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points: 1. someone asked about #TheSecretsOfHotel88 and Direk Kip's first thought was Raphie's wailing scene 2. pinagdi DM sa mga directors clip ni Esnyr??!! 🤯 3. tas dinaan lang nya yun sa confidence. no review 🎖

11,075 Aufrufe • vor 1 Monat •via X (Twitter)

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Ive always wanted to post this whole conversation.. BIANCA' S PARENTS MUST HAVE AVAILED THE LIVESTREAM.. THATS WHY THEY NEVER judged DUSTIN. LIKE his haters did who probably watch it in Primetime, which is super edited or on tiktok vids who surely spliced it even more... to paint a certain narrative. He is just emotional of what happened.. Aminado nman silang lahat na sinadya nilang asarin sya ng paulit ulit. Kaya nya natawag na insensitive si michael kasi alam ng hurt na sya di pa rin tumitigil. ( even josh shared his experience with Michae and kira ) When he said di sya sanay sa ganun babae : putol lang kasi pero at the start of the video.. Dustin : ipaparinig mo na may gusto kang iba. my favorite part? How he explained "makakaapekto yun sa tingin ko syo." Dustin: ganun nman kasi talaga like yung actions natin.. for example sipain ko yan (cup tower) kahit sabihin kong joke lang nman anu magiging tingin mo sa kin? KUPS AKO. ginawa ko sya eh.. If anything this video proves kung gano nya talaga kagusto si Bianca from the start. Na before the incident puro positive lang yung nakikita nya sa kanya... and he was really happy. Natawa pa ko sa part na sabi nya.. Ienjoy na lang daw nya.. (stay sa PBB) di nman daw kailangan (lovelife) .. tapos sasabihin nyo sya ang may hanap ng loveteam... and sna na-air yung part na to.. Josh : outside ba di ka inaasar ng tropa mo? Dustin: inaasar nila ako sa gusto ko.. Hinde yung ganun.. Yung harapan tapos tropa tapos babae (na yung mga tropa nya tutuksuhin yung isa pa nyang tropa sa gusto nyang girl ) 😂 GETS?? he also mentioned that at that point.. they've had serious conversations na about family etc. Josh even asked if maingay pa din si bianca during those talks.. Dustin: TAHIMIK i also appreciate how he stopped talking when he noticed cameras were on him and how he said mabait si brenty. ( na di rin comfortable kay michael by the way eh first duo nya 😂) i hope everyone should see this.. the very conversation that has been blown out of proportion.. All villains have Backstories.. YES! but Dustin? he wasnt the villain...his backstory? makes him the victim.. Thank you sa pag edit sa primetime.. berigood kayo. #dustbia #dustinyu #BIANCADEVERA

little old me

47,999 Aufrufe • vor 10 Monaten

Diversionary tactic of Vice President Sara Duterte EXPOSED! The Chairman of the House Committee on Appropriations responded to the video message of the Vice President Sara Duterte last night and I agree that this is nothing but a diversionary tactic. In his speech as attached below, Chairman Zaldy Co pointed out very good points and I highly recommend you watch its entirety. The video message last night was a diversionary tactic to the real issues 1.) the 125 million confidential funds spent in 11 days 2.) Low PISA score 3.) Issues and questions about the DepEd expenditures and a lot more. If there is one thing I want to highlight here, it is probably the part when Chairman Zaldy Co said that Vice President Sara Duterte assured them she can defend/justify the requested confidential funds. And so, let me thank the 19th Congress for disapproving the confidential funds requested by the OVP in 2024. “Pang-apat, paulit-ulit niyang sinasabi, "I will defer to the wisdom of Congress," pero hindi ito totoo. Kung talagang iginagalang niya ang Kongreso, sasagutin niya ang mga tanong, lalo na sa isyu ng confidential funds. Last year, kinausap namin si VP Sara tungkol sa 2024 budget, at sinabi niya na “ituloy n’yo yan” – meaning ang confidential funds – dahil kaya daw niya itong i-justify. Buti na lang at hindi namin itinuloy. Tama ang ginawa namin, at saludo ako sa aking mga kasama sa Kongreso. Ang kapangyarihan ng budget ay nasa Kongreso, at ipinagmamalaki ko na hindi namin isinuko ang kapangyarihang ito sa Office of the Vice President. Ang pinag-uusapan dito ay pondo ng taumbayan. Tandaan, ang COA, hindi Kongreso, ang nagsabing mali ang paggamit ng P73-million confidential funds sa loob lamang ng 11 araw “

