican and its reflection on smooth water as it came in for a landing. Oh yeah, the glorious snow-capped mountains in the back were definitely a treat too. The days prior to this, that mountain range was hidden by clouds. I didn’t even know it was there. 🤪
0:20

Timing is everything, isn’t it? And sometimes being in the right place at the right time feels well, timely, or even predetermined. With wildlife photography, it’s all about being in the right place at the right time. The more you know about your subject, the better because it increases your chances of being where you need to be when you need to be there. There is also an element of just letting go and taking what is given to you. It’s always best to have no expectations at all when it comes to wildlife. On this morning, everything did fall perfectly into place, and I was able to capture this dreamy scene of a beautiful Dalmatian pelican and its reflection on smooth water as it came in for a landing. Oh yeah, the glorious snow-capped mountains in the back were definitely a treat too. The days prior to this, that mountain range was hidden by clouds. I didn’t even know it was there. 🤪

Mark Smith Photography

32,668 次观看 • 1 年前

I PREDICTED SOMETHING WOULD HAPPEN TO CHARLIE 2 MONTHS AGO. Many of us saw the writing on the wall and as all of this has been coming out… And This is EXACTLY why many of us are so loud about it now and trying to figure this out… But, with everything that’s happened, it made me go back and watch the live stream I did covering the debate that Charlie hosted at TPUSA with Dave Smith & Josh Hammer…. This is what I said in the first 5 mins of the stream. The rest is available and you can watch it as it is VERY interesting given everything that has happened. Pay close attention to demeanor, mannerisms of a certain individual, the “curiosity” that was so present and the overall message that was put on the main stage at that event… What was said on that stage was VERY dangerous. When you study and understand the past, it gives you the ability to understand the present much better than most and sometimes… it also gives you the ability to predict the future. But the truth is no one really knows what happened and at the end of the day… I’m just a conspiracy theorist.
3:57

I PREDICTED SOMETHING WOULD HAPPEN TO CHARLIE 2 MONTHS AGO. Many of us saw the writing on the wall and as all of this has been coming out… And This is EXACTLY why many of us are so loud about it now and trying to figure this out… But, with everything that’s happened, it made me go back and watch the live stream I did covering the debate that Charlie hosted at TPUSA with Dave Smith & Josh Hammer…. This is what I said in the first 5 mins of the stream. The rest is available and you can watch it as it is VERY interesting given everything that has happened. Pay close attention to demeanor, mannerisms of a certain individual, the “curiosity” that was so present and the overall message that was put on the main stage at that event… What was said on that stage was VERY dangerous. When you study and understand the past, it gives you the ability to understand the present much better than most and sometimes… it also gives you the ability to predict the future. But the truth is no one really knows what happened and at the end of the day… I’m just a conspiracy theorist.

Ian

67,537 次观看 • 10 个月前

Under Armour founder Kevin Plank became a billionaire in his 30s He was a walk-on football player at Maryland when came up with the idea of "dry and comfortable" athletic tee shirt which became the company's first product In this clip, Plank shares his company's incredible origin story and what it took to get the apparel company off the ground and competing with the likes of Nike and Adidas I highly recommend this clip for all entrepreneur looking for an great, inspirational story For more business and founders stories just like this, make sure to follow Triple Net Investor Enjoy
9:41

Under Armour founder Kevin Plank became a billionaire in his 30s He was a walk-on football player at Maryland when came up with the idea of "dry and comfortable" athletic tee shirt which became the company's first product In this clip, Plank shares his company's incredible origin story and what it took to get the apparel company off the ground and competing with the likes of Nike and Adidas I highly recommend this clip for all entrepreneur looking for an great, inspirational story For more business and founders stories just like this, make sure to follow Triple Net Investor Enjoy

Triple Net Investor

2,623,633 次观看 • 2 年前

WOOD JACKSON NOW AVAILABLE TO STREAM “And he'd play the tunes they call creative...” You may have already spotted that Wood Jackson is released as a digital single today. Originally issued as a bonus track on the Japanese edition of Heathen, the track was made available to European fans via the Slow Burn single, and in the UK on one of the formats of the Everyone Says 'Hi' CD single. The song was never available on streaming until now, which means it may be a previously undiscovered gem for some of you. This melancholic beauty certainly deserves more exposure, and some of those who already know the track have commented that it was a strong enough song that should have been included on Heathen in the first place. If you are hearing it for the first time, give it a few listens and let us know what you think in comments. You can find it on streaming here: you can also view the visualizer on YouTube where the lyrics are included for your singalong pleasure. #ICGEAAlbumFocusHeathen #BowieICGEAbox #BowieHeathen #BowieWoodJackson
0:20

