Loading video...

Video Failed to Load

Go Home

Safed detergent's latest ad is a monumentally problematic and sanitized counter-narrative of the Jantar Mantar police action. It reminded me of Pepsi's ill-fated 2017 Kendall Jenner ad. In the new Safed ad, students are protesting and want the minister to respond. A lady cop, stationed on the minister's route,...

21,262 views • 1 month ago •via X (Twitter)

0 Comments

No comments available

Comments from the original post will appear here

Related Videos

This is perhaps the best Raksha Bandhan ad I have seen this year, though, to be honest, it wouldn't qualify as an ad at all - more of a short film. It is adequately predictable, feels like something plucked out of a longer movie, but still managed to make me sit through it because it did the basics really well. For starters, unlike most raksha bandhan ads, the brother doesn't simply bring a solitary rakhi and get it tied. He actually brings the paraphernalia, including the diya... lights the diya, and the rakhi becomes a part of the larger effort, and not the only one (yes, it is the most visible part). The act reminded me of this 2025 Diwali ad, by the way: And his response to 'money' is where I thought the ad's writer did give it some thought. It was a charming response, fully in context of the situation, with a good sense of humor. And the camera panning to the constable was a nice touch too! Why a short film, and not an ad? Because the brand connect is literally zero. Swap any brand in the ad and it would equally... not fit :) The agency doesn't make any attempt to integrate anything about the product inside the narrative. To be fair, they cannot - it's that kind of a product 🤷‍♂️ At least if it was a brand of washing detergent, or cooking oil, or plywood... or something, they may have considered adding something about the product inside the narrative... and still, it would look weak/forced. It feels like the story was conceived as a standalone idea removed from any advertising context, and just shot because someone could bankroll this from the/a brand. #advertising #marketing #creativity

Karthik 🇮🇳

34,634 views • 1 month ago

An incredibly sweet Raksha Bandhan ad from Dabur Real (conceived in-house)! But, like the one I wrote about earlier this week, the brand connect is near zero and is even forced at times (when the juice is shown as part of a juice drinking session, or used as a gift), but the writing gets two things really, really well. The first is the very fact that an ad actually shows a differently abled child. And the writing placed this girl in the most normal way without drawing attention to her the way Titan did a few months ago (see: She is just herself and everyone in the family just accept her the way she is, the way it should be. I could just imagine a similar child identifying herself/himself when they see this ad and feel totally 'seen' and included in the mainstream. That's beautiful. The second is the fact that despite the ad being largely predictable (I could guess what the little boy was up to, but that's also perhaps a factor of me seeing way too many ads day after day - your mileage may vary), the way he explains why he was doing what he was doing (secretively) is absolutely wonderful. The choice of his reasons is so well written and thought out. Like that other ad (from earlier this week: the brand connect is very weak. You could replace that brand with a tablet/iPad brand or seller/retailer... or a brand that offers internet connectivity (Airtel, Jio, ACT, etc.) and the same narrative would fit in perfectly. Ideally, I'd have loved to see the product being the enabler of the sentiment/emotion depicted in the narrative, but such writing requires a lot more thought from the ground up. And for topical (days) narratives, such expectations seem too much these days. But what Real does within that limitation is lovely, as in they chose to tell a really heartfelt story in context of Raksha Bandhan. #advertising #marketing #rakshabandhan

