Netflix has already used Machine Learning based on their content library to train an AI to do match cuts. They are very excited about it.

Fun fact, Netflix is (proudly) already training AI systems on every single piece of content they have and creating an annotated, searchable cataloguing of every single shot.

I like how no one in the video is an editor

Not a single professional filmmaker in this video. What a joke.

how is trying to automate the creative elements of editing “letting creatives focus on the more creative aspects of their job” lol this is also extremely dumb when you actually consider the workflow for planning and shooting a film. maybe it’s ok for making lazy trailers?

I'm all for giving editors more tools, but when Netflix proudly says something like "match cut is the holy grail of editing", I lose all confidence in their intentions. Context and emotion-based editing be damned apparently

It means NOTHING to me if I know it doesn’t come from another human being. I loathe this. 🤮

Lol. Of course they are. Because they’re misguided and think they can replace professionals with it. But it won’t.

do they think match cuts are just something that editors stumbling upon in post and not something that directors do intentionally

Wake me when they machine-learn how to eliminate pretentious twaddle and strenuously hip nonsense from Netflix corporate comms.