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Shaka Smart sends recruits a 26-page document before they ever visit campus. Here's how he defines culture and why it works. "We send them our culture doc. It's 26 pages that lays out who we want to be - who we strive every day to become." "Culture is simply... how we act, interact, and respond. That's it." Culture isn't what you say - it's your behaviors and what you do when it counts. It's always changing based on what's happening. "You can have stuff up on the wall, but if it's just words on paper, it doesn't really matter. Our job is to bring it to life." "The most important component is the people in our room." It's always about the people. They define whether there is character, teamwork, and resilience on a daily basis. (🎥Marquette University)show more

Coach AJ 🎯 Mental Fitness

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316,205 views • 5 months ago •via X (Twitter)

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𝐒𝐇𝐀𝐊𝐀 𝐒𝐌𝐀𝐑𝐓 𝐎𝐍 𝐓𝐇𝐄 𝟐𝟔-𝐏𝐀𝐆𝐄 𝐂𝐔𝐋𝐓𝐔𝐑𝐄 𝐃𝐎𝐂 𝐇𝐄 𝐒𝐄𝐍𝐃𝐒 𝐓𝐎 𝐑𝐄𝐂𝐑𝐔𝐈𝐓𝐒 "We say culture is simply how we act, interact, and respond. That's it." "If it's just words on paper, it doesn't really matter. Our job is to bring it to life."

𝐒𝐇𝐀𝐊𝐀 𝐒𝐌𝐀𝐑𝐓 𝐎𝐍 𝐓𝐇𝐄 𝟐𝟔-𝐏𝐀𝐆𝐄 𝐂𝐔𝐋𝐓𝐔𝐑𝐄 𝐃𝐎𝐂 𝐇𝐄 𝐒𝐄𝐍𝐃𝐒 𝐓𝐎 𝐑𝐄𝐂𝐑𝐔𝐈𝐓𝐒 "We say culture is simply how we act, interact, and respond. That's it." "If it's just words on paper, it doesn't really matter. Our job is to bring it to life."

Coach AJ 🎯 Mental Fitness

192,272 views • 1 year ago

Porter Moser said, "The key to culture is every day." "It's habits, it's the way you do things every day, it's your standards." Culture isn't a sign on a wall - it's how your team lives. Your culture is built on: • How you act. • What you tolerate. • What you emphasize.

Porter Moser said, "The key to culture is every day." "It's habits, it's the way you do things every day, it's your standards." Culture isn't a sign on a wall - it's how your team lives. Your culture is built on: • How you act. • What you tolerate. • What you emphasize.

Coach AJ 🎯 Mental Fitness

29,895 views • 1 year ago

Pat Riley shares what culture really is - and why everyone has one whether they know it or not. "Everybody has a culture. A culture is simply a shared vision of what it is you wanna do to get to where it is you wanna go." "It's a shared vision of what you have to do to get there." Culture isn't a slogan. It's a standard everyone commits to. "It's up to the coach to create the philosophy." "You can take each one of those acronyms - hard work, conditioning, toughness - and talk about that for 30 minutes. But it has to mean something." Then he explained what great culture builders do: "Once you set the tone about what your philosophy is going to be - you have to paint the picture. You paint the picture of what it's going to look like." Words create the vision. Actions build the culture. Culture isn’t what you say - it’s what you reinforce daily. It's shaped by your actions and what you allow. ( 🎥The Why with DWade)

Pat Riley shares what culture really is - and why everyone has one whether they know it or not. "Everybody has a culture. A culture is simply a shared vision of what it is you wanna do to get to where it is you wanna go." "It's a shared vision of what you have to do to get there." Culture isn't a slogan. It's a standard everyone commits to. "It's up to the coach to create the philosophy." "You can take each one of those acronyms - hard work, conditioning, toughness - and talk about that for 30 minutes. But it has to mean something." Then he explained what great culture builders do: "Once you set the tone about what your philosophy is going to be - you have to paint the picture. You paint the picture of what it's going to look like." Words create the vision. Actions build the culture. Culture isn’t what you say - it’s what you reinforce daily. It's shaped by your actions and what you allow. ( 🎥The Why with DWade)

