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Blogging used to be simple. Write something helpful, rank on Google, and wake up to traffic. That worked for a long time. Then AI got good at summarizing it. A recent study tracked 100 once-successful blogs. The median one lost 85% of its Google traffic. But the split is...

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Neil Patel

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11,636 views • 11 days ago •via X (Twitter)

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Google just gave away the real secret to showing up in AI answers. And honestly, it contradicts a lot of the viral vidoes you’ve been watching. Because Google basically said: stop obsessing over tricks like llms.txt, PerfectSchema, and all these technical hacks people are trying to sell you. That’s not what gets you cited. Here’s what does. AI doesn’t need to cite generic content. If your article says the same thing as everyone else, the AI can answer the question without you. But if your content has something original. A real test, a number you measured, a customer insight, a process you actually use, now the AI has a reason to reference you. That’s the difference between commodity content and non-commodity content. But here’s where most people get stuck. They don’t know what to create first. That’s why tools like AnswerThePublic are useful. You can see the real questions people are already asking around your topic, then use those questions as the starting point. But don’t just answer them generically. Add something only you know. Your data. Your experience. Your customer conversations. Your examples. Because in the AI era, the goal isn’t just to write content. It’s to become the source AI wants to cite.
1:02

Google just gave away the real secret to showing up in AI answers. And honestly, it contradicts a lot of the viral vidoes you’ve been watching. Because Google basically said: stop obsessing over tricks like llms.txt, PerfectSchema, and all these technical hacks people are trying to sell you. That’s not what gets you cited. Here’s what does. AI doesn’t need to cite generic content. If your article says the same thing as everyone else, the AI can answer the question without you. But if your content has something original. A real test, a number you measured, a customer insight, a process you actually use, now the AI has a reason to reference you. That’s the difference between commodity content and non-commodity content. But here’s where most people get stuck. They don’t know what to create first. That’s why tools like AnswerThePublic are useful. You can see the real questions people are already asking around your topic, then use those questions as the starting point. But don’t just answer them generically. Add something only you know. Your data. Your experience. Your customer conversations. Your examples. Because in the AI era, the goal isn’t just to write content. It’s to become the source AI wants to cite.

Neil Patel

16,545 views • 8 days ago

AI Overviews are showing up for more and more searches. And when they do, fewer people click. That’s the part everyone is panicking about. Google gives the answer right there, so the user doesn’t always need to visit your site. But SEO is not dead. The game just changed. Because now your job is not only to rank on Google. Your job is to become the source AI trusts enough to recommend. That means showing up in Google AI Overviews, ChatGPT, Perplexity, Gemini, and all the other places people are asking questions. This is why tools like Ubersuggest matter even more now. You can use it to see what people are searching for, what questions they’re asking, what competitors rank for, and where your content gaps are. Then you turn that into better answers. Not generic blog posts. Real expertise. Real examples. Clear explanations. Content that both humans and AI can understand, trust, and cite. And your website still matters because that’s where attention turns into action. AI can summarize information. But it does not close the deal for you. It does not build the relationship. It does not replace your proof, your offer, or your brand. So save this action plan.
1:03

AI Overviews are showing up for more and more searches. And when they do, fewer people click. That’s the part everyone is panicking about. Google gives the answer right there, so the user doesn’t always need to visit your site. But SEO is not dead. The game just changed. Because now your job is not only to rank on Google. Your job is to become the source AI trusts enough to recommend. That means showing up in Google AI Overviews, ChatGPT, Perplexity, Gemini, and all the other places people are asking questions. This is why tools like Ubersuggest matter even more now. You can use it to see what people are searching for, what questions they’re asking, what competitors rank for, and where your content gaps are. Then you turn that into better answers. Not generic blog posts. Real expertise. Real examples. Clear explanations. Content that both humans and AI can understand, trust, and cite. And your website still matters because that’s where attention turns into action. AI can summarize information. But it does not close the deal for you. It does not build the relationship. It does not replace your proof, your offer, or your brand. So save this action plan.

Neil Patel

10,183 views • 9 days ago

Google isn’t just a search engine anymore. People still go there to ask questions. But now Google doesn’t just give them links. It reads the websites, pulls the information together, and gives them the answer right on the page. So your job has changed. You’re not just trying to rank for the question anymore. You’re trying to become part of the answer. And that means generic content whether it’s a blog post, a LinkedIn post, or a social media video is losing value fast. If your content says the same thing as everyone else, Google doesn’t really need you. So don’t start by asking, “What should I post?” Start by asking, “What is my market already asking?” Use a tool like AnswerThePublic to find the real questions people are already asking in your market. You can type in your niche and see the real questions, comparisons, fears, and how-tos people are actually typing into google, ChatGPT, Instagram, Tiktok Youtube right now. That becomes your content map for blogs. For LinkedIn. For YouTube. For short-form videos. But the key is: don’t answer those questions generically. Add your data. Your examples. Your customer conversations. Your experience. Your proof. Because in the new Google, the winner isn’t always the page that ranks. It’s the source that gets used.
0:59

Google isn’t just a search engine anymore. People still go there to ask questions. But now Google doesn’t just give them links. It reads the websites, pulls the information together, and gives them the answer right on the page. So your job has changed. You’re not just trying to rank for the question anymore. You’re trying to become part of the answer. And that means generic content whether it’s a blog post, a LinkedIn post, or a social media video is losing value fast. If your content says the same thing as everyone else, Google doesn’t really need you. So don’t start by asking, “What should I post?” Start by asking, “What is my market already asking?” Use a tool like AnswerThePublic to find the real questions people are already asking in your market. You can type in your niche and see the real questions, comparisons, fears, and how-tos people are actually typing into google, ChatGPT, Instagram, Tiktok Youtube right now. That becomes your content map for blogs. For LinkedIn. For YouTube. For short-form videos. But the key is: don’t answer those questions generically. Add your data. Your examples. Your customer conversations. Your experience. Your proof. Because in the new Google, the winner isn’t always the page that ranks. It’s the source that gets used.

