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Precision Note is an AI-powered clinical documentation platform that turns doctor patient conversations into accurate medical notes in real time. The challenge was creating a brand that could simplify complex healthcare technology while building trust with clinicians. We designed a clean, calm, and precise brand identity that communicates reliability...

43,583 views • 6 months ago •via X (Twitter)

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What if modern medicine felt like a work of art? Today SONATA is live in NYC, SF, and LA, and we couldn't be prouder to have helped bring it into the world. Sonata maps your whole genome, hundreds of biomarkers, your cellular age, and then puts a real care team on top of the whole picture. Healthcare built for your biology, actually yours. When the founder, Sagan Schultz first walked us through his vision of concierge medicine, genomics, biomarkers, and contextual intelligence woven into one experience, we knew right away we wanted to make something harmonious, artful, and calm; a brand you'd trust with your body. A ‘sonata’ is a musical form built on structure: distinct movements, precise notation, played with feeling. That felt like everything care should be; mathematical underneath, human on the surface. We knew this name was perfect. Visually, we rendered a calla lily 🌷in cross-processed colors of petal blues, sunset corals, and an iridescent wash to give the data-heavy brand room to breathe in airy, open spaces. Then we built the counterpoints of exacting copy, fine atomic details of UI, data charts, and user flows. The elegant wordmark paired against against a living flower felt like the right balance. We carried that discipline into motion and the product itself. The flower breathes rather than spins. Interfaces settle with an unhurried weight. The user flows follow the same logic: one step at a time, plain language, your results building into a picture as you go, a doctor visible at the end of every decision. We treated movement and flow as clinical trust signals: a system this confident doesn't need to shout. All of it is tuned to one job, helping you be present with your body's information. We aimed to make a new medicine brand that felt modern and timeless at once. ~ Little Plains helped create the naming, brand strategy, positioning, verbal system, visual identity, motion design, and product surfaces where the science becomes care. Grateful to Sagan, David, Hiya, Dev, and the SONATA team for the trust. Your health story begins today. 🌸

Emmett

22,039 views • 14 days ago

American Surgeon shows the actual letter from UnitedHealthcare DENYING a patient in emergency condition from receiving care “This is a woman who was in the emergency room with pulmonary embolisms” “I think we all knew this would happen. I had another patient come in and share with me that UnitedHealthcare denied her inpatient's day. So this is a patient who had shortness of breath and some chest pain, and she just knew that something wasn't right in her body. She had a family history of blood clots and she'd had a deep flap surgery a couple of weeks ago. She went to the hospital and they saw her and they found that she had a life threatening condition known as pulmonary embolisms. So she was admitted to the hospital and taken care of really well by the doctors there. And they ordered all the right things. After a couple of days, she was discharged. She got a letter from UnitedHealthcare explaining that they didn't agree with the level of her care and that they would not cover it. So I'm gonna share some of the language of that letter with you, and I want you to know that my patient that we talked about previously who had her surgery denied had almost exactly the same letter shared. So there's some troubling things in this letter. I think this term is really interesting. United is saying they reviewed the request for inpatient admission. So let's all just pause and consider that. This is a woman who was in the emergency room with pulmonary embolisms, and the doctor wasn't really requesting anything. They were saying this patient needs to be in the hospital. But an insurance company sees this as a request, and that's part of this prior auth environment that we're living in. So I think it's important as patients and as physicians to just acknowledge that this is our reality now. Someone can think that there's a good medical decision for you and can write orders and wanna do the right thing for you, but your insurance company is seeing that as a request and deciding whether or not they wanna do it. One of the criteria that this insurance company used to decide whether or not to accept or deny this request was whether it's medically necessary. And it's so interesting that we're letting insurance companies and the doctors who work for insurance companies determine what's medically necessary and not just the doctor in front of the patient in the emergency room. So this is a really bold statement from UnitedHealthcare for my patient. They say you did not have to be admitted as an inpatient to the hospital for this care. I think we all need to just reflect on that. An insurance company is telling a patient and her doctor that they disagree with the plan of care to keep that patient safe. I know that this is boiling down to whether it's an inpatient admission or an observation admission, and that's really about money. But what I wanna point out to you is they're making medical decisions. This insurance company is actually weighing in and disagreeing with a doctor who made a medical decision to admit this patient for her safety. So this specific sentence, when a doctor or facility treats a patient above the recommended level of care, we cannot cover it. What the heck? That's what we do. We go above and beyond as physicians. It's clear that insurance companies don't, and they're actually saying it here.”

Wall Street Apes

115,712 views • 1 year ago

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OLOBA THE ARTIST🐂🀄️

34,003 views • 6 months ago