Coach AJ 🎯 Mental Fitness

37,726 views • 1 month ago

Dusty May shares a refreshing take on team culture and the transfer portal. "The culture's always the people. It's the feeling. It's the people." "I'm not a slogan guy. Just try to live it and walk the walk every single day and pour into our guys." Culture isn't a poster on the wall - it's how you show up daily. Then he gave an honest perspective on transfers: "Transferring sometimes is healthy and it's good." "We're rarely upset when one of our guys decides to leave cause it gives us an opportunity to bring someone else into our program." "But also, maybe who we are and our values don't align with where they are in their lives right now." "People change jobs. People change colleges." No bitterness or ego just better alignment. Then he gave a warning: "The multi-transfer...it's gonna hurt these guys. To not have a connection to a school. To have to come back and get degrees when you're older is much more difficult." "But culture's the people. We've been able to attract great people in our program and that's why." Your culture is demonstrated every day through your attitudes, behaviors, and values. Real culture comes from the people and the standard that they live. (🎥 Full Court Network: the Home of College Basketball)

Dusty May shares a refreshing take on team culture and the transfer portal. "The culture's always the people. It's the feeling. It's the people." "I'm not a slogan guy. Just try to live it and walk the walk every single day and pour into our guys." Culture isn't a poster on the wall - it's how you show up daily. Then he gave an honest perspective on transfers: "Transferring sometimes is healthy and it's good." "We're rarely upset when one of our guys decides to leave cause it gives us an opportunity to bring someone else into our program." "But also, maybe who we are and our values don't align with where they are in their lives right now." "People change jobs. People change colleges." No bitterness or ego just better alignment. Then he gave a warning: "The multi-transfer...it's gonna hurt these guys. To not have a connection to a school. To have to come back and get degrees when you're older is much more difficult." "But culture's the people. We've been able to attract great people in our program and that's why." Your culture is demonstrated every day through your attitudes, behaviors, and values. Real culture comes from the people and the standard that they live. (🎥 Full Court Network: the Home of College Basketball)

Coach AJ 🎯 Mental Fitness

69,351 views • 3 months ago

Mamdani: New Yorkers frankly don't care who the mayor is. If it's the first of the month, they have to pay their rent and that's what we need to be focused on and my job in the most expensive city in America is how can we make it affordable and not just on a graph but you feel it.

Mamdani: New Yorkers frankly don't care who the mayor is. If it's the first of the month, they have to pay their rent and that's what we need to be focused on and my job in the most expensive city in America is how can we make it affordable and not just on a graph but you feel it.

Acyn

197,734 views • 6 months ago

James Harden on if the Clippers loss against the Wolves is deflating: “It's not just this game. It’s the Milwaukee game in Milwaukee. You look at the Laker game, like this [game]. I could point to a handful of games. It's not about another team. It's about us and that's what we preach and that's what it is. No matter who we play. And if we're healthy and our energy is right, it doesn't matter who we play.”

James Harden on if the Clippers loss against the Wolves is deflating: “It's not just this game. It’s the Milwaukee game in Milwaukee. You look at the Laker game, like this [game]. I could point to a handful of games. It's not about another team. It's about us and that's what we preach and that's what it is. No matter who we play. And if we're healthy and our energy is right, it doesn't matter who we play.”

Tomer Azarly

16,663 views • 2 years ago

Chad O Jackson explains it’s not about skin color, it’s about culture “Wonder why so many people recoil away from us. They don't recoil away from us because of the color of our skin. That's foolish. They recoil away from us because our culture sucks And I know that's a lot for a lot of people to take in because we're, we're supposed to be nice. We live in a very PC culture. But you're not gonna get that from me. Our culture, black culture sucks. It just does. Nobody wants to live around it. We have to look at how black culture has put an impression in people's minds that's something they want to get away from, and not something that they want to be associated with. It's 100% cultural The fact is, black culture today is in such shams that it causes people to recoil away from it.“ He explains how it was not always this way

Chad O Jackson explains it’s not about skin color, it’s about culture “Wonder why so many people recoil away from us. They don't recoil away from us because of the color of our skin. That's foolish. They recoil away from us because our culture sucks And I know that's a lot for a lot of people to take in because we're, we're supposed to be nice. We live in a very PC culture. But you're not gonna get that from me. Our culture, black culture sucks. It just does. Nobody wants to live around it. We have to look at how black culture has put an impression in people's minds that's something they want to get away from, and not something that they want to be associated with. It's 100% cultural The fact is, black culture today is in such shams that it causes people to recoil away from it.“ He explains how it was not always this way

Wall Street Apes

159,542 views • 4 months ago

"Culture beats talent if your culture is really strong. Culture is organic. It is not a sign up in your building. It's not a t-shirt you wear. It's not breaking the team down and saying 'Culture on 3'. Who you are some of the time is who you are all of the time."

