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SEO spent 20 years training its own replacement. Marketers did exactly what Google asked, answer the question better than anyone, and got so good at it that Google no longer needs to send you the visitor. It just reads your work out loud. This video breaks down why the... show more

Neil Patel

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15,308 views • 6 days ago •via X (Twitter)

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The biggest losers in the Google traffic collapse aren't the people who ignored SEO. They're the people who mastered it. For years, businesses built everything around answering questions Google could rank, then Google learned to answer those questions itself. But losing traffic is just the symptom. The real problem is that most companies never owned their audience, they rented it from Google, and the landlord just changed the rules. In this video I break down why the old model is breaking, who gets hit hardest, and why HubSpot could lose most of its organic traffic and still grow revenue. Because clicks and demand were never the same thing, and the brand is the part you actually keep.

Neil Patel

16,144 views • 13 days ago

AI Overviews are showing up for more and more searches. And when they do, fewer people click. That’s the part everyone is panicking about. Google gives the answer right there, so the user doesn’t always need to visit your site. But SEO is not dead. The game just changed. Because now your job is not only to rank on Google. Your job is to become the source AI trusts enough to recommend. That means showing up in Google AI Overviews, ChatGPT, Perplexity, Gemini, and all the other places people are asking questions. This is why tools like Ubersuggest matter even more now. You can use it to see what people are searching for, what questions they’re asking, what competitors rank for, and where your content gaps are. Then you turn that into better answers. Not generic blog posts. Real expertise. Real examples. Clear explanations. Content that both humans and AI can understand, trust, and cite. And your website still matters because that’s where attention turns into action. AI can summarize information. But it does not close the deal for you. It does not build the relationship. It does not replace your proof, your offer, or your brand. So save this action plan.

Neil Patel

10,183 views • 14 days ago

Blogging used to be simple. Write something helpful, rank on Google, and wake up to traffic. That worked for a long time. Then AI got good at summarizing it. A recent study tracked 100 once-successful blogs. The median one lost 85% of its Google traffic. But the split is what matters. The blogs getting destroyed right now are mostly describing things “best budgeting apps,” “how to start a podcast,” “top tools in 2026.” The ones still growing? They’re proving something. They didn’t write another roundup. They built the thing, tested it for real, spent the money, made the mistake, and showed what actually happened. That’s the new filter. Before you create your next piece of content, look at what people are searching for using then you can create content for what people actually want to know about. Then ask yourself one question: Can AI answer this without me? If the answer is yes, you’re writing something a machine can already summarize better and faster than you. If the answer is no, if it requires your experience, your specific results, your data, or your actual outcome that’s where the opportunity is. The future of content isn’t more articles. It’s proof that can’t be faked.

Blogging used to be simple. Write something helpful, rank on Google, and wake up to traffic. That worked for a long time. Then AI got good at summarizing it. A recent study tracked 100 once-successful blogs. The median one lost 85% of its Google traffic. But the split is what matters. The blogs getting destroyed right now are mostly describing things “best budgeting apps,” “how to start a podcast,” “top tools in 2026.” The ones still growing? They’re proving something. They didn’t write another roundup. They built the thing, tested it for real, spent the money, made the mistake, and showed what actually happened. That’s the new filter. Before you create your next piece of content, look at what people are searching for using then you can create content for what people actually want to know about. Then ask yourself one question: Can AI answer this without me? If the answer is yes, you’re writing something a machine can already summarize better and faster than you. If the answer is no, if it requires your experience, your specific results, your data, or your actual outcome that’s where the opportunity is. The future of content isn’t more articles. It’s proof that can’t be faked.

