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Make up tutorial from Sofeashra ni simple gila nak buat. Dia pakai contour stick from this brand je!! Kenapa I berani cakap senang? Sebab i pun dah try korangg 😮‍💨 Team tema raya warna soft, boleh try this tutorial 🫵🏼

67,969 görüntüleme • 1 yıl önce •via X (Twitter)

11 Yorum

sarahzmri profil fotoğrafı
sarahzmri1 yıl önce

Stick ni sangat senang nak blend ok. Dah la senang nak bawa ke mana-mana, boleh pakai untuk eyeshadow, contour, lip liner pun no problem 🥹 I beli yang stardust glow. Sangat lah pigmented! Lurve teruks 🔥

sarahzmri profil fotoğrafı
sarahzmri1 yıl önce

Ni I swatch. Very pigmented kan?? 🥰 Now rasa macam nak kena ada lagi satu pulak 😮‍💨 💄:

sarahzmri profil fotoğrafı
sarahzmri1 yıl önce

📌

sarahzmri profil fotoğrafı
sarahzmri1 yıl önce

📌

sarahzmri profil fotoğrafı
sarahzmri1 yıl önce

Last to order 26/3 korang if nak pakai for raya!! 🫣 Harga dah banyak turun ni tapi bila dia punya shocking sales tu ya? Apa2 pun add to cart dulu 🫠 Halo Dusk:

sarahzmri profil fotoğrafı
sarahzmri1 yıl önce

Ni guide kalau korang wondering how nak pakai 🤗 Yang penting, bawa stick ni je tak perlu banyak2 makeup dah. Senang gila!

Bronze Bites profil fotoğrafı
Bronze Bites2 yıl önce

Get ready to tan like never before! 🌞✨ Introducing the World's first Tanning Gummies. These delicious gummies not only taste amazing but also help you achieve a gorgeous, natural tan from the inside out. Say goodbye to messy oils and hello to an effortless, beautiful bronze!

Nia profil fotoğrafı
Nia1 yıl önce

😍👍🏻👍🏻

Cik Pepel 💜 profil fotoğrafı
Cik Pepel 💜1 yıl önce

waahh 😍😍

hannah ੈ✩‧₊˚ profil fotoğrafı
hannah ੈ✩‧₊˚1 yıl önce

Kalau baru festaim belajar contours senang tak sarah?

sarahzmri profil fotoğrafı
sarahzmri1 yıl önce

Serious senang. Buat cam sofea tu je. Auto mancung 🤣

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Rafizi Ramli

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◡̈ ✿〜*:.。. ꕤ M a R y ꕤ*・.。.*・*✿.

