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Most brands don't know if their marketing is really working. They launch campaigns. Spend real money. Watch the dashboards. Then hope. Months later, a report arrives explaining what happened. The campaign is over. The budget is gone. The market has already moved. That's how brand tracking has worked for... years. Henk and Harry are repeat founders with exits behind them - two decades building brand trackers for the world's largest brands on one side, a startup built and sold plus a market research career on the other. They'd watched the same problem from the inside for years. Tracking was expensive. Slow. Built around snapshots. Not how brands actually grow. So they built Timelaps: An AI-native brand tracker that continuously surveys thousands of real consumers and shows whether your marketing is moving the metrics that matter. Brand awareness. Consideration. Preference. Category ownership. Brand growth. Research-grade tracking. Updated continuously. Running in days instead of months. At a fifth of the cost of traditional tracking. From "What happened?" to "What's happening right now?" 🎙️ Henk Pretorius & Harry, Co-Founders Timelaps on Fondo.com START Huge thanks to Eragon for making this episode possible!show more

David J Phillips

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22,277 Aufrufe • vor 3 Monaten •via X (Twitter)

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70,161 Aufrufe • vor 10 Monaten

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