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Strauss Zelnick: “We’ve found that the most effective approach is to release marketing materials much closer to launch.”

DriftRespawn

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115,432 次观看 • 5 天前 •via X (Twitter)

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Take-Two CEO Strauss Zelnick explains their marketing strategy for GTA 6. “We found that the better thing to do is provide marketing materials relatively close to the release window.” And people wonder why we haven’t had Trailer 2 yet. We’re still 7 months away from launch.

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“Strauss lied”… except he literally said the marketing campaign would be much shorter this time. He said promotion would begin “pretty close to release,” and for a game launching in May, that could easily mean August or September. People also need to remember that this isn’t 2013 or even 2018 anymore. Attention spans are shorter, social media moves faster, and companies have adapted to that reality. A long, year-long marketing cycle simply isn’t as effective as it used to be, which is why Rockstar is likely keeping GTA VI’s marketing window much shorter and more concentrated.

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