The Starbucks Test:

After 6 or 7 times they might kick me out of the Starbucks.

But that’s all you need.

Marc this is one of those ideas that sounds good in theory, you do it twice and people start calling you creep.

What if they are not your target audience?

Got fresh coffee? We do.

Amazing for b2c, not sure how well this works for b2b.

With all due respect, I disagree. If a stranger approaches you at a Starbucks and even if you accept a coffee from him, people may still hesitate to criticize the idea, fearing for their safety, leading to many false positive responses.

Depends who you land on.

Or just do the mum test and save yourself $5

That works too! Can’t count the times I’ve done this.

The idea is good. And this is where #GiveFirst—>AskLater principle works