Just

271,542 Aufrufe • vor 1 Jahr

1/2 🚨TOXIC DDS RED TAGGING QUEEN LORRAINE BADOY TARGETED ME ON SMNI FOR EXPOSING HER LIES. NOW SHE’S SUSPENDED AND I’M VINDICATED. 👏👏👏 [Long read but oddly satisfying 😂] 1. I kept this clip because I knew I’d laugh out loud one day because the universe will prove I was right all along. It is incredibly satisfying to rewatch this clip now. Let’s talk about the SMNI hosts of disinformation: Lorraine Badoy — the unhinged, newly suspended red-tagging queen; and Jeffrey Celiz. 2. But let’s talk about Jeffrey Celiz first. This is the same toxic propagandist from Iloilo City who used to be a lackey for former Iloilo City Mayor Jed Mabilog (now DILG USec) before his name ended up on Duterte’s infamous narco-list as a major drug personality. When the political winds shifted, Jeffrey Celiz miraculously underwent a "rebranding" and crawled out of the woodwork with a fake name, Ka Eric Almendras. He became a self-proclaimed “CPP-NPA cadre" who peddles fake news and red tags everyone. But he is a FAKE CADRE through and through. He left Iloilo because the other personalities in the narco-list got assassinated and he had to re-invent himself to avoid EJK. He even lied in front of Sen. Tito Sotto and Sen. Ping Lacson at the Senate by saying he was a government /PDEA asset. Huh? Kumukuha ang PDEA ng ex NPA Cadre and patay gutom na propagandist as an asset? Huwag mo nga kaming gawing tanga! Everyone in Iloilo knows who you are! Source: 3. Toxic DDS Red Tagging Queen Lorraine Badoy was furious in this video because my 2023 FB post caught her red-handed misquoting the Supreme Court’s resolution in Zarate vs. Aquino. I called her out because she has consistently used this specific case to give herself the fake authority to red-tag anyone. Kaya sya UNHINGED sa red tagging nya because she was quoting an SC ruling to make the DDS brainless minions believe she was doing the right thing. Yun pala, hindi nya binasa ang kaso. And if she did, she obviously didn’t understand the case. 😂 4. BADOY'S OWN FABRICATED DOCTRINE Badoy repeatedly lied on SMNI and claimed the Supreme Court ruled that [falsely] identifying someone as a member of the CPP-NPA-NDF carries "NO DANGER." She literally fabricated her own legal doctrine out of thin air just to justify her actions, and then turned around on-air to whine that I was merely being "too literal." Well, ate girl, a Supreme Court ruling explicitly states what it means. If the SC did not say it, then it doesn’t exist. Imbento ka ng ruling mo? Since you quoted the SC said something that’s literally non-existent, that means you literally spewed fake news and disinformation to put many people’s lives in danger! 5. Badoy and this kapalmuks Jeffrey Celiz even tried to insult me on-air by saying I am not a lawyer. Bakit, lawyers ba kayo? Kung hindi lawyer walang superior comprehension skills sa binabasa? Appeal to authority yarn? Ikaw, Jeffrey Celiz, did you even graduate from WVSU? Patingin nga ng diploma mo! You even falsely claimed you went to and graduated from UP Diliman when you didn’t even pass the UPCAT! Butigon! Palamunin ka lang naman sa Iloilo ng mga pulitiko who relied on your toxic propaganda and wrong grammar statements on the radio, and you were even seen rubbing shoulders with the biggest drug lord, Melvin Odicta. Sadly, he is now dead due to EJK. Di ba that’s the reason umalis ka sa Iloilo dahil takot ka na ikaw ang susunod na ma un-alive? And they can only quote Atty Topacio: a performative DDS lawyer na mahilig sa press conference and doesn’t even have a stellar record of courtroom wins. [Continue reading…]