Karthik 🇮🇳

29,809 views • 1 month ago

"Men do not stay for platitudes. Platitudes do not carry a soul through the winter. When the child is in the ground, when the marriage is in ruins, when the diagnosis comes back and the floor drops out of the world, no one was ever held up by 'be kind and stay positive.' They are held, if they are held at all, by something with iron in it. By a witness that the heavens are real and open, that God still speaks, that the dead are not lost, that there is power on the earth greater than the darkness. The early Saints had that, and they knew they had it, because they had felt it in their own bodies. They were healed under hands. They spoke in tongues. They saw visions and buried their children in the certainty of resurrection and crossed a continent on the strength of a fire they could not have faked. That is what converts a man and that is what keeps him, not a well managed self-help program, but the living evidence that what we preach is true. So the cure is not complicated, and it is not new. It is to be again the Church of our fathers. Stop apologizing. Stop trimming the glorious truth into something the world will pat on the head. Speak with authority and with the hammer, the way Joseph spoke, the way Brigham spoke, the way men speak when they actually believe the heavens have opened over them. Reach again for the gifts of the Spirit, and stop pretending they were a founding era curiosity, because a testimony built on argument crumbles in the first storm and a testimony built on the manifest power of God does not. And above all, live as though the heavens are open, because they are, and they have only ever felt closed to a people who stopped expecting them to answer. The Saints are not leaving because the gospel is too much. They are leaving because we have made it too little. Make it glorious and demanding again, and watch who comes back through the door. The hungry have not gone anywhere. We simply stopped setting the table."

Kirk Rollins

63,131 views • 3 months ago

[WATCH] ANC UPLOADED NAMES ON TIME AND SOME WERE KICKED OUT DUE TO TECHNICAL GLITCHES “We did upload all of the candidates, it’s important to assure our members, supporters and our community that participated in the candidate selection process that took place. We did upload all of our candidates from all the nine provinces and regions on time. The 28th of August was the final day of submission of the final list, why it took place then is because the ANC undergoes an extensive process of vetting and interviewing and holding community meetings, all of this take time. We are very robust in how we’ve improved our candidate selection process. The very last portion of the batch is when the system started kicking them out. That was before 5 o’clock. We are not discussing here a lack of compliance on the part of the African National Congress with regards to meeting the deadline but a batch of names on the uploaded list that were kicked out. We are asking the IEC to consider for submission all those candidates who had already been captured in the IEC system but were kicked out. The second thing we are asking is to get to the bottom of why the very last batch was kicked out. We are asking for an investigation and this will get us to the bottom of the issue. This ties in with the question of are we fighting with the IEC? We are not. We respect and continue to have the full confidence in the integrity of the IEC run processes. It continues being one of the most important institutions and hallmarks of our democracy and that is why we hope that a constructive engagement can take place and an investigation on whether there were technological challenges that were not foreseen” -ANC SPOKESPERSON MAHLENGI BHENGU

ANC SECRETARY GENERAL | Fikile Mbalula

95,400 views • 28 days ago

This is a pertinent clip from Sam Harris on the moral difference between Israel and her enemies. The moral difference comes down to understanding the answer to this question: what would each side do if they had the power to do it? TRANSCRIPT: The truth is that there is an obvious, undeniable, and hugely consequential moral difference between Israel and her enemies. The Israelis are surrounded by people who have explicitly genocidal intentions towards them. The charter of Hamas is explicitly genocidal. It looks forward to a time, based on Koranic prophesy, when the earth itself will cry out for Jewish blood, where the trees and the stones will say “O Muslim, there’s a Jew hiding behind me. Come and kill him.” This is a political document. We are talking about a government that was voted into power by a majority of Palestinians. The discourse in the Muslim world about Jews is utterly shocking. Not only is there widespread Holocaust denial—there’s Holocaust denial that then asserts that we will do it for real if given the chance. The only thing more obnoxious than denying the Holocaust is to say that it should have happened; it didn’t happen, but if we get the chance, we will accomplish it. There are children’s shows in the Palestinian territories and elsewhere that teach five-year-olds about the glories of martyrdom and about the necessity of killing Jews. And this gets to the heart of the moral difference between Israel and her enemies. And this is something I discussed in The End of Faith. To see this moral difference, you have to ask what each side would do if they had the power to do it. What would the Jews do to the Palestinians if they could do anything they wanted? Well, we know the answer to that question, because they can do more or less anything they want. The Israeli army could kill everyone in Gaza tomorrow. So what does that mean? Well, it means that, when they drop a bomb on a beach and kill four Palestinian children, as happened last week, this is almost certainly an accident. They’re not targeting children. They could target as many children as they want. Every time a Palestinian child dies, Israel edges ever closer to becoming an international pariah. So the Israelis take great pains not to kill children and other noncombatants. What do we know of the Palestinians? What would the Palestinians do to the Jews in Israel if the power imbalance were reversed? Well, they have told us what they would do. For some reason, Israel’s critics just don’t want to believe the worst about a group like Hamas, even when it declares the worst of itself. We’ve already had a Holocaust and several other genocides in the 20th century. People are capable of committing genocide. When they tell us they intend to commit genocide, we should listen. There is every reason to believe that the Palestinians would kill all the Jews in Israel if they could. Would every Palestinian support genocide? Of course not. But vast numbers of them—and of Muslims throughout the world—would. Needless to say, the Palestinians in general, not just Hamas, have a history of targeting innocent noncombatants in the most shocking ways possible. They’ve blown themselves up on buses and in restaurants. They’ve massacred teenagers. They’ve murdered Olympic athletes. They now shoot rockets indiscriminately into civilian areas. And again, the charter of their government in Gaza explicitly tells us that they want to annihilate the Jews—not just in Israel but everywhere.

