Loading video...

Video Failed to Load

Go Home

Massachusetts needs an ADU assembly line. When the state legalized accessory dwelling units, I was genuinely excited. Granny flats and backyard units create more housing capacity without changing what a neighborhood feels like. I also assumed there would be economies of scale, that someone would design a beautiful ADU,...

realBurhanAzeem's profile picture

Burhan Azeem, Cambridge Vice Mayor

4,677 subscribers

14,583 views • 2 months ago •via X (Twitter)

Science & TechnologyEducationNews & Politics
LIVE

Anya Rossi• Live Now

Private livecam show

0 Comments

No comments available

Comments from the original post will appear here

Related Videos

Spent the day at LeFrak City in Queens talking to residents about affordable housing With a 1% vacancy rate, NYC is in the midst of a housing crisis — how do you solve it? Build, build, build. There are over 1K sites ready to be developed today. Cut the red tape, expedite the permitting process and get shovels in the ground, generating good paying jobs in the process. My plan is to build 500K units of new housing to increase supply and drive costs down for everyone — market rate and rent regulated I did it as Housing Secretary, and with LGA airport, Moynihan Train Hall and the 2nd avenue subway — we can do it again now
1:27

Spent the day at LeFrak City in Queens talking to residents about affordable housing With a 1% vacancy rate, NYC is in the midst of a housing crisis — how do you solve it? Build, build, build. There are over 1K sites ready to be developed today. Cut the red tape, expedite the permitting process and get shovels in the ground, generating good paying jobs in the process. My plan is to build 500K units of new housing to increase supply and drive costs down for everyone — market rate and rent regulated I did it as Housing Secretary, and with LGA airport, Moynihan Train Hall and the 2nd avenue subway — we can do it again now

Andrew Cuomo

41,295 views • 1 year ago

Marissa Mayer on scaling Google and the internal black market CEO Eric Schmidt created for new hires “One of the things that [former Google CEO Eric Schmidt] talked about a lot was that at every order of magnitude, you should expect every process to break—and you should expect to have to completely reinvent it. It’s very different to deal with tens of people versus hundreds of people versus thousands of people” Marissa shares a story of how one time Eric reinvented Google’s hiring process in a way that initially frustrated everyone: “We had closed the year at about 200 people, and we had a plan to double the size of the company over the coming year. Eric showed up in March, looked at the plan, and said: ‘there’s just no way you guys are going to be able to double the number of employees and keep the quality and culture the way you want it to be.’” Eric then told the company that he would let them collectively hire 50 people that year—versus the 200 they were planning on hiring. And to enforce this, he created 50 laminated dollar bills with Larry Page and Sergey Brin’s faces on them and distributed them to Google’s VPs. Every new hire that year would require one “Larry & Sergey” bill. Naturally, a black market for these “Larrys & Sergeys” developed, and as Marissa describes, it became surprisingly efficient: “What would happen is the Head of Sales would have one and he would really need a new feature to make a sale. So he would [say to the engineer]: ‘look, I’m going to give you this Larry & Sergey but you have to promise you’re going to use it to hire someone who is going to build this feature to secure this revenue.’” She continues: “As painful as it was because there was way too much work to slow down our hiring like this, [the new process] was actually a really good moment for the company because it made us be really thoughtful about how we were scaling and where we were putting our resources. We had to be that much more thoughtful about what to prioritize and where the opportunities were. Yes, hypergrowth is really fun, but you also need to realize that you want that hypergrowth to happen in terms of users and revenue—and not necessarily in terms of the size of the company.”
3:02

