Our commitment to protein has led us to a strange place. Boiled cod. We're selling it now.

That’s gonna be good for our business

We deliver the gains. You… handle what comes next.

Fire whoever does your marketing lol

Hooked. Line. Sinkered.

The chewing sound makes me want to kill myself

And unlike your protein bars, boiled cod doesn't have "collagen" as its second ingredient. All the protein is anabolic So, boiled cod is good for muscle protein synthesis. For folks looking to build muscle, just buy the boiled cod from David.

Appreciate the interest, but the claim misses key context. Collagen is naturally present in cod, too—especially in skin and connective tissue. What matters is not the absence of collagen, but the completeness of the protein. Our bars are intentionally formulated with a blend of collagen, milk protein isolate, whey protein concentrate, and egg whites. While collagen alone lacks tryptophan and has a lower leucine content, the other proteins fill those gaps. The result: a complete amino acid profile with a 1.0 PDCAAS and enough leucine per serving to maximally stimulate muscle protein synthesis. Boiled cod is a phenomenal protein source—but it’s not superior across the board. Our bars deliver 28g of protein with 150 calories and 0g sugar, optimized for portability, satiety, and anabolic signaling. Cod may win on CFP, but David is protein idealized. Either way, you can now have both from us.

A strange place indeed.

You can say that. But cod works in mysterious weighs.