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9697

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Ross Johnston

17,681 görüntüleme • 4 ay önce

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naenia ¹ ⁶³

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Blaze

194,851 görüntüleme • 7 ay önce

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Minend

15,846 görüntüleme • 6 ay önce

[Trans/summarized] Part 3️⃣ #TheSecretSauce 🧑🏻‍🦱: Earlier, we talked about branding, marketing, and products. In terms of business, what brought you to this point? 🐰: I think the key thing for my role is gathering as many talented people as possible first. So, the starting point is selecting team members who are the right fit. After that, I think we need to have a clear vision of what we want to achieve. Then, each department will carry out its duties to reach the goals I've set. For example, at the factory, my older sister mainly oversees the production of all products. I look at the calculation side, such as how many units one machine can produce, how long it takes per day, what our flow looks like, and where the bottlenecks are. We cut out those bottlenecks to make it as smooth as possible, using minimal labor and replacing standard steps with machinery where possible. Since our budget isn't huge enough to automate everything with machines, we try to manage and utilize every part to deliver maximum value. If a factory isn't managed well, it becomes a major cost center—with too many people, excess waste, and unnecessary expenses that end up as costs. So, we place great importance on utilizing every single part of the factory. 👍🏻 🧑🏻‍🦱: I secretly took a look at the business numbers. I was surprised because it grew step-by-step and then suddenly skyrocketed! There has been exponential growth. Most recently, it reached 300 million baht, right? 🐰: Yes, 300 million. 😄 🧑🏻‍🦱: 300 million baht! Selling macarons and reaching 300 million baht! 🐰: Behind the scenes, it's a huge headache! Revenue growth mainly comes from expanding the number of store branches, as well as doing more collaborations. For collabs, we have various business models. We also offer OEM services to clients. Once we built a central kitchen to produce for SOURI, we invested heavily in it, expanding its capacity and capability to manufacture for others as well. So, we set up another company specifically for OEM services to produce pastries and dessert products for other brands. 😊 🧑🏻‍🦱: A complete end-to-end service! Have you started getting clients yet? 🐰: Yes, we already have clients. 🧑🏻‍🦱: I feel he has possessed both personas right from the start. From what I’ve heard, he isn’t just an actor doing business—he’s both a businessman and an actor running side-by-side from day one. On the actor side, no one can deny he does a great job, and he loves what he does. In terms of his brand, I think his approach to business and branding is very clear. He has built a distinct brand vibe from the tables, floors, and packaging to everything else. Selling this way raises the brand's value potential much higher and makes it very difficult for competitors to imitate. 😊 Full clip 🫶🏻 📌 #winmetawin #souribkk

◡̈ ✿〜*:.。. ꕤ M a R y ꕤ*・.。.*・*✿.

15,891 görüntüleme • 15 gün önce

“NO way you can exploit or adapt when you play SO MANY TABLES” A lot of people think I just autopilot. Playing tight ABC poker. But the REAL work happens away from the tables. I never blindly apply what a solver tells me to do. What helped me far more was thousands of hours of coaching, understanding how real players think, understanding their leaks, weaknesses, and emotional tendencies. Why would I force a GTO bluffcatch when I know a population massively underbluffs a spot? But this requires serious work outside the game and not being afraid to exploit, even if it looks stupid. I spent thousands of hours with other poker players discussing strategies, reviewing hands, and seeing other players' perspectives. And what I do best? I can shut my fucking mouth and listen to people who are ahead of me and soak up knowledge like a sponge. Also, a lot of time went into... ▶️Studying my database ▶️Taking notes constantly ▶️Researching population tendencies ▶️Working on my mindset so I never tilt. And then comes the part most people underestimate. No cap, I spent 10,000+ hours in HRC and other programs analyzing spots where people are too tight or too loose and building counter-strategies against those mistakes. Building systems I can simply execute. AGAIN, NOT blindly following GTO strategies. A lot of the outputs I found were useless, and I would never consider applying them. That created massive automatisms in my game. I don’t need 20 seconds to make a big exploitative adjustment. I often need one second. Because I’ve built deep patterns of recognition over many years. One example: After researching huge database samples across all stakes, I realized that facing a 3-barrel, especially after a big flop sizing, followed by a big river bet (80%+), is massively underbluffed population-wise. So when I face this spot, I simply fold most bluffcatchers without hesitation. Boom, next spot. You waste 20 seconds, I need 1 second. This irritates many GTO warriors because they can’t distinguish between theoretical poker and realistic poker. Of course, at Highstakes, you will find players who overbluff. That’s why I constantly review big final tables, study my own hands, and take notes every single week. But my biggest focus will always be exploiting weaker opponents, recreationals, and bad regulars. That’s where the money is made. I put my ego aside. If some elite players re-exploit me because of my exploitative style, fine. So be it. I’d rather crush 90 out of 100 players and lose a bit against the other 10 than try to play some perfectly balanced theoretical strategy against everyone. And again, people think this takes a huge amount of in-game time. It doesn’t. Humans are patterns. You play against the same player types over and over again: 🪨Nits 🤪Maniacs 😺Weak regulars 🧠Solid regs 🐟Fish 🐳Whales You learn to adapt within seconds. Of course, my winrate would probably be higher if I played 10-15 tables instead of 20-25. But my hourly rate would be lower. And you don’t need to jump to 20 tables. This approach can already massively help when moving: from 1to 5 tables from 3 to 5 tables from 8 to 10 tables Very often, players study spots that barely matter in reality. Take bluffcatching, for example. Why waste 15-20 seconds trying to find the “perfect GTO bluffcatcher” when the population simply doesn’t bluff enough? Just call hands that beat value. And if someone is a maniac? Call all your bluffcatchers. No player bluffs at correct frequencies anyway. All the randomizing, overthinking, and solver worship often becomes completely unnecessary in real games. And these exploit opportunities exist everywhere: ▶️Preflop ▶️Postflop ▶️Multiway ▶️ICM spots ▶️PKOs That’s exactly why I built multiple Exploitative Courses inside Raise Your Edge. Free and Paid. Simple. Straightforward. Practical. So players can gradually add more and more high-EV exploits to their game. At the end of the day, I only care about one thing: What makes you the most money? Not what gives you the highest solver score. Aiming for Solver players will unnecessarily confuse you, take you more time in-game, and hinder you from increasing your table count. And you spend all that time studying and wonder why you are stuck. Well, your approach sucks. Last week, we uploaded a BRAND-NEW GUIDE on YouTube (its FREE) on how to make your first $10,000 with Online Poker. Very structured, all the tools you need WITHOUT spending a SINGLE DOLLAR! Link below.