"Culture beats talent if your culture is really strong. Culture is organic. It is not a sign up in your building. It's not a t-shirt you wear. It's not breaking the team down and saying 'Culture on 3'. Who you are some of the time is who you are all of the time."

The Winning Difference

552,761 views • 2 years ago

🚨🇷🇼PRESIDENT KAGAME: AID CAN BECOME A LIABILITY ”I don't want to put words in your mouth, but aid could become a liability for a country based on what you're saying.” President Kagame: "That is an understatement. In the long run, it is. It depends on how it is managed, and that has been our position from the beginning. We have told people we appreciate aid—we needed it, and we still need it to an extent. But we need it to build capacities so we don’t need it in the near future. That is our standard. That's what we say, and that's what we do." Source: Paul Kagame

🚨🇷🇼PRESIDENT KAGAME: AID CAN BECOME A LIABILITY ”I don't want to put words in your mouth, but aid could become a liability for a country based on what you're saying.” President Kagame: "That is an understatement. In the long run, it is. It depends on how it is managed, and that has been our position from the beginning. We have told people we appreciate aid—we needed it, and we still need it to an extent. But we need it to build capacities so we don’t need it in the near future. That is our standard. That's what we say, and that's what we do." Source: Paul Kagame

Mario Nawfal

81,015 views • 1 year ago

Great Culture = High Behaviors Standards "It's not culture's job to make us feel good. It's culture's job to drive the behaviors that win. Winning feels good. Competing feels good. The second we stop competing and the second we stop winning, everything starts to atrophy, everything starts to shrink. The world is changing too quickly not to stay competitive. It's culture's job to drive the stuff that works, the stuff that's called for by our strategy. Because winning behavior cannot exist in a culture that doesn't support it."

Great Culture = High Behaviors Standards "It's not culture's job to make us feel good. It's culture's job to drive the behaviors that win. Winning feels good. Competing feels good. The second we stop competing and the second we stop winning, everything starts to atrophy, everything starts to shrink. The world is changing too quickly not to stay competitive. It's culture's job to drive the stuff that works, the stuff that's called for by our strategy. Because winning behavior cannot exist in a culture that doesn't support it."

Brian Kight

38,263 views • 1 year ago

Traditional culture is hanging on by a thread. At Shen Yun, we bring it back to life on stage. If we don’t do it, who knows what the CCP will tell our grandkids…and yours? Because tradition is not simply to be remembered—but to be experienced. Book Now

Traditional culture is hanging on by a thread. At Shen Yun, we bring it back to life on stage. If we don’t do it, who knows what the CCP will tell our grandkids…and yours? Because tradition is not simply to be remembered—but to be experienced. Book Now

Shen Yun

2,009,096 views • 1 year ago

This is the United Kingdom. When I say that illegal immigrants are parasites and turn everything into a shithole, I'm not exaggerating, it's literally. We cannot continue to import people who defecate on beaches and rivers, who doesn't know what a toilet is and throw the garbage out the window. There is literally no reason or benefit for it, it is absolutely suicidal for our culture and way of life. DEPORT THEM ALL!!!

This is the United Kingdom. When I say that illegal immigrants are parasites and turn everything into a shithole, I'm not exaggerating, it's literally. We cannot continue to import people who defecate on beaches and rivers, who doesn't know what a toilet is and throw the garbage out the window. There is literally no reason or benefit for it, it is absolutely suicidal for our culture and way of life. DEPORT THEM ALL!!!

Joey Mannarino 🇺🇸

40,977 views • 5 months ago

This ad went mega viral. Why? Kindness is a debt that never expires. This narrative hits so hard because it goes right to the heart and doesn't use rationality. This story is like a huge reset button for our humanity in a digital world that seems to get colder every day. It is a reminder that technology may define our time, but empathy will define our legacy. The reason this goes viral isn't simply because it's "touching", it's because it shows that people really want to think that what they do counts. It shows that even with all the noise, we can still be moved, and that's a stronger force.

This ad went mega viral. Why? Kindness is a debt that never expires. This narrative hits so hard because it goes right to the heart and doesn't use rationality. This story is like a huge reset button for our humanity in a digital world that seems to get colder every day. It is a reminder that technology may define our time, but empathy will define our legacy. The reason this goes viral isn't simply because it's "touching", it's because it shows that people really want to think that what they do counts. It shows that even with all the noise, we can still be moved, and that's a stronger force.

