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This is another example of this emerging “retail barbell effect” that I’m focused on, with the rise of GEO and AEO and live shopping, The digital transformation is going to impact brands and retailers more than ever meanwhile, as a counter to this explosion of technology, you have this...

114,143 Aufrufe • vor 9 Monaten •via X (Twitter)

33 Kommentare

Profilbild von jeffbozos 🍌 🦍
jeffbozos 🍌 🦍vor 9 Monaten

Absolutely the way. People crave experiences, not transactions. The way to win the hearts and minds of the consumer is to meet them where they want to be, make the experience tactile, and build a community around the brand. I think people are going to love the new retail.

Profilbild von berlin
berlinvor 9 Monaten

they are coming and I can’t wait

Profilbild von marksmcneill
marksmcneillvor 9 Monaten

Check out @nobodysausage there doing massive things $nobody

Profilbild von Jairo
Jairovor 9 Monaten

Interesting take, how about small ones?

Profilbild von Emyeli.eth
Emyeli.ethvor 9 Monaten

@red_alark

Profilbild von Chai
Chaivor 9 Monaten

So the future is AI finding the product and a human handing it to you with a coffee and a vibe. Hope people will accept it soon.

Profilbild von Beatmaker ‘Zulu Rocone’
Beatmaker ‘Zulu Rocone’vor 9 Monaten

Interesting

Profilbild von Umut Turan
Umut Turanvor 9 Monaten

The future belongs to those who master the high-tech and the high-touch; if you aren't digital, you're invisible, but if you aren't physical, you're forgettable. The 2030 bridge is built on both pixels and presence.

Profilbild von Keegan✨| 10KTF Teaching Tuesdays🛎️
Keegan✨| 10KTF Teaching Tuesdays🛎️vor 9 Monaten

👀 @VDizzle777 looks like there will be a need for more & more irl activations by various brands.

Profilbild von Luke
Lukevor 9 Monaten

🐦‍⬛☕️🫖😏

Profilbild von Jared A. Jacobson
Jared A. Jacobsonvor 9 Monaten

💪💪💪💪💪

Profilbild von Ali Mamak
Ali Mamakvor 9 Monaten

Digital or analog. Instant or memorable. Commodity convenience or experience worth leaving home for. Pick a side. The middle is already dead, most just have not noticed yet.

Profilbild von Liz | VeeFriends
Liz | VeeFriendsvor 9 Monaten

Got it. ♥️✅😉

Profilbild von Ronald Cooper Jr.
Ronald Cooper Jr.vor 9 Monaten

Man, simple but genius. I hadn’t given this much thought until I heard you speaking on this.

Profilbild von Christina
Christinavor 9 Monaten

Informative thank you 🤯

Profilbild von Deidra Hunter B.
Deidra Hunter B.vor 7 Monaten

Interesting because many retail centers already have space that could support this kiosks, pop-ups, small activations. The physical space is often there. It just isn’t being monetized yet.

Profilbild von ILYA
ILYAvor 9 Monaten

Seoul is amazing at retails. Their recipe is great product+instagrammable store+cafe. See Gentle Mosnter, Tamburins etc

Profilbild von qazzaq.eth
qazzaq.ethvor 9 Monaten

Digital soul, analog heart. Win both.

Profilbild von TJ Villamil
TJ Villamilvor 9 Monaten

@burhansebin @melmedina305

Profilbild von Clifford Perales Madriaga
Clifford Perales Madriagavor 9 Monaten

The barbell effect is real - but I think we're also seeing a "middle squeeze" where mid-tier brands get caught between hyper-local authenticity and global digital scale. The winners will be those who master both ends: deeply personal community building AND seamless omnichannel...

Profilbild von Apewhale 🍌
Apewhale 🍌vor 9 Monaten

IRL is the alpha, always has been.

