We just launched a redesigned and I thought it might be fun to break it down, talk about why it's designed the way it's designed, structured the way it's structured, and written the way it's written. Here's the full show and tell.

Great tool. I manage all my Shopify client work on there. Clients love it as well.

@jfromdulo So glad to hear! Thanks for sharing.

That signature 37Signals yellow highlight. 🤌

Since the days of the Yellow Fade Technique!

i ain't readin' all that

Liking it, but one thing I do have to get off my chest: the two illustrated figures are uncanny valley triggering. The faceless heads and the penguin hands are looking so unfinished, that I can't believe they are the "stars" of the page. The rest is great!

@m_for_manu Cool. We like the style. Have used it over the years, even have it on Shape Up:

As you go wayback in time, your landing page designs only get better. I didn't like this one at all.

Ah, if you’d only seen all the negative feedback we got over the years on those designs too! 😂 Yet somehow we keep on keeping on by trying new things and going our own way. Onwards!

thanks for sharing the breakdown Jason. this is more helpful than most of UX design books 🖤🖤🖤 #uxdesign #webdesign #landingpage

Thanks, glad it was helpful. I want to do more of these, just have to get back into the rhythm.