Marissa Mayer on scaling Google and the internal black market CEO Eric Schmidt created for new hires “One of the things that [former Google CEO Eric Schmidt] talked about a lot was that at every order of magnitude, you should expect every process to break—and you should expect to have to completely reinvent it. It’s very different to deal with tens of people versus hundreds of people versus thousands of people” Marissa shares a story of how one time Eric reinvented Google’s hiring process in a way that initially frustrated everyone: “We had closed the year at about 200 people, and we had a plan to double the size of the company over the coming year. Eric showed up in March, looked at the plan, and said: ‘there’s just no way you guys are going to be able to double the number of employees and keep the quality and culture the way you want it to be.’” Eric then told the company that he would let them collectively hire 50 people that year—versus the 200 they were planning on hiring. And to enforce this, he created 50 laminated dollar bills with Larry Page and Sergey Brin’s faces on them and distributed them to Google’s VPs. Every new hire that year would require one “Larry & Sergey” bill. Naturally, a black market for these “Larrys & Sergeys” developed, and as Marissa describes, it became surprisingly efficient: “What would happen is the Head of Sales would have one and he would really need a new feature to make a sale. So he would [say to the engineer]: ‘look, I’m going to give you this Larry & Sergey but you have to promise you’re going to use it to hire someone who is going to build this feature to secure this revenue.’” She continues: “As painful as it was because there was way too much work to slow down our hiring like this, [the new process] was actually a really good moment for the company because it made us be really thoughtful about how we were scaling and where we were putting our resources. We had to be that much more thoughtful about what to prioritize and where the opportunities were. Yes, hypergrowth is really fun, but you also need to realize that you want that hypergrowth to happen in terms of users and revenue—and not necessarily in terms of the size of the company.”

Startup Archive

162,101 views • 2 years ago

"At school or university, the thing is to be brilliant and to get the answer right first time. And there are brilliant people who can do that, but for the rest of us, we're not brilliant. And to get there, we have to strive and we have to go through failure. And we realize that you don't get it right first time, you don't get it right second time. In my case, and I counted it, it's 5,127 times. One of the things I always want to say is that sounds like a struggle. It was a struggle, but actually it was a hugely enjoyable struggle. The debt was mounting and I had three children, a wife and a home, and then a mortgage to pay, like everybody else. But I had a real point in life, I had a real aim and I had to get there. And the failures were interesting because I'd learned from every single one of them."
0:51

"At school or university, the thing is to be brilliant and to get the answer right first time. And there are brilliant people who can do that, but for the rest of us, we're not brilliant. And to get there, we have to strive and we have to go through failure. And we realize that you don't get it right first time, you don't get it right second time. In my case, and I counted it, it's 5,127 times. One of the things I always want to say is that sounds like a struggle. It was a struggle, but actually it was a hugely enjoyable struggle. The debt was mounting and I had three children, a wife and a home, and then a mortgage to pay, like everybody else. But I had a real point in life, I had a real aim and I had to get there. And the failures were interesting because I'd learned from every single one of them."

David Senra

137,546 views • 10 months ago

Dana White says he left a job that a lot of people would kill for in his twenties and decided to chase his dreams "I literally walked out of a job that, at the time and in that place, a lot of people would kill for. It checked all the boxes: I made cash every day, got a paycheck every week, 401k, full dental and medical, all the things that people are looking for." "But I didn't like working for other people. I always felt like working in the hotel industry was incredibly disrespectful, the way that they would treat you and talk to you. I never liked it. It was never for me." "So I walked out one day and I said, I'm gonna get into the fight business. At the time I didn't know exactly what that meant or at what level, but that was my goal."
0:45

Dana White says he left a job that a lot of people would kill for in his twenties and decided to chase his dreams "I literally walked out of a job that, at the time and in that place, a lot of people would kill for. It checked all the boxes: I made cash every day, got a paycheck every week, 401k, full dental and medical, all the things that people are looking for." "But I didn't like working for other people. I always felt like working in the hotel industry was incredibly disrespectful, the way that they would treat you and talk to you. I never liked it. It was never for me." "So I walked out one day and I said, I'm gonna get into the fight business. At the time I didn't know exactly what that meant or at what level, but that was my goal."