Neil Patel

13,550 views • 4 days ago

Doing something meaningful for others, building something that improves lives, creating value that lasts, that’s what’s important. It’s easy to talk, to criticize, to signal. But to actually do something.. To build a rocket, fix a car, write code, create a product, solve a real problem, that’s rare. That’s what matters. The world doesn’t need more opinions. It needs more builders. More people who wake up and ask: How can I help? What can I fix? What can I create that makes life better for someone else? If you want purpose, be useful. If you want meaning, build. Everything else is noise.
0:25

Doing something meaningful for others, building something that improves lives, creating value that lasts, that’s what’s important. It’s easy to talk, to criticize, to signal. But to actually do something.. To build a rocket, fix a car, write code, create a product, solve a real problem, that’s rare. That’s what matters. The world doesn’t need more opinions. It needs more builders. More people who wake up and ask: How can I help? What can I fix? What can I create that makes life better for someone else? If you want purpose, be useful. If you want meaning, build. Everything else is noise.

News America Party

51,174 views • 1 year ago

The danger of AI is not just the slop, but what we lose in the process. Michael Pollan explains: "We're moving into this time where we're gonna sub out writing to AI. And AI can write our papers, and professors are dealing with this everywhere now. But what is lost is a way of thinking. Writing does something to your brain. It gives you access to things you can't know just walking around or thinking or planning or outlining. If you were just transcribing what was in your head, it would be kind of onerous. But it really is what you learn in the course of a day spent writing, things you didn't know, ideas that you didn't expect. And that's the thrill of it."
1:20

The danger of AI is not just the slop, but what we lose in the process. Michael Pollan explains: "We're moving into this time where we're gonna sub out writing to AI. And AI can write our papers, and professors are dealing with this everywhere now. But what is lost is a way of thinking. Writing does something to your brain. It gives you access to things you can't know just walking around or thinking or planning or outlining. If you were just transcribing what was in your head, it would be kind of onerous. But it really is what you learn in the course of a day spent writing, things you didn't know, ideas that you didn't expect. And that's the thrill of it."

David Perell Clips

18,468 views • 1 month ago

Rod Brind'Amour shares the one question every competitor and great teammate needs to ask themselves. "You just gotta ask yourself one question all the time - are you doing your part?" "Whatever it is. It's not going right. Okay. Are you doing everything you can every day to make it right?" "If the answer is yes - stick with it. Then stick with it. It'll either turn or it won't. But you can at least know there's nothing more you can do. Feel good about that." It's about giving your best all the time. Then he made it personal: "Are you doing everything you can to be the best player you can be?" "You'll know if you're not." That's the question. Simple. Honest. And no hiding from it. You can't control the outcome. You can only control the effort and how you show up. (🎥 The Grind Performance Podcast )
0:43

Rod Brind'Amour shares the one question every competitor and great teammate needs to ask themselves. "You just gotta ask yourself one question all the time - are you doing your part?" "Whatever it is. It's not going right. Okay. Are you doing everything you can every day to make it right?" "If the answer is yes - stick with it. Then stick with it. It'll either turn or it won't. But you can at least know there's nothing more you can do. Feel good about that." It's about giving your best all the time. Then he made it personal: "Are you doing everything you can to be the best player you can be?" "You'll know if you're not." That's the question. Simple. Honest. And no hiding from it. You can't control the outcome. You can only control the effort and how you show up. (🎥 The Grind Performance Podcast )

Coach AJ 🎯 Mental Fitness

91,256 views • 2 months ago

Q: Why is company culture important? In the clip below, a16z cofounder Ben Horowitz argues that culture drives how people in your company behave on a daily basis—and particularly, how they behave when you’re not looking. Is that phone call so important I need to return it today or can it wait until tomorrow? Can I ask for a raise before my annual review? Is the quality of this document good enough or should I keep working on it? Do I have to be on time for that meeting? Should I stay at the Four Seasons or the Red Roof Inn? Should I go home at 5 p.m. or 8 p.m.? Should we discuss the color of this new product for five minutes or thirty hours? If I know something is badly broken in the company, should I say something? Whom should I tell? Is winning more important than ethics? None of these things are in your mission statement or OKRs, but they determine many important things for your company, such as how people experience your company, what you’re like to do business with, what your company is like to work at, etc. And as Ben describes, what drives the culture is all of the little behaviors and cues people take on: “this is what I have to do to succeed in this company.” Culture can feel abstract and secondary when you pit it against a concrete result that’s right in front of you, but it’s a strategic investment in the company doing things the right way when you are not looking. It’s the set of assumptions your employees use to resolve the problems they face every day. It’s how they behave when no one is looking. If you don’t methodically set your culture, then two-thirds of it will end up being accidental, and the rest will be a mistake. If you’re looking for a more in-depth guide to culture and how to build a great one, I’d recommend Ben’s book: What You Do Is Who You Are.
2:02

Q: Why is company culture important? In the clip below, a16z cofounder Ben Horowitz argues that culture drives how people in your company behave on a daily basis—and particularly, how they behave when you’re not looking. Is that phone call so important I need to return it today or can it wait until tomorrow? Can I ask for a raise before my annual review? Is the quality of this document good enough or should I keep working on it? Do I have to be on time for that meeting? Should I stay at the Four Seasons or the Red Roof Inn? Should I go home at 5 p.m. or 8 p.m.? Should we discuss the color of this new product for five minutes or thirty hours? If I know something is badly broken in the company, should I say something? Whom should I tell? Is winning more important than ethics? None of these things are in your mission statement or OKRs, but they determine many important things for your company, such as how people experience your company, what you’re like to do business with, what your company is like to work at, etc. And as Ben describes, what drives the culture is all of the little behaviors and cues people take on: “this is what I have to do to succeed in this company.” Culture can feel abstract and secondary when you pit it against a concrete result that’s right in front of you, but it’s a strategic investment in the company doing things the right way when you are not looking. It’s the set of assumptions your employees use to resolve the problems they face every day. It’s how they behave when no one is looking. If you don’t methodically set your culture, then two-thirds of it will end up being accidental, and the rest will be a mistake. If you’re looking for a more in-depth guide to culture and how to build a great one, I’d recommend Ben’s book: What You Do Is Who You Are.

