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Mark Daigneault said something that should reshape how every defender thinks about the game: “The players are too talented and the teams are too good to let them have their way… What does the opponent want the game to look like — and how can we disrupt that?” That’s...

164,646 Aufrufe • vor 7 Monaten •via X (Twitter)

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Ms. Malissia

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This is how I see left wing Scousers - What irritates me more than anything about them is they have the arrogance to tell people on a daily basis “Scousers are left wing” and call everyone a Tory or a wool who disagrees with them. Like they can speak for all of us. Like only they love this city and we don’t. Let me tell you something about these gang of gobshites. If you ever want to at what multiculturalism does to a city. Look at London. I have always wanted multiculturalism to work. But it’s hard to ignore the damage it does. It is ok im small manageable numbers like we have always had. But when it grows out of control you get….. London. These gang of shithouses who love Liverpool more than anyone and who are more Scouse than anyone and speak for all of us are literally advocating for Liverpool to be slowly transformed into a microcosm of the hellhole that is our capital. They are actively pushing for it. Most of them don’t even have children themselves. And that’s the world they want your children to grow up in. A replica of London in every major city. That’s how much they care about Liverpool. They want it to become the next London. If everything was all sweet and rosey down there I could understand their logic. But it isn’t. And over my dead body I will stand silent while these traitors enable our government to destroy the culture snd good harmony of our city. Absolutely disgusting. They do not speak for us. Even though they think that they can and often try to. Im going to start sharing the odd video of what is happening down in our capital so you can see what they are trying to do to our city. So we can all see the world they are pushing for. “Liverpool is a tolerant city” they always say which is true. But at the same time. We aren’t dickheads. And there is a limit to how nice we are. And this is the last city yiu want to piss off. Because if you piss us off, we bite back harder than anyone. When the Revolution begins. It will be this city that starts it. The left wingers think that because they are a gang of pushovers that the rest of us are too. Think again!

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Steve Jobs on how to build a great brand After re-joining Apple in 1996, Steve Jobs announced the “Think different” campaign with the following statement: “To me, marketing is about values. This is a very complicated and noisy world. We’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us.” He cites Nike as one of the greatest jobs of marketing the universe has ever seen: “Remember, Nike sells a commodity—they sell shoes! And yet when you think of Nike, you feel something different than a shoe company. In their ads, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes, and they honor great athletics. That’s who they are, that’s what they are about.” Marketing guru Seth Godin also used Nike as an example of great branding in a blog post a few years ago: “If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.” Jobs goes on to explain how the Apple team arrived at the “Think Different” campaign: “Our customers want to know who is Apple and what is it that we stand for. Where do we fit in this world? What we’re about isn’t making boxes for people to get their jobs done—although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that. Apple at the core—its core value—is that we believe people with passion can change the world for the better… And that those people who are crazy enough to think that they can change the world are the ones who actually do.” He continues: “And so, what we’re going to do in our first brand marketing campaign in several years is to get back to that core value. A lot of things have changed. The market is in a totally different place than it was a decade ago, and Apple is totally different… the products and the distribution strategy and the manufacturing are totally different. And we understand that. But values and core values—those things shouldn’t change. The things that Apple believed in, at its core, are the same things that Apple really stands for today.” Apple’s “Think Different” campaign was designed to honor those people who have changed the world. And as Jobs so eloquently put it: “Some of them are living. Some of them are not. But the ones that aren’t, you’ll know that if they ever used a computer, it would’ve been a Mac. The theme of the campaign is ‘Think Different.’ It’s honoring the people who think different and who move this world forward. And it is what we are about. It touches the soul of this company.” If you’re looking to create a great brand, I’d start out by asking: what are your core values and what does your company honor?

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Frank Slootman: “Being a CEO is a highly confrontational role” “I’ve gone one record a few times and people have taken me to task on it, when I’ve said that being a CEO is a highly confrontational role. But they think that ‘confrontational’ means I’m grabbing people by the lapels and slamming them against the wall and yelling. That’s not what I mean by confrontation.” The former CEO of Snowflake and ServiceNow continues: “Confrontation is about confronting issues and situations. When you see something that is either not good, not good enough, or can be better, you need to talk to the team and people responsible to bring them along in your thinking.” In Frank’s view, the framing should be: “this is why I am saying this, what do you think?” The goal of the conversation is to help them see the problems you’re seeing. You should be driving them to a “higher level of aspiration,” he explains. “I often start the conversation with, ‘How do you think things are going?’ I’m not telling them ‘you suck,’ or ‘things are terrible.’ Let them talk. And then you can say, ‘Well what about this?’ And all of a sudden, the perspective has opened up and changed. So the challenge is bringing them along in your thinking — then it’s not confrontational… Obviously there’s finesse and subtlety. You’re dealing with people. You don’t want to destroy them. You want to build them, not bring them down.” You need to help them grow: “People have a tendency to go sideways. They rinse and repeat and keep doing the same things. You can’t in a high-growth company. You need to become a different version of yourself. I’m trying to help them think through that. What does that look like? What does your organization look like a year from now versus what it looks like today?… In other words, stimulate their thinking. Challenge them to think about what they should do differently next week. Is that confrontation? Yes it is, but it’s dressed up in a way that it engages people.” Frank believes founders should be doing this every single week. Video source: Foundation Capital (2024)

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