WOOD JACKSON NOW AVAILABLE TO STREAM “And he'd play the tunes they call creative...” You may have already spotted that Wood Jackson is released as a digital single today. Originally issued as a bonus track on the Japanese edition of Heathen, the track was made available to European fans via the Slow Burn single, and in the UK on one of the formats of the Everyone Says 'Hi' CD single. The song was never available on streaming until now, which means it may be a previously undiscovered gem for some of you. This melancholic beauty certainly deserves more exposure, and some of those who already know the track have commented that it was a strong enough song that should have been included on Heathen in the first place. If you are hearing it for the first time, give it a few listens and let us know what you think in comments. You can find it on streaming here: you can also view the visualizer on YouTube where the lyrics are included for your singalong pleasure. #ICGEAAlbumFocusHeathen #BowieICGEAbox #BowieHeathen #BowieWoodJackson

David Bowie Official

14,054 次观看 • 1 年前

I told you I was done with the drama and back and forth. And I am. This is about awareness. You all say “Everyone has a past” and that’s a truth that I know better than most. This isn’t his past, this is his present. I have accepted responsibility for the man I was. Some of us grow up and change for the better. Others don’t. You all tried to cancel me after I dipped on Craig but keeping these women safe and not compromising their trust was always the priority.
1:25

I told you I was done with the drama and back and forth. And I am. This is about awareness. You all say “Everyone has a past” and that’s a truth that I know better than most. This isn’t his past, this is his present. I have accepted responsibility for the man I was. Some of us grow up and change for the better. Others don’t. You all tried to cancel me after I dipped on Craig but keeping these women safe and not compromising their trust was always the priority.

Austin Forman (AFF) 🐓

13,260 次观看 • 1 年前

Lamar Jackson on Tyler Loop: "I talked to him during the game because I was kind of livid at him when he kicked the ball out of bounds. But I told him 'you know I'm just hyped based on emotions of the game right now.' I felt like it was gonna come down to him winning the game for us at the end. Just how the game was going. He's a rookie. It's all good. Just leave it in the past, man." via Baltimore Ravens
0:24

Lamar Jackson on Tyler Loop: "I talked to him during the game because I was kind of livid at him when he kicked the ball out of bounds. But I told him 'you know I'm just hyped based on emotions of the game right now.' I felt like it was gonna come down to him winning the game for us at the end. Just how the game was going. He's a rookie. It's all good. Just leave it in the past, man." via Baltimore Ravens

Bobby Trosset

3,521,418 次观看 • 7 个月前

Reporter: “What do you tell Americans who are concerned that the $1.3T in savings does come at a cost for public health and the environment based on science? President Trump: “I tell them don't worry about it because it has nothing to do with public health. This was all a scam. A giant scam. This was all a rip-off of the country by Obama and Biden… They'll have more money to spend for healthcare… Now they can go out and spend [the money] on something meaningful.”
0:45

Reporter: “What do you tell Americans who are concerned that the $1.3T in savings does come at a cost for public health and the environment based on science? President Trump: “I tell them don't worry about it because it has nothing to do with public health. This was all a scam. A giant scam. This was all a rip-off of the country by Obama and Biden… They'll have more money to spend for healthcare… Now they can go out and spend [the money] on something meaningful.”

RedWave Press

235,339 次观看 • 6 个月前

Asked multiple drivers in the media bullpen what it was like to have a day off Monday and then going back to work Tuesday to start a "normal" week. There was very little time between losing Kyle Busch and the start of Coke 600 weekend. Brad Keselowski: "I think most of the industry takes (Memorial Day) off, and usually it's just a break after running 600 miles. But it definitely had a different feel to it this year than others of more than just a physical rest, but a mental rest as well." Kyle Larson: "Showing our support to the Busch family on pit road before the race and getting to see them - helped me anyways sort of, I don't know, find some peace in it all. Just to see their faces and hug them and all that kind of helped me move forward. "I felt fine getting in the racecar and just getting back to work. Obviously you don't forget about them or anything like that, but you kind of have to heal and go." Todd Gilliland: "I thought all the tributes, all that stuff was very fitting last week, and I'm sure it'll continue on throughout really the rest of the year. That's a thing, right? You don't really know when it stops and just how, really, back to normal does it ever get." Tyler Reddick, who celebrated his son Rookie's first birthday on Monday: "For everything that happened over the weekend with the Busch family, Monday comes around, it's my son's first birthday and everything he's been through - when you're sitting still like that, a lot's on your mind. "While it was nice to take a step back and just chill, at the same time all these thoughts do run through your head. A lot of things come to mind."
4:27

