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Taking a loan has never been easier. There is almost no friction between wanting something and borrowing to pay for it. The problem is that income is limited, while the list of things we want is endless. And often, it isn’t even the purchase we want as much as... the momentary thrill of buying it. We are taught how to earn and save, but learning how to spend is just as important. When an impulse purchase becomes an EMI, you are committing future income even before it hits your account. The excitement of spending fades in days, but the debt stays for years. Borrowing to invest in a home, education, or business makes sense. Borrowing for lifestyle consumption locks you into a loop that leaves no breathing room when an emergency hits. In this video, Zero1 by Zerodha looks at why household debt in India is rising, how to assess whether your debt is manageable, and practical ways to pay it down. Congratulations to Prateek Singh, Swati Sharma, and the team on crossing 800,000 subscribers.show more

Nithin Kamath

1,057,317 subscribers

120,888 Aufrufe • vor 1 Monat •via X (Twitter)

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31 Kommentare

Profilbild von Nithin Kamath

Nithin Kamathvor 1 Monat

Subscribe to Zero1 on YouTube:

Profilbild von Naresh Nambisan I ValuationMantra I SEBI RA

Naresh Nambisan I ValuationMantra I SEBI RAvor 1 Monat

Very similar thoughts Nithin avare. 🙏

Profilbild von Ravindra Mathanker

Ravindra Mathankervor 1 Monat

This video doesn’t give the source of the data in the description on YouTub. The start of video graph says indian savings are at lowest. now source is not mentioned and we don’t know what counts as savings. ONLY FD/PF/PPF counts or MF/Stocks also ? Anecdotal evidence?

Profilbild von Aditya Garg 🇮🇳

Aditya Garg 🇮🇳vor 1 Monat

Spot on, Nithin. The frictionless credit boom has completely inverted the traditional wealth-building equation. Every discretionary EMI is essentially a negative SIP—compounding debt instead of compounding wealth. When we commit future income to fund a fleeting lifestyle upgrade, we completely wipe out the opportunity cost of that capital over time.

Profilbild von Sanjay Patel

Sanjay Patelvor 1 Monat

What about goverment doing this injustice to us.

Profilbild von Vipan Goel

Vipan Goelvor 1 Monat

Be generous investing in appreciating assets like education, home for self occupation, land, gold, interest/ dividend bearing instruments, etc. but be stingy buying depreciating assets like a new toy, car and such.

Profilbild von Archin

Archinvor 1 Monat

This is real in India more than most markets. EMI culture has made it socially acceptable to finance a phone upgrade every year. The dangerous part is how invisible the debt becomes when it's split across 6 different lending apps and none of them show you the total.

Profilbild von Nikita

Nikitavor 1 Monat

Yes🙌

Profilbild von Farhat Ali Khan

Farhat Ali Khanvor 1 Monat

Checkout pages quietly stopped showing prices and started showing EMIs. That one design change has probably moved more household debt than any ad campaign.

Profilbild von Parshant Garg

Parshant Gargvor 1 Monat

@Nithin0dha Why MTF's interest are very high on Kite as compared to icici direct? Is it just high margin product or any default risk possible?

Profilbild von Aditya Bhamidipaty

Aditya Bhamidipatyvor 1 Monat

This is an excellent video @PrateekLearnapp . Great share @Nithin0dha

Profilbild von AgasArhans

AgasArhansvor 1 Monat

I think there was a program by zerodha earlier for kids - we need more of this to inculcate the habit of spending.

Profilbild von Aman Srivastava

Aman Srivastavavor 1 Monat

Debt is not always bad. The real danger is using future income to finance temporary wants instead of building long-term assets.

Profilbild von Manish Malhotra

Manish Malhotravor 1 Monat

Good Lesson to learn

Profilbild von V.Dhwaja| Finance Educator

V.Dhwaja| Finance Educatorvor 1 Monat

Very important message. Borrowing should create assets or future income—not fund temporary lifestyle upgrades. Financial literacy begins when we understand the difference between productive debt and consumption debt. Thanks for highlighting this.

