NEW 5-Min Whiteboard: Zero-Click Marketing 101 - Why big tech platforms punish posts w/ links - How you can use the platforms' biases to win curiosity & engagement - Why zero-click promotion is the future (live on SparkToro, but no link in this tweet for obvious reasons😉)

@sparktoro You persistent view right into your camera scaries me in some way, LOL 😆

@sparktoro Watched your vid and it sparked (ha) an idea. Years ago as a Radio exec, I coined “radio and the mobile web connected by text” as a CTA “bridge.” To this day the stations I worked with use text CTAs in their shows and ads. Do u think text CTAs would work on these platforms?

@sparktoro LOL, and there is no link here to the video on @sparktoro @randfish

@sparktoro The endless debate about links in LinkedIn posts (in particular LI) ensures people never know for sure. It'll be in one of millions of algorithm discussions.

@sparktoro I'm not sure that I like this. If this is the future, then we are asking people to make ALOT more effort to get to our stuff. Having to create "teasers" all the time is kind of gimmicky and exhausting. I mean who wants to be teased all the time?

@sparktoro Zero-click SERP results make more sense than zero-click on social platforms (where everyone shares and builds community)...

@sparktoro Someone who does this really well, even on threads is this guy -> @SahilBloom . And I think naming the link something like "/subscribe" segments harshly for visitor intent, which increases conversions. My subscribe link in bio has 50+% conversion but the pop up is like 10%