Wisdom

14,960 views • 3 months ago

Molly Miller shares a simple tool that on how she builds culture and it starts with a sticky note. "You cannot cut corners. We did not take any shortcuts in our culture. We have culture checks daily." But here's the genius part - how she does it without stopping practice: "This was a 2:00 AM idea. You know those sticky notes?" "During practice, if I don't want to interrupt the flow but I want them to check their culture real quick - like body language, for example. Let's say someone turned it over and they slump their shoulders and don't get back on defense." "I'll have my manager write on a sticky note, 'Poor body language,' and she just slaps it on the scorer's table." "At the end, we'll go look at our stickies and see how we need to get better." No stopping or long lectures. Just immediate, non-judgmental feedback. "It's very direct and it's non-judgmental feedback, and it's immediate." "If someone has poor body language, I'll just be like, 'Sticky, poor body language.' We don't have to stop the drill and belabor the point. It's a, 'Oh, I better fix my body language.' And then it's a note - it's for everyone to see." "If you wanna change behavior, use stickies." Culture isn't built in meetings. It's built in moments. Daily checks. Immediate feedback. No shortcuts. (🎥 Bickley & Marotta Mornings on Arizona Sports | Coach Molly Miller)

Molly Miller shares a simple tool that on how she builds culture and it starts with a sticky note. "You cannot cut corners. We did not take any shortcuts in our culture. We have culture checks daily." But here's the genius part - how she does it without stopping practice: "This was a 2:00 AM idea. You know those sticky notes?" "During practice, if I don't want to interrupt the flow but I want them to check their culture real quick - like body language, for example. Let's say someone turned it over and they slump their shoulders and don't get back on defense." "I'll have my manager write on a sticky note, 'Poor body language,' and she just slaps it on the scorer's table." "At the end, we'll go look at our stickies and see how we need to get better." No stopping or long lectures. Just immediate, non-judgmental feedback. "It's very direct and it's non-judgmental feedback, and it's immediate." "If someone has poor body language, I'll just be like, 'Sticky, poor body language.' We don't have to stop the drill and belabor the point. It's a, 'Oh, I better fix my body language.' And then it's a note - it's for everyone to see." "If you wanna change behavior, use stickies." Culture isn't built in meetings. It's built in moments. Daily checks. Immediate feedback. No shortcuts. (🎥 Bickley & Marotta Mornings on Arizona Sports | Coach Molly Miller)

Coach AJ 🎯 Mental Fitness

76,070 views • 4 months ago

Baltimore Ravens HC Jesse Minter - Common Language & Shared Understanding (Defensive Identity) Common Language - "It's every detail of how we want our guys to play defense. We want to have a very very specific encyclopedia of words for us." - "The ideas come from the schematics, but the language, vernacular and communication is really really important to get everyone on the same page." Shared Understanding - "It's not necessarily what we do, it's how we play." - "It's about how you play, your mentality, how you run to the ball, how you strike blocks, how you tackle."

Baltimore Ravens HC Jesse Minter - Common Language & Shared Understanding (Defensive Identity) Common Language - "It's every detail of how we want our guys to play defense. We want to have a very very specific encyclopedia of words for us." - "The ideas come from the schematics, but the language, vernacular and communication is really really important to get everyone on the same page." Shared Understanding - "It's not necessarily what we do, it's how we play." - "It's about how you play, your mentality, how you run to the ball, how you strike blocks, how you tackle."

