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This sign language app is making $500k/month, and a big reason why is its onboarding. Onboarding - Cute mascot - Vibrant images - Smooth animations - Interactive lesson from the start Paywall - 3 sub options: Annual, 3 months and monthly - All options with 7 day free trial...

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César Álvarez

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28,091 views • 18 days ago •via X (Twitter)

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260,522 views • 4 months ago

this dude 5x'd his conversion rate by making his onboarding LONGER. like way wayyyy longer! went from 20 screens (3% trial conversion) to a 10-15 minute onboarding flow (15% trial conversion). his app now does $40K/month. the psychology: loss aversion. by the time users hit the paywall, they've already invested 10+ minutes answering questions about themselves. they think "might as well give it a shot." every screen before the paywall is just building the case for why you should pay. an app is nothing more than a sales funnel.
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this dude 5x'd his conversion rate by making his onboarding LONGER. like way wayyyy longer! went from 20 screens (3% trial conversion) to a 10-15 minute onboarding flow (15% trial conversion). his app now does $40K/month. the psychology: loss aversion. by the time users hit the paywall, they've already invested 10+ minutes answering questions about themselves. they think "might as well give it a shot." every screen before the paywall is just building the case for why you should pay. an app is nothing more than a sales funnel.

Starter Story

51,258 views • 2 months ago