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SLAPPING A CHATBOT ONTO A LEGACY CRM DOES NOT MAKE IT AN AGENTIC PLATFORM Real GTM work requires deep context. Lightfield just raised $45M from a16z to solve this. Watching the demo shows what an agentic platform should actually look like 👀

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24,997 views • 6 days ago •via X (Twitter)

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CRM has always been weird. Humans do the work → then manually update the CRM about the work. Lightfield is flipping that model. Instead of asking reps to keep the CRM updated, it builds the customer context from calls, emails, Slack, LinkedIn, etc. Then agents can actually work from that context. This feels much closer to what an AI-native CRM should be. $47M Series A led by a16z is a pretty strong signal too.

CRM has always been weird. Humans do the work → then manually update the CRM about the work. Lightfield is flipping that model. Instead of asking reps to keep the CRM updated, it builds the customer context from calls, emails, Slack, LinkedIn, etc. Then agents can actually work from that context. This feels much closer to what an AI-native CRM should be. $47M Series A led by a16z is a pretty strong signal too.

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