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Most brands don't know if their marketing is really working. They launch campaigns. Spend real money. Watch the dashboards. Then hope. Months later, a report arrives explaining what happened. The campaign is over. The budget is gone. The market has already moved. That's how brand tracking has worked for...

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David J Phillips

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22,277 просмотров • 1 месяц назад •via X (Twitter)

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Every Consumer CEO, CMO, and brand manager has lived this meeting. You want to know how your #brand is doing, so you hire an agency. 8 weeks for initial insights. Six-figure invoices. "Out of scope." "Let's circle back." "Take it offline." "Revisit when we have more bandwidth." "Don't wanna boil the ocean." Meanwhile, your competitor just launched a campaign, and you have no idea if yours is working. Henk Pretorius and I built Timelaps because research-grade brand tracking shouldn't feel like this in 2026. Always-on. Real-time. 5x more affordable. AI-native brand tracking for B2C companies.
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Every Consumer CEO, CMO, and brand manager has lived this meeting. You want to know how your #brand is doing, so you hire an agency. 8 weeks for initial insights. Six-figure invoices. "Out of scope." "Let's circle back." "Take it offline." "Revisit when we have more bandwidth." "Don't wanna boil the ocean." Meanwhile, your competitor just launched a campaign, and you have no idea if yours is working. Henk Pretorius and I built Timelaps because research-grade brand tracking shouldn't feel like this in 2026. Always-on. Real-time. 5x more affordable. AI-native brand tracking for B2C companies.

Harry

19,681 просмотров • 2 месяцев назад

Black Friday has finally arrived - this is the biggest weekend in retail for brands of all sizes. We built the Shopify Live Globe so you can watch commerce happen live, in real-time, around the world. Every firework shows when a brand new entrepreneur gets their first sale on Shopify - five years from now these could be the biggest brands in the world. A new golden age of retail is here, and it’s happening on Shopify.
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Black Friday has finally arrived - this is the biggest weekend in retail for brands of all sizes. We built the Shopify Live Globe so you can watch commerce happen live, in real-time, around the world. Every firework shows when a brand new entrepreneur gets their first sale on Shopify - five years from now these could be the biggest brands in the world. A new golden age of retail is here, and it’s happening on Shopify.

Harley Finkelstein

10,856 просмотров • 1 год назад

“Our goal is to become a billion-dollar brand. We know we can’t rely just on performance marketing.” That’s Brett Swensen → VP of Marketing Kizik. A 9-figure brand that grew almost entirely off its direct-response chops. But now, the team is focused on how to balance performance efforts with a strong and identifiable brand. The challenge “Instead of showing people a mirror into their current lives, how do we become a brand that shows people a window into their aspirations?” The actions - Consumer deep dives - One-on-one interviews - Quant + qualitative studies The metrics - Branded search - Post-purchase surveys - Creative ad recall - Share of voice - Uncovering brand arc Then … marrying all that with a focus on product design, an aesthetic language & higher-order benefits. The goal People who say: “I would defend the brand no matter what. “If you can get those people on your side, game over. They are the most loyal. They will shout from the rooftops. They will follow you to the ends of the earth. Those are the people that we want to bring into our tribe and our community. “On the performance side, we’re not stopping what we’re doing. “But we’re going to be tighter with our messaging and more deliberate with how we speak to our consumers.” Watch Brett explain it all in under five minutes ↓
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“Our goal is to become a billion-dollar brand. We know we can’t rely just on performance marketing.” That’s Brett Swensen → VP of Marketing Kizik. A 9-figure brand that grew almost entirely off its direct-response chops. But now, the team is focused on how to balance performance efforts with a strong and identifiable brand. The challenge “Instead of showing people a mirror into their current lives, how do we become a brand that shows people a window into their aspirations?” The actions - Consumer deep dives - One-on-one interviews - Quant + qualitative studies The metrics - Branded search - Post-purchase surveys - Creative ad recall - Share of voice - Uncovering brand arc Then … marrying all that with a focus on product design, an aesthetic language & higher-order benefits. The goal People who say: “I would defend the brand no matter what. “If you can get those people on your side, game over. They are the most loyal. They will shout from the rooftops. They will follow you to the ends of the earth. Those are the people that we want to bring into our tribe and our community. “On the performance side, we’re not stopping what we’re doing. “But we’re going to be tighter with our messaging and more deliberate with how we speak to our consumers.” Watch Brett explain it all in under five minutes ↓