bencb

37,267 görüntüleme • 3 ay önce

Moneytaur study blueprint 🗺️ The process I used to go from not knowing what an order block is to pulling cash from the crypto markets in under 6 months using 🎯 Master concepts. Proof of performance, past 120 days👇 Start date: 09/03/2025 Requirements: - A PC/laptop - Wifi - A basic understanding of trading. ( What candlesticks are, how to actually place trades , etc ) - A free mind - Time or the ability to free up time. Starting: - Structure and routine - Stick to that routine + Pre mortem plan. - Notion / Obsidian setup. The first thing you need to create is a clear routine moulded around how you intend to approach this very large and complex task. This will not be linear and you will naturally adapt it as you progress but especially in the beginning some resemblance of structure each day is vital. This is an individual process but it is important to understand from the beginning that this will require a majority of your free time assuming you work a full time Job or study as a student. For me in the beginning this looked like: - Wake up at 6:30. - Shower - Study/work for 1h 45m before leaving for work. - 09:00 -> 17:00 work - 17:30 Exercise / Train - Eat - 19:00 resume study/work - 22:30 Start to wind down and get ready to sleep. It changed several times over the months and especially now I am full time but this is irrelevant, the only thing that matters is sticking with what you choose. Whatever your own routine may look like, it is important to understand it will inevitably require sacrifice. --- The next thing once you have established a draft framework of your routine is ensuring you will actually stick to that routine. Something I implemented which I found particularly beneficial was the concept of a Pre-Mortem plan. This involves creating several scenarios of a future in which you have failed and working backwards from each of these to find where it went wrong. Here is a video which explains it fully: When I did this I came up with 3 scenarios as well as prevention and cure for each. In the 6 months that followed each scenario presented at some point but I was able to catch them early due to having done this. The last thing is to not over complicate this, don't hyper focus on systems and loose momentum optimizing each detail. Just ensure you do the fucking work. I was a little guilty of the above at times, trying to craft the perfect routine. In reality the person who just gets up, drinks too much coffee and works his ass off out performs the workflow perfectionist who visualizes and repeats affirmations, any day of the week. --- Next you need somewhere to store your notes, journal your trades and build your knowledge. For me this was Obsidian but I have also used Notion before and it is an equally viable option. Whichever one of these you choose be warned you will inevitably want to bang your head against a wall trying to use them for the first few days, but they will both click pretty quick and are 100% better options the word document or paper alternative. Here is my full obsidian setup tutorial: Here is a link to MisterPA 's notion Journal: Here is how I create "Meta-Notes" using obsidian: The process: - How I did it. - How I would do it if doing it again. Now I did things the "hard way" and manually worked my way back through each of MT's tweets starting in 2021, reading every one and logging those that I felt where relevant. You can see in my first post: the very first system I used to do this. I quickly adapted though after about a week and focused less on just logging each relevant tweet but trying to find and focusing on those which contained the most information. There where a lot of charts I looked at then skipped over because especially at the start of his timeline they contained little useful information and my time was better spent finding those where there was something to decode. Now this does not mean skip out on "work" just use your time efficiently. -- If however if I was to start from the beginning again with the goal of levelling up technical understanding as quickly as possible I would take a different approach. To start with I would familiarise myself with all relevant SMC concepts, I have linked the best free recourses for this below 👇 CryptoChase beginner friendly index: Barncore's "The Moneytaur Way" series: Gian's Trading bootcamp playlist: Following this I would then work through all of Taur's subscription posts working backwards, recreating his charts and taking notes on his logic. The subscription feed has the highest value density and least noise. Video example of my notes from his subscription posts 👇: --- Okay so now once you have a basic understanding of concepts and can re-recreate them on charts of your own it is time to put this in to practice. The next step is vigorous backtesting, you can use the trading view tool but I think trade Zella offers a more use friendly option if you pay for the subscription. Especially as it allows you to change timeframes without skipping ahead to candle close time of the timeframe you change too ( like Trading view does ) *my only note would be that their LTF/Micro TF data feed with be different to brokerage charts you will use on Trading view, to start with though you should not be going low enough that this is an issue. When you backtest in this context, treat it like real trading. That means journal and logging like you would if real cash was on the line. Take time, do not rush and focus on quality. Stick to BTC, ETH, Major FX pairs or indices as these assets are less reliant on confluence, backtesting a shitcoin is near useless as whether levels work or not will be highly dependent on Majors PA. Go on HTF, scroll back a couple years and try not too look at chart while doing so and then begin. Start with HTF analysis and work down to 2H or wherever you feel comfortable, chart it fully and then identify setups. Make rough