Profilbild von Sumukha Rao

Sumukha Raovor 1 Monat

Completely agree

Profilbild von Jim Osman

Jim Osmanvor 1 Monat

Lifestyle debt can become expensive.

Profilbild von AK

AKvor 1 Monat

That a point nithin the new generation is being hit by peer pressure and the fomo factor hence a fancy car becomes priority even before a house.

Profilbild von Ravindra Mathanker

Ravindra Mathankervor 1 Monat

When I look at the source table 11&12 RBI Handbook 2024-25,I see the savings increased along with liabilities but never down - Gross Financial Assets grew from ₹15,622 crore in 1983-84 to ₹39,18,073 crore in 2023-24. Bank Deposits spiking to over ₹18.6 lakh crore in 2023–24.

Profilbild von Anshu Keshri

Anshu Keshrivor 1 Monat

Easy credit makes spending effortless. Financial discipline is what keeps it from becoming a long-term burden. Saving and investing should come before unnecessary borrowing.

Profilbild von ARPIT JAIN

ARPIT JAINvor 1 Monat

Best way to control impulsive purchase is to save and invest first than spend

Profilbild von Lonely cheetah

Lonely cheetahvor 1 Monat

Like an idiot living in delulu claiming taking loan is easy my azz

Profilbild von hemant bansal

hemant bansalvor 1 Monat

Congrats on 800k subscribers. The idea that every EMI is a claim on your future income is something more people need to think about.

Profilbild von Bhanu Mishra

Bhanu Mishravor 1 Monat

Very nice article☺️! Extremely informative

Profilbild von Rakesh Khatri

Rakesh Khatrivor 1 Monat

Prateek is doing great job 👏

Profilbild von Blue Hills Breeze.

Blue Hills Breeze.vor 1 Monat

Excellent. Good information 👍

Profilbild von sanjay meena

sanjay meenavor 1 Monat

Qqq

Profilbild von Aditya Bhamidipaty

Aditya Bhamidipatyvor 1 Monat

This is a well done video @PrateekLearnapp. Great share @Nithin0dha

Profilbild von Gana SK

Gana SKvor 1 Monat

They should ban advertising emi number for products. Worst is that the time frame is also skipped.

Profilbild von eloun musk

eloun muskvor 1 Monat

Nice video. @Nithin0dha is this trend happening all over the world or only in India?