James Light

35,944 views • 4 months ago

DeMeco Ryans built an entirely new culture in Houston with one word: SWARM. But it's not just a word - it's an acronym. A simple, memorable, and a powerful way to emphasize what they're looking for. "Swarm mentality is just an acronym for I want to build my team with guys who have a special work ethic and a relentless mindset. And that's where the Swarm mentality came in." S.W.A.R.M. = Special Work Ethic And a Relentless Mindset "That's what the Texan culture will be about - swarming. It's attacking everything." But SWARM isn't just about defense. It's all-encompassing. "It involves teamwork. It involves togetherness. How you attack issues and problems - it's swarming this thing all together. How are you gonna attack a defense or offense? It's those 11 guys out there swarming together on the field." This is what culture looks like when it's built with intention: 1: Get the Right People - Culture starts with who you let in the building. Talent without character is a liability. Ryans' filter is simple: "If it's a guy and I got mixed reports on him...next." 2: Keep It Simple, Play Fast - Complexity doesn't win games. Mastery of the basics does. Your players can't play fast if they're thinking. Simplicity creates speed. 3: Coach The Details, Not The Outcome - Good players can have bad habits. Great coaches see past the result. "In big games...it's not the wow plays. It's who can be consistent, who can not screw it up the most." 4: Be Demanding Without Disrespecting - High standards don't require low respect. You can push hard without tearing down. "You can be demanding without being disrespectful." 5: Let Leaders Be Themselves - Leadership isn't one style. Quiet leaders lead by example. Loud leaders lead by voice. Both work. Ryans tells every player: "I want you to be yourself." Culture isn't a sign on the wall - it's what you emphasize, tolerate, and allow. Special Work Ethic. Relentless Mindset. That's SWARM and the Texans standard. (🎥Pat McAfee)

DeMeco Ryans built an entirely new culture in Houston with one word: SWARM. But it's not just a word - it's an acronym. A simple, memorable, and a powerful way to emphasize what they're looking for. "Swarm mentality is just an acronym for I want to build my team with guys who have a special work ethic and a relentless mindset. And that's where the Swarm mentality came in." S.W.A.R.M. = Special Work Ethic And a Relentless Mindset "That's what the Texan culture will be about - swarming. It's attacking everything." But SWARM isn't just about defense. It's all-encompassing. "It involves teamwork. It involves togetherness. How you attack issues and problems - it's swarming this thing all together. How are you gonna attack a defense or offense? It's those 11 guys out there swarming together on the field." This is what culture looks like when it's built with intention: 1: Get the Right People - Culture starts with who you let in the building. Talent without character is a liability. Ryans' filter is simple: "If it's a guy and I got mixed reports on him...next." 2: Keep It Simple, Play Fast - Complexity doesn't win games. Mastery of the basics does. Your players can't play fast if they're thinking. Simplicity creates speed. 3: Coach The Details, Not The Outcome - Good players can have bad habits. Great coaches see past the result. "In big games...it's not the wow plays. It's who can be consistent, who can not screw it up the most." 4: Be Demanding Without Disrespecting - High standards don't require low respect. You can push hard without tearing down. "You can be demanding without being disrespectful." 5: Let Leaders Be Themselves - Leadership isn't one style. Quiet leaders lead by example. Loud leaders lead by voice. Both work. Ryans tells every player: "I want you to be yourself." Culture isn't a sign on the wall - it's what you emphasize, tolerate, and allow. Special Work Ethic. Relentless Mindset. That's SWARM and the Texans standard. (🎥Pat McAfee)

Coach AJ 🎯 Mental Fitness

69,011 views • 6 months ago

🚨 JUST IN: President Trump says he told PM Keir Starmer to STOP mass 3rd world migration and even use the military if necessary. BE STRONG, BRITAIN! Save your culture! "I told the Prime Minister I would STOP IT. And it doesn't matter if you call out the military! It doesn't matter what means you use. But it's going to destroy — it destroys countries from within." "And we're actually now removing a lot of the people that came into our country. It's a very hard chore." "Millions of people came in from prisons and mental institutions. We have to remove them. And we are removing them. We have no choice. And I feel very strongly about it." 🔥

🚨 JUST IN: President Trump says he told PM Keir Starmer to STOP mass 3rd world migration and even use the military if necessary. BE STRONG, BRITAIN! Save your culture! "I told the Prime Minister I would STOP IT. And it doesn't matter if you call out the military! It doesn't matter what means you use. But it's going to destroy — it destroys countries from within." "And we're actually now removing a lot of the people that came into our country. It's a very hard chore." "Millions of people came in from prisons and mental institutions. We have to remove them. And we are removing them. We have no choice. And I feel very strongly about it." 🔥

Eric Daugherty

665,541 views • 10 months ago

"Great teammates hold each other accountable to the high standards and excellence their culture expects and demands." @jongordon11 Your culture is not what you say or hang on the wall; it's what you accept from one another on a daily basis.

"Great teammates hold each other accountable to the high standards and excellence their culture expects and demands." @jongordon11 Your culture is not what you say or hang on the wall; it's what you accept from one another on a daily basis.

The Winning Difference

43,369 views • 1 year ago