Thea Tan

36,369 Aufrufe • vor 18 Tagen

Claude Code can ship a 45-second animated explainer ad in 30 minutes. No video editor needed, just CC + skills. Here's how I made this video for Soteri Skin 👇 1. /plan Concept Brief (Claude Code) I handwrite a concept brief, then chat with the agent to iterate on it. The agent gathers any raw materials we might need - context about the brand, product images, end card, etc. The concept brief details the concept, characters, visual style, script, etc 2. /prepare a moodboard (CC + GPT Image 2 + ElevenLabs) After reviewing the script, generate: - character reference images - voiceover samples for the characters / narrator - the storyboard (scene by scene grid) - a few keyframe scenes 3. /generate Keyframes for each scene (CC uses Nano Banana or GPT Image 2) Uses the character references from the previous step to generate keyframes for each scene. I probably should have done a round of iteration at this step – there's some character drift and the pH meter representation could have been better. 4. /animate Keyframe → Animated Clip (CC uses Fal Seedance) Generate 2-4 representative scenes first to see a preview. If it looks good, then generate everything. 5. /stitch (CC + ffmpeg + ElevenLabs) - Stitch clips together with hard cut - Add a music score + SFX - Sync clips to the VO - Add captions - Review and edit timing / pacing issues 6. /watch the final cut and review it - as a video editor for technical errors (mismatched voiceover and visuals, AI hallucinations, etc) - as a viewer (ICP). I delegate most of the review to the agent because it catches more things and keeps me out of the loop as much as possible. It also fixes any issues found in the review. That's it. This video took me 30 minutes because I have already created skills for everything I described above. Some day, this will be < 5 minutes. I just review and chat to provide direction and feedback. The skills do all the technical work. 7. /learn Extracts learnings and updates the skills. This final step is really important. It turns this process into a closed loop system that makes the next video much easier to create because all the learnings from the human-in-the-loop process get encoded into code. Skills are code too. If you want access to the skill, drop a comment, and I'll DM it to you (must be following). If you want to make AI video ads like this, DM me.

Shiv

11,608 Aufrufe • vor 1 Monat

Can anybody from the Senate media ask Sen. Padilla what is the basis of his statement that we lost Scarborough during PNoy admin? Because these are the facts: 1. There are no Chinese ships INSIDE Scarborough shoal. 2. There is no Chinese reclamation or base on Scarborough shoal. Simply put, there is no physical occupation by China on Scarborough. The media can verify and confirm these facts with the Ph Navy and PCG. 3. The Philippine Baselines Law, which I principally authored, is the official Ph claim for Scarborough Shoal and the KIG. Our claims were acknowledged as compliant when the baseline coordinates and regime of islands claims as stated in the said law were formally submitted to the UNCLOS secretariat in 2009. 4. The Arbitral Tribunal ruling in 2016 debunked the 9-dash line claim of Ch over Scarborough Shoal and the Spratlys. Therefore, Ph has a much stronger legal claim over Scarborough than Ch. So, if there is no physical occupation by Ch and there are much stronger legal Ph claims, what is now the basis of this oft repeated lie that we lost Scarborough during PNoy admin? WALA! When I researched on this, the first person who said that we lost Scarborough without any factual and legal basis at all is Mr. Harry Roque (paulit-ulit ding sinabi ito ni Duterte during the 2016 campaign and thereafter). So, as then Chairman of the Committee on National Defense and Security, I conducted hearings in 2013 and 2015 where I asked the Ph Defense officials then if we indeed lose Scarborough and they categorically said: "NO, WE DID NOT LOSE SCARBOROUGH." I even invited Mr. Roque in the 2015 hearing so that he could hear it himself. (See video below) These are all in the Senate records. To the Ph media, next time a resource person says that we lost Scarborough during the PNoy admin, can you ask that person what is his basis for saying so? I assure you, hindi nya masasagot ito. Kasi nga walang basehan. You need to ask this because every time a Filipino resource person says this baseless statement, he is not only unwittingly weakening our position as regards Scarborough but also basically conceding our sovereignty to Ch. Such would be a very unpatriotic thing to do. Finally, to Senator Robin Padilla, my unsolicited advice sayo ay magresearch o magtanong sa iyong mga advisers o staff bago magsalita tungkol sa mga importanteng bagay. Bilang isang halal na Senador, ikaw ay kumakatawan di lang ng pula o green, kundi kasama na rin ang mga yellow, pink at ang mga hindi bumoto sayo. Senador ka naming lahat na Pilipino.