Aaron Orendorff

67,386 просмотров • 2 лет назад

I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)
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I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

Mike Futia

30,200 просмотров • 3 месяцев назад

Well we just raised $81M at a $1.25B valuation led by Smash Capital, Pelion Venture Partners, and Cervin Ventures. Over the last 24 months we've grown working with 100 Brands to more than 4,000. Every month has broken the record from the prior month. But it's always strange to announce these things. Really we all just think about how much work is in front if us. This is a hard problem and we are excited to keep solving it for Brands. For this launch we decided that instead of spending a few 100k bragging about ourselves in a fundraising launch, we made a video in house (the actor is by far the worst I've ever seen) and we're putting the money to better use. It's going to YOU. Our Brands and their Shoppers. The only reason we were able to raise this round is because thousands of brands trust us with their business. More than 70% now trust us with multiple solutions, not just Returns. That trust means everything to us. So we asked ourselves a simple question: What if we spent the announcement budget on them instead? Here's how we're gonna do it: 1. Tag a brand that uses Redo (link to brand list in pinned comment) 2. Tell us what you love about them 3. We'll give 1 person for each Redo brand $100 to spend on their site To all our brands. Thank you.
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Well we just raised $81M at a $1.25B valuation led by Smash Capital, Pelion Venture Partners, and Cervin Ventures. Over the last 24 months we've grown working with 100 Brands to more than 4,000. Every month has broken the record from the prior month. But it's always strange to announce these things. Really we all just think about how much work is in front if us. This is a hard problem and we are excited to keep solving it for Brands. For this launch we decided that instead of spending a few 100k bragging about ourselves in a fundraising launch, we made a video in house (the actor is by far the worst I've ever seen) and we're putting the money to better use. It's going to YOU. Our Brands and their Shoppers. The only reason we were able to raise this round is because thousands of brands trust us with their business. More than 70% now trust us with multiple solutions, not just Returns. That trust means everything to us. So we asked ourselves a simple question: What if we spent the announcement budget on them instead? Here's how we're gonna do it: 1. Tag a brand that uses Redo (link to brand list in pinned comment) 2. Tell us what you love about them 3. We'll give 1 person for each Redo brand $100 to spend on their site To all our brands. Thank you.

Sterling Snow

107,944 просмотров • 1 месяц назад

last month was my final month at Sophon, my time there has deepened something i already believed in: brand building is a perception game. media is shifting in real time with ai. it's already rewriting how attention works, how stories get told, and how brands get built. im truly excited about the future. so what's next? the intersection of crypto, ai, payments, and privacy excite me the most right now. each one of theses verticals play a key role in shaping what our society could look like a decade from today and i want to be a part of that process.
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last month was my final month at Sophon, my time there has deepened something i already believed in: brand building is a perception game. media is shifting in real time with ai. it's already rewriting how attention works, how stories get told, and how brands get built. im truly excited about the future. so what's next? the intersection of crypto, ai, payments, and privacy excite me the most right now. each one of theses verticals play a key role in shaping what our society could look like a decade from today and i want to be a part of that process.