Mikli

63,177 views • 7 days ago

Angie Nixon: I have been traveling all across the state of Florida having conversations with folks, and what is evident is that everyone wants the same things, right? To be healthy, prosperous, and safe. And a lot of folks, it crosses party lines as it relates to universal childcare and Medicare for All. And how do we pay for that? Actually, Medicare for All, we're already spending the amount we would be paying for Medicare for all right now, even while folks are still paying for co-pays and deductibles and co-insurance. And when it comes to universal childcare, I think it's important to note that for every $1 we spend, that puts $3 back into the economy. CBS: So representative, how would you pay for that? Angie: So how I would pay for that, right? I would repeal that big BS bill, because that's what it was. It wasn't beautiful. And I would make sure that these big time billionaires and ultra wealthy millionaires pay what they owe.
1:11

Angie Nixon: I have been traveling all across the state of Florida having conversations with folks, and what is evident is that everyone wants the same things, right? To be healthy, prosperous, and safe. And a lot of folks, it crosses party lines as it relates to universal childcare and Medicare for All. And how do we pay for that? Actually, Medicare for All, we're already spending the amount we would be paying for Medicare for all right now, even while folks are still paying for co-pays and deductibles and co-insurance. And when it comes to universal childcare, I think it's important to note that for every $1 we spend, that puts $3 back into the economy. CBS: So representative, how would you pay for that? Angie: So how I would pay for that, right? I would repeal that big BS bill, because that's what it was. It wasn't beautiful. And I would make sure that these big time billionaires and ultra wealthy millionaires pay what they owe.

More Perfect Union

20,222 views • 1 month ago

Really appreciate how thoughtful Jordan Burroughs is here about why he never made the transition to MMA: "I really considered it, like heavily considered it. One of the hardest parts about growing older, Ariel, is that you have to let dreams die. There are certain things that, when you're young and when you're hungry... you believe you can do it all... As you get older, you start to realize that, man, this may have passed for me. At the heart of why I wanted to go to MMA was the glamour. It was the celebrities ringside, it was the big paydays, it was the global recognition, and it wasn't the purity. Being a Christian... I thought that transition would be more about what I could get and who I could become, and I just don't think it would have been good for my faith, for my family, or for my marriage. That lifestyle would not have been healthy for a family man."
6:44

Really appreciate how thoughtful Jordan Burroughs is here about why he never made the transition to MMA: "I really considered it, like heavily considered it. One of the hardest parts about growing older, Ariel, is that you have to let dreams die. There are certain things that, when you're young and when you're hungry... you believe you can do it all... As you get older, you start to realize that, man, this may have passed for me. At the heart of why I wanted to go to MMA was the glamour. It was the celebrities ringside, it was the big paydays, it was the global recognition, and it wasn't the purity. Being a Christian... I thought that transition would be more about what I could get and who I could become, and I just don't think it would have been good for my faith, for my family, or for my marriage. That lifestyle would not have been healthy for a family man."

Ariel Helwani

1,090,439 views • 1 month ago

First time I have tickets for #Tomorrowland and the mainstage is on fire. What a disaster for the festival and all The people that worked so hard for years to build it all. I really hope you can solve it but I hope more that everyone is ok. #Tomorroland 🧡
1:40

First time I have tickets for #Tomorrowland and the mainstage is on fire. What a disaster for the festival and all The people that worked so hard for years to build it all. I really hope you can solve it but I hope more that everyone is ok. #Tomorroland 🧡

₿ Didi Taihuttu ₿ ALLIN💥

26,158 views • 1 year ago

Every song release is a big deal. This song has waited a long time to have its moment. I remember when Sara, Sam and I wrote Fragile (the same day we wrote another song called Madness), it held a special place in my soul as a human. So much so, that it kept disappearing from different projects as if to wait for the right moment to be introduced to the world. Being on Evergreen, song release number 3… it’s crazy how things work themselves out for the best when you trust the process. I always wanted to change the lyrics of the first line because I was afraid it wouldn’t make sense. But the more I worked with it, the more personal it became, and the more truth it carried. I would tell you what it means to me, but I want to hear how all of you connect with it first, so I’ll just say this… This one is for anyone in a season of life where the structure of you that you’ve built for the world needs to take a break and make space to care for the human inside. Whether you have those people, or that person in your life that loves and supports that human, or you’re looking forward to meeting that person someday, this is for you. You deserve to be the human you are, and you deserve to be loved and seen for that human. And if you haven’t felt it yet, I can’t wait for you to feel what it’s like to find someone who makes you feel safe enough to be Fragile.
0:23

