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Steve Jobs got fired from Apple, started NeXT, failed selling the hardware, pivoted to software, then Apple bought NeXT for $400M. It became macOS. Most founders quit at the first wall. Jobs hit dozens and kept finding new paths. Great founders know they can solve the maze.

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Garry Tan

895,468 subscribers

332,458 Aufrufe • vor 1 Jahr •via X (Twitter)

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10 Kommentare

Profilbild von Payam
Payamvor 1 Jahr

is it me or the audio is not synched?

Profilbild von jason
jasonvor 1 Jahr

jobs could've bailed so many times but kept rerouting like gps recalculating the best tech founders don't just see walls they see how to go around under or through them

Profilbild von dani mota jc/acc
dani mota jc/accvor 1 Jahr

Hmmmm hey the audio is late and not in sync.. (loved the video though!!)

Profilbild von Will Ness
Will Nessvor 1 Jahr

its all about 1. self belief 2. skills

Profilbild von Dan Bladen
Dan Bladenvor 1 Jahr

My Dad always told me growing up --- "there's always a way..."

Profilbild von Newtonian
Newtonianvor 1 Jahr

Steve is an inspiration

Profilbild von Rightwing Kpop
Rightwing Kpopvor 1 Jahr

NeXT was almost bankrupt, Jobs was incredibly wasteful and basically proved every criticism of him and was only bailed out because Apple was in even worse shape. Steve Jobs was a visionary but luck also had a lot more to do with his success than we want to admit.

Profilbild von lox
loxvor 1 Jahr

@aeyakovenko This coin only goes up Erection 4Dopg92DbMuURx7kGc7dVnbeQTBnEn7Dw6SDCmPEpump

Profilbild von Ian Miles Cheong
Ian Miles Cheongvor 1 Jahr

Damn good advice.

Profilbild von Alex L
Alex Lvor 1 Jahr

This gave me the confidence I need to keep building cursor for dog groomers. Thanks garry!

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As a teen, Steve Jobs hacked the telephone network. Billions of $ of infrastructure at his fingertips. Phone phreaking taught Steve Jobs the mindset that helped him endure failure (being fired from Apple), walk the idea maze (NeXT and Pixar) and eventually build the iPhone.
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As a teen, Steve Jobs hacked the telephone network. Billions of $ of infrastructure at his fingertips. Phone phreaking taught Steve Jobs the mindset that helped him endure failure (being fired from Apple), walk the idea maze (NeXT and Pixar) and eventually build the iPhone.

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Steve Jobs on getting fired from Apple Asked what his greatest weakness is, Steve Jobs replies: “I think all of us need to be on guard against arrogance, which knocks at the door whenever you’re successful.” Steve reflects on what many have called his “wilderness years” — the 12 year period between when he was fired at Apple and eventually came back to save it from the verge of bankruptcy: “I was basically fired from Apple when I was 30 and invited to come back 12 years later. That was difficult when it happened but maybe the best thing that ever happened to me.” If Steve wasn’t fired, there would be no Pixar. And as Brent Schlender (author of Becoming Steve Jobs) argues, there might not have been an Apple either — or at least not the Apple we know today: “This middle period was the most pivotal of his life. And perhaps the happiest… He finally settled down, married, and had a family. He learned the value of patience and the ability to feign it when he lost it. Most important, his work with the two companies he led during that time, NeXT and Pixar, turned him into the kind of man, and leader, who would spur Apple to unimaginable heights upon his return.”
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Steve Jobs on getting fired from Apple Asked what his greatest weakness is, Steve Jobs replies: “I think all of us need to be on guard against arrogance, which knocks at the door whenever you’re successful.” Steve reflects on what many have called his “wilderness years” — the 12 year period between when he was fired at Apple and eventually came back to save it from the verge of bankruptcy: “I was basically fired from Apple when I was 30 and invited to come back 12 years later. That was difficult when it happened but maybe the best thing that ever happened to me.” If Steve wasn’t fired, there would be no Pixar. And as Brent Schlender (author of Becoming Steve Jobs) argues, there might not have been an Apple either — or at least not the Apple we know today: “This middle period was the most pivotal of his life. And perhaps the happiest… He finally settled down, married, and had a family. He learned the value of patience and the ability to feign it when he lost it. Most important, his work with the two companies he led during that time, NeXT and Pixar, turned him into the kind of man, and leader, who would spur Apple to unimaginable heights upon his return.”