Abhz 💭

17,084 просмотров • 4 месяцев назад

This dad went to four different stores — Walmart, Target, Aldi, and Dollar General — and bought the absolute cheapest bread, peanut butter, and jelly he could find at each one. He did it because he’s tired of the judgmental comments that roll in every time he shares a grocery haul or simple recipe: “Walmart????” “Nothing there is fresh food.” “This is unhealthy.” “All processed junk.” The results? Walmart came in cheapest at just $5.28, Target was $5.57, Aldi $5.89, and surprisingly Dollar General was the most expensive at $6.10. I wonder if a lot of people don't realize that many Great Value brand items at Walmart are actually made by the same manufacturers behind popular name-brand products — like their sandwich bread from Sara Lee. And this is actually true for most if not all major stores — their store-brand items are often made by the same companies that produce the name brands right next to them on the shelf. It really shows that choosing budget-friendly options doesn’t mean settling for less quality. But the bigger message is this, we don’t always know what someone else is dealing with — their budget, their location, their transportation, or what’s even available within miles of home. For some families, that corner store or budget brand is the only realistic option. Are you someone who reaches for the store-brand versions to stretch your budget, or are you more of a name-brand-only shopper?
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This dad went to four different stores — Walmart, Target, Aldi, and Dollar General — and bought the absolute cheapest bread, peanut butter, and jelly he could find at each one. He did it because he’s tired of the judgmental comments that roll in every time he shares a grocery haul or simple recipe: “Walmart????” “Nothing there is fresh food.” “This is unhealthy.” “All processed junk.” The results? Walmart came in cheapest at just $5.28, Target was $5.57, Aldi $5.89, and surprisingly Dollar General was the most expensive at $6.10. I wonder if a lot of people don't realize that many Great Value brand items at Walmart are actually made by the same manufacturers behind popular name-brand products — like their sandwich bread from Sara Lee. And this is actually true for most if not all major stores — their store-brand items are often made by the same companies that produce the name brands right next to them on the shelf. It really shows that choosing budget-friendly options doesn’t mean settling for less quality. But the bigger message is this, we don’t always know what someone else is dealing with — their budget, their location, their transportation, or what’s even available within miles of home. For some families, that corner store or budget brand is the only realistic option. Are you someone who reaches for the store-brand versions to stretch your budget, or are you more of a name-brand-only shopper?

End3of6Days9 (Helen) 🇺🇸

99,258 просмотров • 2 месяцев назад

Nobody camped 8 days for a pocket watch. They camped for the right to own something with an Audemars Piguet logo for $400 instead of $30,000. AP built their brand over 50 years by making sure most people can never buy one. Waitlists. Relationships. Six figures minimum. The wall around the brand IS the brand. Royal Pop punched a hole in that wall. $400. Walk in. Buy it. Except so many people wanted through that hole that Dubai cancelled the launch. Liverpool called police. Bangkok had queues through entire malls at 6am. NYC had overnight camps in Times Square. Swatch says it's not limited. They'll make millions. And people still camped. Because it was never about the watch. It was about standing on the other side of that wall, even for a day.
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Nobody camped 8 days for a pocket watch. They camped for the right to own something with an Audemars Piguet logo for $400 instead of $30,000. AP built their brand over 50 years by making sure most people can never buy one. Waitlists. Relationships. Six figures minimum. The wall around the brand IS the brand. Royal Pop punched a hole in that wall. $400. Walk in. Buy it. Except so many people wanted through that hole that Dubai cancelled the launch. Liverpool called police. Bangkok had queues through entire malls at 6am. NYC had overnight camps in Times Square. Swatch says it's not limited. They'll make millions. And people still camped. Because it was never about the watch. It was about standing on the other side of that wall, even for a day.

Tat Thang

1,278,852 просмотров • 2 месяцев назад

Elon Musk on the Ukraine war: Poor guys are being sent into a meat grinder just for money. That's what's actually going on. “First of all, I think we should have empathy for the people dying at the front lines. That's the most important thing. How many more years is this supposed to go on? And imagine if that was your son, your father. What exactly are they dying for? The line of engagement has barely moved for two years. There's a whole bunch of people dead in trenches for what? And I'll tell you for what. It's like, for the biggest graft machine that I've ever seen in my life, that's for what. It's unreal. The amount of money that is being taken in graft and bribery is disgusting. And so, what's actually happening is that those poor guys are getting sent into a meat grinder for money. That's what's actually going on. Yeah. And it needs to stop.” CPAC, February 20, 2025
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Elon Musk on the Ukraine war: Poor guys are being sent into a meat grinder just for money. That's what's actually going on. “First of all, I think we should have empathy for the people dying at the front lines. That's the most important thing. How many more years is this supposed to go on? And imagine if that was your son, your father. What exactly are they dying for? The line of engagement has barely moved for two years. There's a whole bunch of people dead in trenches for what? And I'll tell you for what. It's like, for the biggest graft machine that I've ever seen in my life, that's for what. It's unreal. The amount of money that is being taken in graft and bribery is disgusting. And so, what's actually happening is that those poor guys are getting sent into a meat grinder for money. That's what's actually going on. Yeah. And it needs to stop.” CPAC, February 20, 2025

