Mainstream onboarding for gamers is here. We just launched the beta of Immutable passport. Completely self-custodial, email-based onboarding, with shared liquidity across all games. Try it yourself:

I just signed up in 20 seconds (see awkward video attached!) Record yourself beating this speed and reply, and I'll give the fastest (non-sped up time) 100 $IMX in 24 hours.

Gaming marketing is based on performance marketing and conversion. Currently drop-off rates for wallet installs are anywhere between 95-98%. Our aim is to bring down the cost of install by more than 10-20X - all without compromising self-custody.

This is one of the most significant product releases of @immutable to date and is still in early beta - expect a lot more as we path the way to digital ownership for 3 billion gamers around the world. Incredibly proud of the execution speed of our team on this!

@0xferg

@Immutable

@Immutable Hell yeah fergy! Just got mine setup can't wait to deep dive into this on my day off! Keep up the great work bro!

@Immutable Hey that’s us! 😍

@Immutable this is so big for gaming unboarding to avoid the hussle for metamask normies to learn all web3 stuff, so they can just enjoy the game and maybe trade assets if they want to still

@Immutable This is game changing Are other applications able to adopt this onboarding process, beyond gaming? What pros/cons would this wallet creation have with general Defi/NFTs for more generalised crypto adoption?