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Replit CEO Amjad Masad on the “most gangster story in Silicon Valley” In September 2021, Replit founder Amjad Masad tweeted: “The most gangster story in Silicon Valley is Steve Jobs buying Pixar for $5m, investing $50m, operating at a loss for a decade — so much so he had to cut personal checks every month to make payroll and somehow turning it around to exit for $7B to Disney.” He expands on this in his interview on the My First Million podcast: “The thing I like about the Steve Jobs story is when he was lost in the desert for 10 years. He was fired from Apple, and then he created two companies that were failing the whole time. NeXT Computer and Pixar were literally failing, and he was investing more and more of his own money. At that pace he was going to go broke, but he kept going for 10 years. How do you do that?” Eventually the success of Toy Story, the first fully computer-animated feature film, helped make Pixar’s 1995 IPO one of the the most successful of the decade. And Apple used the NeXt operating system as the foundation for macOS. But both ventures took the better part of 10 years. Interestingly, the 12 “wilderness years” between getting fired at Apple and coming back was the most pivotal period of Steve Jobs’s life. His work with Pixar and NeXT helped him grow into the leader capable of taking Apple to unimaginable heights when he returned. Source: My First Million Amjad Masad (Dec 2024)
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Replit CEO Amjad Masad on the “most gangster story in Silicon Valley” In September 2021, Replit founder Amjad Masad tweeted: “The most gangster story in Silicon Valley is Steve Jobs buying Pixar for $5m, investing $50m, operating at a loss for a decade — so much so he had to cut personal checks every month to make payroll and somehow turning it around to exit for $7B to Disney.” He expands on this in his interview on the My First Million podcast: “The thing I like about the Steve Jobs story is when he was lost in the desert for 10 years. He was fired from Apple, and then he created two companies that were failing the whole time. NeXT Computer and Pixar were literally failing, and he was investing more and more of his own money. At that pace he was going to go broke, but he kept going for 10 years. How do you do that?” Eventually the success of Toy Story, the first fully computer-animated feature film, helped make Pixar’s 1995 IPO one of the the most successful of the decade. And Apple used the NeXt operating system as the foundation for macOS. But both ventures took the better part of 10 years. Interestingly, the 12 “wilderness years” between getting fired at Apple and coming back was the most pivotal period of Steve Jobs’s life. His work with Pixar and NeXT helped him grow into the leader capable of taking Apple to unimaginable heights when he returned. Video source: My First Million Replit ⠕ Amjad Masad (2024)
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STEVE JOBS GOT FIRED FROM APPLE… Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to rebuild it even bigger. Stop scrolling. Watch this tonight instead of Netflix. Bookmark it. Come back to it. This is how legends think. 🔥
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STEVE JOBS GOT FIRED FROM APPLE… Then he walked straight into MIT and dropped the most raw, unfiltered 60-minute business masterclass ever recorded. Zero PR bullshit. Zero image to protect. Just pure, brutal honesty from the man who built Apple once and was about to rebuild it even bigger. Stop scrolling. Watch this tonight instead of Netflix. Bookmark it. Come back to it. This is how legends think. 🔥