ELON CLIPS

70,161 просмотров • 8 месяцев назад

Facebook is such an untapped market for brands These AI animated Facebook accounts generate billions of views every month but barley any brands or apps have capitalised on it fully The thing is every brand / app desperately wants to but they are a shortage of creators to fulfil it The creators who come in and fill this gap for the brands are going to make stupid bread I have a ton of brands reach out to me every week ready to pay creators to make this content So if your a killer AI creator or even just want to be a creator and start making money with content Message under this and I’ll connect you with the brands They’ll each teach you how to make the content so it’s a perfect opportunity
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Facebook is such an untapped market for brands These AI animated Facebook accounts generate billions of views every month but barley any brands or apps have capitalised on it fully The thing is every brand / app desperately wants to but they are a shortage of creators to fulfil it The creators who come in and fill this gap for the brands are going to make stupid bread I have a ton of brands reach out to me every week ready to pay creators to make this content So if your a killer AI creator or even just want to be a creator and start making money with content Message under this and I’ll connect you with the brands They’ll each teach you how to make the content so it’s a perfect opportunity

Pounds

20,349 просмотров • 1 месяц назад

Today, we announced the launch of Zepto Atom - an advanced data insights subscription for Consumer Brands in India. The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today. For example: 1) PIN-code-by-PIN-code market share data and brand performance: Through Zepto Atom, brands can examine a live map of every neighbourhood and PIN code they have presence on Zepto and derive hyperlocal insights on their performance. For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth. 2) Live metrics visibility refreshed every minute: On Zepto Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week. 3) Zepto GPT: Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance. For example, brands can ask Zepto GPT "How can I grow my market share in Bengaluru for the protein bar category?" or "What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?". Zepto GPT then analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports on behalf of the brand. 4) Advanced Behavioural Data: Zepto Atom goes beyond basic sales and conversion data. We are now providing brands data on customer repeatability and retention, share of voice in search and home page, full-funnel visibility on customer purchase behaviour with their product etc. We will be doing a detailed webinar for all our partner brands this Friday at 3 PM to formally kick off onboarding to Zepto Atom. Looking forward to seeing you there!
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Today, we announced the launch of Zepto Atom - an advanced data insights subscription for Consumer Brands in India. The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today. For example: 1) PIN-code-by-PIN-code market share data and brand performance: Through Zepto Atom, brands can examine a live map of every neighbourhood and PIN code they have presence on Zepto and derive hyperlocal insights on their performance. For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth. 2) Live metrics visibility refreshed every minute: On Zepto Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week. 3) Zepto GPT: Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance. For example, brands can ask Zepto GPT "How can I grow my market share in Bengaluru for the protein bar category?" or "What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?". Zepto GPT then analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports on behalf of the brand. 4) Advanced Behavioural Data: Zepto Atom goes beyond basic sales and conversion data. We are now providing brands data on customer repeatability and retention, share of voice in search and home page, full-funnel visibility on customer purchase behaviour with their product etc. We will be doing a detailed webinar for all our partner brands this Friday at 3 PM to formally kick off onboarding to Zepto Atom. Looking forward to seeing you there!

Aadit Palicha

711,900 просмотров • 1 год назад

Me and Oren John chopping it up about how paid media (OOH specifically in this case) is perceived, measured, and valued differently by big brands/agencies vs the startup/DTC world. I think this is one of the thing that trips people up when they transition from one side of the marketing spectrum to the other. The math is the same, the media placements are the same, the basic measurement might be the same (the KPIs might have different acronyms), but the conversation and expectations are completely different. Most big brand/agency people don't do well in startup environments because it moves too fast. Most startup marketers wouldn't last a year in the big brand world bc of the corporate chess game. That isn't a knock on either side, but we don't talk about it enough.
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Me and Oren John chopping it up about how paid media (OOH specifically in this case) is perceived, measured, and valued differently by big brands/agencies vs the startup/DTC world. I think this is one of the thing that trips people up when they transition from one side of the marketing spectrum to the other. The math is the same, the media placements are the same, the basic measurement might be the same (the KPIs might have different acronyms), but the conversation and expectations are completely different. Most big brand/agency people don't do well in startup environments because it moves too fast. Most startup marketers wouldn't last a year in the big brand world bc of the corporate chess game. That isn't a knock on either side, but we don't talk about it enough.