Michael McGuiness

180,634 views • 2 years ago

Google is making $62 billion a quarter destroying the websites it NEEDS to survive. This is literally a death spiral that ends with Google killing itself. Let me explain what's going on... Google added AI summaries to the top of every search result in 2024. When you Google something now, the answer sits right there on Google's page. You never have to click anywhere. Google took the information from someone else's website, summarized it, and kept you inside Google's ecosystem. The result: 60% of all Google searches now end without a single click to any website. Small publishers lost 60% of their traffic in one year. Medium publishers lost 47%. Even the biggest names in media, the New York Times, the Washington Post, Business Insider, all saw traffic fall between 22% and 55%. The Axios CEO called it "a referral extinction event for the ad-supported web." Google's response to all of this was to tell publishers they can "opt out" of having their content summarized. But opting out also REMOVES your description from normal search results. So the choice Google gives you is let us steal your content for free, or become invisible on the internet. That's extortion. The Washington Post laid off another round of journalists this year because of it. Stereogum, one of the most respected music publications on the internet, had to BEG readers for donations. Business Insider cut 21% of its staff. Dozens of smaller publishers have shut down entirely. The people who actually CREATE the information Google summarizes are going bankrupt while Google posts record revenue. But here's where this gets interesting and where everyone stops thinking: Google's AI summaries are only as good as the content they summarize. If the publishers who write the original articles, run the original investigations, and create the original data go out of business, there is nothing left for Google to summarize. The AI starts recycling old information, the answers get stale, the quality drops, and users start noticing that Google's summaries are increasingly wrong, outdated, or useless. Google is essentially strip-mining the internet for short-term revenue. They are extracting all the value from content creators without paying for it, driving those creators out of business, and then wondering why the quality of their own product is declining. This is exactly what Napster did to the music industry in the early 2000s: Made content free, creators went broke, and quality collapsed. It took a decade to rebuild. Google is doing the same thing to the entire internet at 100x the scale. Rolling Stone, Variety, Deadline, The Hollywood Reporter, and Billboard are now suing Google for antitrust violations. Chegg, the education platform, lost 49% of its traffic and is suing too. The UK's competition authority just ordered Google to let publishers opt out without being punished. The DOJ already ruled Google is an illegal monopoly. And Google's defense in court is genuinely unbelievable. They argue that publishers CHOOSE to let Google index their content and can leave anytime they want. That's like saying you choose to pay protection money to the mob because technically you could close your business and move to another city. Google controls 90% of search. Leaving Google means leaving the internet. Meanwhile Google is investing billions in custom AI chips to make these summaries cheaper at scale. Every quarter the problem gets worse. The internet as we've known it for 25 years ran on a simple deal: Publishers make content. Google sends traffic. Advertisers pay for the traffic. Everyone wins. But Google just BROKE that deal and kept all the money.
4:13

Google is making $62 billion a quarter destroying the websites it NEEDS to survive. This is literally a death spiral that ends with Google killing itself. Let me explain what's going on... Google added AI summaries to the top of every search result in 2024. When you Google something now, the answer sits right there on Google's page. You never have to click anywhere. Google took the information from someone else's website, summarized it, and kept you inside Google's ecosystem. The result: 60% of all Google searches now end without a single click to any website. Small publishers lost 60% of their traffic in one year. Medium publishers lost 47%. Even the biggest names in media, the New York Times, the Washington Post, Business Insider, all saw traffic fall between 22% and 55%. The Axios CEO called it "a referral extinction event for the ad-supported web." Google's response to all of this was to tell publishers they can "opt out" of having their content summarized. But opting out also REMOVES your description from normal search results. So the choice Google gives you is let us steal your content for free, or become invisible on the internet. That's extortion. The Washington Post laid off another round of journalists this year because of it. Stereogum, one of the most respected music publications on the internet, had to BEG readers for donations. Business Insider cut 21% of its staff. Dozens of smaller publishers have shut down entirely. The people who actually CREATE the information Google summarizes are going bankrupt while Google posts record revenue. But here's where this gets interesting and where everyone stops thinking: Google's AI summaries are only as good as the content they summarize. If the publishers who write the original articles, run the original investigations, and create the original data go out of business, there is nothing left for Google to summarize. The AI starts recycling old information, the answers get stale, the quality drops, and users start noticing that Google's summaries are increasingly wrong, outdated, or useless. Google is essentially strip-mining the internet for short-term revenue. They are extracting all the value from content creators without paying for it, driving those creators out of business, and then wondering why the quality of their own product is declining. This is exactly what Napster did to the music industry in the early 2000s: Made content free, creators went broke, and quality collapsed. It took a decade to rebuild. Google is doing the same thing to the entire internet at 100x the scale. Rolling Stone, Variety, Deadline, The Hollywood Reporter, and Billboard are now suing Google for antitrust violations. Chegg, the education platform, lost 49% of its traffic and is suing too. The UK's competition authority just ordered Google to let publishers opt out without being punished. The DOJ already ruled Google is an illegal monopoly. And Google's defense in court is genuinely unbelievable. They argue that publishers CHOOSE to let Google index their content and can leave anytime they want. That's like saying you choose to pay protection money to the mob because technically you could close your business and move to another city. Google controls 90% of search. Leaving Google means leaving the internet. Meanwhile Google is investing billions in custom AI chips to make these summaries cheaper at scale. Every quarter the problem gets worse. The internet as we've known it for 25 years ran on a simple deal: Publishers make content. Google sends traffic. Advertisers pay for the traffic. Everyone wins. But Google just BROKE that deal and kept all the money.