Colin Wright

4,195,596 views • 3 years ago

"THIS IS NOWHERE NEAR THE RIGHT TO PROTEST": HARISH SALVE. ARW CJP SYMPATHISERS DEFENDING THE INDEFENSIBLE? Legal eagle Harish Salve tears into CJP, explaining why its Jantar Mantar protest crossed the line into unlawful conduct that, he argues, undermines the right to protest itself. Q: When does a protest cease to be protected democratic dissent and cross into unlawful conduct? Did that happen here? Harish Salve: "Yes. They have a right to protest. They can get together with placards. They can use social media. They can make speeches. They can demand a minister's resignation. They can call for non-cooperation. They can say, 'We'll do this, we'll do that.' That's all perfectly lawful. They may even say, 'We will march to Parliament.' But Parliament is a declared sensitive area, and we do not need to elaborate on why. We all know why it is a sensitive area. The police put up barricades. If you believe you are being unreasonably prevented, you ask the Police Commissioner for permission. If he says no, you go to a court of law and seek an order. The court will balance your right to protest against the security concerns raised by the police and decide whether the denial is justified. That's the rule of law. Once in a while, you may stage a token protest. You walk up to the barricade, place your hand on it, and allow yourself to be arrested. That's a recognised form of protest. What we saw, or rather what I have seen in videos and across various news channels, is nowhere near the right to protest. Jumping on police personnel, surrounding them, inflicting wounds and injuries on them, this is not a right to protest. Public order is the line that limits the right to protest. Even Article 19(2) makes it clear that public order is a constitutionally recognised ground on which the freedom of speech and expression may be restricted."

Rahul Shivshankar

45,015 views • 2 months ago

This type of ad has been crushing it lately. And I'm talking about the "Brand story" type of ad. Let's analyze how it works. These ads follow a simple 3-part structure: - Hook - Body - New thing 1. The Hook The first thing these ads have is a strong first line that gets attention and generates curiosity. The only goal: to stop the scroll. It usually starts with something unexpected: a problem, a confession, a struggle, or a strong curiosity gap. 2. The Body Then we have the body, which is what all these videos have in common and why all these videos perform really well: The idea here is to share the story of the brand, the mission, and how and why they started. Show the progress they have been making. This creates a feeling of effort and like the journey of a hero. You know, when, like in movies, the hero has a mission to achieve or save something/someone, and you really connect with that idea and you cheer for him, well, it's the same here. 3. The End After building emotional investment, the creator finally introduces the “new thing”: a new feature, a new drop, a new product, a new update. The reveal hits harder because the story has already earned the viewer’s attention and trust. Instead of “Here’s our product,” it becomes: “Here’s what our journey led to.” And psychologically, that’s much more powerful. That's all for today! This was day 18/60 of analyzing a brand per day. Thanks for reading, if you have any questions, leave them below. If you want my team and me to help you create content, we are a DM away from making it happen. If you liked this thread, you will probably like the linked one below:

axe

11,283 views • 10 months ago