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STEVE JOBS: TAKE THE LONG VIEW ON PEOPLE "When something’s not done right, my instinct isn’t to fix it anymore. I think: How can I help this person learn? We’re building a team to do great things for the next decade, not just the next year." Source: Steve Jobs at MIT 1992, Paul Mangione
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STEVE JOBS: TAKE THE LONG VIEW ON PEOPLE "When something’s not done right, my instinct isn’t to fix it anymore. I think: How can I help this person learn? We’re building a team to do great things for the next decade, not just the next year." Source: Steve Jobs at MIT 1992, Paul Mangione

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1996. Steve Jobs is asked on television what went wrong at Apple. He hasn't worked there in over a decade. Within a year, Apple will buy his company NeXT and bring him back. Within 18 months, he'll be running the place. He doesn't know that yet. Nobody does. At this point, he's running NeXT, a small software company, and Pixar, which just released Toy Story. Apple is falling apart. The stock is collapsing. The company has lost over a billion dollars. Its market share has dropped from 18% to around 4%. WIRED will put Apple's logo on its cover, wrapped in barbed wire, with the word "Pray." The interviewer asks Jobs what happened. His answer is one paragraph, and it's basically the entire turnaround strategy he'll execute a year later. He says when he left Apple ten years earlier, they were ten years ahead of everybody else. It took Microsoft a full decade to copy what Apple had built. But Apple stopped. "Even though it invested cumulatively billions in R&D, the output has not been there, and people have caught up with it." He says Apple's advantage over Microsoft has eroded. And then this: "The way out is not to slash and burn. It's to innovate. That's how Apple got to its glory, and I think that's how Apple could return to it." When Apple bought NeXT in December 1996 and brought Jobs back as an advisor, things got worse before they got better. By September 1997, Apple was about 90 days from running out of money. The board made Jobs the interim CEO. He cut 70% of the product line, but not to save money. He cut it so the remaining 30% could be great. He launched Think Different. He built the iMac. Then the iPod. Then iTunes. Then the iPhone. Then the iPad. Every single one of those products was the "innovate, don't slash and burn" philosophy from this interview, applied over and over for 14 years. He also says something in this interview that stands out. He says the most exciting thing in software is the internet, and the reason is "no one owns it. It's a free-for-all. It's much like the early days of the personal computer." He says if any one company gets a dominant position, "the rate of innovation is going to drop precipitously." He's talking about Microsoft. But he could be talking about 2026. Apple is worth about $3.7 trillion today. When this interview was filmed, Apple was worth about $3 billion and falling fast. Jobs walked back into Apple nine months later with no title, no authority, and the same diagnosis he gave on camera in this clip. Video: Steve Jobs Television Interview, 1996. Original broadcast footage.
3:40

1996. Steve Jobs is asked on television what went wrong at Apple. He hasn't worked there in over a decade. Within a year, Apple will buy his company NeXT and bring him back. Within 18 months, he'll be running the place. He doesn't know that yet. Nobody does. At this point, he's running NeXT, a small software company, and Pixar, which just released Toy Story. Apple is falling apart. The stock is collapsing. The company has lost over a billion dollars. Its market share has dropped from 18% to around 4%. WIRED will put Apple's logo on its cover, wrapped in barbed wire, with the word "Pray." The interviewer asks Jobs what happened. His answer is one paragraph, and it's basically the entire turnaround strategy he'll execute a year later. He says when he left Apple ten years earlier, they were ten years ahead of everybody else. It took Microsoft a full decade to copy what Apple had built. But Apple stopped. "Even though it invested cumulatively billions in R&D, the output has not been there, and people have caught up with it." He says Apple's advantage over Microsoft has eroded. And then this: "The way out is not to slash and burn. It's to innovate. That's how Apple got to its glory, and I think that's how Apple could return to it." When Apple bought NeXT in December 1996 and brought Jobs back as an advisor, things got worse before they got better. By September 1997, Apple was about 90 days from running out of money. The board made Jobs the interim CEO. He cut 70% of the product line, but not to save money. He cut it so the remaining 30% could be great. He launched Think Different. He built the iMac. Then the iPod. Then iTunes. Then the iPhone. Then the iPad. Every single one of those products was the "innovate, don't slash and burn" philosophy from this interview, applied over and over for 14 years. He also says something in this interview that stands out. He says the most exciting thing in software is the internet, and the reason is "no one owns it. It's a free-for-all. It's much like the early days of the personal computer." He says if any one company gets a dominant position, "the rate of innovation is going to drop precipitously." He's talking about Microsoft. But he could be talking about 2026. Apple is worth about $3.7 trillion today. When this interview was filmed, Apple was worth about $3 billion and falling fast. Jobs walked back into Apple nine months later with no title, no authority, and the same diagnosis he gave on camera in this clip. Video: Steve Jobs Television Interview, 1996. Original broadcast footage.