notes / plans and then press play, execute the setups as they hit, log and journal trade management as well as observations and key notes. It is very important to not cheat when you do this, do not skip back and adjust your stoploss because it hit by 0.1%, do not skip back and adjust plan because you missed a block and your TP got frontrun. Instead these are the things you journal, embrace these mistakes because they are the cheapest mistakes you are going to make. Grind this, do it for hours, put some music on and enjoy. To start with focus on HTF's, as you get better and start netting $ on paper you can drop the timeframes and increase the difficulty. HTF = Normal, MTF = Medium, LTF = Hard. Even if you do not intend to day trade, learning how to read the lower TF's that force you to think faster, harder and prepare you for lower win rates / loss streaks can greatly improve your ability on higher TF's. While you are doing this as you start to have concepts click you now want to build up your real trading experience, take a sum of money that you care about but will be okay loosing and dedicate this to live trading. Start taking real trades and expect net losses in the beginning. This is where you will make you 2nd cheapest mistakes. This is also where you can begin to learn about your psychology. You may encounter some elements already in backtesting but the real market is where true colours really start to show. Mental issues are inevitable and part of the game, get used to them and start working to identify and fix them. Reading and applying books like Trading in the Zone and Mental Game of Trading are important and will help a lot but there is no easy fix, for some stuff you I believe you just have to get used to it and it goes away with experience. Losses suck at the beginning but after you loose 100 times you starting getting pretty numb to it, same goes for the winners. To accelerate the learning process, build connections and get advice there is also always the option of private groups, while I never personally chose this route and committed to learning everything through my own endeavours there is no denying that having nearly all the information you need structured and compiled in one place is valuable and can save time. Beyond this having access to real time thoughts and opinions of profitable traders can accelerate performance, however it carries the risk of being a double edged sword if not used properly, if relying on it like a crutch and using it as a substitute for real work you will not succeed. With that said if you take it for what it is, a learning opportunity then I believe it can be very beneficial. I am not a member of, nor affiliated with any paid group. There are now many options available within the community, all run by different people with different styles, tailored to different needs. If I was to make a recommendation though, as a non-member, it would be Albert & Co's 618'ers simply due to the diversity in styles of the traders running it and results I have seen from members I know personally. It is important that as you start to trade with real capital you reduce noise in your social feeds or eliminate it all together. You do not need 5 different opinions, you also do not need 2 people telling you the same thing in their own way so you feel re-assured. What you do need is to develop your independent thinking as a trader and be comfortable making different decisions to others, even traders ahead of yourself if it fits with your system or understanding of market. Taur here is perhaps an exception as this is who you are learning from but down the line a real test of your own ability and independence will be being able to stick with your own plan even when it differs from his. Don't get me wrong, counter trading him is retarded but you must learn to adapt his gift to your own style. This will make sense at some point. The next stage is taking your understanding of specific concepts to higher level as you simultaneously snowball experience. Look back through your journal and review where you lost money and made money, do not over extrapolate from a small sample but start to take notes and observe if trends in performance emerge. This is the beginning of the transition to self reliance, you now understand the strategy but must learn for yourself when and where it works. Here you can also learn more nuanced secondary concepts such as VSA, orderflow etc and add these to your game where appropriate. Do NOT get lost in the sauce though and remember mastery of basics is key. IMO a big focus should be understanding correlation thoroughly but especially on HTF's this is the most important thing and what triggers the majority of large swings where most of your cash will be made and losses recovered. Some people will disagree with me here but IMO you should also not be *focusing* on Odd TF's. These are secondary at best and most people overweight their significance leading to avoidable losses while wondering why price did not care about their 327minute Breaker Block which they think is the key to the market. Study Taurs feed and take note of how he mostly uses: 3M, 1M, 3W, 2W, 1W, 5D, 4D, 3D, 2D, 1D, 12H, 8H, 6H, 4H, 2H, 1H, 30m, 15m + micro time frames. The only thing left is time and repetition, you must show up each day and really do this, for months. Maybe you start to see result's, you catch your first key swing and where able to trade where others froze. Congratulations. Learn from these winners and repeat the actions. Find what assets work best for you, find your style, refine and grow. --- The last thing I will include is a short list of tools or links that can be helpful. - Trading view tutorial: - Dictionary: - Market news Calendar: --- Thank you too all those who have read this, I hope this has been helpful for the beginners who want to start but are just not sure how. 🫶 Don't just bookmark this and move on, start 🙃