Every song release is a big deal. This song has waited a long time to have its moment. I remember when Sara, Sam and I wrote Fragile (the same day we wrote another song called Madness), it held a special place in my soul as a human. So much so, that it kept disappearing from different projects as if to wait for the right moment to be introduced to the world. Being on Evergreen, song release number 3… it’s crazy how things work themselves out for the best when you trust the process. I always wanted to change the lyrics of the first line because I was afraid it wouldn’t make sense. But the more I worked with it, the more personal it became, and the more truth it carried. I would tell you what it means to me, but I want to hear how all of you connect with it first, so I’ll just say this… This one is for anyone in a season of life where the structure of you that you’ve built for the world needs to take a break and make space to care for the human inside. Whether you have those people, or that person in your life that loves and supports that human, or you’re looking forward to meeting that person someday, this is for you. You deserve to be the human you are, and you deserve to be loved and seen for that human. And if you haven’t felt it yet, I can’t wait for you to feel what it’s like to find someone who makes you feel safe enough to be Fragile.

Hunter Hayes

24,695 views • 1 year ago

$GOOG's Ruth Porat says the biggest risk in the AI buildout is the ROI question, and focusing on short-term tactics at the cost of building a great company. "I think the biggest risk for everyone is when the question is asked, which it often is, how do you get to an ROI? That's going to force our teams to do something short-term and tactical. You can always do a cost cut to get something to drop to the bottom line, and that is not a way to build a great company." "So I think the risk is don't be so in the moment maniacally focused on what is it, but have a right mix of an engine that's continuing to drive the business, which also explains why you need to start building early for growth so that you can grow into it." ____ Follow Fireside Alpha for more daily highlights of key business and technology conversations.
0:32

$GOOG's Ruth Porat says the biggest risk in the AI buildout is the ROI question, and focusing on short-term tactics at the cost of building a great company. "I think the biggest risk for everyone is when the question is asked, which it often is, how do you get to an ROI? That's going to force our teams to do something short-term and tactical. You can always do a cost cut to get something to drop to the bottom line, and that is not a way to build a great company." "So I think the risk is don't be so in the moment maniacally focused on what is it, but have a right mix of an engine that's continuing to drive the business, which also explains why you need to start building early for growth so that you can grow into it." ____ Follow Fireside Alpha for more daily highlights of key business and technology conversations.

Fireside Alpha

38,443 views • 2 months ago

Bob Chapek Reveals How Walmart & Target Sold Disney DVDs at a Loss for Over a Decade "DVD and Blu-ray and VHS really paid the bills for the studio for a long time, over a decade. The retailers would buy them for $20 and price them at $15. They used it as a loss leader for over a decade." "Remember you used to go to a Target or a Walmart or a Best Buy, and if the title was Pirates of the Caribbean, you would have pallets of that and it would be picked clean by the end of the day, and so it was bringing people in." "These people that are generating all this business for us, selling this product at a loss, wake up one day and Disney is now gonna release their movies on streaming. It was a necessary move, it was the right thing to do. It just would have been nice to have a little heads up so I could have prepared for the onslaught."
1:46

Bob Chapek Reveals How Walmart & Target Sold Disney DVDs at a Loss for Over a Decade "DVD and Blu-ray and VHS really paid the bills for the studio for a long time, over a decade. The retailers would buy them for $20 and price them at $15. They used it as a loss leader for over a decade." "Remember you used to go to a Target or a Walmart or a Best Buy, and if the title was Pirates of the Caribbean, you would have pallets of that and it would be picked clean by the end of the day, and so it was bringing people in." "These people that are generating all this business for us, selling this product at a loss, wake up one day and Disney is now gonna release their movies on streaming. It was a necessary move, it was the right thing to do. It just would have been nice to have a little heads up so I could have prepared for the onslaught."