Ricardo

250,784 views • 2 months ago

Elon Musk: "You take a photograph of your blood work, the page, upload it from your phone to Grok. It will understand what all the data results are and tell you if there's something wrong I haven't seen it be wrong yet I think AI could actually be very helpful with medical stuff. AI can look at all the studies, look at all the data, cross-check everything, and give you good recommendations Even as it is right now, you can upload your X-rays and MRI images to Grok, and it will give you a medical diagnosis. That diagnosis, from what I've seen, is at least as good. I've certainly seen cases where it's actually better than what the doctor told you"
0:56

Elon Musk: "You take a photograph of your blood work, the page, upload it from your phone to Grok. It will understand what all the data results are and tell you if there's something wrong I haven't seen it be wrong yet I think AI could actually be very helpful with medical stuff. AI can look at all the studies, look at all the data, cross-check everything, and give you good recommendations Even as it is right now, you can upload your X-rays and MRI images to Grok, and it will give you a medical diagnosis. That diagnosis, from what I've seen, is at least as good. I've certainly seen cases where it's actually better than what the doctor told you"

X Freeze

7,511,812 views • 6 months ago

QUITTING YOUR JOB TO START MAKING CONTENT AS A CAREER IS SUICIDE! I know this is going to ruffle feathers, but it needs to be said. The reason some creators get so pissed at EVERY platform and blame literally everyone but themselves for their lack of success boils down to one thing. Your priorities are wrong, and your expectations are out of whack. Create for the love of it as a hobby while you manage real life, and if one day content can sustain you, then fantastic. Until then, make content you love and are proud of. Stop putting the pressure of "going pro" on yourself in content creation.
1:11

QUITTING YOUR JOB TO START MAKING CONTENT AS A CAREER IS SUICIDE! I know this is going to ruffle feathers, but it needs to be said. The reason some creators get so pissed at EVERY platform and blame literally everyone but themselves for their lack of success boils down to one thing. Your priorities are wrong, and your expectations are out of whack. Create for the love of it as a hobby while you manage real life, and if one day content can sustain you, then fantastic. Until then, make content you love and are proud of. Stop putting the pressure of "going pro" on yourself in content creation.

ThisIsTheRay

19,598 views • 7 months ago

Jordan Peterson: "If you can't fix your room, you can't fix your life" "Why should you even bother improving yourself? The answer is something like: so you don't suffer anymore stupidly than you have to. And maybe so others don't have to either. It's not some casual self-help doctrine. If you don't organize yourself properly, you'll pay for it. In a big way. And so will the people around you." Peterson continues: "You can say, 'Well, I don't care about that.' But that's actually not true, you do care about it. Because if you're in pain, you will care about it. It's very rare that you can find someone in excruciating pain who would say, 'Well, it would be no better if I was out of this.' Pain brings the idea that it would be better if it didn't exist along with it. It's incontrovertible." On how to start: "Look around for something that bothers you and see if you can fix it. You can do this in a room. Sit in your bedroom and think: 'If I wanted to spend ten minutes making this room better, what would I have to do?' You have to ask yourself that, it's a genuine question. And things will pop out. There's a stack of papers bugging you. Some rubbish behind your computer monitor you haven't attended to for six months. Cables tangled up." He explains why this matters: "If you were coming to see me for psychotherapy, the easiest thing would be to get you to organize your room. You think, is that psychotherapy? It depends on how you conceive the limits of your being. Start where you can start. If something announces itself as in need of repair that you could repair, fix it. Fix a hundred things like that, your life will be a lot different." On fixing what you repeat every day: "People tend to think of their daily routines as trivial. You get up, brush your teeth, have breakfast. Those probably constitute 50% of your life. People think, they're mundane, I don't need to pay attention to them. No, that's exactly wrong. The things you do every day are the most important things you do. Hands down. Just do the arithmetic." On staying within your competence: "Sometimes you don't know how to fix something. Imagine you're walking down the street and there's a guy who's alcoholic and schizophrenic and has been homeless for ten years. That's a problem. It would be good if you could fix it, but you haven't got a clue. You walk around that and go find something you could fix. Just because something announces itself as in need of repair doesn't mean it's you, right then and there, who should repair it. You have to have some humility. You don't walk up to a helicopter that isn't working and just start tinkering away." Peterson shares the key insight: "As soon as you give your mind a genuine aim, it'll reconfigure the world in keeping with that aim. That's actually how you see to begin with. You've all seen the video where you watch basketballs being tossed back and forth, and while you're doing that, a gorilla walks into the middle of the video and you don't see it. If you thought about that experiment for five years, that would be about the right amount of time to spend thinking about it." He explains what it reveals: "What it shows you is that you see what you aim at. If you can get one thing through your head, that would be a good one. You see what you aim at. One inference you might draw from that is: be careful what you aim at. What you aim at determines the way the world manifests itself to you. So if the world is manifesting itself in a very negative way, one thing to ask is: are you aiming at the right thing?"
6:59