Ace

45,185 görüntüleme • 9 ay önce

My last post about starting a stump removal business went viral, and my DMs filled up with the same question: how do I actually get started in this business? This is a great blue collar hedge against AI if you are worried about losing your white collar job in tech or otherwise. I've made $12,000 in the first 3 months and here's everything I have learned in that time: The machine is the big check. Everything else is small. I bought a Bandit SG-40 tracked stump grinder for $33k and financed it at about $1k/month. The catch is the interest, roughly $100/month at a high rate, so I'm just paying it off next month to make the interest go away. I also have a $1M general liability policy that costs about $100 per month. Plus the finance company made me get insurance on the machine for about $100 per month. You need a way to haul it. That's a trailer, not a new truck. I got a Big Tex trailer for $4,000. I already had a 4Runner, so I didn't need a truck to start. I'm buying an F-350 diesel with the 7.3L for $6k, but only because a close friend is selling it to me and that's an insane deal. Do not go buy a $60k truck to start a stump business. Haul it with something cheap if you have to buy a truck just to get things started. Pricing: $5–$8 per inch, and you feel it out. I charge $5 to $8 per diameter inch and I read each job. A stump sitting high off the ground or one they want ground deep costs more. A flush little stump in soft dirt costs less. Measure the diameter, pick your per-inch number based on difficulty. And set a minimum. Mine is $200 for me to even show up. Below that it's not worth the drive and setup. Referrals from tree services are the whole game. Tree companies cut trees down. They usually don't grind the stump. That leftover stump is your job, and they're standing right next to it. Go build relationships with every tree service in your area. When they hand you their stumps, you have a pipeline you didn't have to advertise for. But try every channel, because they all work. I've landed a paying job from every single marketing channel I've tried so far. Not one dud yet: Flyers on community boards Business cards I hand out locally at the cafe and the dog park Posts in the local Facebook groups Nextdoor Yelp Google Business Profile Corrugated cardboard road signs None of it is fancy. It's just showing up where people already look when they've got a stump in the yard. The next one I'm testing: post office mailers. You make a flyer, pick a route, and the post office lets you see the demographics of that route, age, household income, how many people live there. Then it's about 27 cents to mail each one. You aim it at neighborhoods that own homes with yards. I'll report back on how it does. Support local, and local supports you. Use the local businesses. Buy from them, show up, be a regular. They turn around and send business your way. A small town runs on who knows you, and stump removal is a local business. Yes, it's a one-man job. Yesterday I ran two jobs, made $300 and $375. From leaving my house to pulling back in was about 4 hours, and I burned maybe $20 in fuel between my car and the machine. That's a good day when you've got two small ones. Three months in I've made $12,000, averaging about $4k/month. I expect that to climb as more people in the area know my name. The math is simple: low overhead, cash jobs, work that has to be done in the real world. Bonus: this is a business AI can't take from you. I spent 10 years in an office. With everything up in the air around AI and jobs, there's something I like about owning a business where the work physically has to happen. A stump doesn't grind itself. You show up, it's there, you leave, it's gone. And after a decade at a desk, I forgot how good it feels to see exactly what you accomplished at the end of the day. I've shared a vid of a job I did yesterday 👇