Profilbild von Surya Prakash

Surya Prakashvor 1 Monat

Inflation keeps raising faster than our salaries

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Cillian

41,995,955 Aufrufe • vor 2 Jahren

The United States Is A Corporation. American History Your Were NEVER Told “It was all masterfully planned and executed. During the Civil War, the Constitutional Republic abandoned Congress, which forced President Lincoln to issue martial law. At this time, the Republic was taken over by foreign insurgents who replaced it with the United States of America, Inc. in all caps in 1871. A corporation that had the same name. The United States. ‌ What better way to replace it without anyone noticing that they just got turned into a business and commercialized? Now, this corporation was later purchased by the banking powers behind the Fed in 1912. The Fed was created in 1913. Why did this happen? Well, the US was bankrupt. When we sold the United States to foreign banking cartels, if you will, salvage liens were placed on every asset. Check this out. Including the people of the new federalized states. Now let's fast forward to 1933. Income tax was placed on the people to pay these foreign bankers who own the IMF, which owns the IRS. Look into what the IRS actually is. Who is the IMF owned by? You gotta follow the money. Who funds it? It's the same people that own the United States, Inc. Same few families, and they're not American. So when I say foreign insurgents, that's what I mean. ‌ So 1933, USA, Inc. It was bankrupt. ‌ An income tax is placed on its people. In other words, you and I were turned into property. Look it up, we were turned into cattle, and we were collateralized in order to turn us, humans, flesh and blood, into a means of paying off a massive debt. But the problem is, is that while you are technically a person, you've entered into contracts that you're completely unaware of, such as your birth certificate, social security number, et cetera that are all saying I consent to being collateralized, you're living as property, as opposed to living as a blood and flesh natural being ‌ On paper, you are property, you are a corporation right now. You might be hearing this and thinking, we're fucked. We're property, are you kidding me? And that's true, and property doesn't have rights. But here is both the blessing and the curse. There are multiple of you. Just like there's multiple United States of Americas, sleight of hand, remember? What hat do they wanna wear? ‌ There are multiple of you. The insane irony in all of this is the fact that they are actually now liable for all of your alleged obligations, aka debts. That's what a debt means. You can play a wrong move in chess and still win the game. And commerce is chess. Their greatest attempt to set us back, actually, is their greatest weakness. How can we owe debt if the United States is liable for all of its property? ‌ If we're its property, then it's the United States' burden to pay our debt and that is exactly what the law says. I'm going to leave you guys with two different codes that I highly recommend you look into first is going to be the House Joint Resolution Act 192. & when that occurred, the dollar was turned into what is called Federal Reserve debt notes. If we're being asked to pay debts, but all we are given from the system is debt notes, AKA fiat money to pay back those debts. How can we pay a debt with a debt? I just want you to sit with that. They never gave you lawful money ‌ They never gave you gold. They never gave you silver. The other side of it is looking into 18 USC 818 United States code 8. You're going to come to find out that that's literally telling you that the United States is liable for all debt, all of your debt. The United States is liable for it. How can you pay a debt with debt notes? Don't let that go over your head. They already got paid. Whoever's coming after you saying you a debt, whatever. They already got paid. Why would you be paying it twice? Common law, a completely different higher level set of law that comes from God, the Creator is for a natural blood and flesh man. & yet you have been following legal law your entire life.”

The United States Is A Corporation. American History Your Were NEVER Told “It was all masterfully planned and executed. During the Civil War, the Constitutional Republic abandoned Congress, which forced President Lincoln to issue martial law. At this time, the Republic was taken over by foreign insurgents who replaced it with the United States of America, Inc. in all caps in 1871. A corporation that had the same name. The United States. ‌ What better way to replace it without anyone noticing that they just got turned into a business and commercialized? Now, this corporation was later purchased by the banking powers behind the Fed in 1912. The Fed was created in 1913. Why did this happen? Well, the US was bankrupt. When we sold the United States to foreign banking cartels, if you will, salvage liens were placed on every asset. Check this out. Including the people of the new federalized states. Now let's fast forward to 1933. Income tax was placed on the people to pay these foreign bankers who own the IMF, which owns the IRS. Look into what the IRS actually is. Who is the IMF owned by? You gotta follow the money. Who funds it? It's the same people that own the United States, Inc. Same few families, and they're not American. So when I say foreign insurgents, that's what I mean. ‌ So 1933, USA, Inc. It was bankrupt. ‌ An income tax is placed on its people. In other words, you and I were turned into property. Look it up, we were turned into cattle, and we were collateralized in order to turn us, humans, flesh and blood, into a means of paying off a massive debt. But the problem is, is that while you are technically a person, you've entered into contracts that you're completely unaware of, such as your birth certificate, social security number, et cetera that are all saying I consent to being collateralized, you're living as property, as opposed to living as a blood and flesh natural being ‌ On paper, you are property, you are a corporation right now. You might be hearing this and thinking, we're fucked. We're property, are you kidding me? And that's true, and property doesn't have rights. But here is both the blessing and the curse. There are multiple of you. Just like there's multiple United States of Americas, sleight of hand, remember? What hat do they wanna wear? ‌ There are multiple of you. The insane irony in all of this is the fact that they are actually now liable for all of your alleged obligations, aka debts. That's what a debt means. You can play a wrong move in chess and still win the game. And commerce is chess. Their greatest attempt to set us back, actually, is their greatest weakness. How can we owe debt if the United States is liable for all of its property? ‌ If we're its property, then it's the United States' burden to pay our debt and that is exactly what the law says. I'm going to leave you guys with two different codes that I highly recommend you look into first is going to be the House Joint Resolution Act 192. & when that occurred, the dollar was turned into what is called Federal Reserve debt notes. If we're being asked to pay debts, but all we are given from the system is debt notes, AKA fiat money to pay back those debts. How can we pay a debt with a debt? I just want you to sit with that. They never gave you lawful money ‌ They never gave you gold. They never gave you silver. The other side of it is looking into 18 USC 818 United States code 8. You're going to come to find out that that's literally telling you that the United States is liable for all debt, all of your debt. The United States is liable for it. How can you pay a debt with debt notes? Don't let that go over your head. They already got paid. Whoever's coming after you saying you a debt, whatever. They already got paid. Why would you be paying it twice? Common law, a completely different higher level set of law that comes from God, the Creator is for a natural blood and flesh man. & yet you have been following legal law your entire life.”

