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Starbucks CEO Brian Niccol explains how Gen Z consumers are different than their peers. This conversation was recorded at the WSJ CEO Council and produced by the WSJ Leadership Institute.

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The Wall Street Journal

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Starbucks CEO Brian Niccol talks about the seasonal Bearista cup that went viral. This conversation was recorded at WSJ CEO Council and produced by the WSJ Leadership Institute.
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NEW: Starbucks CEO Brian Niccol made 1,794x the average worker at the company last year. New ballot initiatives in LA and San Francisco would force big corps like Starbucks to close pay gaps — by penalizing companies that insist on paying CEOs huge salaries while workers suffer.
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Starbucks workers at the "Downtown Disney" location between Disneyland and Disney California Adventure walked of the job. The called out the CEO directly, saying: " This is a message for Starbucks CEO Brian Niccol... We deserve better. Starbucks promised to finalize contracts with our union in 2024. You failed to do so because you refuse to address our concerns about staffing and take home pay now." Niccol made nearly $100 million in his first four months running the company. Baristas make $19 an hour on average.
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Starbucks workers at the "Downtown Disney" location between Disneyland and Disney California Adventure walked of the job. The called out the CEO directly, saying: " This is a message for Starbucks CEO Brian Niccol... We deserve better. Starbucks promised to finalize contracts with our union in 2024. You failed to do so because you refuse to address our concerns about staffing and take home pay now." Niccol made nearly $100 million in his first four months running the company. Baristas make $19 an hour on average.

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