Michael J. Miraflor

11,435 просмотров • 3 месяцев назад

Jeff Bezos on what founders need to understand about brands “I think our most important piece of intellectual property is our brand name,” Jeff Bezos says of Amazon. “And I think this is very important for anybody who is going to start a company or market an invention to understand — brands for companies are like reputations for people. Reputations are hard earned and easily lost.” Jeff continues: “We’ve worked very hard to earn trust. You can’t ask for trust. You have to do it the hard way, one step at a time. You make a promise, and then you fulfill that promise. You say ‘We’ll deliver this to you tomorrow,’ and then you actually deliver it tomorrow. And if you do that over and over again, then ultimately you can instill your company’s name with a reputation. Sometimes people talk about brands in this very amorphous way, but for me, I like to think of it as a person — what is the reputation that that person has and how have they earned that reputation?”
1:09

Jeff Bezos on what founders need to understand about brands “I think our most important piece of intellectual property is our brand name,” Jeff Bezos says of Amazon. “And I think this is very important for anybody who is going to start a company or market an invention to understand — brands for companies are like reputations for people. Reputations are hard earned and easily lost.” Jeff continues: “We’ve worked very hard to earn trust. You can’t ask for trust. You have to do it the hard way, one step at a time. You make a promise, and then you fulfill that promise. You say ‘We’ll deliver this to you tomorrow,’ and then you actually deliver it tomorrow. And if you do that over and over again, then ultimately you can instill your company’s name with a reputation. Sometimes people talk about brands in this very amorphous way, but for me, I like to think of it as a person — what is the reputation that that person has and how have they earned that reputation?”

Startup Archive

12,545 просмотров • 6 месяцев назад

Cats are 40% of the pet market, but are somehow still chronically overlooked. Every innovation goes to dogs first. Even your vet's office is built for dogs first. Matt Michaelson, cofounder and CEO of Smalls, and his team have built an incredible cat-first brand precisely because of that blind spot. In this episode, I sit down with Matt to break down: • Why the cat industry is structurally underinvested (which includes VCs simply saying "I don't really like cats") • What "human-grade" actually means for pet food — and the sustainability trade-offs nobody talks about • Ingredient splitting: the regulatory hack that lets pet brands disguise what's actually in the bag • "Wrestling in the mud": a feedback culture where every hire is expected to disagree • Founders Pledge, and why committing 5% early changes the giving conversation later Big thanks to Matt for coming on the pod and sharing the playbook behind Smalls.
24:35

Cats are 40% of the pet market, but are somehow still chronically overlooked. Every innovation goes to dogs first. Even your vet's office is built for dogs first. Matt Michaelson, cofounder and CEO of Smalls, and his team have built an incredible cat-first brand precisely because of that blind spot. In this episode, I sit down with Matt to break down: • Why the cat industry is structurally underinvested (which includes VCs simply saying "I don't really like cats") • What "human-grade" actually means for pet food — and the sustainability trade-offs nobody talks about • Ingredient splitting: the regulatory hack that lets pet brands disguise what's actually in the bag • "Wrestling in the mud": a feedback culture where every hire is expected to disagree • Founders Pledge, and why committing 5% early changes the giving conversation later Big thanks to Matt for coming on the pod and sharing the playbook behind Smalls.

Mark Peter Davis

35,922 просмотров • 2 месяцев назад

Now this is the Next Level Launch high-performing ad campaigns in minutes Brands don't waste anymore days & $$$$ on ad creation They use Omneky's AI Omneky to create and launch winning ad campaigns Omneky’s AI enables marketing teams to launch high-performing, on-brand ads in minutes, backed by real data from Meta, Google, TikTok, and more... Save time. Boost ROI. You can try it at: → Here is how Omneky AI is a game changer for businesses: 👇 #AIAds #MarketingTools #SmallBiz #Omneky
2:22

Now this is the Next Level Launch high-performing ad campaigns in minutes Brands don't waste anymore days & $$$$ on ad creation They use Omneky's AI Omneky to create and launch winning ad campaigns Omneky’s AI enables marketing teams to launch high-performing, on-brand ads in minutes, backed by real data from Meta, Google, TikTok, and more... Save time. Boost ROI. You can try it at: → Here is how Omneky AI is a game changer for businesses: 👇 #AIAds #MarketingTools #SmallBiz #Omneky