PBD Podcast

23,129 views • 12 days ago

Jeff Bezos explains the “releasing the work” framework he used to build Amazon In the early days of Amazon, Jeff Bezos had too many ideas. Then Jeff Wilke, a new Amazon executive at the time, told his boss, “Jeff, you have enough ideas to destroy Amazon.” “This was just a shocking idea for me,” Bezos recalls. “As a founder, I had the great luxury of always being able to hire my tutors. I would hire these experienced, senior executives . . . And I would listen to them and they would teach me.” When Bezos asked Wilke what he meant by this, Wilke responded, “You have to release the work at the right rate so that the organization can accept it.” Bezos reflects on this point: “Every time I released an idea, I was creating a backlog of work in process. And because it was just stacking up, it was adding no value. In fact, it was creating distraction . . . This sounds so obvious, but it was not obvious to me at the time. And this was a profound insight for me. So I started prioritizing the ideas better, keeping lists of them, and keeping ideas to myself until the organization was ready for the ideas.” He continues: “I also started figuring out how to build an organization that can be ready for more ideas. That’s about having the right senior team and leadership and giving those people the executive bandwidth so they could do more ideas per unit of time. And that is what we built. We built a company that’s very good at inventing and doing more than one thing at a time. And as the company gets bigger, you do want to be able to do more than one thing at a time. But that idea of ‘releasing the work’ was very profound for me. It made us operationally more effective while still being inventive.” Video source: Reuters (2025)
3:03

Jeff Bezos explains the “releasing the work” framework he used to build Amazon In the early days of Amazon, Jeff Bezos had too many ideas. Then Jeff Wilke, a new Amazon executive at the time, told his boss, “Jeff, you have enough ideas to destroy Amazon.” “This was just a shocking idea for me,” Bezos recalls. “As a founder, I had the great luxury of always being able to hire my tutors. I would hire these experienced, senior executives . . . And I would listen to them and they would teach me.” When Bezos asked Wilke what he meant by this, Wilke responded, “You have to release the work at the right rate so that the organization can accept it.” Bezos reflects on this point: “Every time I released an idea, I was creating a backlog of work in process. And because it was just stacking up, it was adding no value. In fact, it was creating distraction . . . This sounds so obvious, but it was not obvious to me at the time. And this was a profound insight for me. So I started prioritizing the ideas better, keeping lists of them, and keeping ideas to myself until the organization was ready for the ideas.” He continues: “I also started figuring out how to build an organization that can be ready for more ideas. That’s about having the right senior team and leadership and giving those people the executive bandwidth so they could do more ideas per unit of time. And that is what we built. We built a company that’s very good at inventing and doing more than one thing at a time. And as the company gets bigger, you do want to be able to do more than one thing at a time. But that idea of ‘releasing the work’ was very profound for me. It made us operationally more effective while still being inventive.” Video source: Reuters (2025)

Startup Archive

675,920 views • 1 year ago

Jimmy Rogers was asked the Register's Eugene Rapay on his thought process of picking Iowa State to win the Big 12. "What would you think if I didn't vote on us? You'd wonder why I'm the head coach at Iowa State. I was brought in to win. I'm very self-aware. They didn't hire me to come here and not be competitive. I wasn't hired for my disposition. I was hired to create a program that competes and wins, and that's the goal. We're not signing up for second place. I know that's a bold statement, and it'll be printed everywhere. But the reality is this: the players have to believe in what you say, and you have to act on how you believe. I believe that we can win. So they need to feel that, they need to experience that, they need to see it every single day."
1:35

Jimmy Rogers was asked the Register's Eugene Rapay on his thought process of picking Iowa State to win the Big 12. "What would you think if I didn't vote on us? You'd wonder why I'm the head coach at Iowa State. I was brought in to win. I'm very self-aware. They didn't hire me to come here and not be competitive. I wasn't hired for my disposition. I was hired to create a program that competes and wins, and that's the goal. We're not signing up for second place. I know that's a bold statement, and it'll be printed everywhere. But the reality is this: the players have to believe in what you say, and you have to act on how you believe. I believe that we can win. So they need to feel that, they need to experience that, they need to see it every single day."