Sonny Trillanes IV

471,744 Aufrufe • vor 2 Jahren

🚨PBBM to the Senators: GET BACK TO WORK! This is what he said in this interview: 1. Get back to work. Get back to work because it's important. Ang dami nating kailangan gawin. We had a meeting sa UPLIFT Committee and marami tayong kailangan pagawa sa mga batas, mga batas na we were thinking na baka magka-supplemental budget, baka magka- amendahan namin ang mga ibang batas. Ito ay kailangan para makapagbigay tayo ng tulong sa taong bayan dahil nga sa oil crisis. Kung walang session, hindi ko nga maintindihan eh dahil ang pagkakaintindi ko is that ang rules — nag-congressman naman ako, nag-senador din naman ako. Ang rules diyan bago ka mag-cancel ng session, you have to inform the other house three days before you cancel a session and there has to be a very good reason for canceling a session. 2. I don't think na ihahatid mo ang isang senador para pumunta kung saan siya pupunta, hindi yata sapat na dahilan para i-cancel ang isang session. Isang session lang 'yun. Ngayon, kanselado na naman ang isang session. Hindi ko nga maintindihan kung papaano sila magtatrabaho kung ganito. Ang House of Representatives ngayon ay nagtataka kung papaano ba, nagbago na ba ‘yung rules, nagbago na ba 'yung mga patakaran natin kagaya ng mga nakaraan? It is a rule that is contained in the Constitution. 3. I'm afraid all these events that we have been witnessing has thrown the Senate and its leadership, the whole Senate, into disarray. It has discredited the leadership and it has stopped the essential business of legislation in government. The two other departments continue to work. The Executive continues to work. The Judiciary continues to work. Why does the Legislature decide to stop working? I don't understand that. I talked to my fellow senators at the time I was senator and we cannot figure out bakit magkakaganto, anong nangyari, paano tayo napunta rito. 4. The best description I can have is that the Legislature is now in disarray. But that is exactly the opposite from what we are trying to achieve. We are trying to achieve some form of stability so that people can get on with their lives, so that people can plan ahead for their future, so that people can count on the assistance of government during this time of an emergency. And we cannot do that if the Legislature decides to stay at home and have a vacation. That is anathema to everything that governance is about. 5. I never imagined in my entire life, in my entire political life, that such a thing could happen, especially to the august — it's no longer august now — to the august body of the upper house, the Senate of the Philippines. ###

Thea Tan

13,262 Aufrufe • vor 1 Monat

𝑇𝑖𝑑𝑒 𝐻𝑜𝑜𝑝𝑠 𝐻𝑖𝑠𝑡𝑜𝑟𝑦 𝑖𝑠 𝑠𝑝𝑜𝑡𝑙𝑖𝑔ℎ𝑡𝑖𝑛𝑔 𝑡ℎ𝑒 20 𝑚𝑜𝑠𝑡 𝑖𝑚𝑝𝑎𝑐𝑡𝑓𝑢𝑙 𝑤𝑖𝑛𝑠 𝑑𝑢𝑟𝑖𝑛𝑔 𝑡ℎ𝑒 𝑁𝑎𝑡𝑒 𝑂𝑎𝑡𝑠 𝐸𝑟𝑎. 𝐻𝑒𝑟𝑒 𝑖𝑠 𝑡ℎ𝑒 12𝑡ℎ 𝑒𝑛𝑡𝑟𝑦 𝑖𝑛 𝑜𝑢𝑟 𝑠𝑢𝑚𝑚𝑒𝑟 𝑠𝑒𝑟𝑖𝑒𝑠. 𝐍𝐨. 𝟕 𝐀𝐥𝐚𝐛𝐚𝐦𝐚 𝟕𝟖, 𝐊𝐞𝐧𝐭𝐮𝐜𝐤𝐲 𝟓𝟐 Date: Jan. 7, 2023 Impact/History: Largest margin of victory by the Crimson Tide over the Wildcats Where: Tuscaloosa (Coleman Coliseum) If victories over two different No. 1-ranked teams before SEC play even started had not been enough to grab the attention of college basketball, Alabama Men’s Basketball made another emphatic statement with a historical drubbing of the Kentucky Wildcats in front of a rabid sellout crowd in Coleman Coliseum. In his fourth season at the Capstone, Nate Oats led the Crimson Tide to its largest margin of victory against the Wildcats in a lopsided 78-52 dismantling that had Kentucky head coach John Calipari calling a timeout in the opening two minutes. “The crowd was unbelievable,” Oats said. “Students aren’t in school until Wednesday, the first day of class, so for them to show up and support us like they did was great. “We’re trying to put a program and product out there that everyone is proud to support, and they definitely supported us tonight, so I just want to thank everybody for that.” The 26-point walloping edged the previous best in program history which occurred in 1990 when Alabama throttled Kentucky 83-58. Alabama opened the game on a quick 6-0 run that had sophomore center Charles Bediako putting the reigning national player of the year, Oscar Tshiebwe, in the torture chamber. The fast start by the Crimson Tide infuriated Calipari so much he had to call a timeout just 2 minutes and eight seconds into the game. Brandon Miller led Alabama with 19 points and seven rebounds, while Mark Sears had 16 points, six rebounds and four assists. Jahvon Quinerly had 12 points and Bediako finished with nine points, six rebounds and two blocks. “I can’t say enough about our guys and how hard they played on defense and how locked in to the scouting report they were,” Oats said. “I thought Sears was unbelievable. I thought Charles was great on Tshiebwe.” Alabama led 35-24 at halftime and opened the second half on a 13-3 run to push the margin to 48-27. At one point the advantage reached 31 points. Tshiebwe struggled against the size of Bediako and finished with just four points and six rebounds.

