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Now on Zepto

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Arindam Paul

25,651 subscribers

86,485 Aufrufe • vor 1 Jahr •via X (Twitter)

Wissenschaft & Technologie
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10 Kommentare

Profilbild von Manny
Mannyvor 1 Jahr

oh love the Ad!! creative :)

Profilbild von Solar Heavy
Solar Heavyvor 1 Jahr

Come Around is out now

Profilbild von Aniketh Shetty
Aniketh Shettyvor 1 Jahr

This is such a blessing!

Profilbild von Shashank Agnihotri
Shashank Agnihotrivor 1 Jahr

Nice! Next step > Get Urban Company to do a 15 minutes installation as well.

Profilbild von Arindam Paul
Arindam Paulvor 1 Jahr

We are piloting quick installations with our own service engineers. More on it soon

Profilbild von Aditya Das
Aditya Dasvor 1 Jahr

that ice is fake right?

Profilbild von Uttkarsh Singh
Uttkarsh Singhvor 1 Jahr

Who will install?

Profilbild von Arindam Paul
Arindam Paulvor 1 Jahr

what made you think we are paying for this?

Profilbild von dhiresh
dhireshvor 1 Jahr

I thought we could order cold plunge

Profilbild von Mumbai Ninja
Mumbai Ninjavor 1 Jahr

Haha nice ad

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Today, we announced the launch of Zepto Atom - an advanced data insights subscription for Consumer Brands in India. The Zepto Atom subscription is a top-up to the already existing Zepto Brand Portal (which gives brands listed on the Zepto platform basic day-to-day data on their performance on Zepto and is available for free). The value of the Zepto Atom subscription is the next level of insights brands can derive from this tool, most of which are not available on any e-commerce platform in India today. For example: 1) PIN-code-by-PIN-code market share data and brand performance: Through Zepto Atom, brands can examine a live map of every neighbourhood and PIN code they have presence on Zepto and derive hyperlocal insights on their performance. For example, a brand can see on Zepto Atom Maps that their sales are under-indexed in the western neighbourhoods of Hyderabad and double down on pricing, marketing, or distribution efforts in those geographies to unlock growth. 2) Live metrics visibility refreshed every minute: On Zepto Atom, brands can see minute-by-minute sales, customer impressions, and conversion data and optimise advertising campaigns, pricing, and their product range according to different consumption trends for their products throughout the day and week. 3) Zepto GPT: Zepto Atom has an in-house Natural Language Processing (NLP) assistant that is trained on the Zepto Data set to give brands insights that can improve their performance. For example, brands can ask Zepto GPT "How can I grow my market share in Bengaluru for the protein bar category?" or "What are the key consumer preferences driving energy drink sales among Gen Z in Mumbai?". Zepto GPT then analyses the vast datasets within Zepto Atom to provide actionable answers, strategic recommendations, and even generates data reports on behalf of the brand. 4) Advanced Behavioural Data: Zepto Atom goes beyond basic sales and conversion data. We are now providing brands data on customer repeatability and retention, share of voice in search and home page, full-funnel visibility on customer purchase behaviour with their product etc. We will be doing a detailed webinar for all our partner brands this Friday at 3 PM to formally kick off onboarding to Zepto Atom. Looking forward to seeing you there!

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Aadit Palicha (Aadit Palicha) is the co-founder and CEO of Zepto, one of India's largest quick-commerce grocery platforms. Five years ago, Zepto was a WhatsApp group delivering groceries to neighbors in Mumbai during COVID. They've now grown into a company employing over 200,000 people, processing millions of deliveries per day. All built around a 10-minute delivery model powered by a network of dark stores. At Startup School India, Aadit sat down with YC's Jared Friedman to talk about the scrappy origins of Zepto, the pivot from a doorstep delivery model to owning their own dark store infrastructure and how the company is now using AI and robotics to drive supply chain efficiency and grow a fast-scaling advertising business. 00:17 – How Zepto Got Started 03:12 – Stanford or Startup? 04:46 – Competing in a Crowded Market 07:03 – The Pivot: Dark Stores & Zepto Is Born 10:30 – The 10-Minute Delivery Vision 12:04 – Obsessing Over 100 Customers 15:07 – The Hidden Supply Chain 18:11 – Scale & What Zepto Is Today 20:05 – The Long-Term Vision for Zepto 22:44 – How Zepto Uses AI 25:35 – The Engineering Team 26:12 – How Aadit Kept Leveling Up

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Zepto ka hisab bahut tagda hai 🔥🤣

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Okay. Am I wrong, do all apple watches look like this or is Zepto Zepto Cares being shady with china copies? By the way their customer device agent on the phone said there’s nothing they could do. Full scam. We needed one quick for a shoot. They charged us 50k.
1:28

Okay. Am I wrong, do all apple watches look like this or is Zepto Zepto Cares being shady with china copies? By the way their customer device agent on the phone said there’s nothing they could do. Full scam. We needed one quick for a shoot. They charged us 50k.

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ನಗಲಾರದೇ... ಅಳಲಾರದೆ...

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