Profilbild von Eryan
Eryanvor 9 Monaten

Happy Monday Gary ☕

Profilbild von Amanti
Amantivor 9 Monaten

@libankano sms

Profilbild von twktoshi
twktoshivor 9 Monaten

will you bring back veecon?

Profilbild von Brainy
Brainyvor 9 Monaten

The barbell really captures it - AI optimizing reach on both ends, human touch in the middle. Brands that master both edges while delivering genuine connection will own the next decade.

Profilbild von Kevin ⚡️
Kevin ⚡️vor 9 Monaten

Love the idea! 👀✨ Happy to explore a FREE collab, DM me!

Profilbild von An🌊
An🌊vor 9 Monaten

yep both sides wild right now

Profilbild von Kris
Krisvor 9 Monaten

Does Gary have a real job

Profilbild von 💎tdk💎
💎tdk💎vor 9 Monaten

your content is simply invaluable, love this

Profilbild von Zin🌊
Zin🌊vor 9 Monaten

The analog comeback gonna feel wild when brands realize the vibe sells more than the pixels

Profilbild von Owol Destiny
Owol Destinyvor 9 Monaten

Retail extremes are growing, the middle gets squeezed

Profilbild von BlueTiger
BlueTigervor 9 Monaten

This is going to be huge. Can't wait

Profilbild von Glitchy (e/acc)
Glitchy (e/acc)vor 9 Monaten

Totally agree, Gary. It's a wild time, and the personal connection piece is so crucial.

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8 million directors are currently being forced with One Login onto digital ID, and this is not something that's been discussed. And this is the problem with this government. It’s disregard and contempt for the public. The idea you don't need to put in a manifesto and argue and convince people what you're going to do, or even if you have done that, you'll just do a U-turn on it. And if you make promises like to the farmers, you'll just not do it and do a 180 on it. this is particularly true of things like facial ID They're saying it's not mandatory. But effectively if you've got 8 million directors that are being forced to do one login and then it's being used across the board with different agencies, effectively it becomes a thing that you need to do to participate, and a complete obsession with trying to follow what's happened in Australia and Europe's now pushing this as well. You get age gating on the internet, so we have to basically prove who we are to just participate in the digital public sphere. And that's why this, coming Saturday week, we've got, the Four Nations rally to scrap digital ID day, and we're saying it together. We must have a digital bill of rights. Just the fundamental thing. We must have the right not to have to digitally verify, not to have to digitally prove who we are to exist or to participate. There's over 3 million people who are older who don't, go online. But it shouldn't just be that or people who come up with vulnerabilities. These are choices, and we can't allow a situation that. But de facto, we're forced into doing this where we then see lots of surveillance, lots of control, and lots of data breaches. Mike. So this rally is going to be hugely important. Cities in the Four Nations, Belfast, city town hall outside that, outside Holyrood and Edinburgh, outside the Senedd in Cardiff and a really big rally at Trafalgar Square where we got speakers and performers It starts at 2:00. If people get there at 130, this is going to be a sending a message directly to Keir Starmer in this government and also to anyone else that, the May 7th elections, we've been going around the country saying that digital I.D. is a key part of these concerns. And we know people are concerned quite rightly, about potholes, low traffic, Low Traffic neighborhoods of which digital I.D. will be connected to. there's been a big populist uprising, which is very exciting. But we're saying that front and center people should keep putting pressure on, potential candidates. Standing on what? Their position on digital ideas. And it's so important they should make their vote on that. So we've been going around the country, we've got leaflets and fliers, Hundreds of thousands of fliers have gone out. We've got teams around Britain saying that 7th of May, let's make sure we take back democracy and put no digital I.D. at the heart of it. So this four rallies, the scrap digital I.D. rallies on the 25th Saturday, the 25th of April. we're going to continue, challenging, this and insisting on it. , there's going to be some more surprises over the next week and people are going to see much more about it, but we encourage everyone to make sure that they let their potential candidates know this is a crucial issue to them, and they'll be voting on this issue. #notodigitalid #together Mike Graham 🇬🇧

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