Jordan Peterson: "If you can't fix your room, you can't fix your life" "Why should you even bother improving yourself? The answer is something like: so you don't suffer anymore stupidly than you have to. And maybe so others don't have to either. It's not some casual self-help doctrine. If you don't organize yourself properly, you'll pay for it. In a big way. And so will the people around you." Peterson continues: "You can say, 'Well, I don't care about that.' But that's actually not true, you do care about it. Because if you're in pain, you will care about it. It's very rare that you can find someone in excruciating pain who would say, 'Well, it would be no better if I was out of this.' Pain brings the idea that it would be better if it didn't exist along with it. It's incontrovertible." On how to start: "Look around for something that bothers you and see if you can fix it. You can do this in a room. Sit in your bedroom and think: 'If I wanted to spend ten minutes making this room better, what would I have to do?' You have to ask yourself that, it's a genuine question. And things will pop out. There's a stack of papers bugging you. Some rubbish behind your computer monitor you haven't attended to for six months. Cables tangled up." He explains why this matters: "If you were coming to see me for psychotherapy, the easiest thing would be to get you to organize your room. You think, is that psychotherapy? It depends on how you conceive the limits of your being. Start where you can start. If something announces itself as in need of repair that you could repair, fix it. Fix a hundred things like that, your life will be a lot different." On fixing what you repeat every day: "People tend to think of their daily routines as trivial. You get up, brush your teeth, have breakfast. Those probably constitute 50% of your life. People think, they're mundane, I don't need to pay attention to them. No, that's exactly wrong. The things you do every day are the most important things you do. Hands down. Just do the arithmetic." On staying within your competence: "Sometimes you don't know how to fix something. Imagine you're walking down the street and there's a guy who's alcoholic and schizophrenic and has been homeless for ten years. That's a problem. It would be good if you could fix it, but you haven't got a clue. You walk around that and go find something you could fix. Just because something announces itself as in need of repair doesn't mean it's you, right then and there, who should repair it. You have to have some humility. You don't walk up to a helicopter that isn't working and just start tinkering away." Peterson shares the key insight: "As soon as you give your mind a genuine aim, it'll reconfigure the world in keeping with that aim. That's actually how you see to begin with. You've all seen the video where you watch basketballs being tossed back and forth, and while you're doing that, a gorilla walks into the middle of the video and you don't see it. If you thought about that experiment for five years, that would be about the right amount of time to spend thinking about it." He explains what it reveals: "What it shows you is that you see what you aim at. If you can get one thing through your head, that would be a good one. You see what you aim at. One inference you might draw from that is: be careful what you aim at. What you aim at determines the way the world manifests itself to you. So if the world is manifesting itself in a very negative way, one thing to ask is: are you aiming at the right thing?"

Jaynit

68,748 views • 3 months ago

a16z co-founder Ben Horowitz: “Don’t follow your passion” Ben gives this advice to the Columbia University class of 2015: “Don’t follow your passion. Now I know you’re probably thinking: ‘That’s a really dumb idea because if you poll 1,000 people who are successful, they’ll all say they love what they do. And so the broad conclusion of the world is that if you do what you love, then you’ll be successful.’ But we’re engineers, so we know that might be true. It also might be the case that if you’re successful, you love what you do — you just love being successful, everybody loves you, it’s awesome. So which one is it?” He continues: “The first tricky thing about passions is they’re hard to prioritize. Are you more passionate about math or engineering? Are you more passionate about history or literature? Are you more passionate about video games or K-pop? These are tough decisions. How do you even know? On the other hand, what are you good at? Are you better at math or writing? That’s a much easier thing to figure out. The second thing that’s tricky if you’re going forward in time with this ‘follow your passion’ idea is that what you’re passionate about at 21 is not necessarily what you’re going to be passionate about at 40. Now this is true for boyfriends, as well as career choices. The third issue with following your passion is that you’re not necessarily good at your passion. Has anybody ever watched American Idol? So you know what I’m talking about. Just because you love singing doesn’t mean you should be a professional singer. And then finally, and most importantly, following your passion is a very ‘me-centered’ view of the world. And when you go through life, what you’ll find is that what you take out of the world — money, cars, stuff, accolades — is much less important than what you put into the world. And so my recommendation would be to follow your contribution. Find the thing that you’re great at, put that into the world, contribute to others, help the world be better. That is the thing to follow.” Video source: a16z (2015)
2:43

a16z co-founder Ben Horowitz: “Don’t follow your passion” Ben gives this advice to the Columbia University class of 2015: “Don’t follow your passion. Now I know you’re probably thinking: ‘That’s a really dumb idea because if you poll 1,000 people who are successful, they’ll all say they love what they do. And so the broad conclusion of the world is that if you do what you love, then you’ll be successful.’ But we’re engineers, so we know that might be true. It also might be the case that if you’re successful, you love what you do — you just love being successful, everybody loves you, it’s awesome. So which one is it?” He continues: “The first tricky thing about passions is they’re hard to prioritize. Are you more passionate about math or engineering? Are you more passionate about history or literature? Are you more passionate about video games or K-pop? These are tough decisions. How do you even know? On the other hand, what are you good at? Are you better at math or writing? That’s a much easier thing to figure out. The second thing that’s tricky if you’re going forward in time with this ‘follow your passion’ idea is that what you’re passionate about at 21 is not necessarily what you’re going to be passionate about at 40. Now this is true for boyfriends, as well as career choices. The third issue with following your passion is that you’re not necessarily good at your passion. Has anybody ever watched American Idol? So you know what I’m talking about. Just because you love singing doesn’t mean you should be a professional singer. And then finally, and most importantly, following your passion is a very ‘me-centered’ view of the world. And when you go through life, what you’ll find is that what you take out of the world — money, cars, stuff, accolades — is much less important than what you put into the world. And so my recommendation would be to follow your contribution. Find the thing that you’re great at, put that into the world, contribute to others, help the world be better. That is the thing to follow.” Video source: a16z (2015)

