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This couple makes $60,000 a month mailing letters. It started with jam. They were selling jars to meet their neighbors, but demand kept growing. So they thought: what about a letter instead? First month, Hannah posted about it on social media (just under 3k followers at the time) and...

69,268 Aufrufe • vor 3 Monaten •via X (Twitter)

30 Kommentare

Profilbild von APSCarolina
APSCarolinavor 3 Monaten

I am not understanding why someone would subscribe and pay $11 to get a handwritten letter from her…?

Profilbild von Vision33X ♘
Vision33X ♘vor 3 Monaten

Codie, everyone out here chasing ai unicorns and this couple got rich on stamps. boring wins again

Profilbild von JT | writeoffs.ai
JT | writeoffs.aivor 3 Monaten

the $11 price is the wildest part to me. 8 months in, 5,200 subs, still charging what she charged the first 50. bump it to $15 and basically nobody churns

Profilbild von FinArt
FinArtvor 3 Monaten

“A handwritten letter from Hannah” is a bottleneck of this business.

Profilbild von Spencer Grogan
Spencer Groganvor 3 Monaten

That’s amazing.

Profilbild von William Jenkins/SME/www.freeenvirogroup.com
William Jenkins/SME/www.freeenvirogroup.comvor 3 Monaten

Interesting sounds like the lady in the bible with the oil and needed jars

Profilbild von Andrew Childs
Andrew Childsvor 3 Monaten

I don't get the benefit of the product. But I don't understand a lot of things, so.

Profilbild von Codie Sanchez
Codie Sanchezvor 3 Monaten

Me either. But there is an entire nostalgia and slow living movement happening that is fascinating.

Profilbild von Vatsal Brahmbhatt
Vatsal Brahmbhattvor 3 Monaten

This is something I am considering for my AI Agency, and a quick tip, you could speed the process of writing letters up much faster by getting a printer which literally hand writes letters.

Profilbild von Seraphin
Seraphinvor 3 Monaten

How to do it

Profilbild von Faraz
Farazvor 3 Monaten

the fact that she started with jars of jam and turned it into 60K/month by month 8 is wild, but the real story is buried in the last third, she's charging $11 to everyone including subscribers from month 1, no email capture, no churn tracking. that's not a business at its ceiling, that's a business running at 20% of what it could do. the biggest opportunities are usually the ones the founder hasn't noticed yet

Profilbild von Latinate!
Latinate!vor 2 Monaten

Who cares.

Profilbild von Hut
Hutvor 3 Monaten

No email capture?? Hannah let me help you with your site

Profilbild von Dominik Martin
Dominik Martinvor 3 Monaten

this is proof that social media is the biggest leverage you’ve an entrepreneur today. if you’re not leveraging social media atm, you’re leaving bundles of cash on the table.

Profilbild von AK
AKvor 3 Monaten

The pricing gap is the sneaky part here. Same product, same fulfillment motion, but one small test from 1 to 5 changes the whole business

Profilbild von ❤️🇫🇷🇨🇭🇺🇦🇮🇱🇺🇸❤️|❌☪️❌
❤️🇫🇷🇨🇭🇺🇦🇮🇱🇺🇸❤️|❌☪️❌vor 3 Monaten

How can they have more than zero clients with such a poor concept?

Profilbild von سعد چانڈیو
سعد چانڈیوvor 3 Monaten

Simple ideas look obvious only after someone proves people will pay for them.

Profilbild von Sam - phoenixwild29.sol
Sam - phoenixwild29.solvor 3 Monaten

💯

Profilbild von Digi Leaders Pakistan
Digi Leaders Pakistanvor 3 Monaten

The simplicity is what makes this so interesting. No complicated tech, just a product people genuinely look forward to receiving. Makes you wonder how many “old-fashioned” ideas are sitting there waiting for the right modern distribution.

Profilbild von Supercurve
Supercurvevor 3 Monaten

Makes sense. Cold email died from crowding; the mailbox emptied out, so it converts again. The lesson isn't "send letters", it's audit where your buyers' attention is undersubscribed and be early or boomerang back. I guess it's kind of like landlines ☎️

Profilbild von Ferbin
Ferbinvor 3 Monaten

The funny part is the product is attention, not letters. People will pay for something that feels human in a feed full of ads.

Profilbild von Spencer Grogan
Spencer Groganvor 3 Monaten

Impressive and creative. Great story.

Profilbild von Bruno Risco
Bruno Riscovor 3 Monaten

como voce acha que a hannah poderia dobrar o preco sem perder assinantes?

Profilbild von ExamAdda
ExamAddavor 3 Monaten

simple neighborly jam → viral TikTok → $60k/mo recurring revenue shows "boring" execution still crushes hype.

Profilbild von MyComputerSpot
MyComputerSpotvor 3 Monaten

Mailing letters making $60k/month is such a good reminder that distribution beats looking fancy more often than people want to admit.

Profilbild von Michael • Road to 100
Michael • Road to 100vor 3 Monaten

Everyone is trying to automate everything. Then a handwritten letter makes $60k/month 🤷

Profilbild von KatZ
KatZvor 3 Monaten

The Murd will be doing this!

Profilbild von MD Ferdous
MD Ferdousvor 3 Monaten

My observation is that the social media boost gets you started, but for something as personal as mailing letters, sustained growth almost always comes from the direct experience and word-of-mouth. The product has to speak for itself eventually.

Profilbild von Mo RezaAli
Mo RezaAlivor 3 Monaten

The highest margins often come from the simplest, most human ideas.

Profilbild von James Malsawm
James Malsawmvor 3 Monaten

with a right business system, I believe success can be clone

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