Asked multiple drivers in the media bullpen what it was like to have a day off Monday and then going back to work Tuesday to start a "normal" week. There was very little time between losing Kyle Busch and the start of Coke 600 weekend. Brad Keselowski: "I think most of the industry takes (Memorial Day) off, and usually it's just a break after running 600 miles. But it definitely had a different feel to it this year than others of more than just a physical rest, but a mental rest as well." Kyle Larson: "Showing our support to the Busch family on pit road before the race and getting to see them - helped me anyways sort of, I don't know, find some peace in it all. Just to see their faces and hug them and all that kind of helped me move forward. "I felt fine getting in the racecar and just getting back to work. Obviously you don't forget about them or anything like that, but you kind of have to heal and go." Todd Gilliland: "I thought all the tributes, all that stuff was very fitting last week, and I'm sure it'll continue on throughout really the rest of the year. That's a thing, right? You don't really know when it stops and just how, really, back to normal does it ever get." Tyler Reddick, who celebrated his son Rookie's first birthday on Monday: "For everything that happened over the weekend with the Busch family, Monday comes around, it's my son's first birthday and everything he's been through - when you're sitting still like that, a lot's on your mind. "While it was nice to take a step back and just chill, at the same time all these thoughts do run through your head. A lot of things come to mind."

Steven Taranto

261,167 次观看 • 2 个月前

Jimmy’s Famous Seafood Co-Owner Responds After Brutal Ratio of HuffPost for Attacking Team USA at The Olympics with Viral ‘Go F*ck Yourself’ Reply: Q: “Did you send this Tweet?” John Minadakis: “Yeah it was right after the game, what a game. What a moment for all of us… Anyone who was on social media after the game saw so many beautiful images… all of the sudden in the middle of it you see ‘You shouldn’t be cheering for these athletes’. And it was just from my head to my mouth to my phone — Send.”
3:18

Jimmy’s Famous Seafood Co-Owner Responds After Brutal Ratio of HuffPost for Attacking Team USA at The Olympics with Viral ‘Go F*ck Yourself’ Reply: Q: “Did you send this Tweet?” John Minadakis: “Yeah it was right after the game, what a game. What a moment for all of us… Anyone who was on social media after the game saw so many beautiful images… all of the sudden in the middle of it you see ‘You shouldn’t be cheering for these athletes’. And it was just from my head to my mouth to my phone — Send.”

Benny Johnson

534,275 次观看 • 5 个月前

giselle explaining the kiss n tell lore 🌙 originally, kiss n tell was supposed to be a b-side. it was a b-side on a korean album... or was it on a japanese one? anyway, it was originally just a regular b-side track. but honestly, the song was just so, so, so good that i talked to the members about it. i was like, “what if we just made our comeback with kiss n tell instead?” like, instead of songs like lemonade and all that. I actually suggested that. i just really liked kiss n tell… it was completely my style. i kept thinking, “i really want to make a comeback with this song.” but realistically, it didn't really fit aespa's overall concept. still, we thought it might work well for a japanese album, so i asked the members, “what do you think about making it the japanese title track?” we all talked about it together, and that's how we ended up choosing kiss n tell as the title track. personally, it's a song i really, really love, so i hope you all end up loving it a lot too
1:53

giselle explaining the kiss n tell lore 🌙 originally, kiss n tell was supposed to be a b-side. it was a b-side on a korean album... or was it on a japanese one? anyway, it was originally just a regular b-side track. but honestly, the song was just so, so, so good that i talked to the members about it. i was like, “what if we just made our comeback with kiss n tell instead?” like, instead of songs like lemonade and all that. I actually suggested that. i just really liked kiss n tell… it was completely my style. i kept thinking, “i really want to make a comeback with this song.” but realistically, it didn't really fit aespa's overall concept. still, we thought it might work well for a japanese album, so i asked the members, “what do you think about making it the japanese title track?” we all talked about it together, and that's how we ended up choosing kiss n tell as the title track. personally, it's a song i really, really love, so i hope you all end up loving it a lot too