Neil Patel

11,671 views • 16 days ago

Why did Hitler just get elected? Scott Adams "Some of you are going to wake up and find out that people in your life, let's say young people, who are supporting Kamala Harris, are going to wonder, Why did Hitler just get elected? And you're going to have to answer that question. So rather than answering it yourself, I thought I would do it for you, and then you can just show the video to the young people in your family. How is it that everybody knew he was Hitler. Everybody knew. We all saw it. We saw him trying to steal democracy with our own eyes and stuff. So, so how can he possibly get elected? I give you the answer to that" 1.5x speed

Why did Hitler just get elected? Scott Adams "Some of you are going to wake up and find out that people in your life, let's say young people, who are supporting Kamala Harris, are going to wonder, Why did Hitler just get elected? And you're going to have to answer that question. So rather than answering it yourself, I thought I would do it for you, and then you can just show the video to the young people in your family. How is it that everybody knew he was Hitler. Everybody knew. We all saw it. We saw him trying to steal democracy with our own eyes and stuff. So, so how can he possibly get elected? I give you the answer to that" 1.5x speed

jay plemons

227,827 views • 1 year ago

What am I watching? Is this real? Why does Trump sound so strange here? Does anyone actually believe that Donald Trump believes any of what he's saying here? In this video Trump apparently says: "You do what God called you to do. You show up. You put one foot in front of the other. You have no idea what God hasssss calling for you. You have no idea where you going, and in some cases you don’t know why. But he needs you. He needs me. He needs all of us. "It is God that is the answer and it is the same turning to God — the ultimate answer to evil — America is a nation strengthened and sustained by God and the prayers of all his children. "Your faith is a force that our enemies can never ever extinguish. Your love of God, family and country is more powerful than any adversaries, hatred, or malice or scorn.”

What am I watching? Is this real? Why does Trump sound so strange here? Does anyone actually believe that Donald Trump believes any of what he's saying here? In this video Trump apparently says: "You do what God called you to do. You show up. You put one foot in front of the other. You have no idea what God hasssss calling for you. You have no idea where you going, and in some cases you don’t know why. But he needs you. He needs me. He needs all of us. "It is God that is the answer and it is the same turning to God — the ultimate answer to evil — America is a nation strengthened and sustained by God and the prayers of all his children. "Your faith is a force that our enemies can never ever extinguish. Your love of God, family and country is more powerful than any adversaries, hatred, or malice or scorn.”

Ed Krassenstein

2,692,322 views • 2 years ago

Google is making $62 billion a quarter destroying the websites it NEEDS to survive. This is literally a death spiral that ends with Google killing itself. Let me explain what's going on... Google added AI summaries to the top of every search result in 2024. When you Google something now, the answer sits right there on Google's page. You never have to click anywhere. Google took the information from someone else's website, summarized it, and kept you inside Google's ecosystem. The result: 60% of all Google searches now end without a single click to any website. Small publishers lost 60% of their traffic in one year. Medium publishers lost 47%. Even the biggest names in media, the New York Times, the Washington Post, Business Insider, all saw traffic fall between 22% and 55%. The Axios CEO called it "a referral extinction event for the ad-supported web." Google's response to all of this was to tell publishers they can "opt out" of having their content summarized. But opting out also REMOVES your description from normal search results. So the choice Google gives you is let us steal your content for free, or become invisible on the internet. That's extortion. The Washington Post laid off another round of journalists this year because of it. Stereogum, one of the most respected music publications on the internet, had to BEG readers for donations. Business Insider cut 21% of its staff. Dozens of smaller publishers have shut down entirely. The people who actually CREATE the information Google summarizes are going bankrupt while Google posts record revenue. But here's where this gets interesting and where everyone stops thinking: Google's AI summaries are only as good as the content they summarize. If the publishers who write the original articles, run the original investigations, and create the original data go out of business, there is nothing left for Google to summarize. The AI starts recycling old information, the answers get stale, the quality drops, and users start noticing that Google's summaries are increasingly wrong, outdated, or useless. Google is essentially strip-mining the internet for short-term revenue. They are extracting all the value from content creators without paying for it, driving those creators out of business, and then wondering why the quality of their own product is declining. This is exactly what Napster did to the music industry in the early 2000s: Made content free, creators went broke, and quality collapsed. It took a decade to rebuild. Google is doing the same thing to the entire internet at 100x the scale. Rolling Stone, Variety, Deadline, The Hollywood Reporter, and Billboard are now suing Google for antitrust violations. Chegg, the education platform, lost 49% of its traffic and is suing too. The UK's competition authority just ordered Google to let publishers opt out without being punished. The DOJ already ruled Google is an illegal monopoly. And Google's defense in court is genuinely unbelievable. They argue that publishers CHOOSE to let Google index their content and can leave anytime they want. That's like saying you choose to pay protection money to the mob because technically you could close your business and move to another city. Google controls 90% of search. Leaving Google means leaving the internet. Meanwhile Google is investing billions in custom AI chips to make these summaries cheaper at scale. Every quarter the problem gets worse. The internet as we've known it for 25 years ran on a simple deal: Publishers make content. Google sends traffic. Advertisers pay for the traffic. Everyone wins. But Google just BROKE that deal and kept all the money.