Startup Archive

358,054 views • 8 months ago

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.
36:56

Seth Godin gave a masterclass on how to build an unforgettable brand in the age of AI: 1. Marketing is not about spend. It is about creating the conditions for other people to eagerly spread your idea. 2. Authenticity is overrated. What customers actually want is consistency. Show up the same way every single time and that is worth more than any Super Bowl ad. 3. Everything your company does is a marketing decision. How you answer the phone. What you charge. How you design things. Marketing is not a department. It is everything. 4. Trust is simple. Make a promise. Keep it. Especially when it is hard. 5. Successful brands are built with your customers talking about you. Not you talking about you. 6. A brand is not a logo. A brand is a promise. Nike has a brand. Hyatt has a logo. One of them you know exactly what to expect. The other you do not. 7. You are measuring the wrong things. Follower counts. Stock price. Open rates. False proxies will take your business in the wrong direction faster than anything else. 8. Social media followers mean nothing. Godin has 400,000 Instagram followers and says if he posts about a new book maybe 12 people buy it. The number is a distraction. 9. Stop trying to be famous. The goal is not to get more famous. The goal is to get less famous and more trusted. 10. Average marketing reaches average people. Average people will not buy your product. You need the people who will talk about you, challenge you, and eagerly pay more for better. 11. When you pick your customers you pick your future. Stop trying to reach everyone. Start trying to deeply serve someone specific. 12. Better beats louder every time. One guy running a wine email list with 130,000 subscribers does $30 million a year in revenue. No ads. No social media hustle. Just consistently better. 13. The real opportunity with AI is not making things cheaper. It is making things better. The businesses that use AI to deepen relationships will win. The ones using it to cut costs will race to the bottom. 14. Your job is not to do your job. Your job is to solve problems for other people and make things better by making better things. Everything else is just noise. 15. When AI becomes the buyer it will always choose the cheapest option. If your entire business strategy is being the cheapest, AI will destroy you. The only protection is being worth it in ways that cannot be easily measured. 16. The next level of marketing is permission at a depth nobody has achieved before. The brand that knows your tools, your projects, your needs, and shows up to help without being asked will be impossible to replace. 17. Most businesses will use AI to spam more people faster. The businesses that win will use AI to serve fewer people better. That gap is the biggest opportunity in marketing right now. 18. You have a squadron of summer interns available for twenty dollars a month. They are not that good but they are very eager. The businesses learning to be good bosses of AI right now will have an enormous advantage over everyone waiting to figure it out later. 19. The question every business should be asking is not how do I get more attention. It is how do I become the kind of business that people would genuinely miss if it disappeared tomorrow. That answer is your entire marketing strategy.

Yasmine Khosrowshahi

127,270 views • 1 month ago

I see this comment now and then but pro or not, the argument is that the game CAN be played like that, due to a learning curve that recent games got rid of. You can pull it off if you want to and once you get the hang of it, this is what your gameplay can effortlessly look like.
1:03

I see this comment now and then but pro or not, the argument is that the game CAN be played like that, due to a learning curve that recent games got rid of. You can pull it off if you want to and once you get the hang of it, this is what your gameplay can effortlessly look like.

Sebastian Highwind Dell’Aria 🌌

594,200 views • 8 months ago

I hear so often from the Dommes I work with that they struggle with people online fetichizing them and simply seeing them for how sexy and beautiful they are. They project their fantasies and their desires onto you. That stops immediately once you move the attention from you to them. From 'look at me' to 'I see you'. What does that look like? When you create content, think of them and what this scene or that narrative is evoking. What will they learn from you? What they want is not to passively watch how sexy you are, but for you to train them, to give them instructions, to teach them, to guide them, to be in charge, to command them. This is not being an object but the main subject. The Authority figure. How is your content already doing that. The sexy photos can still be there, they are important to already capture des attention. But what you do with that attention once you have it, is where the power dynamic is established. Positioning yourself as more than a stunning Goddess, but actually a woman who has a voice, opinions, perspective, a philosophy, a way to doing things, teaching them what you like, how you like it, why you like it, already makes them want to be that for you. You hold the attention, you hold the power, so you direct it. And for that, you want them to know you get them and you know what lives within them... that creates the desire for you to be the one exposing it. You instantly build trust. Not because you demanded it, but because you earned it: you showed them you know what you are doing. You have experience, you understand them. They are not told to come see you, they are seduced into it. They desire it. And they will work for it. This will attract better clients (real subs) and instead of you trying to get their attention, they will work to earn yours. If you want to learn more about power dynamics, building a brand as a Pro or the psychology behind BDSM, you can now access all my trainings and classes in one place for a fraction of the cost of The Dominatrix Academy. And you can reinvest the total amount towards the Program. Message me [SECRET] for the details. This offer is not available on my website.
0:51

I hear so often from the Dommes I work with that they struggle with people online fetichizing them and simply seeing them for how sexy and beautiful they are. They project their fantasies and their desires onto you. That stops immediately once you move the attention from you to them. From 'look at me' to 'I see you'. What does that look like? When you create content, think of them and what this scene or that narrative is evoking. What will they learn from you? What they want is not to passively watch how sexy you are, but for you to train them, to give them instructions, to teach them, to guide them, to be in charge, to command them. This is not being an object but the main subject. The Authority figure. How is your content already doing that. The sexy photos can still be there, they are important to already capture des attention. But what you do with that attention once you have it, is where the power dynamic is established. Positioning yourself as more than a stunning Goddess, but actually a woman who has a voice, opinions, perspective, a philosophy, a way to doing things, teaching them what you like, how you like it, why you like it, already makes them want to be that for you. You hold the attention, you hold the power, so you direct it. And for that, you want them to know you get them and you know what lives within them... that creates the desire for you to be the one exposing it. You instantly build trust. Not because you demanded it, but because you earned it: you showed them you know what you are doing. You have experience, you understand them. They are not told to come see you, they are seduced into it. They desire it. And they will work for it. This will attract better clients (real subs) and instead of you trying to get their attention, they will work to earn yours. If you want to learn more about power dynamics, building a brand as a Pro or the psychology behind BDSM, you can now access all my trainings and classes in one place for a fraction of the cost of The Dominatrix Academy. And you can reinvest the total amount towards the Program. Message me [SECRET] for the details. This offer is not available on my website.

