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Most people think distribution is a channel. But your clearest distribution advantage is your story. The sharper it is, the more the right people carry it for you. Tell it so others can retell it.

Hiten Shah

327,277 subscribers

41,232 görüntüleme • 1 yıl önce •via X (Twitter)

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Hiten Shah profil fotoğrafı

Hiten Shah1 yıl önce

Your story is distribution. @JasonLankow, @JoshRitchie and I talked about how founders can win by making their story retellable.

Hector Resendez - Trade School Secrets profil fotoğrafı

Hector Resendez - Trade School Secrets2 yıl önce

I just read that a successful entrepreneur is a great storyteller. They know how to captivate their audience and build a strong brand around their story. What's your story?

Radhakrishnan S profil fotoğrafı

Radhakrishnan S1 yıl önce

storytelling as the ultimate distribution 🔥🔥🔥 Creating a narrative that others can retell is gold for anyone. Would you share one single core element of story that increased the likelihood of increasing retell factor?

Hiten Shah profil fotoğrafı

Hiten Shah1 yıl önce

Key is relatability and resonance. You have to find what people care about. Relates to my post about marketing the problem. So the most relatable thing (generically speaking) ends up being “why/how I started this”.

Astha profil fotoğrafı

Astha1 yıl önce

Love it!

Wifi Money Plant profil fotoğrafı

Wifi Money Plant1 yıl önce

Distribution is the business itself

Steven Musielski profil fotoğrafı

Steven Musielski1 yıl önce

Stories do matter.

Murata | The Algo King profil fotoğrafı

Murata | The Algo King1 yıl önce

True

Zach Tratar profil fotoğrafı

Zach Tratar1 yıl önce

You’re on fire with these

Hiten Shah profil fotoğrafı

Hiten Shah1 yıl önce

🙏🏽

Prayerson profil fotoğrafı

Prayerson1 yıl önce

most of the time, it’s the founder’s story that becomes the backbone of the brand. the product builds on that, the audience connects through that, and the story does the heavy lifting long before scale kicks in.

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