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Rick Rubin reveals the three completely different creative processes used by Eminem, Jay-Z, and Anthony Kiedis "Eminem will always be writing in a book, always writing all the time. I asked him, are all these rhymes used? He's like no, 99% of what I write I'll never use, just...

1,429,042 次观看 • 29 天前 •via X (Twitter)

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Conor Neill: "If you can't write it clearly, the thinking was weak, not the writing" "To believe that something that feels clear in your head is thinking that's a very dangerous thing. When you try to put it down on a page, when you try to lay out your ideas in a structured order that someone else can digest, and you realize that you can't, I suggest the thinking was weak, not the writing." Neill explains his philosophy: "Writing is thinking. The process of taking a notepad, capturing thoughts, laying out the things that I'm thinking about, that is thinking. Sitting and staring out a window, maybe with a cigarette, whatever it is that you think is philosophizing that is not structured thinking. It's only when you're writing down and structuring, getting order into your thoughts on a page so that another person is able to get into the context, the perspective, the different things that you are pulling in to have your worldview." He shares a simple technique: "No matter what you are writing, whether it's an email, a Word document, when you've got a blank sheet of paper, start with the word 'This.' T-H-I-S. Starting with the word 'This' forces you to explain what the document is. It forces you to articulate to the reader what it is that they are holding. It forces you to describe why this document exists, what the objective is. And if you begin with the objective, it helps the reader, and it helps you articulate clearly why you are taking the time to write." Neill shares the most-read post on his blog: "The one post that has got far more views than any other is a post I wrote called 'Why Amazon Banned PowerPoint.' In Amazon, if a presenter wishes to ask people to agree to a budget, to agree to give them resources, they don't use PowerPoint. They write a six-page Word document that states why they are asking for the money and the resources." He explains Jeff Bezos's reasoning: "PowerPoint is easy for the presenter, but it's hard for the people who listen. Writing a six-page essay is hard for the presenter, but it's a lot easier for the people that get to read the document." And there's a second part to the Amazon method: "In the management meeting, the first 20 minutes is reading time. If you have gone to the effort to write six pages explaining your proposal, you deserve to see your work read. You deserve to sit there and see people reading through your work. People will not read before the meeting. The only way you get people to fully digest the six pages is by holding them there for 20 minutes, reading through, noting down their questions. No debate, no discussion until everyone in the room has read all six pages, has taken in the context, has time to think about what they would like to question. After 20 minutes of silent reading, they can have a discussion but an informed discussion." Neill shares a second insight about writing: "Divide writing from editing. Writing is producing words. Editing is improving words. These two processes — you cannot run at the same time." He explains his approach: "Most writers just vomit out a bad first draft. I personally have learned to produce 500 words in one straight blast. If something's wrong, if I need to check a fact, if I want to go back and fix something, I don't. I go 500 words of just getting it out onto the page. When I've got 500 words, then I'll stop and begin the process of editing." Neill shares what great writers understand: "All great writing is rewriting. It's editing. It's the crafting of taking a bad, crappy first draft and slowly iterating it, improving it 1% each time through. But if you haven't got that first draft, there's nothing to improve." He explains how separating these processes changed everything: "Learning to separate these two was one of the most powerful things to get rid of writer's block, to get rid of getting stuck, to get rid of procrastination. My mission when I sit down to write is: decide, am I writing or editing? If it's writing, get 500 bad words down on the page in the next 20 minutes. If it's editing, take the time to go through, improve sentences, change the order, change the structure. But these are two separate processes." Neill reveals the truth about good writing: "Some of my best articles started out as a bad blog post. Then I rewrote it as an article to give out to students. Then I rewrote it to share on another blog. Then I rewrote it to provide to a magazine. It's the sixth, seventh, eighth, ninth time of rewriting where it starts to be something that other people read and say, 'Wow, you're quite good at writing.' And the answer is I'm not good at writing. I vomit out a bad first draft and then go through this iterative process. One time, two times, three times, four times through slowly improving. But if you have no first draft, there's nothing to improve."