Wall Street Apes

631,952 Aufrufe • vor 3 Jahren

Would you want to be a teacher on your staff as a principal? I have often asked teachers, would you want to be a learner in your own classroom, but the question above for administrators could be even more critical. If we do not support those closest to students every day in an effective manner, it is much harder for things to improve in schools. If we want learning to look different in classrooms, then leadership must also evolve. This doesn’t mean that everything done in the past has been wrong. Some things that mattered 50 years ago will matter now, both in learning and leadership. But replicating everything that was done in the past, whether it was effective or not, isn’t a great strategy for moving schools forward. I was blessed to learn from some amazing principals in my career, but I also learned about things that I hated as a teacher and swore that I would do my best not to replicate those strategies. I wrote this in my upcoming book co-authored with Allyson Apsey (Allyson Apsey) titled, “What Makes a Great Principal”: “If we do things in our schools and classrooms that were done hundreds of years ago that still work today, we should continue to do them. On the other hand, if we do new stuff just because it is new, but it doesn’t work, we shouldn’t be doing it. Whatever works for our community is where our focus should be, no matter when it originated.” What worked in the past? What would you change? What would you have wanted as a teacher, and how can you make that happen? Simply replicating the strategies of the past, whether good or bad, will not necessarily lead education to a better future. Innovation is crucial to leadership as much as it is to teaching and learning.

Would you want to be a teacher on your staff as a principal? I have often asked teachers, would you want to be a learner in your own classroom, but the question above for administrators could be even more critical. If we do not support those closest to students every day in an effective manner, it is much harder for things to improve in schools. If we want learning to look different in classrooms, then leadership must also evolve. This doesn’t mean that everything done in the past has been wrong. Some things that mattered 50 years ago will matter now, both in learning and leadership. But replicating everything that was done in the past, whether it was effective or not, isn’t a great strategy for moving schools forward. I was blessed to learn from some amazing principals in my career, but I also learned about things that I hated as a teacher and swore that I would do my best not to replicate those strategies. I wrote this in my upcoming book co-authored with Allyson Apsey (Allyson Apsey) titled, “What Makes a Great Principal”: “If we do things in our schools and classrooms that were done hundreds of years ago that still work today, we should continue to do them. On the other hand, if we do new stuff just because it is new, but it doesn’t work, we shouldn’t be doing it. Whatever works for our community is where our focus should be, no matter when it originated.” What worked in the past? What would you change? What would you have wanted as a teacher, and how can you make that happen? Simply replicating the strategies of the past, whether good or bad, will not necessarily lead education to a better future. Innovation is crucial to leadership as much as it is to teaching and learning.

