Most problems can be explained by simple economics. Like I always say, if you feel there’s a gap in the market, it’s an opportunity for you to take advantage and make money.

It should have ended at “I’m not well traveled”

You should fkd off and kept your opinion to yourself when you heard it.

😂😂😂😂😂😂😂😂😂 Yes, I should’ve kept quiet but then how would I get to see you this rattled? Deep breaths, champ 😂😂😂

Nigerian shop sell yam (imported from Ghana) £15, Indian shop sell the same yam from the same source at £10. I’ve seen enough to conclude Nigerian shops sells almost 40% higher than others

Genuine question here. The ingredients to make Jollof is Rice, Tomatoes and pepper, Onion, seasoning, meat stock mostly and I belive most of these are found over there. So I don't quite belive importation has any connection with Jollof rice.

When you finish the video let me know

lol, your own is to try and validate every nonsense. Not everybody wants to start a business. Elenu opportunity to take advantage. You’re not well traveled, not everything needs your opinion.

Had 2 massive plates of jollof with beef and a massive plate of vegetable soup with fish and beef for £23 in Capetown. Nigeria businesses in some places can be very greedy for no reason and they offer bad customer service and know nothing about running a business.

A couple of people are complaining, you took one person's tweet and ran with it. You always voice your opinion as if customers should not have a choice or producers should not be criticized. Well everyone is entitled to their opinion and views. Well done.

E no get any nonsense wey Dey happen as regards Nigeria wey you no go support. Dem take am do you?? 🤣🤣 Why don they sell only jollof and rest? That’s also an option. Me personally I don’t patronise them and would never.

What point are you making exactly? You keep saying basic economics in what sense exactly?

Been in the UK for years, can tell u for free that we the Africans are just naturally greedy that’s it. In my area, a lady from Edo state single handedly k1lled the market for any type of dish, she sells at a very affordable price and does free delivery Now the other greedy ones are crying

even the high end restaurants in nigeria is expensive because the customers are minute so they charge 1 person what normal should be for like 2 people, same with electricity, customers are little, now the little ones pays almost double to cover the cost & profit

So, the ones selling in UK for less than £10 are not making profit right ? You don’t know what you’re saying. If you claimed they are using Jollof to break even, have you found out how much they sell the soup ahead of time swallow? The prices are even almost the same as Jollof

I live abroad and I can categorical tell you that your analysis are not correct. Other countries have similar challenges but have a marketing strategies to sell other food. We also buy other foods like oha you mentioned. We need proper business understanding not extortion.

I’ve watched many of your videos and I could notice one thing peculiar about your viewpoints, you’re too defensive to anything establishment. You’re always available to defend a failing system no matter how massive the public complaints are. Cstmers feedback means nothing to you.

The restaurant business is beyond food&sales , many of these places do not have workers with smiling faces or welcoming attitudes, they don’t run promos or services- beyond “ what do you want “. Btw- Plantain in carribean& Chinese restaurants cost less than in a Nigerian one.

I’m glad you started off by saying you are not well traveled. This complain is out of your jurisdiction, just sit this out…

Shouldn’t it be the reverse? If jollof has all the clout, shouldn’t that be cheaper so there’s higher volume and then the speciality stuff no one really orders stays expensive for good reason? But no, both the jollof and the eba is $50 each. Scaling is out of their mind and they are focused on using the few customer they have to buy Hummer.

The Chinese will build in 12 months what Nigerian developers will take five years to build, and that’s just how it works. They have better resources, access to far more capital, and the capacity to move at a scale most Nigerian developers simply cannot compete with. This happens all the time. Locals rarely dominate the real estate market in their own area once serious outside money starts coming in. External investors sweep in, buy everything up, prices go through the roof (rarely goes down, hopefully it goes down), and then we all start calling it gentrification. You think these Chinese companies just woke up one morning and randomly decided to invest a shit load of money into Nigerian real estate? I would suppose that they have studied the market. They have seen the rubbish our people are doing in Lagos and elsewhere, and they know that compared to what they are capable of doing, that’s soft work. You must rate Nigerian real estate investors extremely high to think they can afford to compete with the Chinese once serious Chinese capital starts entering the market.

Stop justifying nonsense. Why are they selling things people don’t want? Why can’t they adapt their menu to the community they live in? You keep invoking “basic economics,” yet you clearly don’t understand it.

If you put a Nigerian jollof place next to an Afghan or Turkish Kebab restaurant, the Kebab place would get more traffic, which means economies of scale and more profit. I don’t think many Nigerian restaurants have that luxury. Perhaps focus on Jollof and menus with mass appeal?

Alright no problem. Increase the price of jollof and decrease the price of other food that is not in demand so there will be a balance.

Reading through the comments solidifies that a great number of Nigerians truly lack comprehension. Chai

You should have stopped when you said you were not well-travelled. Don't make content when you don't have sufficient understanding of what you have to say. African shops are ripping us off we Africans abroad. This is beyond your camera and light set

If you want to sell Nigerian food you should run your business where Nigerians are, here in the UK you buy most Chinese food in china town and lots of chinease people travel down there to eat. There is an amala shop in Pecham that is always busy cos lots of Nigerian are there.

Bond, this perspective makes sense, but, for the paying customer, it’s very very annoying. Like Naija Guinness is $40. If there are many “Naija options” would they sell it at the same price? Factor that in as well.

Oga, if you’re not living outside, you can’t understand the rubbish going on. You have an attitude of backing rubbish. If you try to crash the market, these Nigerian vendors will find a way to sabotage you. You don’t know this struggle so STFU. I have proof of them sabotaging us

That was me in that video. & U are right it is an opportunity.. opportunity 4 ppl in the business to research/refine their supply chain processes. Consumer price criticisms are d most normal symptom of a functioning market. We come from a man-know-man economy

This is nonsense. Chinese, Indian, Mexican, Mediterranean and every other ethnic restaurants with their own versions of their own rice — all have more ingredients and are more labor intensive. Why aren’t their own prices $25/plate??? The simple answer it’s greed.

I always agree with you, but on this Chinese matter, just wait and see Those tiny eye mufka have an economic model you can never study in any 4-wall classroom in the world People from'China phone" produce the most components of the most luxurious items in the world in 2decades?

Brother, they will build the 10,000 units and do it over and again in different locations and crash Taiye market. I gave seen what Chinese guys do in different climes. Especially with the way they put up 57 floors in 19 days (3 floors per day) - literally assembling houses.

Their excuses are bullshit, the price is never about the cost of producing the meal, I’ve seen students come in here make same food and sale at much lower margins and stay profitable. The cost might be related to cost of running registered businesses in the country not foodstuff

Oga travel first… I used to cook for people and yes African restaurants are generally expensive. If you haven’t experienced it please off your camera.

Nothing beats a Nigerian in Nigeria chooking mouth in matters they don’t have a full grasp on. And yes, I watched the whole video. It is the ppl here that didn’t go to school or understand basic economics. Smdh

You are wrong. Africans sell a very small portion of suya for $20, and you would buy that same portion of beef for less than $7 at a Mexican or Asian restaurant. Is the beef imported? African restaurants in the US are short-sighted, and that's why they always go out of business within a few months.

Bollocks .. Jollof and other meals are expensive in Nigerian restaurants. It’s almost a Nigerian to overcharge.