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🚨HUGE: Every AI platform wants commerce. Every merchant has checkout customizations they can't lose. Until now, those two things couldn't coexist. Shopify + Google just shipped the Universal Commerce Protocol (UCP) – the open standard that changes everything. Built on billions of transactions. Every AI platform, merchant, and payment... show more

Mani Fazeli

3,761 subscribers

77,599 views • 5 months ago •via X (Twitter)

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This is the year everything changes for entrepreneurs. We’re only two weeks into 2026 and this is what we’re dropping. → Opening up the Shopify Catalog to ANY brand with our new Agentic plan. All merchants, whether or not they’re on Shopify, can sell across AI channels. → We’ve added even more channels to Agentic Storefronts, now including Google AI Mode, Gemini and Microsoft Copilot Checkout. And we already announced ChatGPT last year. → We built the Universal Commerce Protocol (aka UCP) with Google. The open standard for AI agents to connect and transact with any merchant. Shopify is the commerce layer of the AI era. Let’s go.

Harley Finkelstein

91,155 views • 5 months ago

Wonder why we built the Universal Commerce Protocol (UCP) – the open standard for AI shopping? @benfrancis1992 and I chopped it up on stage at National Retail Federation.

Wonder why we built the Universal Commerce Protocol (UCP) – the open standard for AI shopping? @benfrancis1992 and I chopped it up on stage at National Retail Federation.

Harley Finkelstein

12,464 views • 5 months ago

The Universal Commerce Protocol with Shopify Catalog is now open to every developer. Since we announced UCP in January, it’s been powering agentic commerce across some of the biggest AI platforms in the world. Now, new tools are available to anyone who wants to build a shopping experience. That means a solo developer has the same commerce layer as the largest tech companies on the planet. One protocol. Millions of merchants. Billions of products. And every new experience a developer builds? That's a win for merchants too. More places for people to discover and buy their products. Nothing to set up. Commerce that can show up anywhere, inside anything, built by anyone.

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Harley Finkelstein

46,204 views • 1 month ago

Universal Commerce Protocol is now live for all merchants Teach your agent to search billions of products with Shopify Catalog, build carts, and check out with the new UCP skill

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Shopify Developers

62,967 views • 1 month ago

We’re codeveloping an open standard for agentic commerce with OpenAI. The Agentic Commerce Protocol enables programmatic commerce flows between buyers, AI agents, and businesses. Instant Checkout in ChatGPT is powered by this protocol. ⤵️

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183,351 views • 9 months ago

ChatGPT already helps millions of people find what to buy. Now it can help them buy it too. We’re introducing Instant Checkout in ChatGPT with Etsy and Shopify, and open-sourcing the Agentic Commerce Protocol that powers it, built with Stripe, so more merchants and developers can integrate agentic checkout.

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Starting this week, millions of Shopify merchants can sell in ChatGPT, into the US. Their PDP, their checkout, their customizations, no extra setup. AI is a new front door to commerce. Shopify is what’s behind it everywhere.

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Mani Fazeli

234,977 views • 3 months ago

Shopify is the epicenter of the AI era. Our merchants are among the first to sell in AI channels, with Shopify powering the full end-to-end commerce journey. Over 1 billion products are surfaced in AI chats through the Shopify Catalog, so they show up with accurate and up to date information. Our AI-powered tools blend two decades of commerce intelligence with completely personalized guidance for each merchant. Our merchants aren't just keeping up. They're better positioned than anyone who isn't on Shopify. Great conversation as always, Jim Cramer.

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23,627 views • 1 month ago

Engineers from Google, MIT, Amazon, and Carnegie Mellon just built what every enterprise has been waiting for. An AI agent platform that gives every employee their own assistant in Slack, with sandboxed execution, credential isolation, and a Governor AI that blocks attacks before they reach inference. It's called Diana and it changes how companies run: ↓

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Hasan Toor

31,586 views • 2 months ago

The only live view of commerce happening around the 🌎. This represents the resiliency & scale of millions of merchants on Shopify, and the excitement of their customers. Every arc you see is an order placed by a customer to a Shopify merchant. Press 'H' and come on board...✈️ Watch Black Friday live👇

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41,471 views • 2 years ago

things possible in agentic commerce with UCP: loyalty programs subscriptions delivery dates bundles custom terms basically all the things that make your checkout yours

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19,002 views • 5 months ago

Today at #GoogleIO, I shared how we’ve been laying the building blocks for the future of agentic commerce with Universal Commerce Protocol (UCP), Agent Payments Protocol (AP2), and our new Universal Cart.

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you can't spell Renaissance without AI The Renaissance Edition: 150+ product updates built for a new world of commerce

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Everyone’s hyped about Google Universal Commerce Protocol (UCP) for e-commerce. But here’s the truth, When it comes to b2b Shopping It helps you find suppliers. It doesn’t help you close deals. That gap is exactly where Accio wins 👇

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Saidul

43,079 views • 5 months ago

tobi lutke and I sat down to talk UCP and the art of protocol design. A couple of themes worth expanding on... The hard part of good protocol design isn't the spec. It's the deep understanding of the problem you're solving and the humility to approach it at the right level. Commerce is infinitely complex and always evolving; it's hubris to pretend anyone can 'spec commerce'. But wait — isn't UCP trying to do exactly that? No, UCP doesn't 'spec commerce'. It models the rules of the bazaar that make commerce possible. The job of UCP is to build the boring parts: the small core of common and composable primitives, and the discovery and negotiation mechanisms that everything else runs on. Done right, this lets commerce thrive in the open, with merchants, agents, and buyers deciding what is advertised, supported, and adopted, not by fiat from a protocol committee. This is UCP. 👇🏻🧵

tobi lutke and I sat down to talk UCP and the art of protocol design. A couple of themes worth expanding on... The hard part of good protocol design isn't the spec. It's the deep understanding of the problem you're solving and the humility to approach it at the right level. Commerce is infinitely complex and always evolving; it's hubris to pretend anyone can 'spec commerce'. But wait — isn't UCP trying to do exactly that? No, UCP doesn't 'spec commerce'. It models the rules of the bazaar that make commerce possible. The job of UCP is to build the boring parts: the small core of common and composable primitives, and the discovery and negotiation mechanisms that everything else runs on. Done right, this lets commerce thrive in the open, with merchants, agents, and buyers deciding what is advertised, supported, and adopted, not by fiat from a protocol committee. This is UCP. 👇🏻🧵

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17,138 views • 1 month ago

The first onchain robot-to-robot commerce transaction shipped a month ago on Virtuals Protocol. Now it's becoming the standard.

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Every 26 seconds, a new merchant makes their first sale on Shopify. Welcome to the club.

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Harley Finkelstein

58,509 views • 7 months ago

Google just launched Universal Commerce Protocol. I created this video using Google NotebookLM to explain what UCP is, how it works, I like the video, it came out really well and explains everything clearly. Hope you all enjoy it. Note: I slightly edited the video for my YouTube channel.

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36,209 views • 5 months ago

I built what I believe is the 2025 standard for running traffic using AI. An AI agent trained on private Telegram groups, underground forums, and internal SOPs, it gives you funnel strategies, automation setups, and traffic methods that actually work right now. It works for every niche. Every platform. Comment “ACCESS” & I’ll send you access to it in DMs.

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casualhyped

37,527 views • 1 year ago

Every privacy protocol protects the sender. Nobody protected the recipient. Until us. Mehow on why that changes everything 👇

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10,647 views • 26 days ago