George Couros

22,738 Aufrufe • vor 2 Jahren

Most investors think paying off debt is the safe move. That is backwards. The rule: never pay off the debt, unless the asset stops growing faster than the debt itself. As long as the asset outpaces the loan, the debt stays open forever. Because debt is not the risk. Idle equity is. The real question is not how much leverage can you take. It is how hard do you actually need to push to hit your number, and for how long. Mark Moss

Most investors think paying off debt is the safe move. That is backwards. The rule: never pay off the debt, unless the asset stops growing faster than the debt itself. As long as the asset outpaces the loan, the debt stays open forever. Because debt is not the risk. Idle equity is. The real question is not how much leverage can you take. It is how hard do you actually need to push to hit your number, and for how long. Mark Moss

Ken McElroy

39,699 Aufrufe • vor 2 Monaten

Money is debt, and debt is money. It confuses a lot of people when I say that, but the mechanics are fairly straightforward. A debt instrument is just a promise to deliver money in the future. What that money is worth determines the value of what you’re holding. That’s why currency valuation is so critical, and why I think people need to pay more attention to it when thinking about the broader economy. Nikhil Kamath

Money is debt, and debt is money. It confuses a lot of people when I say that, but the mechanics are fairly straightforward. A debt instrument is just a promise to deliver money in the future. What that money is worth determines the value of what you’re holding. That’s why currency valuation is so critical, and why I think people need to pay more attention to it when thinking about the broader economy. Nikhil Kamath

Ray Dalio

247,310 Aufrufe • vor 5 Monaten

Do not borrow money to fund a lifestyle. Only borrow to fund acquisitions, start a business, in genuine emergencies, or to invest in education, because those are the only forms of debt that build you rather than destroy you. Borrowing to impress people who do not care about you is the quickest route to poverty. Don’t spend what you don’t have, don’t feel pressured to do things you can’t afford! Drive an ordinary car until you can afford to buy the monster SUV you want, and do not rely on credit to push a big car when you do not even have a title deed to your name. Invest first and enjoy the rewards in your later years. If you invest in your younger years, you will not need to panic about pensions, healthcare or old age. Nothing is more painful than seeing an elderly person without a home, without savings and without a source of income. Many people are destroyed by financial stress more than anything else. Eat what you have killed, and never put partying on credit cards that you will struggle to pay off. It is unwise. A man has potential up to 35, and after that it should be a stable life with certainty. It is hard in Zimbabwe, but elsewhere that is the rule. Studies in Europe, Asia and North America show that peak earning potential for men is usually reached between 35 and 45. Build wealth first and enjoy the luxuries later, because nothing is heavier than the debt of a lifestyle you cannot afford. You end up thinking that you were bewitched, yet you are deliberately making terrible financial decisions, choosing small pleasures today at the cost of a stable and dignified older life. Stop blaming spirits for what discipline can fix.

Do not borrow money to fund a lifestyle. Only borrow to fund acquisitions, start a business, in genuine emergencies, or to invest in education, because those are the only forms of debt that build you rather than destroy you. Borrowing to impress people who do not care about you is the quickest route to poverty. Don’t spend what you don’t have, don’t feel pressured to do things you can’t afford! Drive an ordinary car until you can afford to buy the monster SUV you want, and do not rely on credit to push a big car when you do not even have a title deed to your name. Invest first and enjoy the rewards in your later years. If you invest in your younger years, you will not need to panic about pensions, healthcare or old age. Nothing is more painful than seeing an elderly person without a home, without savings and without a source of income. Many people are destroyed by financial stress more than anything else. Eat what you have killed, and never put partying on credit cards that you will struggle to pay off. It is unwise. A man has potential up to 35, and after that it should be a stable life with certainty. It is hard in Zimbabwe, but elsewhere that is the rule. Studies in Europe, Asia and North America show that peak earning potential for men is usually reached between 35 and 45. Build wealth first and enjoy the luxuries later, because nothing is heavier than the debt of a lifestyle you cannot afford. You end up thinking that you were bewitched, yet you are deliberately making terrible financial decisions, choosing small pleasures today at the cost of a stable and dignified older life. Stop blaming spirits for what discipline can fix.

