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This is another example of this emerging “retail barbell effect” that I’m focused on, with the rise of GEO and AEO and live shopping, The digital transformation is going to impact brands and retailers more than ever meanwhile, as a counter to this explosion of technology, you have this... show more
114,143 Aufrufe • vor 9 Monaten •via X (Twitter)
33 Kommentare

Absolutely the way. People crave experiences, not transactions. The way to win the hearts and minds of the consumer is to meet them where they want to be, make the experience tactile, and build a community around the brand. I think people are going to love the new retail.

they are coming and I can’t wait

Check out @nobodysausage there doing massive things $nobody

Interesting take, how about small ones?

@red_alark

So the future is AI finding the product and a human handing it to you with a coffee and a vibe. Hope people will accept it soon.

Interesting

The future belongs to those who master the high-tech and the high-touch; if you aren't digital, you're invisible, but if you aren't physical, you're forgettable. The 2030 bridge is built on both pixels and presence.

👀 @VDizzle777 looks like there will be a need for more & more irl activations by various brands.

🐦⬛☕️🫖😏

💪💪💪💪💪

Digital or analog. Instant or memorable. Commodity convenience or experience worth leaving home for. Pick a side. The middle is already dead, most just have not noticed yet.

Got it. ♥️✅😉

Man, simple but genius. I hadn’t given this much thought until I heard you speaking on this.

Informative thank you 🤯

Interesting because many retail centers already have space that could support this kiosks, pop-ups, small activations. The physical space is often there. It just isn’t being monetized yet.

Seoul is amazing at retails. Their recipe is great product+instagrammable store+cafe. See Gentle Mosnter, Tamburins etc

Digital soul, analog heart. Win both.

@burhansebin @melmedina305

The barbell effect is real - but I think we're also seeing a "middle squeeze" where mid-tier brands get caught between hyper-local authenticity and global digital scale. The winners will be those who master both ends: deeply personal community building AND seamless omnichannel...

IRL is the alpha, always has been.

Happy Monday Gary ☕

@libankano sms

will you bring back veecon?

The barbell really captures it - AI optimizing reach on both ends, human touch in the middle. Brands that master both edges while delivering genuine connection will own the next decade.

Love the idea! 👀✨ Happy to explore a FREE collab, DM me!

yep both sides wild right now

Does Gary have a real job

your content is simply invaluable, love this

The analog comeback gonna feel wild when brands realize the vibe sells more than the pixels

Retail extremes are growing, the middle gets squeezed

This is going to be huge. Can't wait

Totally agree, Gary. It's a wild time, and the personal connection piece is so crucial.