smokey

33,507 görüntüleme • 5 gün önce

Min Hee-jin (NewJeans Producer) NHK Music Interview 🔗 “Meticulously planned debut ‘Attention’” 🧢: When I was preparing to launch NewJeans, I really struggled with deciding what our first piece of content should be. I thought about it for a long time and considered many possibilities. It was a project that came with high expectations, and for me personally, it was also my first opportunity to prove myself. So how I presented it mattered enormously. Even down to the smallest details… like the impression the very first released photo might give, or what kind of impact we could make at launch. I thought hard about what kind of content would be the most effective… should it be a video or a photo? What time of day would be most effective to release it? I consider things like that very carefully. For example, the way a person experiences content at night versus during the day can feel quite different emotionally. So I even thought about those subtle aspects. Eventually, the conclusion I reached was: “Let’s make the most of our situation.” At the time, the members hadn’t been revealed, and no one knew how many of them there were or what kind of group this would be. So I wanted to maximize that curiosity. You know how the more something is concealed, the more curious people become? I wanted to build that curiosity to a peak and then release everything all at once. That’s why we decided not to release a teaser and instead go straight into a full music video. (This was actually inspired by Hyein suggesting we skip teasers.) I didn’t think still images or photos would be enough to fully convey the feeling I wanted to express. I felt that video and music together would evoke the emotional response I was looking for because people experience things synesthetically. When sound, image, and feeling come together, the emotional impact is stronger. I believed the best way to present the members’ images was through music and a moving picture… that’s why we led with a music video. In the debut music video, “Attention,” there’s a scene where the members act out a little drama. I paid very close attention to that moment and created music that would fit it precisely. For me, I don’t just make content… I design the entire process of how it should be shown for the greatest effect. And I believe that’s incredibly important. That first feeling someone gets when they encounter something… that emotion, that spark… is so important to me. I’m very detail-oriented, but I also value fun deeply. So rather than just releasing content, I want to enjoy the process leading up to it. Even when we released our second album, since we shot the entire music video across the country, the sequence of how we released the videos was critical for me. It’s hard to explain all this simply in an interview, but maybe some people noticed: the first content we released that time was actually a teaser for the last track, “ASAP,” and then we followed that with the full music video for “New Jeans,” which was the first track. That order was a carefully calculated strategy. It was designed to guide the audience’s emotional journey. Seeing the audience react just as I had hoped—that whole process was honestly so fun and thrilling for me. I think I really enjoy that kind of thing. ——— “How 'Ditto' was born” 🧢: People often praise the music of NewJeans, and I hear a lot of talk about genres. But actually, I don’t feel bound by genre at all. I love a wide variety of music. I’m not the type to insist on only one particular genre. What I love are songs that blend genres cleverly… those are my personal favorites. So going forward, my focus is not on genre but on whether something feels fresh and whether it can create an emotional moment. I don’t want to define what kind of music we make. And I think you have to experience the flow of the times to really understand what’s meaningful in a given moment. For instance, the song “Ditto” was chosen because it delivered emotion. It matched perfectly with the winter album concept I had envisioned, both in terms of timing and mood. When I hear a song, I tend to trust my gut. I have a pretty strong intuition for which songs will resonate. It’s not about objectively predicting what will be a “hit,” but about whether a song moves your heart… you can just feel it. Of course, my own taste plays a big role. But I think that’s actually my strength as a producer, not as a composer. When I hear a song, I can immediately picture the visual… what kind of story, what kind of vibe it could carry. That allows me to work faster. For example, when expressing something like school uniforms, there are so many possible