Google is making $62 billion a quarter destroying the websites it NEEDS to survive. This is literally a death spiral that ends with Google killing itself. Let me explain what's going on... Google added AI summaries to the top of every search result in 2024. When you Google something now, the answer sits right there on Google's page. You never have to click anywhere. Google took the information from someone else's website, summarized it, and kept you inside Google's ecosystem. The result: 60% of all Google searches now end without a single click to any website. Small publishers lost 60% of their traffic in one year. Medium publishers lost 47%. Even the biggest names in media, the New York Times, the Washington Post, Business Insider, all saw traffic fall between 22% and 55%. The Axios CEO called it "a referral extinction event for the ad-supported web." Google's response to all of this was to tell publishers they can "opt out" of having their content summarized. But opting out also REMOVES your description from normal search results. So the choice Google gives you is let us steal your content for free, or become invisible on the internet. That's extortion. The Washington Post laid off another round of journalists this year because of it. Stereogum, one of the most respected music publications on the internet, had to BEG readers for donations. Business Insider cut 21% of its staff. Dozens of smaller publishers have shut down entirely. The people who actually CREATE the information Google summarizes are going bankrupt while Google posts record revenue. But here's where this gets interesting and where everyone stops thinking: Google's AI summaries are only as good as the content they summarize. If the publishers who write the original articles, run the original investigations, and create the original data go out of business, there is nothing left for Google to summarize. The AI starts recycling old information, the answers get stale, the quality drops, and users start noticing that Google's summaries are increasingly wrong, outdated, or useless. Google is essentially strip-mining the internet for short-term revenue. They are extracting all the value from content creators without paying for it, driving those creators out of business, and then wondering why the quality of their own product is declining. This is exactly what Napster did to the music industry in the early 2000s: Made content free, creators went broke, and quality collapsed. It took a decade to rebuild. Google is doing the same thing to the entire internet at 100x the scale. Rolling Stone, Variety, Deadline, The Hollywood Reporter, and Billboard are now suing Google for antitrust violations. Chegg, the education platform, lost 49% of its traffic and is suing too. The UK's competition authority just ordered Google to let publishers opt out without being punished. The DOJ already ruled Google is an illegal monopoly. And Google's defense in court is genuinely unbelievable. They argue that publishers CHOOSE to let Google index their content and can leave anytime they want. That's like saying you choose to pay protection money to the mob because technically you could close your business and move to another city. Google controls 90% of search. Leaving Google means leaving the internet. Meanwhile Google is investing billions in custom AI chips to make these summaries cheaper at scale. Every quarter the problem gets worse. The internet as we've known it for 25 years ran on a simple deal: Publishers make content. Google sends traffic. Advertisers pay for the traffic. Everyone wins. But Google just BROKE that deal and kept all the money.

