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This couple makes $60,000 a month mailing letters. It started with jam. They were selling jars to meet their neighbors, but demand kept growing. So they thought: what about a letter instead? First month, Hannah posted about it on social media (just under 3k followers at the time) and... show more
69,268 Aufrufe • vor 3 Monaten •via X (Twitter)
30 Kommentare

I am not understanding why someone would subscribe and pay $11 to get a handwritten letter from her…?

Codie, everyone out here chasing ai unicorns and this couple got rich on stamps. boring wins again

the $11 price is the wildest part to me. 8 months in, 5,200 subs, still charging what she charged the first 50. bump it to $15 and basically nobody churns

“A handwritten letter from Hannah” is a bottleneck of this business.

That’s amazing.

Interesting sounds like the lady in the bible with the oil and needed jars

I don't get the benefit of the product. But I don't understand a lot of things, so.

Me either. But there is an entire nostalgia and slow living movement happening that is fascinating.

This is something I am considering for my AI Agency, and a quick tip, you could speed the process of writing letters up much faster by getting a printer which literally hand writes letters.

How to do it

the fact that she started with jars of jam and turned it into 60K/month by month 8 is wild, but the real story is buried in the last third, she's charging $11 to everyone including subscribers from month 1, no email capture, no churn tracking. that's not a business at its ceiling, that's a business running at 20% of what it could do. the biggest opportunities are usually the ones the founder hasn't noticed yet

Who cares.

No email capture?? Hannah let me help you with your site

this is proof that social media is the biggest leverage you’ve an entrepreneur today. if you’re not leveraging social media atm, you’re leaving bundles of cash on the table.

The pricing gap is the sneaky part here. Same product, same fulfillment motion, but one small test from 1 to 5 changes the whole business

How can they have more than zero clients with such a poor concept?

Simple ideas look obvious only after someone proves people will pay for them.

💯

The simplicity is what makes this so interesting. No complicated tech, just a product people genuinely look forward to receiving. Makes you wonder how many “old-fashioned” ideas are sitting there waiting for the right modern distribution.

Makes sense. Cold email died from crowding; the mailbox emptied out, so it converts again. The lesson isn't "send letters", it's audit where your buyers' attention is undersubscribed and be early or boomerang back. I guess it's kind of like landlines ☎️

The funny part is the product is attention, not letters. People will pay for something that feels human in a feed full of ads.

Impressive and creative. Great story.

como voce acha que a hannah poderia dobrar o preco sem perder assinantes?

simple neighborly jam → viral TikTok → $60k/mo recurring revenue shows "boring" execution still crushes hype.

Mailing letters making $60k/month is such a good reminder that distribution beats looking fancy more often than people want to admit.

Everyone is trying to automate everything. Then a handwritten letter makes $60k/month 🤷

The Murd will be doing this!

My observation is that the social media boost gets you started, but for something as personal as mailing letters, sustained growth almost always comes from the direct experience and word-of-mouth. The product has to speak for itself eventually.

The highest margins often come from the simplest, most human ideas.

with a right business system, I believe success can be clone
