The people that have a problem with Drake not “maturing” don’t realize that by continuing to connect with younger audiences, he’s extending his relevance in a way that almost no artist in history has done. That’s not immaturity, that’s longevity. That’s good business. Most artists age out of cultural... relevance because they stop speaking the language of younger consumers. Drake figured out how to evolve without completely abandoning the audience that keeps music moving in real time. And whether people like it or not, that strategy has kept him at the top for over 15 years. Also it’s unfair to place this massive cultural responsibility on one artist while giving everybody else a pass. We don’t demand every rapper become a political leader, social activist, therapist, and moral compass all at once. Somehow Drake is expected to carry standards that nobody else is held to. At the end of the day, music is still entertainment, and maintaining relevance across generations is one of the hardest things to do in the business. What Drake has accomplished is unprecedented, whether people personally like the music or not. 🤷🏾‍♂️😐show more

This would actually hit if you weren’t 50 years old your damn self

@TyreeLHolland The mental gymnastics you’re playing with yourself to make excuses for a grown man who grew up to be a YN is hilarious 😂 We watched the character switch 🤦🏽‍♂️

It’s sad that we live in a society where common folk are too stupid to understand this and appreciate the genius of Drake.

I’ve been saying most of this for the longest. Talented as Drake is his marketing may be just good or even better. Drake knows what to do to stay relevant while also always keeping his base pleased. Most artists couldn’t survive the bad pub from that battle. Drake’s bigger now…

You bout 50+ saying this dumb ass shit what an embarrassment

Kind of creepy though. Stunted Development is not attractive

Your whole image is now defending Drake. You need to focus on that social media app you were supposed to start years ago.

That “maturing” problem is bullshit. They don’t treat other rappers like that. Rick Ross is about to put out another super fake mafioso boss themed album and no one is going to say there’s no growth. What Kendrick did in the battle was opposite of growth. It’s all bullshit.

To be the son of Isaac Hayes and say this is the dumbest take i seen in a while

@Tombara_ibc I have been enjoying your analysis. 💯

@shiestynurse I can’t fckin wait when a movie is made about Drake! Imagine surviving a 20v1, J Cole’s bitch ass turned on you, Jay Z being the snake that he is behind the scenes, and UMG writing a blank check t Kendrick so he can buy BOTS, and somehow THE BOY @Drake PREVAILED? Drake GOATED 🐐

FACTS. And honestly, I don’t need to hear a 444 style album from Drake or anyone else. Everyone mad that they have to grow up and grow boring and he hasn’t.

Wussup with Drake fans always writing paragraphs to try and convince us he’s a superior lyricist. 🤦🏾‍♂️

Literally been saying this for awhile now. Feels good to not be the only one who see it so clearly. Hey @theneedledrop you may be able to learn something here You're judging him by what YOU want him to be and not who he IS. The artist that changed their style to introspective did so because they realized they were no longer tapped in and couldn't capture the youth. Or in the words of ICEMAN: "If they coulda been they WOULDA BEEN,... but THEY CAN'T!" Know what I'm saying.... Outside is back to what it was.

Sad

Taylor swift does the same. She's the oldest teenager in music history

“This 40 year old man is staying in touch with teens and young adults through booty shaking music. Acknowledge his greatness” Yall mfs are weird

@U_Peaked They want him to talk about back pains and taxes like wtf?? He talks about his life. They’re mad bc it’s lit

You're older than Drake is while doing all this

This man is talking about B’s on the table and fighting the industry. Are people really trying to say that’s not gonna hit for a 40 yr old fighting for a promotion in his company?

I don’t think people are clueless to the reasons for doing it. In fact, that’s the exact rub Drake is a PRODUCT to market, not an ARTIST, in the purest sense of art as an expression of self. There are plenty of people who make living off “corporate art” - but it’s commercial

So he just keep making music for the kids? He grown. lol he gotta grow up lol

I think this is a very solid take, but I also believe that with ICEMAN he was able to recapture a lot of his older audience by going back to Rap/Hip-Hop fundamentals. I can't speak for everyone, but the effort behind the lyrics/penmanship is what his original fanbase was missing.

Lawsuit Larry wins again!!!

@Stackola89 Cook!!!!

It is good bussiness AND immaturity at the same time. Cause if he does it just for the money that makes him fake. He is what he raps about. You don't have to be an activist or a leader but being 40 and rapping about only hoes and Instagram likes is just immaturity

This is Isaac Hayes son ya’ll. I never thought in a million years Isaac would raise a bitch.

40 years old trying to appeal his personal brand to kiddies 🤣🤣🤣 then wonders why the PDF shit connected

Shut up twisted lips

Im an older drake fan I’ll listen to him till i pass on

@stevonaj 👨‍💻Drake never fell off because he always was trying to do something new Whether there’s new beats or working with new artist, he kept himself fresh and in the game Unlike other Rappers that fall off because they never changed. Drake and Nicki Minaj same business strategy

what are you even talking about ? even before the beef, high school boys were calling Drake zesty and corny. Younger kids especially boys are not listening to Drake. They are listening to Carti and Yeat. Drake is for men in their 30s and 40s who are mentally in High School.

Every Retail, Restaurant, Hospitality, Tech, Hospital & Health Care, Social Media, Media & Home Improvement company in the world is trying to do what he’s doing. It’s called Skew to a younger demographic. It extends your product life cycle, they build long term financial models & forecasts based on it. They invest dollars into marketing and advertising to skew their content & creative for it. They even change their brand iconography because of it. Most companies do it wrong and lose their core customer and never connect with the younger demographic. But the ones who do it successfully, do it over and over and over again. They’re perfectly fine with losing some of their older demo for another 20 year run with their younger one. ITS BUSINESS.