Ricardo

250,877 views • 2 months ago

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

I sat down with Robby Stein (Robby Stein), Google’s VP of Product for Search, at Google I/O. Robby is one of the most interesting product leaders in tech: he helped build Instagram Stories, Reels and Close Friends, and now leads core Google Search products including AI Overviews, AI Mode, Lens and ranking. We talked about one of the biggest shifts in the history of the web: Google Search becoming AI-native. Topics we covered: • AI Mode and whether it is an evolution of Search or a reinvention of it • how Google breaks complex questions into multiple searches behind the scenes • why AI search is much more expensive to run than traditional search • whether Google’s TPUs and infrastructure give it an advantage no one else can match • why Search volume is growing instead of being cannibalized by AI • the tension between great AI answers and traffic for publishers • how Google decides which sources and links to show • what a better internet could look like if AI Search works as intended The big question behind the whole conversation: If Google gives you the answer directly, what happens to the link-based web? A small caveat: sadly the microphones didnt work properly. Therefore the audio quality in this episode isn't perfect due to a recording issue - we appreciate your understanding.

Chubby♨️

30,486 views • 2 months ago

99% of people use AI chatbots wrong. The problem isn't the AI. It's the way most people are prompting it. Matt Wolfe explains exactly why your AI outputs feel average: "AI is the average of the internet. Everything you're going to get is just going to be that middle ground average." "If you steer it, give it your ideas, push it towards the smarter ideas, it's going to help uncover more of that stuff."

99% of people use AI chatbots wrong. The problem isn't the AI. It's the way most people are prompting it. Matt Wolfe explains exactly why your AI outputs feel average: "AI is the average of the internet. Everything you're going to get is just going to be that middle ground average." "If you steer it, give it your ideas, push it towards the smarter ideas, it's going to help uncover more of that stuff."

EllioTrades Clips

12,430 views • 2 months ago

Your website doesn't need a redesign. It needs an honest audit. Most founders spend weeks changing headlines, tweaking CTAs, or redesigning pages... without knowing what's actually stopping people from converting. That's why I like what the team at Kite AI built. At you can get a free Growth Grader that audits your website across messaging, conversions, SEO, AI visibility, pricing, and technical health. It doesn't just tell you what's wrong it prioritizes the fixes that will have the biggest impact and even shows a before/after version of your homepage. The best part? No signup required. Just reply to Kite AI with your website URL, and it'll send back your Growth Grader in about 5 minutes. If you're building a startup, this is probably the easiest way to find out why your website isn't pulling its weight. Check out here:

Your website doesn't need a redesign. It needs an honest audit. Most founders spend weeks changing headlines, tweaking CTAs, or redesigning pages... without knowing what's actually stopping people from converting. That's why I like what the team at Kite AI built. At you can get a free Growth Grader that audits your website across messaging, conversions, SEO, AI visibility, pricing, and technical health. It doesn't just tell you what's wrong it prioritizes the fixes that will have the biggest impact and even shows a before/after version of your homepage. The best part? No signup required. Just reply to Kite AI with your website URL, and it'll send back your Growth Grader in about 5 minutes. If you're building a startup, this is probably the easiest way to find out why your website isn't pulling its weight. Check out here:

Shruti Codes

50,380 views • 25 days ago

Google’s AI uses a hidden set of trust signals to decide whether to send traffic to your website or show your competitors instead. In this video, you’ll learn the 5 trust signals that matter most, how to check your current score, and what to do if it’s too low. You will see: • Why rankings can drop even when your SEO looks good • How to find out if your brand is trusted by AI • A quick audit you can run in minutes • The steps to improve your trust score and get more traffic If your traffic has slowed down or your rankings are slipping, this will show you what to fix first.

