New work: Logo, brand identity, and interaction design for ens.eth ▷ Ethereum Name Service (ENS) was one of my first entry points into the web3 world and yesterday, we unveiled a new refreshed identity. The identity features an expanded color system with analog roots but undeniably digital. Pathways to... navigate the New Internet. ENS names with a fluent tag. A typographic system that reflects the maturity and scale at which the ENS ecosystem is growing.show more

Although we explored different options for a new logo, we opted to redraw the logo from scratch and keep some of that brand equity ENS has built over the years. It should feel more equally weighted and its rounded corners should feel less like blades and more like flower petals. And added a new consistent wordmark, as many different versions were used in the past.

A visual note for .eth names.

A unified and extensive system for the ever-growing ENS ecosystem.

And a website that captures all of the above.

Thank you to @domicoeth @Esk3nder @sadaf_eth Dion @KhoriWhittaker @nicksdjohnson for bringing me onto the project and being truly amazing partners. Special shout out to @elan_miller for collaborating on the strategy and narrative piece!

Amazing work Adam! 🫶

@ensdomains The entire internet will eventually be Adam Ho-ified

@ensdomains this sounds scary but lemmme at emmm

@ensdomains Congrats!

@ensdomains u lovely human being