🐿️💨

38,577 次观看 • 18 天前

Jack Dorsey on becoming a better storyteller: "I found myself very early on thinking about something like thinking about this early idea for Twitter and saying to myself, I could build this awesome. You have those shower-like moments, or you're walking at midnight in some town in New York City, and you've got these amazing brand ideas. And then you start thinking, well, I could really start doing this if only X and if I had this person or if this technology existed or if this happened or this happened. And what I realized was that I was constantly making excuses for not working on it. And then the window had passed, and then I couldn't do anything. So I think it's really, really important to write it out or to draw it out or to code it. But you need to get it out of your head. And the reason you have to get it out of your head is that you need to be able to see it on a surface that is not in your mind. And once you can see it, and once you can step back from it, then you can also decide this passes my filter, my constraints, so maybe I can show it and share it with some other people. And then they will be like that's the stupidest idea ever and or that's somewhat interesting, but maybe this and this and this. So the sooner you can do that, then you have a lot of momentum around it, and you can really decide if you want to commit to it and work on it more or put it on the shelf for a later date. And the realization that I think everyone needs to have about that latter option, putting it on the shelf, is that you can come back to it and it will surface back up in another piece of work or another idea at some point in your life. So having that ability to close off a chapter and move on is really, really important. You can't have all these open threads, and that's what I realized I was doing. And that also encouraged me to really write more and to really think about what's the story? How are people coming to this? And like when I show my friends this, how are they going to react and I would write it down. I would actually treat it like a play. And when I realized that I was writing plays, I read a lot more plays for style and for substance and for technique and I think it's really good. I think there is another company that I have always looked towards for inspiration and I know a number of people in this room probably have a similar company in mind, which is Apple. Apple, I think, is run like a theater company. It has a great sense of pacing, has a great sense of story and has a great sense of execution and it's all about event-driven, it's all stage-driven, the stage being a billboard or the stage being a keynote or the stage being a product launch. All of it has a very, very cohesive end-to-end story. I mean you think about what happened when Steve Jobs came back to the company. The first thing he did was kill every product line the company was working on. And for two years,rs they had no product on the market whatsoever. All they had were a bunch of posters all around the world with Steve Jobs' heroes, and it said, think different. And it was just focused on bringing up the brand and making people aware of the brand again and how the brand is aligning to this particular feeling and story. And then they came out with the iMac and then built iTunes and then the iPod, and they realized that, wait a minute, people are carrying music on their phones now, so we better build a phone, an iPhone. And so this unfolding of the plot and the epic story has been very, very interesting to watch, especially if you look back to that time when he came back to the company. So I've learned a lot from that company and other companies that operate in a similar fashion."
4:07

Jack Dorsey on becoming a better storyteller: "I found myself very early on thinking about something like thinking about this early idea for Twitter and saying to myself, I could build this awesome. You have those shower-like moments, or you're walking at midnight in some town in New York City, and you've got these amazing brand ideas. And then you start thinking, well, I could really start doing this if only X and if I had this person or if this technology existed or if this happened or this happened. And what I realized was that I was constantly making excuses for not working on it. And then the window had passed, and then I couldn't do anything. So I think it's really, really important to write it out or to draw it out or to code it. But you need to get it out of your head. And the reason you have to get it out of your head is that you need to be able to see it on a surface that is not in your mind. And once you can see it, and once you can step back from it, then you can also decide this passes my filter, my constraints, so maybe I can show it and share it with some other people. And then they will be like that's the stupidest idea ever and or that's somewhat interesting, but maybe this and this and this. So the sooner you can do that, then you have a lot of momentum around it, and you can really decide if you want to commit to it and work on it more or put it on the shelf for a later date. And the realization that I think everyone needs to have about that latter option, putting it on the shelf, is that you can come back to it and it will surface back up in another piece of work or another idea at some point in your life. So having that ability to close off a chapter and move on is really, really important. You can't have all these open threads, and that's what I realized I was doing. And that also encouraged me to really write more and to really think about what's the story? How are people coming to this? And like when I show my friends this, how are they going to react and I would write it down. I would actually treat it like a play. And when I realized that I was writing plays, I read a lot more plays for style and for substance and for technique and I think it's really good. I think there is another company that I have always looked towards for inspiration and I know a number of people in this room probably have a similar company in mind, which is Apple. Apple, I think, is run like a theater company. It has a great sense of pacing, has a great sense of story and has a great sense of execution and it's all about event-driven, it's all stage-driven, the stage being a billboard or the stage being a keynote or the stage being a product launch. All of it has a very, very cohesive end-to-end story. I mean you think about what happened when Steve Jobs came back to the company. The first thing he did was kill every product line the company was working on. And for two years,rs they had no product on the market whatsoever. All they had were a bunch of posters all around the world with Steve Jobs' heroes, and it said, think different. And it was just focused on bringing up the brand and making people aware of the brand again and how the brand is aligning to this particular feeling and story. And then they came out with the iMac and then built iTunes and then the iPod, and they realized that, wait a minute, people are carrying music on their phones now, so we better build a phone, an iPhone. And so this unfolding of the plot and the epic story has been very, very interesting to watch, especially if you look back to that time when he came back to the company. So I've learned a lot from that company and other companies that operate in a similar fashion."