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Steve Jobs reflects on his biggest weakness “I think all of us need to be on guard against arrogance, which knocks at the door whenever you’re successful.” Steve reflects on what many have called his “wilderness years” — the 12 year period between when he was fired at Apple and eventually came back to save it from the verge of bankruptcy: “I was basically fired from Apple when I was 30 and invited to come back 12 years later. That was difficult when it happened but maybe the best thing that ever happened to me.” If Steve wasn’t fired, there would be no Pixar. And as Brent Schlender (author of Becoming Steve Jobs) argues, there might not have been an Apple either — or at least not the Apple we know today: “This middle period was the most pivotal of his life. And perhaps the happiest… He finally settled down, married, and had a family. He learned the value of patience and the ability to feign it when he lost it. Most important, his work with the two companies he led during that time, NeXT and Pixar, turned him into the kind of man, and leader, who would spur Apple to unimaginable heights upon his return.”
1:29

Steve Jobs reflects on his biggest weakness “I think all of us need to be on guard against arrogance, which knocks at the door whenever you’re successful.” Steve reflects on what many have called his “wilderness years” — the 12 year period between when he was fired at Apple and eventually came back to save it from the verge of bankruptcy: “I was basically fired from Apple when I was 30 and invited to come back 12 years later. That was difficult when it happened but maybe the best thing that ever happened to me.” If Steve wasn’t fired, there would be no Pixar. And as Brent Schlender (author of Becoming Steve Jobs) argues, there might not have been an Apple either — or at least not the Apple we know today: “This middle period was the most pivotal of his life. And perhaps the happiest… He finally settled down, married, and had a family. He learned the value of patience and the ability to feign it when he lost it. Most important, his work with the two companies he led during that time, NeXT and Pixar, turned him into the kind of man, and leader, who would spur Apple to unimaginable heights upon his return.”

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Larry Ellison on what made Steve Jobs great “Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.” Steve replied: “You don’t like that bird either?” Larry recalls how Steve made him watch 73 different versions of Toy Story: “I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.” Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great: “If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.” He continues: “Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.” Video Source: The Wall Street Journal
1:42

Larry Ellison on what made Steve Jobs great “Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.” Steve replied: “You don’t like that bird either?” Larry recalls how Steve made him watch 73 different versions of Toy Story: “I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.” Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great: “If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.” He continues: “Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.” Video Source: The Wall Street Journal

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Larry Ellison on what made Steve Jobs great “Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.” Steve replied: “You don’t like that bird either?” Larry recalls how Steve made him watch 73 different versions of Toy Story: “I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.” Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great: “If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.” He continues: “Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.” Source: The Wall Street Journal (May 2012)
1:42