Cyclone Fanatic

26,964 views • 2 months ago

My cousins and my brother and I were exploring Coney Island, we saw the sights, hung out at the arcades and before we went back to the apartment we decided to go and get something to eat, we had some money on us but not much so we decided to see what we could get at one of the vendors. This was back in the early 90’s when most of them had dollar slices of pizza wherever we went. So we got 4 pieces of pizza, should have been $4 because that’s the price we were used to. The guy wanted to charge us $24 at $6 a slice. We argues with him because one of my cousins already took a bite being so hungry. But at the least we owed $4. We gave the other slices back and refused them but had to pay for the partially eaten one, it was embarrassing that an adult would try that on a bunch of kids. We told our uncle what happened and he went back and yelled at the vendor. He was familiar with them because he used to get slices all the time from the same guy and he never charged my uncle that price. I couldn’t imagine paying that exurban amount, like this guy who was being charged $54 for a hotdog by one of the vendors. At first he thought it was a typo and it was $5.40 but the vendor. Learned it up when he said no it was $54. Would you have paid that amount? I would have walked away, clearly he was trying to possibly scam a the man for looking like a tourist. Part of the experience when visiting a new area is the street food but it’s becoming more and more a chore avoiding places like this.
0:34

My cousins and my brother and I were exploring Coney Island, we saw the sights, hung out at the arcades and before we went back to the apartment we decided to go and get something to eat, we had some money on us but not much so we decided to see what we could get at one of the vendors. This was back in the early 90’s when most of them had dollar slices of pizza wherever we went. So we got 4 pieces of pizza, should have been $4 because that’s the price we were used to. The guy wanted to charge us $24 at $6 a slice. We argues with him because one of my cousins already took a bite being so hungry. But at the least we owed $4. We gave the other slices back and refused them but had to pay for the partially eaten one, it was embarrassing that an adult would try that on a bunch of kids. We told our uncle what happened and he went back and yelled at the vendor. He was familiar with them because he used to get slices all the time from the same guy and he never charged my uncle that price. I couldn’t imagine paying that exurban amount, like this guy who was being charged $54 for a hotdog by one of the vendors. At first he thought it was a typo and it was $5.40 but the vendor. Learned it up when he said no it was $54. Would you have paid that amount? I would have walked away, clearly he was trying to possibly scam a the man for looking like a tourist. Part of the experience when visiting a new area is the street food but it’s becoming more and more a chore avoiding places like this.

SonnyBoy🇺🇸

362,822 views • 3 months ago

Shane Battier says returning to Duke for his senior year cost him about $10,000,000 but winning a national championship and becoming more prepared for the NBA made it worth it “I had a good junior year. I was All-American, averaged about 19 [points] and probably could have came out then. Honestly, it was more important to me to be an impact player when I got to the league, and I felt like I wasn’t there yet. I was a power forward in college. I shot threes, but I was a stretch four essentially” “I knew if I went to the league, okay, I’m in the league. It probably cost me about $10 million for that one extra year I could have squeaked out. But at the time, it matters to me that I want to start. I want to be a good pro for a long time.’ So that last year of work was really important” “The leap of faith going through that process, I knew for where I wanted to be, I had to do it. But what I learned, my readiness… it was great that we won, absolutely. But you realize it really is about the journey and taking advantage of the opportunity. I was super proud of that decision”
1:19

Shane Battier says returning to Duke for his senior year cost him about $10,000,000 but winning a national championship and becoming more prepared for the NBA made it worth it “I had a good junior year. I was All-American, averaged about 19 [points] and probably could have came out then. Honestly, it was more important to me to be an impact player when I got to the league, and I felt like I wasn’t there yet. I was a power forward in college. I shot threes, but I was a stretch four essentially” “I knew if I went to the league, okay, I’m in the league. It probably cost me about $10 million for that one extra year I could have squeaked out. But at the time, it matters to me that I want to start. I want to be a good pro for a long time.’ So that last year of work was really important” “The leap of faith going through that process, I knew for where I wanted to be, I had to do it. But what I learned, my readiness… it was great that we won, absolutely. But you realize it really is about the journey and taking advantage of the opportunity. I was super proud of that decision”

dank

58,074 views • 26 days ago

“I think we have not given the fans a lot to love. I think that’s part of it and I think we take a lot of responsibility on that and having lost the fans a little bit. I think had we given them a lot more to cheer for and be up for in the 4th quarter and be into it and given them more wins; I think we would have looked at it a little differently. I think we can take a lot of responsibility for that; but I mean the fans have been there. They were up tonight. They were huge, they were loud, they were positive. I just want to move forward and just wanna try to continue to give them things to be positive for and show up and be happy that they support us. I’m just happy they show up for us.” Cooper Flagg speaks on the Mavericks fan base and the support he felt tonight in the AAC.
0:44

