This video is without a doubt my biggest impact on the internet. Nothing I’ve done since has come close to the amount of reach this had.

I know you as the reloading and petition man

Wait…I know you

Last Quarter for @hexclad my team generated 74 Million Organic impressions, the best part? This is 7 X what we did last year, and it was all through free product. Here's some thought on how we accomplished this. #1 Compounding Impressions Compounding impressions is the 8th wonder of the world. We have been doing influencer outreach for nearly 3 years now. We started in chef creators as the target demo and only expanded outward from there. The same creators who posted 3 years ago are posting now. It's a beautiful thing when you have a great product. #2 Inbound 3 years ago Hexclad didn't have the reputation it does now. As Hexclad's credibility has grown, so has the amount of creators who want to work with them. Our optin rate on outreach is SUPER high, as well as the amount of creators applying on their own. #3 Product Use Cooking is hands down the best category to run influencer marketing. The pans, aprons, hexmills etc are all things that can easily be included in every post for creators posting Recipes. It's not uncommon for the average creator seeded to post 7+ times. This is just a better set than sending another face moisturizer.

Ah yes, the man who gave the world this video

I still see everyday objects as reloadable at work

My son loves these. He likes to 'reload' random shit too.

Gets me everytime!

The "Nice Caulk" still gets me every time, majestic

OMG IT WAS YOUR VID???? SO COOL

Haha yep! I guess I often forget my other stuff has done fairly well, which a large part of my following came for, many of them not even realizing this was my vid

This video was actually presented in our audio production class by the professor as an example of good foley