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"Stop talking in kannada " ante 😡 This Bimaru (B)switch telling kannada guy to stop taking in kannada. Who in the Hell are you tell like this you B(switch). These Migrant north Girls are Rubbish nd pathetic human Beings ​#SpeakKannada ​#KannadaPride ​#SaveKannada ​#NammaKannada ​#LinguisticPride ​#RespectLocalCulture ​#NammaBengaluru ​#KarnatakaFocus ​#JaiKarnatak

60,583 次观看 • 9 个月前 •via X (Twitter)

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Ather's announcement of the Tamil dashboard (well-timed for Pongal) made me go back to the time when the company announced the launch of its Kannada dashboard, for Kannada Rajyotsava Day on November 1, 2025. The Tamil ad has actor-director Parthiban using his famous Tamil wordplay to talk about Tamil, as a language, and then introducing the scooter's Tamil dashboard, with a nod to his famous 'Dubai Kurukku Sandhu' comedy too :) Parthiban speaks entirely in Tamil, addressing Tamilians directly - understandably so. But interestingly, Kannada actor Ramesh Aravind (who, incidentally, has a sizeable body of work in Tamil cinema too) spoke in a mix of English and Kannada. Ramesh seemed to be addressing more of the non-Kannadiga population than Kannada-speaking, asking people to learn Kannada through small, simple methods using everyday conversation. Why this change? Is it because of Bengaluru's famous cosmopolitan nature, and the predominant grouse of the local population that those who make the city their home do not make an attempt to assimilate into the local culture (with knowledge of Kannada cited as a gateway for such assimilation, even though cultural assimilation can happen in many more ways than just speaking or understanding the language)? But isn't Karnataka much, much bigger than just Bengaluru? Step away from Bengaluru and you would more likely need to understand Kannada for everyday conversations in most other cities in Karnataka. Not very different from stepping away from Chennai, into the many other cities of Tamil Nadu. The other logical miss was the fact that the Kannada dashboard was meant for people who understand, prefer, and love that language. Not those who are learning it (or not) to assimilate into the local culture. Ather anyway has multilingual dashboard; so, someone who lives in Bengaluru and has Hindi as their mother tongue, would rather choose the Hindi dashboard, over the Kannada dashboard. There's no point in addressing them in a mix of English and Kannada, and introducing the Kannada dashboard to them. The Tamil ad plays first, followed by the Kannada ad. #marketing #advertising #language

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