Larry Ellison on what made Steve Jobs great “Steve was my best friend for about 25 years. We were neighbors in Woodside and his peacock wandered onto my property and woke me up. His girlfriend had given him a peacock and I came over to complain.” Steve replied: “You don’t like that bird either?” Larry recalls how Steve made him watch 73 different versions of Toy Story: “I said I’m not coming over if you make me watch Toy Story again… Now I know the new version is 4% better than the one I saw last week, but I’m not watching this thing again. And he’d say: ‘Larry, you won’t believe how different the shadows look.’ But that was Steve. Until it was perfect. And then once it was perfect, he moved onto the next problem.” Larry believes obsessing over a product until it was perfect was a huge part of what made Steve Jobs great: “If you want to know you’re like Steve Jobs, it’s very simple. You’re unable to think about anything other than serious problems at work. That’s all you can do, and you obsess about it until you solve it. And then you move on to the next thing. And you obsess about that until you solve it… If you have that kind of obsession combined with Picasso’s aesthetic and Edison’s inventiveness, then you are the next Steve Jobs.” He continues: “Apple became the most valuable company on earth and it wasn’t even one of Steve’s goals. He wasn’t trying to be rich. He wasn’t trying to be famous. He wasn’t trying to be powerful. He was obsessed with the creative process and building something beautiful.” Source: The Wall Street Journal (May 2012)

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Bernard Arnault, CEO of LVMH, on the time Steve Jobs came to him for advice before launching Apple Stores: He recalls that Jobs personally reached out when planning Apple's retail strategy. "I happened to know Steve Jobs and when he started the shops, he came to us to ask advice." Jobs had a specific vision in mind. He wanted Apple stores positioned near Louis Vuitton boutiques, treating technology with the same retail philosophy as luxury goods. Arnault continues: "You can see many of his shops are not far from Louis Vuitton because he told me 'I would like advice and I would like to see if we can put Apple shops in the same area.'" The reaction from the industry was brutal. Even Michael Dell, one of the most powerful voices in tech at the time, publicly dismissed the idea. "Everybody thought it's completely crazy to sell Apple products in a shop because at that time he was selling the Apple products only through wholesaler like for instance Dell. And I remember at the time Michael Dell saying it's completely crazy, it will never work." But Jobs ignored the critics. For Arnault, this is the perfect illustration of a principle he deeply believes in: "That's an example of contrarian thinking, you know, that that is working." The lesson? When everyone in your industry agrees something "will never work," that's often exactly where the biggest opportunity lies.
1:07

Bernard Arnault, CEO of LVMH, on the time Steve Jobs came to him for advice before launching Apple Stores: He recalls that Jobs personally reached out when planning Apple's retail strategy. "I happened to know Steve Jobs and when he started the shops, he came to us to ask advice." Jobs had a specific vision in mind. He wanted Apple stores positioned near Louis Vuitton boutiques, treating technology with the same retail philosophy as luxury goods. Arnault continues: "You can see many of his shops are not far from Louis Vuitton because he told me 'I would like advice and I would like to see if we can put Apple shops in the same area.'" The reaction from the industry was brutal. Even Michael Dell, one of the most powerful voices in tech at the time, publicly dismissed the idea. "Everybody thought it's completely crazy to sell Apple products in a shop because at that time he was selling the Apple products only through wholesaler like for instance Dell. And I remember at the time Michael Dell saying it's completely crazy, it will never work." But Jobs ignored the critics. For Arnault, this is the perfect illustration of a principle he deeply believes in: "That's an example of contrarian thinking, you know, that that is working." The lesson? When everyone in your industry agrees something "will never work," that's often exactly where the biggest opportunity lies.

Big Brain Business

295,225 Aufrufe • vor 2 Monaten

The Steve Jobs launch video for Apple Store from 2001 is a great rewatch: make tech super approachable. First 1/4 of store has every product to touch and “surf” internet. Then, 1/2 of store is for “solutions” to show all different use cases. Then, Genius Bar and kids section.
4:10

The Steve Jobs launch video for Apple Store from 2001 is a great rewatch: make tech super approachable. First 1/4 of store has every product to touch and “surf” internet. Then, 1/2 of store is for “solutions” to show all different use cases. Then, Genius Bar and kids section.

