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Most people think distribution is a channel. But your clearest distribution advantage is your story. The sharper it is, the more the right people carry it for you. Tell it so others can retell it.

Hiten Shah

327,277 subscribers

41,232 views • 1 year ago •via X (Twitter)

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11 Comments

Hiten Shah1 year ago

Your story is distribution. @JasonLankow, @JoshRitchie and I talked about how founders can win by making their story retellable.

Hector Resendez - Trade School Secrets2 years ago

I just read that a successful entrepreneur is a great storyteller. They know how to captivate their audience and build a strong brand around their story. What's your story?

Radhakrishnan S1 year ago

storytelling as the ultimate distribution 🔥🔥🔥 Creating a narrative that others can retell is gold for anyone. Would you share one single core element of story that increased the likelihood of increasing retell factor?

Hiten Shah1 year ago

Key is relatability and resonance. You have to find what people care about. Relates to my post about marketing the problem. So the most relatable thing (generically speaking) ends up being “why/how I started this”.

Astha1 year ago

Love it!

Wifi Money Plant1 year ago

Distribution is the business itself

Steven Musielski1 year ago

Stories do matter.

Murata | The Algo King1 year ago

True

Zach Tratar1 year ago

You’re on fire with these

Hiten Shah1 year ago

🙏🏽

Prayerson1 year ago

most of the time, it’s the founder’s story that becomes the backbone of the brand. the product builds on that, the audience connects through that, and the story does the heavy lifting long before scale kicks in.

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