“I think we have not given the fans a lot to love. I think that’s part of it and I think we take a lot of responsibility on that and having lost the fans a little bit. I think had we given them a lot more to cheer for and be up for in the 4th quarter and be into it and given them more wins; I think we would have looked at it a little differently. I think we can take a lot of responsibility for that; but I mean the fans have been there. They were up tonight. They were huge, they were loud, they were positive. I just want to move forward and just wanna try to continue to give them things to be positive for and show up and be happy that they support us. I’m just happy they show up for us.” Cooper Flagg speaks on the Mavericks fan base and the support he felt tonight in the AAC.

Abby Jones

244,669 views • 11 months ago

I'm thrilled to announce the launch of and the start of a new conversation. We can all feel it: the web is changing in ways that seem both dramatic and, in a weird way, imperceptible. At times, it’s hard to know where to start exploring what could be next. Sometimes, when you think you've found whatever next could be, it's hard to determine what’s real and what’s hype. Our approach has always been simple: We like to put a big question out there on the horizon of what’s possible, then build toward it with conviction to see what we can learn. When we created the new Edgar Allan site, we set out to explore the impact of conversational design and personalization in marketing experiences. Why conversation? Conversation and dialogue are the foundation of all stories and the vehicle for human connection. Today, it’s difficult to ignore the prevalence of conversation in the digital world, from Slack and Teams channels to social media feeds, phone messaging, and tools like ChatGPT. So, with that in mind, we had some thoughts: ‍“What if a website was less a one-sided place to present information and more of a living knowledge center?” “What if a site could be more of a guide than a brochure?” “What if we could incrementally learn about a visitor’s intent, then dynamically shorten the distance between everything a brand says and the mere seconds of attention most websites get?” Ultimately, the agency's job is to work at the edge of the future and what’s possible so we can make things and report the results to our clients and community. Thank you for joining us in this process. We can’t wait to see how this conversation unfolds and what we can learn together. Also, a huge thank you to the entire EA team. After 258 days of wild exploration and untold effort, today, we are starting the process of learning, designing, building, and optimizing. This site feels like us, and I couldn't be more excited.
0:50

I'm thrilled to announce the launch of and the start of a new conversation. We can all feel it: the web is changing in ways that seem both dramatic and, in a weird way, imperceptible. At times, it’s hard to know where to start exploring what could be next. Sometimes, when you think you've found whatever next could be, it's hard to determine what’s real and what’s hype. Our approach has always been simple: We like to put a big question out there on the horizon of what’s possible, then build toward it with conviction to see what we can learn. When we created the new Edgar Allan site, we set out to explore the impact of conversational design and personalization in marketing experiences. Why conversation? Conversation and dialogue are the foundation of all stories and the vehicle for human connection. Today, it’s difficult to ignore the prevalence of conversation in the digital world, from Slack and Teams channels to social media feeds, phone messaging, and tools like ChatGPT. So, with that in mind, we had some thoughts: ‍“What if a website was less a one-sided place to present information and more of a living knowledge center?” “What if a site could be more of a guide than a brochure?” “What if we could incrementally learn about a visitor’s intent, then dynamically shorten the distance between everything a brand says and the mere seconds of attention most websites get?” Ultimately, the agency's job is to work at the edge of the future and what’s possible so we can make things and report the results to our clients and community. Thank you for joining us in this process. We can’t wait to see how this conversation unfolds and what we can learn together. Also, a huge thank you to the entire EA team. After 258 days of wild exploration and untold effort, today, we are starting the process of learning, designing, building, and optimizing. This site feels like us, and I couldn't be more excited.

Edgar Allan

28,088 views • 2 years ago