Most people think distribution is a channel. But your clearest distribution advantage is your story. The sharper it is, the more the right people carry it for you. Tell it so others can retell it.

Your story is distribution. @JasonLankow, @JoshRitchie and I talked about how founders can win by making their story retellable.

I just read that a successful entrepreneur is a great storyteller. They know how to captivate their audience and build a strong brand around their story. What's your story?

storytelling as the ultimate distribution 🔥🔥🔥 Creating a narrative that others can retell is gold for anyone. Would you share one single core element of story that increased the likelihood of increasing retell factor?

Key is relatability and resonance. You have to find what people care about. Relates to my post about marketing the problem. So the most relatable thing (generically speaking) ends up being “why/how I started this”.

Love it!

Distribution is the business itself

Stories do matter.

True

You’re on fire with these

🙏🏽

most of the time, it’s the founder’s story that becomes the backbone of the brand. the product builds on that, the audience connects through that, and the story does the heavy lifting long before scale kicks in.