Jaynit

18,165 次观看 • 2 个月前

Jerry Seinfeld was offered $110 million to make one more season of his show, but he said no. Why? Dosage. Even the best things get boring when they drag on for too long. Seinfeld says: "Leave the audience wanting more." Here are his rules for comedy: 1. Talent wins: "Get good at something. That’s it. Everything else is bullshit.” 2. Embrace the difficulty of writing: The problem with writing isn’t that it’s hard. The problem is that people want it to be easy, so they run away when it gets difficult. 3. Seinfeld's writing routine: Full focus, no distractions, do it every day. 4. Want to crush your creative spirit? Aim to make something that everybody will like. 5. "If you're efficient, you're doing it the wrong way. The right way is the hard way." 6. The work never stops: Good comedians are always looking for jokes. 7. Coming up with new ideas is important, editing is important, but it's important that you don't try to do both at the same time. 8. Cut the distractions when you write. No Twitter, no Instagram, no texting, no email. Seinfeld says: “You can’t do anything else. You don’t have to write, but you can’t do anything else.” 9. Distraction is the enemy. It's not just getting distracted during writing sessions that crushes productivity. It's building a distracting life that kills people. Seinfeld skipped the admin work, skipped the speaking opportunities, and skipped all the schmoozing that famous people get into. 10. Forget about your audience: The fountain of creativity cannot flow when the judgmental eye of your audience is top of mind as you're creating. 11. Write a lot, publish a little. 12. Never stop focusing on the craft: Seinfeld says that in most TV shows, the writers spend roughly half their time working on the show and the other half dealing with nonsense. But Seinfeld and Larry David spent 99% of their time writing. Just the two of them. With the door closed. That's just a taste. There's so much more in the video below. It's a 45-minute distillation of Seinfeld's writing process. Unlike most How I Write episodes, this one is a monologue, not an interview. I've also published it on Apple, Spotify, and YouTube, and shared the links in the reply tweets.

David Perell

84,836 次观看 • 2 年前

At one point, together with Naval, Nivi wrote one of the most influential startup blogs of its time. Here is his advice on how to write well: 1. People try to write their thought process. So, what's the thought process that led them to such and such conclusion? Nobody cares about your thought process. Just give the conclusion and then support it. 2. People try to sound like they're smart. You're not smart. Just give us the answer. We don't need to fluff it up. So just write it like you're writing an email to somebody. 3. People think longer is better. No, it's not. Just write something short. I don't write emails that are longer than three sentences. And that puts the burden on the writer to figure out what the reader wants and communicate it precisely and cogently and briefly in just a few sentences. 4. You're not going to be a good writer if you're not a reader, so read some good stuff. I like to read people's tweets. Those are pretty good. I like to read some fiction, like Shakespeare or Cormac McCarthy or maybe some James Clavell. Those are good writers. And I like to watch the classics on HBO like The Sopranos, The Wire, Deadwood, which all have great writing. If you're watching Apple TV shows and being entertained by those and think those have good writing, I can't help you. 5. For business writing, you have to get into a customer service mindset. You're there to solve their problems. You also have to get into a design mindset, which is, you have to get into the reader's head, understand their problem, and sequence your ideas in the correct order, and with the right amount of extra information that they didn't ask for, that displays that you've thought through the issue for them on their behalf, looked at the other side of the argument, and presented things to them that they didn't know that they needed. 6. You have to think about what you would want to know if you were in the other person's shoes and argue against yourself either implicitly or explicitly or just go through the thought process yourself and see if there's anything there. 7. You also just have to care about words and the order of words and the ideas that they're communicating. Like I will reread an email that I sent someone the next day just for the enjoyment of rereading the great email that I wrote.

Arjun Khemani

137,018 次观看 • 1 年前