Tide Hoops History

15,402 Aufrufe • vor 1 Jahr

A number of you have asked about the call at the end of the 1st Half of the Bethel Football game at NCC Football in which there was a potential fumble/TD wiped off the board for Bethel that eventually led to no score by the Royals. The full play and a breakdown of issues with the call are in the video below. To be clear, though: 1) It appears that the receiver did not possess the ball at or past the NCC 8, which was needed for the 1st Down (the officials gave the ball to Bethel at the 8 after the overturn, awarding a 1st down). 2) It seems like the wing official was marking forward progress but may not have blown his whistle. It is unclear how he affected the overturn decision in the first place. What is clear is that the officials on the field awarded a fumble and TD, meaning they did not rule forward progress had been stopped. As a result, this aspect of the play is NOT reviewable by rule, as it is a judgment call in real time. 3) No TD should have been awarded before the review in the first place, as the ball clearly was fumbled to the lineman, and fumbles on 4th down in college football can only be advanced by the fumbling player. The ball would have been marked at the spot of the fumble in that case. 4) The officials missed a clear Roughing the Passer call, as the NCC defender went for the Bethel QB's legs while he was in his passing stance. This would have been a half-the-distance and automatic-first-down foul. If this play was called correctly in the first place, it should have been called dead with forward progress stopped at the 8 1/2 yard line and the Roughing foul pushing the ball to the 4 1/4 yard line, 1st & Goal Bethel, with the clock stopped due to penalty. No matter what, though, the Roughing penalty would have ensured Bethel had the ball closer to the goal with 16 seconds left (when forward progress stoppage should have been called). In The (D3FB) Huddle #d3fb

Frank Rossi

28,446 Aufrufe • vor 7 Monaten

We got sabotaged tonight in Queen’s Cup and I’ll be damned if it goes without being known. Over the years of me being in women’s comp any tweet I have made has ALWAYS been in support of the scene, but after the absolute lack of professionalism I was given today it’s time to air it out. Someone reported my teammate Nicky to be “cheating” and I will go ahead and attach the clip that was sent in to be proof. Spectator bug does not allow for you to see health bars and if you watch the clip from Ky’s vod you clearly see the health bar and me communicating and pinging where my teammates needed to be looking. Nicky looking where my ping was is what made ppl think she was cheating and instead of watching our vod went on a witch hunt. The kicker is that we weren’t contacted about it by staff at all, although a staff member from Women’s circuit spectated us on Thursday and then took it upon themself to go around to other players not in staff and voice that Nicky was 100% cheating. No bans, no proof. Just this clip. So, why didn’t they ask for Nicky to stream on Thursday if they were already spectating & thought she was cheating with the evidence that was sent in from earlier this week? Wish I knew. Instead, they waited until 2 minutes before the game started. They messaged Nicky 20 minutes before the game started but like any team we were 3v3ing/warming up prior. So 2 minutes before I get a DM telling me to have Nicky to check her DMs because they want to spectate her on the day of MP FINALS when they had all week to bring up their concerns about it. Not only that, but they send in a staff member who I personally do not get along with or feel comfortable with. We basically got sabotaged and no one on GrindSquad or Women’s Circuit wants to own up to who is at fault. Just wanted everyone else to know that we got ultimately fucked over today and this whole situation was handled poorly and I will probably never play in another women’s comp event ever again. You ALL should be ashamed of yourselves. All I will get is an apology, but the competitive integrity of this entire tournament is fucked. Congrats to all who got to play their game today without interference and was able to play it to the best of their ability.