Atal

33,182 просмотров • 1 год назад

Ed Zitron said on Bloomberg that every dollar you spend on an AI subscription burns between three and thirteen dollars behind the scenes. The price you pay has almost nothing to do with what the product costs. Your twenty dollar plan feels cheap because it is supposed to. The real cost of running the model on your prompts is several times what you hand over. The gap is covered by venture capital, not by the business working. That gap cannot stay open forever. At some point the price has to move toward the real cost. When it does, the product you built your day around gets more expensive or gets worse. Probably both. We have already seen the preview. When Anthropic raised its real token rates last year, the startups built on top of it had to scramble. Cursor, one of the fastest growing coding tools in the world, was forced to tear up its pricing overnight because the underlying cost it had been shielded from suddenly landed on its books. That is the whole industry in miniature. Everyone downstream is building on a number that is not real yet. Millions of people are wiring AI into how they work, how they write, how they code. They are doing it at a price that exists to hook them, not to last. The subsidy is not generosity. It is a customer acquisition cost with an expiration date. The bill is coming. Most people building on top of it have no idea what their workflow actually costs. Watch the interview on Bloomberg Podcasts
0:22

Ed Zitron said on Bloomberg that every dollar you spend on an AI subscription burns between three and thirteen dollars behind the scenes. The price you pay has almost nothing to do with what the product costs. Your twenty dollar plan feels cheap because it is supposed to. The real cost of running the model on your prompts is several times what you hand over. The gap is covered by venture capital, not by the business working. That gap cannot stay open forever. At some point the price has to move toward the real cost. When it does, the product you built your day around gets more expensive or gets worse. Probably both. We have already seen the preview. When Anthropic raised its real token rates last year, the startups built on top of it had to scramble. Cursor, one of the fastest growing coding tools in the world, was forced to tear up its pricing overnight because the underlying cost it had been shielded from suddenly landed on its books. That is the whole industry in miniature. Everyone downstream is building on a number that is not real yet. Millions of people are wiring AI into how they work, how they write, how they code. They are doing it at a price that exists to hook them, not to last. The subsidy is not generosity. It is a customer acquisition cost with an expiration date. The bill is coming. Most people building on top of it have no idea what their workflow actually costs. Watch the interview on Bloomberg Podcasts