Trung Phan

597,038 Aufrufe • vor 7 Monaten

Why Steve Jobs Was a Branding Genius. Jobs’ 1997 “Think Different” campaign redefined marketing brilliance. The iconic “Crazy Ones” speech celebrated visionaries—rebels who reshaped the world—while subtly linking their bold spirit to Apple’s ethos: “The ones who think different… if they ever used a computer, it would’ve been a Mac.” When Jobs returned to Apple in 1996, the company was teetering on collapse, plagued by financial woes and a muddled identity. The “Think Different” campaign boldly repositioned Apple as the brand for innovators, dreamers, and rule-breakers. This audacious rebranding ignited a stunning turnaround, transforming Apple into a cultural and commercial powerhouse. Apple’s extraordinary trajectory since then cements Steve Jobs’ legacy as a branding genius.
6:48

Why Steve Jobs Was a Branding Genius. Jobs’ 1997 “Think Different” campaign redefined marketing brilliance. The iconic “Crazy Ones” speech celebrated visionaries—rebels who reshaped the world—while subtly linking their bold spirit to Apple’s ethos: “The ones who think different… if they ever used a computer, it would’ve been a Mac.” When Jobs returned to Apple in 1996, the company was teetering on collapse, plagued by financial woes and a muddled identity. The “Think Different” campaign boldly repositioned Apple as the brand for innovators, dreamers, and rule-breakers. This audacious rebranding ignited a stunning turnaround, transforming Apple into a cultural and commercial powerhouse. Apple’s extraordinary trajectory since then cements Steve Jobs’ legacy as a branding genius.

Brand

11,856 Aufrufe • vor 9 Monaten

Steve Jobs' team told him to his face that his ship date was reality distortion. He agreed with their evidence and kept the date anyway. The tape explains a decision rule most founders never learn. December 1985. NeXT is 90 days old, funded with Jobs' own money after he left Apple. At the first company retreat, the team debates slipping the launch from spring 1987 to spring 1988. The pushback is brutal and specific. One team member has receipts: "We've got a person here that said he could do a word processor in six months that's taking three years." Another names the danger: "Reality distortion is reality distortion. It has its motivational value." Build the plan on a fake date, and every design decision made from it gets torn up later. Jobs does not argue the evidence. "Well, George, I can't change the world." He argues something else entirely: "I think we have to drive a stake in the ground somewhere. And I think if we miss this window, then a whole series of events come into play." "We can't sell enough units in 87 to pay for our operating costs." Colleges buy computers in the summer. The campus surveys had already put the ceiling at $3,000. Miss spring 1987, and NeXT sells nothing for a year while burning his money. "We have 18 months. So I don't think we have a company if we don't do this. No matter what I say or anybody else says, that is my deepest belief. If we don't do this, we will not be able to attract great people. We will not be able to retain some of the ones we have." My note: the team argued estimates. Jobs argued conditions. An estimate says when the work might be done, and it invites negotiation. A condition says when the company is dead, and it does not negotiate. That is why the stake held. He anchored the date to the market's calendar and his own runway, not to optimism. The engineers could refute the schedule. Nobody in the room could refute the window. The uncomfortable version for founders: if your deadline comes from your team's estimates, it will move. If it comes from the physics of your market, it was never really a deadline. It is a survival condition wearing one. Steve Jobs at the first NeXT retreat, December 1985. Footage released by the Steve Jobs Archive in May 2026. Founders: if you want your X to do this for your business, check the first reply.
2:56