Ms. Malissia

15,715 views • 3 months ago

The subject of 'owning a slave' is dense. It is something we hear a lot when we are in the FemDom Realm. Is it just fantasy? Can it actually be a lifestyle? How do we navigate this type of dynamic? How do we even get to that level of D/s? In this short clip [Exerpt from SLAVE TRAINING Part 2] I want to already bring to your attention one thing that will define if your desire for a slave (or desire as a slave) is touching more on a fantasy or... how can you actually navigate this in a realistic way. No one person 'can do it all' or should be expected to. If you want your slave to be 'the best' , assign them a specific role in which they can excel... and then build upon that. Once they 'master' your housekeeping (which takes quite a bit of real training), they can move to other levels. And an important note I want to leave here... make them EARN access to certain things in your life that sometimes you just want to delegate because you don't want to manage or don't know how to manage. Entrusting them with serious tasks that can affect your life, your business, your reputation, are on top of the ladder. Are they even qualified for the thing you want them to take off your shoulders? Start small and allow them to grow in their submission, to develop their skills and to learn how to best satisfy you without setting them up for failure by expecting too much, too quick. In the end, if you want this to truly work, you have to approach it from a place that transcends the roles. As this is consensual power exchange. And you both want to be fulfilled in that relationship.
1:16

The subject of 'owning a slave' is dense. It is something we hear a lot when we are in the FemDom Realm. Is it just fantasy? Can it actually be a lifestyle? How do we navigate this type of dynamic? How do we even get to that level of D/s? In this short clip [Exerpt from SLAVE TRAINING Part 2] I want to already bring to your attention one thing that will define if your desire for a slave (or desire as a slave) is touching more on a fantasy or... how can you actually navigate this in a realistic way. No one person 'can do it all' or should be expected to. If you want your slave to be 'the best' , assign them a specific role in which they can excel... and then build upon that. Once they 'master' your housekeeping (which takes quite a bit of real training), they can move to other levels. And an important note I want to leave here... make them EARN access to certain things in your life that sometimes you just want to delegate because you don't want to manage or don't know how to manage. Entrusting them with serious tasks that can affect your life, your business, your reputation, are on top of the ladder. Are they even qualified for the thing you want them to take off your shoulders? Start small and allow them to grow in their submission, to develop their skills and to learn how to best satisfy you without setting them up for failure by expecting too much, too quick. In the end, if you want this to truly work, you have to approach it from a place that transcends the roles. As this is consensual power exchange. And you both want to be fulfilled in that relationship.

Ms. Malissia

12,836 views • 5 months ago

You are the habits you create and your habits are built by a way of thinking. What if YOUR private and personal local AI can help you help build the right habits? What would your world look like? “OpenAI” or Google isn’t going to sell this. It will be FREE and open source.
0:44

You are the habits you create and your habits are built by a way of thinking. What if YOUR private and personal local AI can help you help build the right habits? What would your world look like? “OpenAI” or Google isn’t going to sell this. It will be FREE and open source.

Brian Roemmele

124,196 views • 1 year ago

THIS GUY TURNED 5 PROMPTING TIPS INTO A FREE AI CEO CHALLENGE The useful part is treating every prompt like you are briefing a very fast employee who has zero context. Most people open ChatGPT and type a wish. Pros give it a job. Try this instead: 1. Give it a role Not “help me with marketing.” Say: “Act as a B2B SaaS growth operator reviewing a landing page.” 2. Give it the real context Who is the customer? What are they buying? What have you already tried? What does success look like? 3. Give it constraints Length, tone, format, audience, banned words, examples to copy, examples to avoid. A vague prompt gets a vague answer. A constrained prompt gets something you can edit. 4. Ask for options before answers “Give me 5 angles, rank them, then explain the tradeoff.” This turns AI from an autocomplete box into a thinking partner. 5. Force it to show assumptions Before it writes, ask: “What are you assuming, what info is missing, and what would change your answer?” That one line saves a lot of fake confidence. Dan Martell’s video works because the promise is simple: 5 prompting habits that make AI feel less random. The reusable move is even simpler: Stop prompting for outputs. Start prompting for decisions. Bad: “Write me a post.” Better: “Here is the source, here is the reader, here is the angle, give me 3 hooks, choose the strongest, then draft in this style.” That is the difference between getting content-shaped noise and getting work you can actually ship. Caveat: prompts do not fix weak taste, bad data, or unclear strategy. But they do expose those problems faster. If your AI answers are generic, your prompt probably has no job, no context, no constraints, and no standard for what “good” means.
0:51

THIS GUY TURNED 5 PROMPTING TIPS INTO A FREE AI CEO CHALLENGE The useful part is treating every prompt like you are briefing a very fast employee who has zero context. Most people open ChatGPT and type a wish. Pros give it a job. Try this instead: 1. Give it a role Not “help me with marketing.” Say: “Act as a B2B SaaS growth operator reviewing a landing page.” 2. Give it the real context Who is the customer? What are they buying? What have you already tried? What does success look like? 3. Give it constraints Length, tone, format, audience, banned words, examples to copy, examples to avoid. A vague prompt gets a vague answer. A constrained prompt gets something you can edit. 4. Ask for options before answers “Give me 5 angles, rank them, then explain the tradeoff.” This turns AI from an autocomplete box into a thinking partner. 5. Force it to show assumptions Before it writes, ask: “What are you assuming, what info is missing, and what would change your answer?” That one line saves a lot of fake confidence. Dan Martell’s video works because the promise is simple: 5 prompting habits that make AI feel less random. The reusable move is even simpler: Stop prompting for outputs. Start prompting for decisions. Bad: “Write me a post.” Better: “Here is the source, here is the reader, here is the angle, give me 3 hooks, choose the strongest, then draft in this style.” That is the difference between getting content-shaped noise and getting work you can actually ship. Caveat: prompts do not fix weak taste, bad data, or unclear strategy. But they do expose those problems faster. If your AI answers are generic, your prompt probably has no job, no context, no constraints, and no standard for what “good” means.

