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The problem with X dominating science communication is simple Unless you go viral, consequential work disappears We built a new-age research feed that surfaces preprints, blogs, and researchers to the right audience. Follow alex zhang Graham Neubig Samuel Schmidgall and more on alphaXiv!

14,163 görüntüleme • 7 gün önce •via X (Twitter)

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We didn’t expect it to work. And we certainly never meant to go viral. We started NOBSRoutines to reflect our thoughtful, science-based approach to oral care with a promise to deliver products that work with your oral microbiome, not against it. But as the brand evolved, so did our audience. People quickly began to associate us most with our viral NOBS Toothpaste Tablets. They loved the name, the formula, and what it stands for: all of the good stuff, and none of the junk. Before long, everyone was calling us “NOBS”. Even our own customers would say “I just ordered from NOBS.” At some point, the product outgrew the name. So we’re simplifying. We’re dropping the “biöm” and taking on the moniker our customers already trust, remember, and search for by name: NOBS. (now NOBS everywhere) This change reflects what we’ve been offering all along: dentist-formulated, science-backed products with transparent ingredients and a commitment to education. Oh, and a bit of humor and personality in a category that usually feels sterile. No need to worry: we’re not changing our formulas, and you’ll still receive the same products that you’ve come to know and love (just with some different names and packaging!). Don’t think of us as a new company but rather the same team committed to excellence, just with a clearer identity now. With love, Fawn PS - turns out you can teach an old deer new tricks. Look who’s learning Sora 😂

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