cre .☘︎ ݁˖

52,111 Aufrufe • vor 1 Monat

The deployment of the army to fight illegal miners, the deployment of labour inspectors to check hiring of illegal foreigners must be welcomed by all of us, because it means a lot of political parties will lose their campaign platform of murder. We must be worried whether this progressive intervention will not inspire upscaled vigilantism and complicity in murder by political parties who have nothing to offer voters, and are desperate. Action SA, particularly Herman Mashaba, Xolani Khumalo and Micheal Beaumont have over the past few days been twisting and turning, and trying to focus South Africa on two buzzwords in order to undermine facts & questions. They do this because that is their entire campaign platform, which is now mixed with actual murder. They say “Nigerian” and they say “Drugs” to deflect us from asking questions, they accuse, to deflect from the reality that they are possibly complicit in murder for political campaigning- they expect everyone to go blind with emotion and rage, and succumb to blackmail. Well, we won’t. Here are the facts; 1. Action SA claimed SAPS and JMPD led the operation and that Khumalo joined it. They LIED. One Nhlanhla Lux used to say that, he has since been convicted of house breaking and malicious damage to property. 2. They claimed the suspect shot at SAPS and SAPS shot back, killing the victim. They LIED, Beaumont backtracked on that less than 24hrs later. 3. They backed Xolani, saying he is filling the vacuum left by SAPS - when asked that well, since he is filling a vacuum, did Xolani shoot the suspect? Beaumont says no, it was another party (no indication as to who). Here are the questions all of us must ask consistently, without fear, and without fail; 1. If SAPS and JMPD deny being present, and Moja Love distances itself, who shot the suspect and under whose authority? 2. If it was a drug raid, where are the drugs? 3. If this was legitimate, why did Khumalo and his co-conspirators flee the scene? 4.Can Action SA confirm, considering a damning Independent Police Investigative Directorate (IPID) report which is with the National Prosecuting Authority (NPA), that their Mayoral Candidate is not involved in the abduction, torture and possible murder of suspects? Action SA faced a considerable electoral decline in Gauteng in 2024. They are not making in-roads in suburban areas where they expected their traditional vote to come from. Being associated with murder will not help them with that. If they think that can sweet-wrap murder to make electoral in-roads in township communities, they are in for a serious surprise. People know very well that no Coucillor or Mayor has any control over border control or immigration. That is why they choose vigilantism. Action SA’s 2026 campaign has a central theme we must not let them escape, and that theme is MURDER. They must ask those who came before them, we won’t stop.