Hopewell Chin’ono

90,651 Aufrufe • vor 10 Monaten

"In the last 30 years, administrative staff in educational institutions has grown by 6x while students have been flat." David david friedberg reveals how government-backed student loans created the student debt crisis: "The federal student loan program would give a loan to any student going to any college, for any degree, regardless of the price." "No kid who's 18 years old is going to make a good decision about what school to go to when you can go to any school you want, with any degree, regardless of your personal GPA or income outcome when you come out of that school." "As a result, it created all these mis-incentives where institutions could spend as much as they wanted on administrative staff, build a new building, put in a new rec center, charge more for tuition, charge more for tuition, charge more for tuition—because there was no constraints." "In a private market, you would've tested how much does that education cost, is that a good school, is that a good degree, and are you a good student?" "It would've constrained how much was being loaned for education." "Instead, it was unlimited. Everything broke, and everything got so expensive, and now people can't pay their student loan debt."

"In the last 30 years, administrative staff in educational institutions has grown by 6x while students have been flat." David david friedberg reveals how government-backed student loans created the student debt crisis: "The federal student loan program would give a loan to any student going to any college, for any degree, regardless of the price." "No kid who's 18 years old is going to make a good decision about what school to go to when you can go to any school you want, with any degree, regardless of your personal GPA or income outcome when you come out of that school." "As a result, it created all these mis-incentives where institutions could spend as much as they wanted on administrative staff, build a new building, put in a new rec center, charge more for tuition, charge more for tuition, charge more for tuition—because there was no constraints." "In a private market, you would've tested how much does that education cost, is that a good school, is that a good degree, and are you a good student?" "It would've constrained how much was being loaned for education." "Instead, it was unlimited. Everything broke, and everything got so expensive, and now people can't pay their student loan debt."

sourcery

43,669 Aufrufe • vor 2 Monaten

Debt is often seen as a way to fund luxury items like a Range Rover, but a smarter approach is to use debt as a tool for wealth creation. Instead of buying depreciating assets, wise individuals invest borrowed money into ventures that generate income. For example, using debt to invest in a factory creates jobs, revenue, and long-term financial growth. Similarly, borrowing to hire skilled workers boosts productivity and profitability. By focusing on these kinds of investments, debt becomes a pathway to lasting prosperity rather than a burden.

Debt is often seen as a way to fund luxury items like a Range Rover, but a smarter approach is to use debt as a tool for wealth creation. Instead of buying depreciating assets, wise individuals invest borrowed money into ventures that generate income. For example, using debt to invest in a factory creates jobs, revenue, and long-term financial growth. Similarly, borrowing to hire skilled workers boosts productivity and profitability. By focusing on these kinds of investments, debt becomes a pathway to lasting prosperity rather than a burden.

VT

11,376 Aufrufe • vor 2 Jahren

DAVE SMITH: WE HAVE AN UNPRECEDENTED DEBT CRISIS—BUT THEY TELL YOU ELON IS THE PROBLEM!? “The U.S. federal government is the biggest organization in the history of the world. We spend more than any other government in the history of the world has ever spent. We are so far in debt now that the interest on the debt is now, I believe last year it was $1.2 trillion. And it's going up. The interest on the debt is now overtaking the entire budget. If we balanced our budget tomorrow, we still run a trillion-dollar deficit every year just because we owe it on the interest on the debt. This is so obviously a crisis. And then they're trying to convince you that the real crisis is that Elon Musk and a few of his genius nerd buddies want to open the books. How the fuck can you convince anyone of that?” Source: The Joe Rogan Experience, April 3, 2025

DAVE SMITH: WE HAVE AN UNPRECEDENTED DEBT CRISIS—BUT THEY TELL YOU ELON IS THE PROBLEM!? “The U.S. federal government is the biggest organization in the history of the world. We spend more than any other government in the history of the world has ever spent. We are so far in debt now that the interest on the debt is now, I believe last year it was $1.2 trillion. And it's going up. The interest on the debt is now overtaking the entire budget. If we balanced our budget tomorrow, we still run a trillion-dollar deficit every year just because we owe it on the interest on the debt. This is so obviously a crisis. And then they're trying to convince you that the real crisis is that Elon Musk and a few of his genius nerd buddies want to open the books. How the fuck can you convince anyone of that?” Source: The Joe Rogan Experience, April 3, 2025

Mario Nawfal

121,105 Aufrufe • vor 1 Jahr