PS: As pointed out on a comment on LinkedIn, the Noah x PUMA ad's idea is exactly similar to a 1980s ad for Athletic Club sportswear!

The new ad for Noah x PUMA (agency: Chandelier Creative) is incredibly cheeky and totally hilarious! 😂 (viewer discretion recommended) It has an interesting idea: you could fit in, or stand out (with the Noah x PUMA range, of course). But, to land that idea, 1/3

2/3 the narrative device used is phenomenally inventive, turning upside down a scenario that we have seen occasionally in sporting events, to hilarious effect. When the 'streaker' joins the crowd in the end by 'blending' in, play the ad again in your mind using

3/3 the 'normal' scenario that we are familiar with. If that is a way to 'stand out', the ad seems to say that the Noah x PUMA range is also a way to stand out :)