Neil Patel

15,527 views • 11 months ago

Be the Answer. Rank Across Google & AI. "SEOitis" is live SEO is no longer just about ranking on Google. ChatGPT, Claude, Gemini, Perplexity, and Grok are answering your customers questions - with or without you. We built SEOitis to fix that. > Track how AI engines talk about your brand > Find the gaps > Research, write, and publish - one pipeline 🔗

Kalash

80,963 views • 1 month ago

Why nobody is talking about this loud? West is stealing your Yoga and selling it back to you and they own the patents now. They sold the stigma to Indians and looted the business derived out of Yoga.

Why nobody is talking about this loud? West is stealing your Yoga and selling it back to you and they own the patents now. They sold the stigma to Indians and looted the business derived out of Yoga.

Pattern Preacher

26,420 views • 1 month ago

Coinbase CEO Explains “Reverse Prompting” and the Rise of the AI CEO Brian Armstrong: “One of the big pushes we made in the last year was we got our own internal hosted AI model that was connected to all of our data sources, right?” “So it's like every Slack message, every Google doc, Salesforce data, Confluence, you know.” “So now the data is all aggregated and I've started to ask it really… it's not just like prompting it, ‘Hey, can you write this kind of memo for me,’ or something.” “I'm asking these AI agents now, ‘As CEO, what should I be aware of in the company that I might not be aware of?’ And it'll tell me, ‘Did you know that there's actually disagreement on this team about the strategy?’ And I was like, actually, I didn't know that.” “This is like reverse prompting. So instead of telling the AI agent what you want it to do, you ask it what you should be thinking more about.” @jason: “It's a mentor. It's a coach.” Brian: “Yeah. Like, what could make me a better CEO? And it's like, ‘Well, I looked at how you spent your time in the last quarter and here's how you said that you wanted to spend it, but you actually spent 32% of your time on this instead of 20%.’” “I've asked it other questions like, ‘What's the thing that I changed my mind on the most over the last year?’ Things like that.” “It'll prompt you with information you should be thinking about instead of the other way around.” Thanks to our partner for making this happen!: Our episode is sponsored by the New York Stock Exchange - a modern marketplace and exchange for building the future. It all happens at the NYSE 🏛.

Coinbase CEO Explains “Reverse Prompting” and the Rise of the AI CEO Brian Armstrong: “One of the big pushes we made in the last year was we got our own internal hosted AI model that was connected to all of our data sources, right?” “So it's like every Slack message, every Google doc, Salesforce data, Confluence, you know.” “So now the data is all aggregated and I've started to ask it really… it's not just like prompting it, ‘Hey, can you write this kind of memo for me,’ or something.” “I'm asking these AI agents now, ‘As CEO, what should I be aware of in the company that I might not be aware of?’ And it'll tell me, ‘Did you know that there's actually disagreement on this team about the strategy?’ And I was like, actually, I didn't know that.” “This is like reverse prompting. So instead of telling the AI agent what you want it to do, you ask it what you should be thinking more about.” @jason: “It's a mentor. It's a coach.” Brian: “Yeah. Like, what could make me a better CEO? And it's like, ‘Well, I looked at how you spent your time in the last quarter and here's how you said that you wanted to spend it, but you actually spent 32% of your time on this instead of 20%.’” “I've asked it other questions like, ‘What's the thing that I changed my mind on the most over the last year?’ Things like that.” “It'll prompt you with information you should be thinking about instead of the other way around.” Thanks to our partner for making this happen!: Our episode is sponsored by the New York Stock Exchange - a modern marketplace and exchange for building the future. It all happens at the NYSE 🏛.