variations. But I always like to start from the basics… what’s the original idea of a school uniform? I try to return to that. So with “Ditto,” I wanted to tap into something primal… the pure, basic feeling of liking someone. That kind of emotion is universal. Everyone has it; it’s wired into us. When I saw Director Shin Woo-seok’s interpretation of it, I thought, “Yes, that’s it.” That’s the kind of complete interpretation I look for. I believe the completion of a project comes from every person involved thinking about their part down to the final detail… the maximum quality they can bring out. My role is to unify and refine all of that. I draw out the essence of each person’s creativity, trimming away anything unnecessary. So the final product is something that’s polished and high-quality, just the way I envisioned it. That’s my working style. So it’s not like I’m fixated on retro or stuck in a particular style. I don’t think human taste has changed all that much. Things people liked in the past are the same things we like now. It’s just the form of expression that changes with time. I don’t feel bound by “past” or “present.” I don’t even think in those boundaries. To me, it’s all just good taste. You know how kids sometimes have their own little treasure boxes when they’re young? I think my work is kind of like that. I want to make things that never feel dated—that are timelessly enjoyable. ——— “Dance Expression and 'Hype Boy'” 🧢: I had a vision of what kind of girl group I wanted to create. That’s why I chose a song like “Hype Boy.” And to bring out that feeling, we created four different versions of the music video. Every choice had a purpose, everything was designed to maximize the experience of the song. “Hype Boy” is such a unique song. It has this strange, piercing melody that gives people chills in a good way. To emphasize that tingling feeling, I had to break away from the standard K-pop choreography format… you know, the kind where everyone is in perfect formation, doing synchronized moves. But our songs don’t suit that kind of choreography. Our dances are much harder. They require the body to move very naturally with the groove of the melody and beat. So I think our members are incredible. It’s not easy to express naturalness with your body, and you have to really enjoy it to make it look effortless. But they pulled it off so well. They’re still young, but they’re so talented. And through it all, I wanted to avoid making them look like they were performing just for business. I wanted them to show the pure joy and bright spirit that’s natural for people their age… genuine, carefree, radiant. ——— “The difference between NewJeans and conventional K-POP” 🧢: Ah, for me, it’s all about naturalness. And honestly, naturalness isn’t something you can produce or direct into existence. It comes from how I interact with the NewJeans members on a daily basis… what kind of environment they practice in, how they live and work. There are so many things that don’t appear on camera, but those unseen aspects have to be in place in order for true naturalness to come through. That’s why I wanted to create that kind of environment for the girls. And also, I wanted to shape my own working environment in that way too. Only then can something truly natural, something unforced and not overly stimulating, really come out. To begin with, I don’t believe anyone can be completely natural in front of a camera or under the gaze of others. It’s human nature to become self-conscious. That’s why I think naturalness is our strength, but it can’t be our concept. If you try to turn “naturalness” into a concept, it actually becomes incredibly artificial. So why do I place so much importance on naturalness? It’s because the girls are still so young. While other kids their age are going through school and having a wide range of life experiences, these members are living very different lives. Before they officially debuted, I told them, “This is like studying together with me.” Our standard contract is seven years, which is about the same length as going through high school and college in Korea: three years of high school and four years of university. So I told them, “We’re going to school together. We’re learning together.” And in that sense, I want to be a good teacher to them. They’re also surrounded by an incredibly professional team, people they’d never meet even in a traditional school setting. I’ve never really liked the word idol. These days, that word is used more like a job title, something manufactured by the industry, and it’s far from its original meaning. To me, the term idol feels misplaced. It doesn’t really reflect who these artists are or what they represent. And I’m not the kind of person who clings to labels or terminology. In fact, what I really want is to break the stereotypes and preconceptions that come with the idol industry. I want us to show people something different… to challenge those assumptions and redefine what this can look like. That’s the kind of mindset I have. ——— “Isn't it difficult for the members to express "naturalness"?” 