Founder Mode

107,213 次观看 • 7 个月前

Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?
6:48

Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?

Startup Archive

338,105 次观看 • 2 年前

260621 Caratland 2026 #SCOUPS #에스쿱스 End ment 🍒 yes first... thank you to all of caratdeul who came for the past 2 days. I joined Pledis when I was 16yo and now before I knew it, I've become 32. 🍒 I've spent half of my life at Pledis 🍒 I’m naturally quite competitive. When I was a trainee, I endured those trainee days because I wanted to beat others and come out on top in evaluations. After debuting, seeing so many senior artists doing well, I promoted with the goal of performing on even bigger stages and gaining even more popularity. 🍒 But honestly, I can't remember exactly when it happened. At some point, though, that competitive spirit became less important. What made me happy was simply being on stage with the members. And these days, I've been focusing a lot on how I can repay the love that Carats give us, because receiving that love means so much to me. Part of the reason for all of that is probably the love that the members give me. And I believe the biggest reason is the love I've received from Carats. 🍒 So I just want to tell the members and Carats how grateful I am. 🍒 I think Im going to cry.... auh..... 🍒 I get to keep seeing you all, so it feels a little strange that I'm the one who's crying 🍊(?) You can’t do without me, right? You’ll miss me 🐶 (singing) You can’t do without me~ 🍒 And also, I know this kind of speech gets shared everywhere, but I really want to thank all the staff members who have crossed paths with us ah I should say, everyone we’ve worked with, even once before. The many staff who have worked with SEVENTEEN in the past, and those who are working with us now. I truly want to express my gratitude to all of them. And to those who may have liked SEVENTEEN in the past but not anymore now, if they happen to watch this video, I want to tell them that their love also gave me a lot of strength in getting to where I am today. 🍒 Thank you
2:40

260621 Caratland 2026 #SCOUPS #에스쿱스 End ment 🍒 yes first... thank you to all of caratdeul who came for the past 2 days. I joined Pledis when I was 16yo and now before I knew it, I've become 32. 🍒 I've spent half of my life at Pledis 🍒 I’m naturally quite competitive. When I was a trainee, I endured those trainee days because I wanted to beat others and come out on top in evaluations. After debuting, seeing so many senior artists doing well, I promoted with the goal of performing on even bigger stages and gaining even more popularity. 🍒 But honestly, I can't remember exactly when it happened. At some point, though, that competitive spirit became less important. What made me happy was simply being on stage with the members. And these days, I've been focusing a lot on how I can repay the love that Carats give us, because receiving that love means so much to me. Part of the reason for all of that is probably the love that the members give me. And I believe the biggest reason is the love I've received from Carats. 🍒 So I just want to tell the members and Carats how grateful I am. 🍒 I think Im going to cry.... auh..... 🍒 I get to keep seeing you all, so it feels a little strange that I'm the one who's crying 🍊(?) You can’t do without me, right? You’ll miss me 🐶 (singing) You can’t do without me~ 🍒 And also, I know this kind of speech gets shared everywhere, but I really want to thank all the staff members who have crossed paths with us ah I should say, everyone we’ve worked with, even once before. The many staff who have worked with SEVENTEEN in the past, and those who are working with us now. I truly want to express my gratitude to all of them. And to those who may have liked SEVENTEEN in the past but not anymore now, if they happen to watch this video, I want to tell them that their love also gave me a lot of strength in getting to where I am today. 🍒 Thank you

셀리🍒

16,949 次观看 • 1 个月前