Steve Jobs' team told him to his face that his ship date was reality distortion. He agreed with their evidence and kept the date anyway. The tape explains a decision rule most founders never learn. December 1985. NeXT is 90 days old, funded with Jobs' own money after he left Apple. At the first company retreat, the team debates slipping the launch from spring 1987 to spring 1988. The pushback is brutal and specific. One team member has receipts: "We've got a person here that said he could do a word processor in six months that's taking three years." Another names the danger: "Reality distortion is reality distortion. It has its motivational value." Build the plan on a fake date, and every design decision made from it gets torn up later. Jobs does not argue the evidence. "Well, George, I can't change the world." He argues something else entirely: "I think we have to drive a stake in the ground somewhere. And I think if we miss this window, then a whole series of events come into play." "We can't sell enough units in 87 to pay for our operating costs." Colleges buy computers in the summer. The campus surveys had already put the ceiling at $3,000. Miss spring 1987, and NeXT sells nothing for a year while burning his money. "We have 18 months. So I don't think we have a company if we don't do this. No matter what I say or anybody else says, that is my deepest belief. If we don't do this, we will not be able to attract great people. We will not be able to retain some of the ones we have." My note: the team argued estimates. Jobs argued conditions. An estimate says when the work might be done, and it invites negotiation. A condition says when the company is dead, and it does not negotiate. That is why the stake held. He anchored the date to the market's calendar and his own runway, not to optimism. The engineers could refute the schedule. Nobody in the room could refute the window. The uncomfortable version for founders: if your deadline comes from your team's estimates, it will move. If it comes from the physics of your market, it was never really a deadline. It is a survival condition wearing one. Steve Jobs at the first NeXT retreat, December 1985. Footage released by the Steve Jobs Archive in May 2026. Founders: if you want your X to do this for your business, check the first reply.

Andrej Drats

253,617 Aufrufe • vor 6 Tagen

Legendary Sequoia Capital partner, Doug Leone, shares an unexpected take on what makes a great entrepreneur: "If you're desperate it's a great asset. If you have too many choices in life it clouds your thinking. When you only have one way to go and that's forward, it's very easy. You just go. Failure truly is not an option." That kind of focus often comes from founders who haven't followed conventional paths, people who have done "quirky things" and taken risks. Doug also reveals a "little secret" for spotting these founders: "We look for people that solve a problem that they have. They don't know it, we don't know it, but they're the proxy for the next 20 million users." He points to three examples: — The Zappos founders couldn't find a pair of shoes — Jan of WhatsApp needed private, low-cost messaging — The Yahoo founders couldn't find anything on the internet "If we see that, that's a little tell for us that we may be on to something because we may find our first beta site, the founder, for the next generation." The best founders are fueled by desperation, building what they wish existed — and that's exactly what keeps them going when everyone else quits.
1:56

Legendary Sequoia Capital partner, Doug Leone, shares an unexpected take on what makes a great entrepreneur: "If you're desperate it's a great asset. If you have too many choices in life it clouds your thinking. When you only have one way to go and that's forward, it's very easy. You just go. Failure truly is not an option." That kind of focus often comes from founders who haven't followed conventional paths, people who have done "quirky things" and taken risks. Doug also reveals a "little secret" for spotting these founders: "We look for people that solve a problem that they have. They don't know it, we don't know it, but they're the proxy for the next 20 million users." He points to three examples: — The Zappos founders couldn't find a pair of shoes — Jan of WhatsApp needed private, low-cost messaging — The Yahoo founders couldn't find anything on the internet "If we see that, that's a little tell for us that we may be on to something because we may find our first beta site, the founder, for the next generation." The best founders are fueled by desperation, building what they wish existed — and that's exactly what keeps them going when everyone else quits.

Big Brain Business

67,133 Aufrufe • vor 6 Monaten

We asked a dozen DevTool founders from companies like RevenueCat, Greptile, Firecrawl, Infisical, ollama, Resend, Mintlify, Unsloth AI, Porter, and recall.ai, about the state of AI agents and the future of software engineering. In this episode of Founder FAQ, we covered everything from agents as customers and the end of coding, to advice for founders starting out and what they're most excited about going forward. Their answers might surprise you. 00:00 – Meet the Founders 03:00 – Building for Agents First 04:22 – Biggest Early Mistakes 07:15 – Do Founders Still Write Code? 09:22 – Most Unexpected AI Discoveries 12:09 – What's Underrated Right Now 14:38 – Predictions & What's Next
20:29