Ihtesham Ali

22,640 просмотров • 1 месяц назад

BAANX AT ETHCC CANNES: THE FUTURE OF PAYMENTS TOOK CENTER STAGE While Cannes is famous for red carpets and film premieres, this year's ETHCC proved that the real blockbuster story was happening on the 4th floor of Palais des Festivals, where Baanx was rewriting the script for crypto payments. THE MAIN EVENT: SIMON JONES ON PAYMENTS EVOLUTION Chief Commercial Officer commanded the Main Stage with a simple but powerful message: "Why spending crypto should feel like spending cash." It wasn't just a presentation, it was a manifesto for the future of finance. Simon, an OG who's been bridging traditional finance and decentralized tech long before it was cool, didn't mince words about what's at stake. His specialty? Finding solutions that make crypto payments more accessible, secure, and impactful. And at ETHCC, he delivered exactly that vision. BUILDING BRANDS THAT USERS ACTUALLY OWN. When asked about "Building a Brand and Product in Web3," Simon dropped some serious knowledge: "Building brands in web3 is how you start to look at different concepts in the product that have been in existence and redefine how you can reach the global audience. Building a brand in web3 is truly about building a brand that people feel they have a level of ownership engagement." This wasn't corporate speak, this was someone who understands that Web3 isn't just about technology; it's about fundamentally changing the relationship between brands and users. emphasized that "web3 branding is how you build something that connects you to the users" and Baanx is living proof of this philosophy. THE MARKET LEADER PLAYBOOK Simon's formula for dominance was refreshingly straightforward: "You got to build a product that people like, in order to be a market leader." But he didn't stop there. He stressed the importance of building "a product that people interact with everyday" while staying true to brand values and helping users understand the real benefits. WHAT Baanx SHOWCASED: THE CRYPTO LIFE REVOLUTION The Baanx Investment team wasn't just talking theory, they were demonstrating real solutions. Their booth became a magnet for anyone curious about earning crypto just by swiping their Crypto Life Life Card. The value prop was clear: fast, transparent, and low-cost solutions for moving money globally, with just a few lines of code for integration. But here's what set them apart: true self-custody solutions. While others promise decentralization, Baanx delivers it, empowering users with full control over their digital assets without relying on third parties. THE ENTERPRISE GAME-CHANGER Simon Jone's track record speaks volumes. Under his leadership, Baanx has secured incredible enterprise partnerships with industry giants like MetaMask 🦊 and Ledger. These aren't just partnerships, they're validation that Baanx is solving real problems for real businesses. LOOKING FORWARD: THE FINTECH REVOLUTION As fintech companies play an increasingly important role in the global economy, Baanx positioned itself as the key driver of growth in the sector. Their platform is already helping well-known fintech brands expand their product offerings and reach new customers. THE CANNES TAKEAWAY What happened at #ETHCC Cannes wasn't just another crypto conference. It was a glimpse into a future where spending crypto feels as natural as spending cash, where brands build genuine ownership relationships with users, and where the bridge between traditional finance and Web3 isn't just a concept, it's a reality. Simon Jones and the $BXX team didn't just attend ETHCC; they owned it. And based on what they showcased, the future of payments is in very capable hands. The question isn't whether crypto payments will go mainstream, it's whether you'll be part of the revolution. 🔗
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BAANX AT ETHCC CANNES: THE FUTURE OF PAYMENTS TOOK CENTER STAGE While Cannes is famous for red carpets and film premieres, this year's ETHCC proved that the real blockbuster story was happening on the 4th floor of Palais des Festivals, where Baanx was rewriting the script for crypto payments. THE MAIN EVENT: SIMON JONES ON PAYMENTS EVOLUTION Chief Commercial Officer commanded the Main Stage with a simple but powerful message: "Why spending crypto should feel like spending cash." It wasn't just a presentation, it was a manifesto for the future of finance. Simon, an OG who's been bridging traditional finance and decentralized tech long before it was cool, didn't mince words about what's at stake. His specialty? Finding solutions that make crypto payments more accessible, secure, and impactful. And at ETHCC, he delivered exactly that vision. BUILDING BRANDS THAT USERS ACTUALLY OWN. When asked about "Building a Brand and Product in Web3," Simon dropped some serious knowledge: "Building brands in web3 is how you start to look at different concepts in the product that have been in existence and redefine how you can reach the global audience. Building a brand in web3 is truly about building a brand that people feel they have a level of ownership engagement." This wasn't corporate speak, this was someone who understands that Web3 isn't just about technology; it's about fundamentally changing the relationship between brands and users. emphasized that "web3 branding is how you build something that connects you to the users" and Baanx is living proof of this philosophy. THE MARKET LEADER PLAYBOOK Simon's formula for dominance was refreshingly straightforward: "You got to build a product that people like, in order to be a market leader." But he didn't stop there. He stressed the importance of building "a product that people interact with everyday" while staying true to brand values and helping users understand the real benefits. WHAT Baanx SHOWCASED: THE CRYPTO LIFE REVOLUTION The Baanx Investment team wasn't just talking theory, they were demonstrating real solutions. Their booth became a magnet for anyone curious about earning crypto just by swiping their Crypto Life Life Card. The value prop was clear: fast, transparent, and low-cost solutions for moving money globally, with just a few lines of code for integration. But here's what set them apart: true self-custody solutions. While others promise decentralization, Baanx delivers it, empowering users with full control over their digital assets without relying on third parties. THE ENTERPRISE GAME-CHANGER Simon Jone's track record speaks volumes. Under his leadership, Baanx has secured incredible enterprise partnerships with industry giants like MetaMask 🦊 and Ledger. These aren't just partnerships, they're validation that Baanx is solving real problems for real businesses. LOOKING FORWARD: THE FINTECH REVOLUTION As fintech companies play an increasingly important role in the global economy, Baanx positioned itself as the key driver of growth in the sector. Their platform is already helping well-known fintech brands expand their product offerings and reach new customers. THE CANNES TAKEAWAY What happened at #ETHCC Cannes wasn't just another crypto conference. It was a glimpse into a future where spending crypto feels as natural as spending cash, where brands build genuine ownership relationships with users, and where the bridge between traditional finance and Web3 isn't just a concept, it's a reality. Simon Jones and the $BXX team didn't just attend ETHCC; they owned it. And based on what they showcased, the future of payments is in very capable hands. The question isn't whether crypto payments will go mainstream, it's whether you'll be part of the revolution. 🔗