The All-In Podcast

80,524 views • 6 months ago

Boris Cherny, the creator of Claude Code at Anthropic, just listed 9 patterns that waste 73% of your tokens. in this podcast he breaks down exactly how the model burns tokens before it even reads your prompt: - the 14% you lose to CLAUDE.md before typing a word - the 13% you pay re-reading old chat history - the 11% from hooks you forgot you installed - why most "Claude got dumber" complaints are wrong if you're hitting Max limits more than once a week, you have at least 4 of these. Probably 7. instead of another show tonight, watch this. my own breakdown based on 400+ hours of usage is below, read it after the podcast

Boris Cherny, the creator of Claude Code at Anthropic, just listed 9 patterns that waste 73% of your tokens. in this podcast he breaks down exactly how the model burns tokens before it even reads your prompt: - the 14% you lose to CLAUDE.md before typing a word - the 13% you pay re-reading old chat history - the 11% from hooks you forgot you installed - why most "Claude got dumber" complaints are wrong if you're hitting Max limits more than once a week, you have at least 4 of these. Probably 7. instead of another show tonight, watch this. my own breakdown based on 400+ hours of usage is below, read it after the podcast

Mnimiy

1,379,327 views • 3 months ago

I've been watching organic traffic drop across hundreds of client accounts while rankings stay perfectly stable, and I need to tell you exactly what's happening and why it won't reverse. Google is not broken. Google is doing this on purpose because ChatGPT and other AI systems forced them to keep users on the search results page instead of sending them to yours. The new game is not about ranking number one. It's about being cited inside AI-generated answers on Google, ChatGPT, Perplexity, and Gemini, and the brands winning that game built their presence across the entire internet, not just their own website. If you are still reporting keyword rankings to your executive team, you are measuring a game that already ended.

I've been watching organic traffic drop across hundreds of client accounts while rankings stay perfectly stable, and I need to tell you exactly what's happening and why it won't reverse. Google is not broken. Google is doing this on purpose because ChatGPT and other AI systems forced them to keep users on the search results page instead of sending them to yours. The new game is not about ranking number one. It's about being cited inside AI-generated answers on Google, ChatGPT, Perplexity, and Gemini, and the brands winning that game built their presence across the entire internet, not just their own website. If you are still reporting keyword rankings to your executive team, you are measuring a game that already ended.

Neil Patel

32,261 views • 2 months ago

Google’s golden age is coming to an end. For the last 20 years, it has dominated the search engine world, but the tides are shifting. User behavior is evolving, competitors are rising, and Google’s reliance on ads is driving people away. SEO as we know it is about to change—forever. In this video, I’ll break down exactly why Google is dying, what it means for the future of search, and how you can adapt your SEO strategy to stay ahead. We’ll dive into Google’s rise, its slow decline, and the new search landscape emerging in its place. If you want to future-proof your SEO strategy, this is a must-watch.

Google’s golden age is coming to an end. For the last 20 years, it has dominated the search engine world, but the tides are shifting. User behavior is evolving, competitors are rising, and Google’s reliance on ads is driving people away. SEO as we know it is about to change—forever. In this video, I’ll break down exactly why Google is dying, what it means for the future of search, and how you can adapt your SEO strategy to stay ahead. We’ll dive into Google’s rise, its slow decline, and the new search landscape emerging in its place. If you want to future-proof your SEO strategy, this is a must-watch.

Neil Patel

17,571 views • 1 year ago

Chris Williamson shared a difficult truth about changing your life that most people never talk about. “If you do it well, you might have to go through a period where you let go of all of your friends. But the really bad realization is if you do it really well, you might have to do that multiple times throughout your life.” He explains that every major transformation comes with hard decisions and most people think the hardest part of growth is taking the first step. It isn’t. The hardest part is realizing that every major chapter of your life may require you to leave behind people, places, and versions of yourself that no longer align with who you’re becoming. “If you’ve truly changed, don’t expect every friendship to come with you. Sometimes growth means finding your people more than once.” Every meaningful change eventually forces the same question: “Do I want to move forward on my own, or do I want to go back with my friends?” One of the most honest conversations I’ve heard about why so few people actually change.

