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SITUATION EXPLAINED: Amazon asked Meta to keep Muse off its site. Meta said no. • So Amazon blocked it. Muse users trying to shop now hit a popup saying unauthorized AI agents violate Amazon's Conditions of Use • Amazon says Meta never told them, the agent doesn't identify itself,... show more
42,721 Aufrufe • vor 4 Tagen •via X (Twitter)
19 Kommentare

No clue why they do this when their only consumer AI product is a chatbot on their website that just regurgitates the same sponsored results you see when you use the search bar

we need a big agent friendly alternative to Amazon

if the agent really doesnt identify itself thats a real problem, not just amazon being territorial

I'm seeing a lot of people question why Amazon might take this course of direction and it's rather simple: They need to control your data. Yes when you go to Amazon you buy a product and you leave. But for Amazon before you even buy a product they are making money off of you every second that you're on that site as they serve you ads ...sponsored listings. They compound this profit by collecting data on you. They will not accept their site transforming from essentially the global Bazaar to nothing more than a robot's catalog.

Agentic commerce breaks if every site can decide which buyer agents are legitimate. The real platform battle won't be the shopping UI - it'll be identity, delegated permissions, and a portable proof that this agent is acting for a real customer without exposing their credentials.

it all comes down to economics and monetization strategies - I wrote about it here:

It’s basically digital tollbooths. Amazon wants that fresh traffic flow without Meta taking a cut of the vibe check. Smart business move for them to keep Muse users focused on buying instead of chatting it up first.

Curious how Amazon expects to enforce this long term once agents just run natively inside regular user browser sessions.

The Irony!! META suspends or permanently bans accounts using bots. Log in through a datacenter =🚩 Last week XAI enabled a setting on @bot to run their VM through your computer's IP address. MUSE will copy this because anything here ends up downstream there. No one will be able to stop a bot if IP's are aligned.

Amazon blocked Meta's Muse AI agent after it tried shopping on the site without prior agreement, triggering pop-ups that flag unauthorized agents as violations of terms of use.

I think on the Chargeback side it might cause terms issues. You definitely can CB or ask for a refund saying you didn’t order it and it was the agent. Amazon probably can’t do anything about it. @grok what the law says about it?

I’ll bet Amazon just doesn’t want Meta AI telling Americans 95% of their catalogue is temu knock offs that are possibly contaminated with toxic materials from China

I like that the agent doesn't identify itself. Gotta love the classics.

Amazon blocking Muse and suing Perplexity is an agent war print, who is allowed on the site is the new swwitch

“Unauthorized AI agent” is the interesting part here. If the agentic web ends up relying on every website deciding which agent providers it trusts, we may just recreate the same platform silos with agents. Being able to verify the agent itself, not just the company behind it - feels increasingly important.

@MTSlive the credential storage question is a sideshow. The bigger issue is who sets the terms when an agent acts on behalf of a user but serves the platform that built it. That negotiation hasn't even started.

@philip0x My @Muse agent is pissed that he can’t buy more random stuff from Amazon then immediately look outside to see if the Prime van is there.

"unauthorized AI agent." unauthorized by who. amazon just appointed itself the bouncer of the web

Shopify: working with Muse to let agents politely drive more sales to their sellers Amazon: fighting the inevitability of agentic commerce and costing their sellers money doing it