I F U R E

16,441 просмотров • 1 год назад

Marc Andreessen: AI is an "80 year overnight success." "Something about AI causes the people in the field to become both excessively utopian and excessively apocalyptic." "What's actually happened is—in retrospect, an enormous amount of technical progress built up over time." "For example, we now know that the neural network is the correct architecture. There was a 60 or 70 year run where that was controversial." "Everything we're building on today sort of derives from the original idea in 1943. In retrospect, we now know that these guys were right." "They would get the timing wrong and they thought capabilities would arrive faster, or that they could be turned into businesses sooner, but the scientists who worked on this over the course of decades were fundamentally correct about what they were doing." "And the payoff from all their work is happening now." "ChatGPT hits, and then o1 hits, and then OpenClaw hits, and these are radical, overnight transformative successes—but they're drawing on an 80 year wellspring backlog of ideas and thinking. It's not just all brand new, it's that it's an unlock of all of these decades of very serious, hardcore research." "There were AI researchers who spent their entire lives—got their PhD, researched for 40 years, retired in a lot of cases, passed away, and they never actually saw it work." Marc Andreessen 🇺🇸 with Latent.Space
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Marc Andreessen: AI is an "80 year overnight success." "Something about AI causes the people in the field to become both excessively utopian and excessively apocalyptic." "What's actually happened is—in retrospect, an enormous amount of technical progress built up over time." "For example, we now know that the neural network is the correct architecture. There was a 60 or 70 year run where that was controversial." "Everything we're building on today sort of derives from the original idea in 1943. In retrospect, we now know that these guys were right." "They would get the timing wrong and they thought capabilities would arrive faster, or that they could be turned into businesses sooner, but the scientists who worked on this over the course of decades were fundamentally correct about what they were doing." "And the payoff from all their work is happening now." "ChatGPT hits, and then o1 hits, and then OpenClaw hits, and these are radical, overnight transformative successes—but they're drawing on an 80 year wellspring backlog of ideas and thinking. It's not just all brand new, it's that it's an unlock of all of these decades of very serious, hardcore research." "There were AI researchers who spent their entire lives—got their PhD, researched for 40 years, retired in a lot of cases, passed away, and they never actually saw it work." Marc Andreessen 🇺🇸 with Latent.Space

a16z

48,205 просмотров • 4 месяцев назад

HE BUILT A BRAND SITE THAT LOOKS LIKE IT COST $10,000 - IN ONE EVENING WITH CLAUDE CODE What's on screen isn't a template with a color swap It's a full product brand site with effects most designers reach for Figma plugins to get What's actually on the page: > A headline that glows like it's lit from the inside > The product breaking out of the frame and sitting in front of the text > Typography that stops you mid-scroll > Depth that usually takes a motion designer to pull off > Details so considered it looks like someone art directed every pixel What it normally takes: > A brand designer who knows typography at this level > A frontend developer who knows when to reach for z-index and when not to > Back and forth between them until the details land right The price gap: > Brand site at this quality: $5,000 - $8,000+ > Your cost: a Claude subscription > Timeline: an evening Full walkthrough in the article below
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HE BUILT A BRAND SITE THAT LOOKS LIKE IT COST $10,000 - IN ONE EVENING WITH CLAUDE CODE What's on screen isn't a template with a color swap It's a full product brand site with effects most designers reach for Figma plugins to get What's actually on the page: > A headline that glows like it's lit from the inside > The product breaking out of the frame and sitting in front of the text > Typography that stops you mid-scroll > Depth that usually takes a motion designer to pull off > Details so considered it looks like someone art directed every pixel What it normally takes: > A brand designer who knows typography at this level > A frontend developer who knows when to reach for z-index and when not to > Back and forth between them until the details land right The price gap: > Brand site at this quality: $5,000 - $8,000+ > Your cost: a Claude subscription > Timeline: an evening Full walkthrough in the article below

monokern

522,937 просмотров • 1 месяц назад