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"No, layoffs alone will not fix the problem. If a company has become bloated, simply cutting 50% often just leaves you with half the same mediocrity. The real issue is culture and talent quality, and fixing that usually requires a full rebuild, which is extremely hard, especially for public...

34,839 次观看 • 3 个月前 •via X (Twitter)

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Q: How do I know if my startup is working on a worthwhile problem? Former Google CEO Larry Page uses a simple framework called "The Toothbrush Test" to decide whether he likes a business. He asks himself if the product is, like a toothbrush, "something you will use once or twice a day." Y Combinator CEO Michael Seibel has a similar framework for assessing whether or not a startup is working on a good problem. As he explains in the clip below, it's extremely important to analyze the frequency and the intensity of the problem you're solving for the customer. He uses a car shopping website as an example. A lot of founders will think that their customer here is the person buying a car. But the problem with that is most people keep a car for 7 years. As he points out: "What happens if I told you I was going to create a startup and if my customer absolutely loves me, they're going to come back 7 years from now?" Probably not a great startup idea. This is why a lot of car buying websites are not built for the person shopping for a car--that person doesn't have the problem very often. They're actually built for the person selling the car, because that person has a problem every day. When you're assessing a startup idea, you want to do a frequency and intensity analysis of the problem. If you have an infrequent and low-intensity problem that you're trying to solve, you're going to have a hard time getting a lot of customers interested in even talking to you. All things equal, it's better for the problem you're solving to be higher-frequency and higher-intensity. Take Uber for example. Usually, when you need to go somewhere (e.g. work, doctor, pick up your kids, etc.), it's a pretty intense problem--so intense that people will spend $20,000 on a car to solve this problem. And then when you think about frequency: how often do you move more than walking distance every day? Probably a lot. Uber is clearly working on a worthwhile problem. If the problem your customer has is high-intensity and happens frequently, there's probably a good business to be built there.

Michael McGuiness

162,983 次观看 • 3 年前