Chris Williamson shared a difficult truth about changing your life that most people never talk about. “If you do it well, you might have to go through a period where you let go of all of your friends. But the really bad realization is if you do it really well, you might have to do that multiple times throughout your life.” He explains that every major transformation comes with hard decisions and most people think the hardest part of growth is taking the first step. It isn’t. The hardest part is realizing that every major chapter of your life may require you to leave behind people, places, and versions of yourself that no longer align with who you’re becoming. “If you’ve truly changed, don’t expect every friendship to come with you. Sometimes growth means finding your people more than once.” Every meaningful change eventually forces the same question: “Do I want to move forward on my own, or do I want to go back with my friends?” One of the most honest conversations I’ve heard about why so few people actually change.

gomi

40,266 views • 19 days ago

Google just pulled off the biggest theft in the history of AI. And their OWN documents exposed it... Three of the largest publishers on Earth, Hachette, Cengage, and Elsevier, just sued Google in federal court, alongside best-selling author Scott Turow. Their claim is that Google built Gemini, its flagship AI, on millions of copyrighted works it never paid for or licensed. This is one of the biggest copyright cases ever aimed at an AI company: Before they trained Gemini, an internal Google document allegedly spelled out the risk directly. Using this material could expose the company to "$10Bs-$100Bs in potential fines." Google's own people put a number on the theft, in the tens of billions, but the company moved ahead anyway. Then it allegedly tried to DELETE the evidence... The complaint says Google stripped the copyright information off the works before feeding them into Gemini, so nobody could trace what the model had actually been trained on. Pull the fingerprints off first, and the theft gets much harder to prove later. And there's a second betrayal underneath the first: Most of this material was not scraped from some random corner of the internet. Publishers had handed it to Google years earlier for a narrow purpose, to make their catalogs searchable inside Google's own services. The lawsuit says Google took that trust and repurposed the content to build a machine that now competes directly with the people who supplied it. And that machine is the entire point. The complaint describes Gemini producing a full-length substitute for a copyrighted work in about 20 minutes. Something an author spent years writing can now be cloned in an afternoon by the company that trained on the original. No writer or publisher survives that. So why does this case matter more than the dozen other AI copyright fights? Because most of them turn on a fuzzy fair-use question argued years after the fact. This one arrives with an internal document that allegedly SHOWS Google weighed the cost of getting caught and trained on the material anyway. A jury does not need a law degree to read that. The fight now moves toward discovery, where Google's internal emails and training records get dragged into the open. If those files back up what the complaint claims, that $100 billion will turn into a real liability. Google spent years telling the world it was organizing information for everyone. Its own documents show it knew exactly whose information it was taking, and what the price of getting caught would be.

Google just pulled off the biggest theft in the history of AI. And their OWN documents exposed it... Three of the largest publishers on Earth, Hachette, Cengage, and Elsevier, just sued Google in federal court, alongside best-selling author Scott Turow. Their claim is that Google built Gemini, its flagship AI, on millions of copyrighted works it never paid for or licensed. This is one of the biggest copyright cases ever aimed at an AI company: Before they trained Gemini, an internal Google document allegedly spelled out the risk directly. Using this material could expose the company to "$10Bs-$100Bs in potential fines." Google's own people put a number on the theft, in the tens of billions, but the company moved ahead anyway. Then it allegedly tried to DELETE the evidence... The complaint says Google stripped the copyright information off the works before feeding them into Gemini, so nobody could trace what the model had actually been trained on. Pull the fingerprints off first, and the theft gets much harder to prove later. And there's a second betrayal underneath the first: Most of this material was not scraped from some random corner of the internet. Publishers had handed it to Google years earlier for a narrow purpose, to make their catalogs searchable inside Google's own services. The lawsuit says Google took that trust and repurposed the content to build a machine that now competes directly with the people who supplied it. And that machine is the entire point. The complaint describes Gemini producing a full-length substitute for a copyrighted work in about 20 minutes. Something an author spent years writing can now be cloned in an afternoon by the company that trained on the original. No writer or publisher survives that. So why does this case matter more than the dozen other AI copyright fights? Because most of them turn on a fuzzy fair-use question argued years after the fact. This one arrives with an internal document that allegedly SHOWS Google weighed the cost of getting caught and trained on the material anyway. A jury does not need a law degree to read that. The fight now moves toward discovery, where Google's internal emails and training records get dragged into the open. If those files back up what the complaint claims, that $100 billion will turn into a real liability. Google spent years telling the world it was organizing information for everyone. Its own documents show it knew exactly whose information it was taking, and what the price of getting caught would be.