We asked a dozen DevTool founders from companies like RevenueCat, Greptile, Firecrawl, Infisical, ollama, Resend, Mintlify, Unsloth AI, Porter, and recall.ai, about the state of AI agents and the future of software engineering. In this episode of Founder FAQ, we covered everything from agents as customers and the end of coding, to advice for founders starting out and what they're most excited about going forward. Their answers might surprise you. 00:00 – Meet the Founders 03:00 – Building for Agents First 04:22 – Biggest Early Mistakes 07:15 – Do Founders Still Write Code? 09:22 – Most Unexpected AI Discoveries 12:09 – What's Underrated Right Now 14:38 – Predictions & What's Next

Y Combinator

27,515 Aufrufe • vor 2 Monaten

Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998 “Our job isn’t to make money for Apple. Our job is to try and make the very best products we can.” Jony is aware that this sounds simplistic and easy to say given that Apple is one of the most valuable companies in the world today. But he points out that Steve Jobs stuck to this philosophy when Apple was on the verge of bankruptcy in 1998: “When Steve came back, that’s how he articulated what the goals of the company needed to be… It takes a tremendous courage when you’re losing fabulously large amounts of money to say ‘Our goal isn’t turnaround. Our goal is to make a great product.’ That’s not a natural reflex to that situation. The reflex is: let’s not spend this money and let’s try to get a little bit more because we’re about to go out of business.”
0:50

Jony Ive explains the Steve Jobs product philosophy that saved Apple from bankruptcy in 1998 “Our job isn’t to make money for Apple. Our job is to try and make the very best products we can.” Jony is aware that this sounds simplistic and easy to say given that Apple is one of the most valuable companies in the world today. But he points out that Steve Jobs stuck to this philosophy when Apple was on the verge of bankruptcy in 1998: “When Steve came back, that’s how he articulated what the goals of the company needed to be… It takes a tremendous courage when you’re losing fabulously large amounts of money to say ‘Our goal isn’t turnaround. Our goal is to make a great product.’ That’s not a natural reflex to that situation. The reflex is: let’s not spend this money and let’s try to get a little bit more because we’re about to go out of business.”

Startup Archive

199,892 Aufrufe • vor 7 Monaten

I love the description of Pixar as a miracle factory. How do you create the conditions to make special outcomes more likely? Ali Rowghani helped build Pixar, working closely with Steve Jobs and Ed Catmull in their golden era. He also worked closely with the Twitter founders and then Sam at YC. He’s advised some of the best founders through his work at YC Continuity and now his own fund First Harmonic. I love talking to Ali and always learn something new. Hope you enjoy.
41:10

I love the description of Pixar as a miracle factory. How do you create the conditions to make special outcomes more likely? Ali Rowghani helped build Pixar, working closely with Steve Jobs and Ed Catmull in their golden era. He also worked closely with the Twitter founders and then Sam at YC. He’s advised some of the best founders through his work at YC Continuity and now his own fund First Harmonic. I love talking to Ali and always learn something new. Hope you enjoy.

Jack Altman

294,913 Aufrufe • vor 9 Monaten

“If you look at every successful startup, it feels like it was an overnight success. But really, that’s just how history gets written in hindsight. If you talk to most of those founders in the early days, there was a period where any reasonable person would have quit. Nothing was working… And all of them somehow persevered and pushed through... and finally found something that started working. And then the next thing. And the next thing.” – Brian Armstrong
0:59

“If you look at every successful startup, it feels like it was an overnight success. But really, that’s just how history gets written in hindsight. If you talk to most of those founders in the early days, there was a period where any reasonable person would have quit. Nothing was working… And all of them somehow persevered and pushed through... and finally found something that started working. And then the next thing. And the next thing.” – Brian Armstrong

a16z crypto

25,178 Aufrufe • vor 9 Monaten