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The Universal Commerce Protocol with Shopify Catalog is now open to every developer. Since we announced UCP in January, it’s been powering agentic commerce across some of the biggest AI platforms in the world. Now, new tools are available to anyone who wants to build a shopping experience. That... show more

Harley Finkelstein

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67,363 Aufrufe • vor 2 Monaten •via X (Twitter)

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Shopify is the epicenter of the AI era. Our merchants are among the first to sell in AI channels, with Shopify powering the full end-to-end commerce journey. Over 1 billion products are surfaced in AI chats through the Shopify Catalog, so they show up with accurate and up to date information. Our AI-powered tools blend two decades of commerce intelligence with completely personalized guidance for each merchant. Our merchants aren't just keeping up. They're better positioned than anyone who isn't on Shopify. Great conversation as always, Jim Cramer.

Shopify is the epicenter of the AI era. Our merchants are among the first to sell in AI channels, with Shopify powering the full end-to-end commerce journey. Over 1 billion products are surfaced in AI chats through the Shopify Catalog, so they show up with accurate and up to date information. Our AI-powered tools blend two decades of commerce intelligence with completely personalized guidance for each merchant. Our merchants aren't just keeping up. They're better positioned than anyone who isn't on Shopify. Great conversation as always, Jim Cramer.

Harley Finkelstein

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This is the year everything changes for entrepreneurs. We’re only two weeks into 2026 and this is what we’re dropping. → Opening up the Shopify Catalog to ANY brand with our new Agentic plan. All merchants, whether or not they’re on Shopify, can sell across AI channels. → We’ve added even more channels to Agentic Storefronts, now including Google AI Mode, Gemini and Microsoft Copilot Checkout. And we already announced ChatGPT last year. → We built the Universal Commerce Protocol (aka UCP) with Google. The open standard for AI agents to connect and transact with any merchant. Shopify is the commerce layer of the AI era. Let’s go.

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Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial: - Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s Microsoft Copilot. - Shopify Catalog: low latency global product search across millions of merchants - Universal Cart: shop from any store, anywhere, in one cart With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations. We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

Agents will become a common way people shop. So today we are releasing 3 tools to make adding commerce to those agents trivial: - Checkout Kit: embed commerce widgets and checkout(!) directly into your agent and chat. This is already being used by Microsoft’s Microsoft Copilot. - Shopify Catalog: low latency global product search across millions of merchants - Universal Cart: shop from any store, anywhere, in one cart With these, you can build seamless embedded commerce experiences quickly, starting with all the best products by the best merchants in the world instead of having to sign them all up individually. No need to build a complex new checkout, or dealing with regulatory marketplace rules. Commerce just plugs in and feels seamless in conversations. We believe commerce should be everywhere people are, so we’re making that as easy as possible for the AI age.

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tobi lutke and I sat down to talk UCP and the art of protocol design. A couple of themes worth expanding on... The hard part of good protocol design isn't the spec. It's the deep understanding of the problem you're solving and the humility to approach it at the right level. Commerce is infinitely complex and always evolving; it's hubris to pretend anyone can 'spec commerce'. But wait — isn't UCP trying to do exactly that? No, UCP doesn't 'spec commerce'. It models the rules of the bazaar that make commerce possible. The job of UCP is to build the boring parts: the small core of common and composable primitives, and the discovery and negotiation mechanisms that everything else runs on. Done right, this lets commerce thrive in the open, with merchants, agents, and buyers deciding what is advertised, supported, and adopted, not by fiat from a protocol committee. This is UCP. 👇🏻🧵

tobi lutke and I sat down to talk UCP and the art of protocol design. A couple of themes worth expanding on... The hard part of good protocol design isn't the spec. It's the deep understanding of the problem you're solving and the humility to approach it at the right level. Commerce is infinitely complex and always evolving; it's hubris to pretend anyone can 'spec commerce'. But wait — isn't UCP trying to do exactly that? No, UCP doesn't 'spec commerce'. It models the rules of the bazaar that make commerce possible. The job of UCP is to build the boring parts: the small core of common and composable primitives, and the discovery and negotiation mechanisms that everything else runs on. Done right, this lets commerce thrive in the open, with merchants, agents, and buyers deciding what is advertised, supported, and adopted, not by fiat from a protocol committee. This is UCP. 👇🏻🧵

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The Catalog now includes billions of products and UCP is enabled on all Shopify stores by default. Anyone can now build any shopping experience on these rails. We're also introducing Shop sign-in so results are personalized and we’ll be adding the ability for devs to earn commission on sales. We built some fun apps of our own to show what’s possible. Have fun.

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