🧢: There were a lot of things I considered when forming the group. First and foremost, I think it was important that the members shared a similar vibe… like how I prefer working with staff who align with my taste. It’s important for the crew to be on the same wavelength. And by that, I mean more than just getting along… it also extends to shared values. Of course, people won’t all share identical values, but when we’re facing in a similar direction, everything becomes easier. It’s also just more efficient to work with people who have overlapping tastes. Now, when it comes to our members, they each have their own individual tastes, but those preferences are still in development. Just like we all went through as kids, they’re still growing, still discovering themselves. They’re not in a finished state. So we didn’t cast them based on some complete or polished version of themselves. It wasn’t like, “This person is fully formed, let’s pick her.” It was more like, “Ah, she has potential, there’s something there.” That sense of a spark… those were the kinds of subtleties I paid attention to. I didn’t cast anyone just because they were pretty or could sing well. I don’t work like that. I really value those finer, more delicate aspects. Even the design of the light stick wasn’t something that came from a long strategic planning session… it was actually a spontaneous idea. I didn’t sit down and think, “Let’s make a light stick like this.” NewJeans didn’t have a fixed logo, but I felt we still needed a unifying symbol. So one night, just before going to sleep, I kept thinking about it. Right before dozing off, I started sketching and it turned into a rabbit’s face. When I drew it out, the shape just continued and turned into a bunny. To me, the NewJeans members are like little bunnies… playful, innocent. Their visuals also resemble rabbits in a way. And rabbits symbolize abundance. That made me think: “Ah, maybe our fans will multiply like rabbits. That would be great.” So that bunny face became both a symbol for the members and the fans. The image came to me all at once, and I imagined a venue completely filled with bunny light sticks. That vision led to the creation of the light stick itself. Since I always prioritize fun in everything I do, the next idea that came to mind was making the light stick customizable. I thought, “Wouldn’t it be great if fans could personalize their bunny?” That way, each rabbit would represent a different person’s character. So we included accessories, allowing everyone to customize their own bunny. It’s symbolic of all these different bunnies coming together and enjoying a good time as one. Our light stick has a big head, so when it’s used in a concert hall, it lights up in heart shapes that are very visible. That was the image I really wanted. And that bunny face… it’s also a heart. It represents both the face of NewJeans and our hearts. It’s the love we’re showing to our fans, and the love we want to receive in return. Every time I see it, I feel deeply moved. It’s very emotional for me because it’s a perfect realization of what I envisioned. As someone with a background in creative direction, there’s nothing more satisfying than seeing an idea materialize exactly the way you imagined it. That kind of work holds deep meaning for me. ⸻ 🧢: Looking back, I think in 2023 we were able to achieve almost everything we had hoped for. I’m so incredibly grateful for that. Of course, this is an ongoing challenge… and the better things go, the more pressure there is. That’s why I always try to return to my original mindset. Just like I tell the members, I try to remind myself of the beginning and keep things fun. Back then, when we were first putting out content, planning the music, and working on visuals, I felt this thrill… this rush of excitement. I don’t want to forget that feeling. So I try hard to engrave that emotion into every album we release. I’m constantly working to rediscover the joy in all of it. So for 2024, I hope everyone can look forward to us with fresh anticipation. And even if we come out with something completely new, I hope people will receive it warmly and with excitement. That’s really my deepest wish. 🙏

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