Ricardo

26,001 views • 18 days ago

Most AI tools today are just command-takers. You type, it responds. You click, it executes. There's truly no learning, no memory, no adaptation. You're still doing most of the work. Which is why Miles by Avo on Solana would make so much sense if built well. From what I understand so far, miles learns about you over time, adapts to how you operate, and figures out the tools you struggle to navigate on your own. Less clicking, more conversation, the more you use it, the better it gets at working with you, not just for you. That shift from command-follower to learning companion is bigger than it sounds. It's the difference between a tool and an agent that actually knows you. The second one is Agent Grid and this one is for builders and power users. But as I mentioned in this video, I'm still studying the Agent Grid. I'd come talk about it once I learn properly about it. Souren just keeps shipping!

Most AI tools today are just command-takers. You type, it responds. You click, it executes. There's truly no learning, no memory, no adaptation. You're still doing most of the work. Which is why Miles by Avo on Solana would make so much sense if built well. From what I understand so far, miles learns about you over time, adapts to how you operate, and figures out the tools you struggle to navigate on your own. Less clicking, more conversation, the more you use it, the better it gets at working with you, not just for you. That shift from command-follower to learning companion is bigger than it sounds. It's the difference between a tool and an agent that actually knows you. The second one is Agent Grid and this one is for builders and power users. But as I mentioned in this video, I'm still studying the Agent Grid. I'd come talk about it once I learn properly about it. Souren just keeps shipping!

Sir Khaycee

20,419 views • 4 months ago

Google isn’t just a search engine anymore. People still go there to ask questions. But now Google doesn’t just give them links. It reads the websites, pulls the information together, and gives them the answer right on the page. So your job has changed. You’re not just trying to rank for the question anymore. You’re trying to become part of the answer. And that means generic content whether it’s a blog post, a LinkedIn post, or a social media video is losing value fast. If your content says the same thing as everyone else, Google doesn’t really need you. So don’t start by asking, “What should I post?” Start by asking, “What is my market already asking?” Use a tool like AnswerThePublic to find the real questions people are already asking in your market. You can type in your niche and see the real questions, comparisons, fears, and how-tos people are actually typing into google, ChatGPT, Instagram, Tiktok Youtube right now. That becomes your content map for blogs. For LinkedIn. For YouTube. For short-form videos. But the key is: don’t answer those questions generically. Add your data. Your examples. Your customer conversations. Your experience. Your proof. Because in the new Google, the winner isn’t always the page that ranks. It’s the source that gets used.

Google isn’t just a search engine anymore. People still go there to ask questions. But now Google doesn’t just give them links. It reads the websites, pulls the information together, and gives them the answer right on the page. So your job has changed. You’re not just trying to rank for the question anymore. You’re trying to become part of the answer. And that means generic content whether it’s a blog post, a LinkedIn post, or a social media video is losing value fast. If your content says the same thing as everyone else, Google doesn’t really need you. So don’t start by asking, “What should I post?” Start by asking, “What is my market already asking?” Use a tool like AnswerThePublic to find the real questions people are already asking in your market. You can type in your niche and see the real questions, comparisons, fears, and how-tos people are actually typing into google, ChatGPT, Instagram, Tiktok Youtube right now. That becomes your content map for blogs. For LinkedIn. For YouTube. For short-form videos. But the key is: don’t answer those questions generically. Add your data. Your examples. Your customer conversations. Your experience. Your proof. Because in the new Google, the winner isn’t always the page that ranks. It’s the source that gets used.

Neil Patel

13,877 views • 9 days ago