Sinawo Thambo

24,833 Aufrufe • vor 5 Monaten

I used to think Brand was bullsh*t, so imagine my surprise when I was asked to speak at Meta's Performance Marketing Summit about Brand to a room of performance marketers How'd this happen? Many moons ago, I co-founded Chubbies. It's a nine-figure brand now: 8 straight years of top and bottom-line growth, EBITDA up 40% yoy But we almost went out of business first — running the exact playbook a lot of performance marketers are running right now CAC creeping up every year. Only 'growing' when we discounted harder, longer, wider. Same ads, same people, growth on loan from the algorithm Then we incorporated Brand into our 'performance' media, and revenue re-accelerated. More importantly, so did profit Here are 3 mistakes I made, 3 things I learned, and 3 actions you can take on Monday: Here's what I had wrong: 1. I thought brand was logos, fonts, or a brand book nobody opens 2. I thought spending ANY dollars on ads that didn't drive a conversion was the dumbest thing a performance marketer could do 3. And when I finally tried it, I chased the wrong thing — we went for meme-lord reach, piling up views with no connection back to the brand Here's what I know now: 1. Brand is the moat. It's pricing power. It's why people buy from you without you competing on price and features 2. The "trough of despair" everyone's scared of? It doesn't show up — because you fund brand by reallocating your least-efficient dollars, not by adding budget (and other reasons) 3. And it's accountable. Build a behavioral funnel, drive a real action like branded search, measure it with a geo-holdout. It's not a vibes contest More on this "trough of despair" being a nothing burger: 1. The brands we do this for don't see the trough. A ~$75M denim brand grew contribution dollars roughly 50% year over year — with new customers and total revenue climbing the whole time 2. An outdoor brand ran brand media alone — and the lift showed up everywhere its customers shop: its own site, Amazon, TikTok Shop, and strongest of all, 2.5x incremental revenue on a major brick-and-mortar retailer's shelves 3. A six-month geo-holdout showed brand driving 1.93x incremental revenue — while the saturated direct-response they'd been relying on was returning a blended 0.91x Les Binet's research concurs: grow your share of search, and good things follow So, three things you can do Monday: 1. Find the marginal return on your least-efficient dollars. Those can move to brand with no short-term revenue drop 2. Look at the creative you ship. Would your friends be hyped to see it — or "ugh, he's selling me something"? You want a healthy mix 3. Build your behavioral funnel. Define the action at every stage so brand stops being soft and starts being math The full vid is attached. Case studies in the comments. If you still think "performance" brand is bullsh*t — let's discuss What's the data you'd need to see to change your mind? Tell me where you're stuck/skeptical and let's get into it below

Preston Rutherford

12,336 Aufrufe • vor 1 Monat

Oh my word, how is this even possible? There is now additional audio coming to light in the John O'Keefe and Karen Read re-trial from 6:03AM on 1/29/22. Karen says, in full, "Can you Google how long for someone to die in cold...hurry --Jen! Jen! Jen!-- hurry!" We'll talk about this, and so much more, on a special towel birthday stream this morning after 8:30AM ET. Watch live, say hello to little towel, ask your questions about the O'Keefe/Read re-trial and be merry! Link - Previously, I reported: I have now found both copies of Karen Read's voicemail (left on John O'Keefe's phone at 6:03AM on 1/29/22) where Karen directs Jen McCabe to Google how long it takes someone to "die in the cold." The statement can also be heard on Jen's 911 call! Find enhanced audio of Voicemail #8 (left by Karen on John's phone) from trial 1 and trial 2, along with enhanced audio of that 911 call (where Karen can clearly be heard, in the background, saying "...to die in cold", exactly as can he heard on the voicemail recordings). Voicemail #8 Trial 1 timestamped link (1st video in the attached compilation clip) - Voicemail #8 Trial 2 timestamped link (2nd video in the attached compilation clip) - Highest quality possible audio of the 911 call, timestamp 1 minute and 45 seconds in the file (3nd video in the attached compilation clip) - Yesterday, I reported; Ladies, gentlemen and fellow towels. I believe the towel friends have found audio proof that Karen Read asked Jen McCabe to Google "how long to die in cold" at 6:23am on 1/29/22. This is huge as the recording went under the radar during Read's first trial. Listen below with enhanced and isolated sound, in both real time and 0.75x speed, and hear Karen clearly saying to Jen: "Use your phone [to search] how long for you to die in the cold," as Jen is on the phone with 911 (the recording is from a voicemail from a different phone that caught Karen speaking to Jen) at the scene where John O'Keefe was found, suffering from a head injury and hypothermia, after Read allegedly struck John with her car --while drunk driving with a BAC 2-4 times over the legal limit-- and left him to die on a lawn at 12:32am that morning. So, in short, Jen McCabe --as multiple digital experts, including from Cellebrite, have confirmed-- Googled how long to die in cold at 6:23am and Karen's defense expert, Richard Green (a man with an arrest history for filing a false police report) simply misread a write ahead log in cell phone data from Jen's WallDB that caused years of unnecessary smears directed at McCabe.

Grant Smith Ellis

32,695 Aufrufe • vor 1 Jahr