kocer

25,573 views • 1 month ago

Airbnb founder Brian Chesky on how to interview and reference check new hires Brian’s first piece of advice comes from Steve Jobs: “Start with the results and work backwards to the people. Most people start with resumes. They start with brands — ‘Oh, this person worked at Google.’ But you should actually ask yourself: What products do I admire? And then who built those products?” With respect to actually interviewing them, Brian’s first tip is to ask follow-up questions: “Ask them to explain how they did something, and then the key is to ask two follow-ups. You never want the first answer. You always want the third answer. And if people don’t know what they’re talking about, they struggle. They might be able to follow-up, but the second follow-up, they become absent of details.” But more important than interviewing, Brian argues, is references: “I prioritize references over interviewing, especially with executives who have more experience BSing you than you have experience detecting their BS.” Brian recalls that Andreessen Horowitz would tell him to do 8 hours of reference checks per employee: “[That’s] probably over the top, but you should probably spend as much time referencing as you do hiring.” He also believes the CEO should interview and reference check new hires as long as possible. Brian interviewed the first 400 people at Airbnb, but he wishes he interviewed longer. And with respect to tactics for reference checks, Brian offers the following advice: “A lot of people are polite. They’re afraid of the feedback getting back. So the first thing to say when you start the call is that everything is off the record — and it should be off the record. It should never be attributed to them. The more it’s unattributed to them, the more honest they’re going to be.” On this topic, Brian recommends avoiding disqualifying questions: “A lot of people don’t want to say somebody sucks or is not good… Say, ‘Okay, separate from this topic, I just want to know who’s the best person you’ve ever worked with?’ Do they say the person’s name you just asked about? They usually tell the truth and if they don’t say that person’s name, they’re not the best, right?” And then ask for specifics: “They said they’re amazing — well why are they amazing? What would you point to? If they have no specifics, maybe they weren’t really good… Then ask questions like, ‘Okay, what do I need to watch out for if I were to hire them?’ or ‘What’s the one area of development you would give them?’ If you say that, they have to tell you something because they’ll feel like they’re not thoughtful enough…. And then you ask them at the end who else you should talk to: ‘Can you give me two more names?’ And then you use that to build a network.” Brian believes recruiting should be more like building a talent network than a sales pipeline.
3:38

Airbnb founder Brian Chesky on how to interview and reference check new hires Brian’s first piece of advice comes from Steve Jobs: “Start with the results and work backwards to the people. Most people start with resumes. They start with brands — ‘Oh, this person worked at Google.’ But you should actually ask yourself: What products do I admire? And then who built those products?” With respect to actually interviewing them, Brian’s first tip is to ask follow-up questions: “Ask them to explain how they did something, and then the key is to ask two follow-ups. You never want the first answer. You always want the third answer. And if people don’t know what they’re talking about, they struggle. They might be able to follow-up, but the second follow-up, they become absent of details.” But more important than interviewing, Brian argues, is references: “I prioritize references over interviewing, especially with executives who have more experience BSing you than you have experience detecting their BS.” Brian recalls that Andreessen Horowitz would tell him to do 8 hours of reference checks per employee: “[That’s] probably over the top, but you should probably spend as much time referencing as you do hiring.” He also believes the CEO should interview and reference check new hires as long as possible. Brian interviewed the first 400 people at Airbnb, but he wishes he interviewed longer. And with respect to tactics for reference checks, Brian offers the following advice: “A lot of people are polite. They’re afraid of the feedback getting back. So the first thing to say when you start the call is that everything is off the record — and it should be off the record. It should never be attributed to them. The more it’s unattributed to them, the more honest they’re going to be.” On this topic, Brian recommends avoiding disqualifying questions: “A lot of people don’t want to say somebody sucks or is not good… Say, ‘Okay, separate from this topic, I just want to know who’s the best person you’ve ever worked with?’ Do they say the person’s name you just asked about? They usually tell the truth and if they don’t say that person’s name, they’re not the best, right?” And then ask for specifics: “They said they’re amazing — well why are they amazing? What would you point to? If they have no specifics, maybe they weren’t really good… Then ask questions like, ‘Okay, what do I need to watch out for if I were to hire them?’ or ‘What’s the one area of development you would give them?’ If you say that, they have to tell you something because they’ll feel like they’re not thoughtful enough…. And then you ask them at the end who else you should talk to: ‘Can you give me two more names?’ And then you use that to build a network.” Brian believes recruiting should be more like building a talent network than a sales pipeline.

Startup Archive

112,411 views • 3 days ago

Start setting up your subs (or anyone for that matter) for success! Of course, if you want to create a kinky play scene around punishment, now you know how to do it easily... let them guess what you want! Trust me, if you don't know, they certainly won't. But seriously, how can we command others, lead others, ask others to fulfill tasks if we have no clue about what we want. And the #1 reason for disappointment is because of lack of clarity regarding what we ask for. This also leads people into making assumptions (double disappointment!) It is OUR RESPONSIBILITY to be specific (so to figure that out). That is something that will radically change your ability to reach pleasure in your intimacy, in your Business, with your sub, or husband and overall with yourself! Because when you are clear and specific about what you desire... is how you can most easily manifest it into reality! So it starts with us. Stop waiting for others to figure it out, because even then, what's best for them ain't best for us. And that will always make you feel like you don't know yourself and need others to access the things you want (no agency = no personal power). Once you know what you want, speak up, own it, stand by it. Retweet if you find this valuable! 🥰
1:13

Sensitive content

Start setting up your subs (or anyone for that matter) for success! Of course, if you want to create a kinky play scene around punishment, now you know how to do it easily... let them guess what you want! Trust me, if you don't know, they certainly won't. But seriously, how can we command others, lead others, ask others to fulfill tasks if we have no clue about what we want. And the #1 reason for disappointment is because of lack of clarity regarding what we ask for. This also leads people into making assumptions (double disappointment!) It is OUR RESPONSIBILITY to be specific (so to figure that out). That is something that will radically change your ability to reach pleasure in your intimacy, in your Business, with your sub, or husband and overall with yourself! Because when you are clear and specific about what you desire... is how you can most easily manifest it into reality! So it starts with us. Stop waiting for others to figure it out, because even then, what's best for them ain't best for us. And that will always make you feel like you don't know yourself and need others to access the things you want (no agency = no personal power). Once you know what you want, speak up, own it, stand by it. Retweet if you find this valuable! 🥰

Ms. Malissia

45,059 views • 2 years ago