The human data on the anterior mid-Cingulate cortex are pretty spectacular: engaged in effort estimation, activated by leaning into meaningful challenges of various kinds, correlated with “super-aging” & on and on. All support doing what I call the SBS Protocol. Sucks but Safe.

AMCC = David Goggins Brain Region 😂

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I loved learning about this on your episodes so much we made a graphic for it

You have to do what you don’t want to do to build willpower, confidence and resilience.

After your deliberate cold exposure Andrew, I hope you have a warm hot chocolate, or would that ruin the effect 👍 Always great your videos, and what an appropriate name “Grit” for the mid-Cingulate cortex activity and resultant perseverance of the individual.

Why are so many people becoming weaker, even after achieving remarkable careers or accomplishments? The culprit lies in the anterior mid-cingulate cortex—a brain region often referred to as the “David Goggins brain region.”

Looking forward to seeing possible future podcast episodes on brain-computer interfaces and their potential to assist human optimizations!

@xAlphaWarriorx - this one’s for you, rest of us too!

Thank you for introducing us to this last year with the Googins episode.. The aMCC’s role in effort estimation, tenacity, & embracing challenges is fascinating. The adoption of the “SBS Protocol” can & does really enhance resilience, improve health & it fosters a profound will to live well, with benefits that seem to amplify over time.

Time to grow the anterior mid-cingulate cortex

If you don’t want to do it ➡️ Do it.